Pet Clothing Market Size (2024 – 2030)

The Global Pet Clothing Market was valued at USD 5.81 billion in 2023 and is projected to reach a market size of USD 9.20 billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 6.79%. 

Pet clothing refers to clothes and accessories that are specifically designed for pets, including dogs, cats, and other animals. These items serve aesthetic purposes by offering protection, comfort, and style for our companions. Pet clothes come in forms such, as t-shirts, dresses, costumes, and accessories like hats, bows, or bandanas. They also include clothing like coats, sweaters, jackets, and raincoats to keep them warm and dry in weather or during rainy days. These pet outfits are available in a range of materials, sizes, and styles to cater to preferences and requirements. Moreover, wearing clothing can foster a sense of connection, between owners and their beloved animals while strengthening the human-animal bond.

Key Market Insights:

According to the Insurance Information Institute, there were 42.7 million cat owners in the US in 2019 compared to 38.9 million in 2012.

Based on the information gathered by the IRI All Outlet Panel it has been observed that many individuals who own pets have frequented the stores. Additionally, a significant proportion of households 7, out of every 10 have welcomed a companion, into their homes.

Research conducted by Finn Cady reveals some statistics, about owners. It appears that over 40% of those who own dogs and around 25% of cat owners have bought clothing or costumes for their friends. Additionally, it's quite surprising to learn that half of dog owners and one-third of cat owners celebrate their pet’s birthdays by treating them to something special or giving them a gift. Furthermore, one-fourth of both dog and cat owners indulge their pets with treats or presents during Halloween festivities. These findings suggest that social, personal, and seasonal events play a role, in influencing the purchasing behavior of owners.

In 2020 the percentage of households with at least one dog rose to 54%, up from 50%, in 2018.

Pet Clothing Market Drivers:

Raising Attention to Adverts for Promotional Pet Clothes to Support Expansion.

The introduction of clothing campaigns, by companies is expected to entice people into purchasing apparel for their pets leading to growth in the market in the coming years. For example, in December 2018 Monse, an apparel manufacturer based in the United States partnered with the Walt Disney Company to launch a campaign called Pre Fall 2019. This campaign showcased dressed dogs that were rescued aiming to persuade owners to buy similar clothing for their rescued dogs.

The rising trend of people treating their pets like humans is anticipated to boost the demand, for these products. As per data from the Insurance Information Institute, the number of cat owners in the United States grew from 38.9 million in 2012 to 42.7 million in 2019. Additionally, the increasing popularity of watching on-demand videos on platforms like YouTube, Facebook, and others that provide animal grooming tips and tricks is expected to drive the demand, for these items.

Growing Pet Subscription Box Service Demand Will Support Market Expansion.

These days a lot of people are opting for subscription box services that offer deliveries of toys, costumes, and treats, for their pets. These unique gift boxes are designed to catch the attention of owners and are expected to increase the demand for services. As an example in 2020 Coupon Follow, a platform for gathering coupon codes and promotions revealed that 51% of owners, in the United States took advantage of subscription box services for their furry friends.

Pet Clothing Market Restraints and Challenges:

Exorbitant Expenses Associated with Pet Clothing R&D to Limit Market Growth

The growth of the market may face challenges due, to the increasing need for investments in research and development for creating animal clothing that's both flexible and comfortable. Furthermore, the price of designer animal clothing may act as a disincentive since middle-class neighborhoods easily access less expensive blouses and tops. Furthermore, it is anticipated that the pet industry's unorganized participants will compete with established enterprises, impeding their expansion. As a result, these elements may prevent the market from expanding.

Pet Clothing Market Opportunities:

There are prospects for the pet clothing market to grow and expand. These opportunities occur due, to the rising trend of considering pets as part of the family the growing recognition of the benefits of dressing them up the increasing popularity of pet-related events, and the convenience offered by online shopping and e-commerce. These factors make it easier for pet clothing manufacturers to reach an audience. To cater to the needs and preferences of owners there is ample room, for improvement in materials designs, as well, as customization and personalization options.

PET CLOTHING MARKET REPORT COVERAGE:

Pet Clothing Market Segmentation: By Product

• Sweater and Hoodies

• Shirts and Tops

• Coats and Jackets

• Others

According to the forecast, for the clothing market shirts and tops were the popular types of clothing accounting for approximately 37.2% of the market share in 2023. Sweaters and hoodies are projected to experience growth due to increased demand in regions like Europe. The American Society for the Prevention of Cruelty to Animals advises that animals with hair, such, as Greyhounds, Whippets, Chihuahuas, and Miniature Pinschers should wear sweaters and hoodies to protect them from temperatures.

Pet Clothing Market Segmentation: By Distribution Channel

• Offline

• Online

The online sales platform is expected to experience growth in the coming years. Direct, to consumer (D2C) online distribution is becoming increasingly popular as consumers are now shopping through the company website and many brands have both stores and online shops. For example, Camp Cloon, a company based in New Zealand offers a variety of dog clothing like t-shirts, hoodies, jackets, neckerchiefs, and more, on their website.

Specialty stores held a portion of the market in 2023. Numerous specialty stores, in North America and Europe provide clothing options. Some notable pet apparel outlets are Lucy & Co. Pet Haus, Bedhead Pajamas, Wagwear, Fetch & Follow Bauhound, and Pepito & Co. Moreover there are also t-shirts and jackets for purchase, at popular stores such as Walmart and Target, among pet owners.

Pet Clothing Market Segmentation: By Pet Type

• Cats

• Dogs

• Others

The market is projected to be dominated by the dog segment, in the coming years. This can be credited to the rise, in spending on supplies and essentials for dogs, such, as toys, clothing, and more. According to data presented by the Royal Society for the Prevention of Cruelty to Animals in 2018 people in the U.K. Spent much on pet dogs compared to cats.

The recent release of dog clothing by companies is expected to boost demand for these products and consequently drive growth in this segment. As an example an Italian apparel brand called Dsquared2 partnered with Poldo Dog Couture, a retailer specializing in dog apparel. Introduced a line of fashionable dog clothing in Italy in September 2020.

During the forecast period, significant growth is also anticipated in the cat segment. This can be attributed to campaigns related to cat adoption that have gained popularity on media platforms, like Instagram and YouTube. For instance, Nala Cat—the followed Instagram account dedicated to cats—launched a campaign promoting cat ownership on "National Cat Day" in Canada on October 29th as part of their efforts in October 2019.

Pet Clothing Market Segmentation: Regional Analysis

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

Based on the region, North America is expected to dominate the clothing market because of the purchasing power of people, in the United States and Canada. These individuals tend to invest in supplies, including collars, toys, leashes, and clothing. According to data from the American Pet Products Association spending on supplies and medicinal products in the United States reached $19.2 billion in 2019 compared to $16.1 billion in 2018. The region’s market growth is also expected to benefit from the increasing trend of purchasing high-quality clothing for pets. Asia Pacific is anticipated to experience growth driven by a rising number of middle-income populations in India and Australia. Furthermore, there is a growing demand for cat hanfu outfits among cat owners in China and Japan which will contribute positively to market expansion. For example, Alibaba.com, a retailer reported a tenfold increase in cat sales, between December 2018 and December 2019.

COVID-19 Impact Analysis on the Global Pet Clothing Market:

Due, to the nature of COVID-19 lockdown measures many countries worldwide have experienced the closure of clothing stores and grocery shops. As a result, this is anticipated to impact product revenues. For example, in November 2020 Pet Valu Inc., a retailer specializing in animal food and apparel supplies decided to close all of its 358 stores and one of its warehouses in the United States due to the effects caused by COVID-19 restrictions on their business operations. However, there has been a change, in the way people shop for clothes due to concerns about contracting the coronavirus. This shift is expected to have an impact on the clothing industry. For example, Chewy, a retailer that specializes in grooming and apparel supplies for pets experienced an increase in their sales revenue. In April 2020 they saw a surge of 46.2% which amounted to USD 1.6 billion in sales for the quarter compared to the period in 2019. This demonstrates a shift towards clothing shopping, among consumers that's likely to continue even after the pandemic ends indicating a promising market ahead.

Latest Trends/ Developments:

The increasing trend, among owners to buy clothing made from plant-based materials like cotton. Hemp for their furry friends is expected to boost the demand for these products. Nowadays pet owners want outfits that match their fashion style with coordinating designs and colors for themselves and their beloved companions. This change in consumer behavior is predicted to have an impact on the growth of the clothing industry. However, it should be taken into consideration that some dog breeds, like Labradors and Golden Retrievers, might feel uncomfortable or restricted when wearing suits during activities. Therefore there is a growing need for outfits that can accommodate these requirements creating opportunities for market expansion.

Key Players:

1. Body Glove Pet

2. Ralph Lauren Pets

3. Bootique

4. Bampz, LLC

5. ABO Gear

6. Good2Go

7. Pet Factory Company

8. Hip Doggie

9. DoggyMan H.A. Co., Ltd

In November 2022, Valentino collaborated with influencers such, as Bichon Tori and the cat duo Taro + Zippo to promote their Valentino Garavani Rockstud Pet initiative. They introduced a range of bags featuring portraits of animals created by artist Riccardo Cusimano. According to a spokesperson, from the fashion house, the product line has been receiving exceptional feedback and surpassing expectations.