PC Market Size (2025 – 2030)

The PC Market was valued at USD 165 billion in 2024 and is projected to reach a market size of USD 278 billion by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 9.1 %.

The Global PC Market remains one of the most competitive technology-driven industries, adapting rapidly to evolving consumer and enterprise needs. PCs serve as a backbone for digitalization, powering applications across work, education, gaming, and government. Technological advancements in form factors, processors, and operating systems are reshaping user experiences and enabling strong adoption across both developed and emerging regions. Hybrid work, remote education, and cloud-based ecosystems continue to accelerate market demand.

Key Market Insights:

• Laptops and notebooks account for over 60% of global PC shipments due to portability and widespread consumer adoption.
• Asia-Pacific is the fastest-growing regional market, supported by digital transformation and increasing government-led technology adoption.
• Gaming PCs represent one of the fastest-expanding sub-segments, driven by esports growth and high-performance hardware demand.

Market Drivers:

Acceleration of Digital Transformation Across Enterprises and Public Sector is boosting PC adoption worldwide

The adoption of PCs has become fundamental as enterprises, governments, and public sector organizations pursue digital transformation strategies. With hybrid work models becoming the norm, demand for PCs equipped with secure operating systems, productivity tools, and collaboration features is rising. Enterprises are prioritizing devices with enhanced security frameworks, virtualization support, and remote management capabilities to ensure workforce efficiency. Similarly, governments and public institutions are increasing PC procurement to support e-governance, digital services, and IT modernization. This systemic shift positions PCs not as standalone hardware, but as critical enablers of digital ecosystems, driving long-term, sustainable demand.

Consumer Preference for Portability, Performance, and Customization is driving the PC market

The modern consumer increasingly prioritizes portable, high-performance PCs tailored to specific lifestyle and professional needs. Demand for ultrabooks, convertibles, and lightweight laptops is growing as users seek mobility without compromising performance. At the same time, customization is becoming a key differentiator—gamers, designers, and content creators prefer high-performance PCs with advanced GPUs, faster processors, and modular upgrade options. The expanding ecosystem of accessories, peripherals, and software enhances PC usability, creating stickier adoption among diverse user groups. This trend reflects a broader consumer shift towards personalization, where PCs are not just productivity tools but integral to entertainment, gaming, and digital experiences.

Market Restraints and Challenges:

The Global PC Market faces significant challenges stemming from supply chain vulnerabilities, competitive pressure, and evolving consumer preferences. Semiconductor shortages and disruptions in global logistics have consistently strained the production of critical components like processors, GPUs, and memory units. These shortages often result in product delays, rising costs, and reduced availability in key markets. Additionally, the PC industry faces intense competition not only from within but also from substitute devices such as tablets and smartphones that offer comparable functionality for casual use. This substitution effect places downward pressure on PC adoption in cost-sensitive markets, particularly among first-time users. Moreover, price sensitivity remains a barrier in emerging economies, where affordability dictates consumer choice. The market must also contend with increasing environmental regulations and sustainability expectations, requiring companies to redesign manufacturing and recycling processes. Together, these factors highlight a challenging operating landscape that requires strategic agility and innovation.

Market Opportunities:

The PC market is uniquely positioned to benefit from multiple long-term growth opportunities. One of the most prominent is the rise of cloud-integrated PCs and virtual desktop infrastructure (VDI), which allows enterprises and consumers to leverage hybrid computing solutions. This development aligns with growing demand for mobility, scalability, and secure remote access to applications, making PCs central to next-generation IT ecosystems. Another major opportunity lies in sustainable and eco-friendly product development, with consumers and regulators increasingly demanding greener technologies. Energy-efficient hardware, recyclable components, and carbon-neutral manufacturing practices are becoming competitive differentiators for leading players. Additionally, expanding digital adoption in emerging economies—fueled by government-led education and e-governance initiatives—creates fertile ground for PC penetration. Gaming and esports present another lucrative avenue, as high-performance PCs gain traction among younger demographics. Collectively, these opportunities ensure that PCs will remain a cornerstone of the global digital economy.

PC MARKET REPORT COVERAGE:

PC Market Segmentation:

PC Market Segmentation By Product Type

• Desktops
• Laptops/Notebooks
• Workstations
• All-in-One PCs
• Mini PCs
• Others

Laptops and notebooks represent the largest share of the PC market due to their balance of performance, portability, and affordability. Their widespread adoption across consumer, enterprise, and education segments makes them the default computing device for modern users. With increasing demand for remote work and e-learning solutions, laptops have become indispensable tools for productivity and connectivity. The dominance of this segment is further strengthened by continuous innovation in lightweight designs, longer battery life, and integration of high-performance processors, making laptops a versatile choice across developed and emerging economies.

Laptops dominate, the fastest-growing segment is high-performance PCs—particularly gaming PCs and professional workstations. Gaming PCs are gaining strong momentum from the rapid expansion of esports, streaming, and immersive gaming ecosystems, with consumers willing to invest in premium hardware. Workstations, on the other hand, are increasingly critical for professionals in design, engineering, AI, and creative industries where advanced processing and graphics capabilities are non-negotiable. These segments are not only growing rapidly but also command higher margins, making them strategically significant for PC manufacturers targeting niche but high-value customer bases.

PC Market Segmentation by Form Factor

• Tower/Desktop Form
• Convertible/2-in-1
• Ultra-Slim/Ultrabook
• Rugged PCs
• Others

Tower and desktop PCs remain the largest form factor due to their continued importance in enterprises, government institutions, and education environments. While consumer demand for desktops has declined compared to portable devices, their stability, upgradeability, and cost-effectiveness ensure their continued relevance. Enterprises prefer desktop systems for office-based employees because of their robust lifecycle management and easier maintenance. Educational institutions also maintain strong desktop adoption for laboratories and shared environments. Despite being less mobile, the desktop form factor retains a core position in large-scale deployments where durability and total cost of ownership are prioritized.

Convertible or 2-in-1 PCs are the fastest-growing form factor, offering users the flexibility of both laptops and tablets. Their rising popularity is driven by hybrid work and education models, where portability and adaptability are key. Enterprises and students alike value the ability to shift between touch-based interaction and traditional keyboard input depending on the use case. Manufacturers are increasingly innovating in this space with detachable keyboards, high-resolution touchscreens, and pen-input support. This form factor is particularly attractive to younger demographics and professionals seeking versatile devices for both productivity and entertainment.

PC Market Segmentation by Operating System

• Windows
• macOS
• Linux
• Chrome OS
• Others

Windows remains the dominant operating system in the global PC market due to its widespread compatibility, enterprise trust, and legacy software ecosystem. Its vast application library, strong integration with productivity tools like Microsoft Office, and support across diverse hardware ensure its leadership. Enterprises and governments worldwide depend on Windows for business continuity and standardization. Additionally, OEM partnerships with leading PC brands ensure Windows is preloaded on a majority of devices, reinforcing its market penetration and dominance across both consumer and professional environments.

Chrome OS is the fastest-growing operating system, driven by strong adoption in the education sector and cost-sensitive markets. Lightweight, cloud-based, and optimized for online learning, Chromebooks are increasingly replacing traditional PCs in schools across North America, Europe, and emerging Asia-Pacific countries. With affordability, ease of management, and seamless integration into cloud ecosystems like Google Workspace, Chrome OS devices are particularly attractive for students and institutions. Their growth is further supported by rising demand for secure, low-maintenance systems in education and entry-level consumer markets.

PC Market Segmentation by Processor Type

• Intel-based PCs
• AMD-based PCs
• ARM-based PCs
• Others

Intel has long dominated the global PC processor market, benefiting from its deep-rooted relationships with major OEMs and its wide product portfolio. From entry-level processors to high-end CPUs for gaming and workstations, Intel’s processors power a significant share of PCs worldwide. Its reputation for consistent performance, ecosystem stability, and backward compatibility continues to appeal strongly to enterprises and consumers. Despite increased competition, Intel-based PCs maintain the largest share due to legacy enterprise dependence and robust consumer trust.

ARM-based PCs represent the fastest-growing processor category, largely driven by Apple’s transition to its own ARM-based M-series chips and broader adoption of energy-efficient architectures. ARM processors deliver impressive performance per watt, enabling longer battery life and thinner designs, which are highly attractive in premium laptop and ultrabook segments. Beyond Apple, several manufacturers are experimenting with ARM-based designs for cloud-centric and mobile-first users. As performance parity with traditional x86 processors improves, ARM adoption is expected to accelerate, reshaping the competitive dynamics of the processor landscape.

PC Market Segmentation by End User

• Consumer
• Business/Enterprise
• Education
• Government
• Gaming & Entertainment
• Others

The business and enterprise sector represents the largest end-user category for PCs, driven by large-scale corporate IT investments and modernization efforts. Enterprises value secure, durable, and standardized devices for workforce productivity, and they typically refresh hardware on structured cycles. The rise of hybrid work models has further increased demand for business-grade laptops with integrated collaboration features such as webcams, microphones, and enterprise security solutions. This segment’s scale, combined with its predictable procurement cycles, ensures it remains the backbone of global PC consumption.

Gaming and entertainment users form the fastest-growing end-user category, powered by the explosive growth of esports, online streaming, and immersive content. Gamers demand high-performance PCs with advanced graphics cards, fast refresh-rate displays, and superior cooling systems, creating opportunities for premium hardware manufacturers. The rise of virtual reality (VR) and augmented reality (AR) applications also fuels this segment. Unlike other segments, gaming users are less price-sensitive and more driven by performance, making it a lucrative growth driver for manufacturers focused on differentiation and brand loyalty.

PC Market Segmentation: Regional Analysis:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

North America represents the largest regional market for PCs, supported by a mature technology ecosystem, high digital adoption, and established enterprise demand. The region benefits from a strong base of multinational corporations, government digitalization initiatives, and advanced education systems that drive consistent PC procurement. Consumer adoption is also strong, with demand for premium laptops, gaming systems, and Apple’s macOS ecosystem. High disposable incomes and strong replacement cycles keep North America at the forefront of global PC consumption. Additionally, North America serves as a hub for technological innovation, further reinforcing its leadership in the global PC landscape.

Asia-Pacific is the fastest-growing region in the global PC market, propelled by rapid urbanization, rising disposable incomes, and large-scale digital transformation initiatives. Government-led education programs in India, China, and Southeast Asia are significantly increasing PC penetration in classrooms. At the same time, growing middle-class populations are fueling demand for affordable laptops and gaming PCs. The region is also a manufacturing powerhouse, with China, Taiwan, and South Korea hosting major OEMs and component suppliers, enabling competitive pricing and rapid innovation cycles. With its vast population base and accelerating digital adoption, Asia-Pacific is emerging as the most dynamic growth engine for the global PC industry.

PC Market COVID-19 Impact Analysis:

The onset of COVID-19 triggered a seismic shift in PC demand, particularly due to lockdowns and the surge in remote work and online learning. With widespread office and campus closures, organizations swiftly purchased PCs to enable remote productivity, while households invested in devices for virtual education and entertainment. However, global supply chains, especially for semiconductors and logistics, experienced significant disruptions. This combination of supply constraints and elevated demand led to product shortages and delivery delays, forcing manufacturers and distributors to prioritize orders and innovate with flexible production strategies and inventory buffers.

Latest Trends and Developments:

• Emergence of AI-powered PCs integrating on-device intelligence for enhanced productivity, security, and user personalization.
• Growing adoption of ultra-light, energy-efficient laptops with extended battery life and sleek, sustainable materials.
• Strong momentum in modular and customizable systems tailored for gaming and professional creative segments.

Key Players in the Market:

1. Dell Technologies Inc.
2. HP Inc.
3. Lenovo Group Limited
4. Apple Inc.
5. Acer Inc.
6. ASUS
7. Samsung Electronics
8. Microsoft Corporation
9. MSI (Micro-Star International)
10. Huawei Technologies Co., Ltd.

Market News:

• May 2025: Lenovo unveiled its ThinkPad Z-series, featuring integrated AI accelerators for enhanced collaboration and security.
• July 2025: Apple launched its ARM-based MacBook Pro models with markedly improved performance and battery efficiency.
• August 2025: Dell expanded its XPS line with ultra-slim, premium laptops targeting hybrid work professionals.