GLOBAL PEF TECHNOLOGY FOR POTATO CHIPS MARKET SIZE (2023 -  2030)

Transform Your Potato Chip Business with Revolutionary PEF Technology.

The Global PEF Technology for Potato Chips Market was estimated to be worth USD 51.58 Million in 2023 and is anticipated to reach a value of USD 113.33 Million by 2030, growing at a fast CAGR of 10.34% during the forecast period 2023-2030.

PEF (Pulse Electric Field) Technology is a non-thermal technology based on short electric pulses that create holes in plant cells, which makes them porous and transfer water and valuable compounds. PEF technology is used in the food processing industry, which reduces enables waste-free processing, reduces oil absorption, consumes less energy, facilitates better cutting, and improves processing. Further, PEF technology is increasingly used in the production of potato chips. PEF technology reduces sugar and oil content in potato chips through poration into the cells of the potato leading to softened potatoes that enable improved cutting, and slicing, and reduce fat uptake during cooking. In addition to that, PEF technology enables better cutting and less breakage in the production of potatoes, which reduces cooking and frying time considerably. Further, PEF technology reduces seasonal variation and provides longer-shelf life to potato chips by sterilization.

Further, continuous innovation and product launches in PEF technology by companies to cater to consumer demand for fresh, safe, and nutritious food have bolstered the market for PEF technology for potato chips in the market.

Global PEF Technology for Potato Chips Market Drivers:

A shift towards healthy snacking by consumers has bolstered the demand for PEF Technology for Potato Chips.

House party culture and munching during working hours have increased snacking among consumers, which has further increased health problems such as obesity. This has created health awareness among consumers and shifted their preference for healthy snacking such as consumption of oil-free, sugar-free, and fat-free snacking. Further, potato chips are the most consumed item by children, teenagers, and young adults. Hence, the demand for PEF technology increased in the market. In contrast to conventional chips that have a feathered edge, broken cells, and thick texture leading to increased oil absorption; PEF technology enables smaller, thin-sliced, intact cells for potato chips and hence reduces oil content in the chips while maintaining its texture and producing low-fat, soft, crunchy, and crispy potato chips for consumers. Additionally, PEF technology has reduced the acrylamide content in the potato chips making it a healthier option for consumers. Moreover, it has helped to reduce material costs and enhanced product quality for many chip manufacturing companies.

The increasing need for energy-efficient technology in food processing has boosted the demand for PEF Technology for Potato Chips.

With burgeoning pressure on companies to produce healthy and tasty potato chips, there is an increasing need for energy-efficient technology that reduces cost and at the same time maintains food quality. PEF technology witnessing faster growth in the food processing industry due to its application in heat-sensitive compounds and since it is a non-thermal technology it consumes less energy making it a suitable green technology for manufacturing companies. Additionally, it helps to reduce material and operational costs for companies as it enables the processing of potatoes in a single step. Furthermore, it keeps the product intact and does not involve the use of chemicals, which makes it a clean pre-treatment technique in processing potatoes. In addition to that, it has replaced the traditional pasteurization technique as it takes less time to process and enables higher scalability. In addition to that, PEF technology streamlines the production process by reducing water wastage and energy costs.

Global PEF Technology for Potato Chips Market Challenges:

Rising demand for long-shelf-life food products puts pressure on continuously developing preservation techniques that help to maintain taste and quality, and at the same time reduce material cost. However, the adoption of PEF technology in the food industry is expensive as it is equipped with high initial and maintenance costs. Further, the requirement for high-end and sophisticated generators, electrodes, and control systems can raise the operational costs of companies and hinder the growth of PEF-processed potato chips in the market.

Further, a lack of knowledge among food manufacturers regarding enhanced potato chips quality and shelf life and misconception among consumers about processed foods regarding bad effects on health and deteriorating food quality can hinder the growth of PEF technology for the potato chips market.

COVID-19 Impact on Global PEF Technology for Potato Chips Market:

The pandemic had affected the PEF technology market. Due to the global lockdown and trade restrictions, there was a shortage of required parts and equipment for PEF technology companies, which halted the processing process. Furthermore, the food industry witnessed a disrupted supply chain, which further declined consumer demand. Additionally, food inflation combined with the reduced income of consumers during the lockdown declined demand for vegetables, which further affected the growth of PEF technology for potato chips.

Global PEF Technology for Potato Chips Market Recent Developments:

• In April 2023, PEF Technologies, which is a Dutch-based company received funding for its nanosecond pulse electric field solutions. The funding enabled them to enlarge their market potential and emerge as a leader in sustainable technology in the food industry.

• In November 2022, Pulsemaster, a leading Dutch-German company in PEF technology, launched a new PEF system in North America for big, raw-peeled and skin-on potatoes. The new PEF system is equipped with enhanced technology for processing potatoes.

GLOBAL PEF TECHNOLOGY FOR POTATO CHIPS  MARKET REPORT COVERAGE:

Global PEF Technology for Potato Chips Market Segmentation:

Global PEF Technology for Potato Chips Market Segmentation: By Potato Chips Type

• Low-Fat Potato Chips

• Flavoured Potato Chips

• Others

Based on market segmentation by potato chips type, low-fat potato chips occupies the highest share of the market. Growing health awareness among consumers has shifted their preference for low-fat potato chips. Traditional potato chips contained high amounts of fats and calories that increased the risk of obesity and cholesterol among consumers. Further, snacking is the prime cause of childhood obesity and hence PEF technology is increasingly used to process potatoes and reduce water retention making them soft and smooth in texture. Moreover, PEF technology reduces oil and sugar intake in potatoes making them natural and healthy to consume. Further, sweet potatoes are increasingly used to produce chips as they are rich in fibre and nutrient, and improves gut health.

Flavoured Chips are witnessing significant demand from consumers. Cinnamon, Hot and Sour, onion and Cream are some of the popular flavoured chips among consumers. PEF technology’s ability to maintain the taste, flavour, and texture along with reduced oil and sugar content has increased the production of flavoured chips and hence catered to consumer demand.

Global PEF Technology for Potato Chips Market Segmentation: By Intensity

• 10kV/cm – 30kV/cm

• 30kV/cm – 50kV/cm

• 50kV/cm and Above

Based on market segmentation by intensity, 50kV/cm and above occupies the highest market share. High-intensity PEF technology involves applying high-voltage pulses to foods that are placed between 2 electrodes. It provides fresh-like and safe potatoes with enhanced potato quality. Further, high-intensity PEF enables faster and more effective inactivation of micro-organisms and spoilage in potatoes. Furthermore, it provides instant processing of heat-sensitive food such as potatoes and provides long shelf life.

Global PEF Technology for Potato Chips Market Segmentation: By Region

• North America

• Europe

• Asia Pacific

• Middle East and Africa

• South America

Based on market segmentation by region, Europe occupies the highest share of the market. Potato chips are famous snack options in Europe due to their delicious and crispy taste. Moreover, the region is characterised by consuming healthy and nutritious food, nearly two-thirds of Europeans consume vegetables and fruits daily and hence demand healthy potato chips. This has contributed towards the demand for PEF technology in the region. Further, changing consumer tastes and demand for fitness-oriented snacks have given rise to the production of diet potato chips, leading to an increase in market growth for PEF technology in potato processing.

The second position is acquired by North America. The region witnesses increased demand for flavoured potato chips among children and young adults, which is increasing the demand for PEF technology for potato processing by companies. Moreover, PEF technology keeps maintains taste and flavour without losing food quality while treating potatoes. Furthermore, development in PEF technologies such as nano-second processing and larger treatment capacities has bolstered the demand for PEF technology for potato chips in the region.

Global PEF Technology for Potato Chips Market Key Players:

1. Elea

2. Pulsemaster

3. CoolWave Processing B.V

4. Diversified Technologies, Inc

5. Heat and Control, Inc

6. ScandiNova

7. PEF Technologies

8. EnergyPulse Systems Lda

9. Food Physics LLC

10. OptiCept Technologie