Pasteurized Eggs Market Size (2024 – 2030)

The valuation of the global pasteurized eggs market stood at USD 22.78 billion in 2023, with projections indicating a substantial growth trajectory to reach USD 102.68 billion by the conclusion of 2030. Forecasted for the period spanning 2024 to 2030, the market anticipates a robust compound annual growth rate (CAGR) of 24%.

Pasteurized eggs are eggs that have been cooked to a certain temperature and duration in warm water baths to kill pathogens, including Salmonella, without actually frying them. This procedure lowers the chance of contracting a foodborne disease, particularly in susceptible populations such as the elderly, children, and pregnant women. Pasteurization does not affect the color, taste, or utility of the eggs.

Key Market Insights:

The future of the Pasteurized Eggs Market holds promising opportunities. Product diversification beyond shell eggs, with options like pre-flavored liquids or frozen egg bites, can cater to specific needs and convenience preferences. E-commerce and direct-to-consumer models offer new avenues for wider market reach.  Sustainability initiatives, including eco-friendly packaging and responsible sourcing, can attract environmentally conscious consumers. By addressing these challenges and capitalizing on emerging opportunities, the pasteurized egg market can solidify its position as a safe, convenient, and responsible choice for today's health-conscious consumer. The market's focus on innovation, consumer education, and responsible practices can pave the way for a more secure and sustainable future for the egg industry.

Pasteurized Eggs Market Drivers:

Enhanced food safety is boosting demand.

Pasteurization eliminates harmful bacteria like Salmonella, significantly reducing the risk of foodborne illness associated with raw eggs. This increased safety assurance is particularly attractive to families with young children, pregnant women, and immunocompromised individuals.

Growing consumer awareness is enabling the development.  

Public health campaigns and media attention have raised awareness about the potential dangers of consuming raw eggs. As consumers become more informed, they increasingly opt for the safety and convenience of pasteurized eggs.

Convenience and versatility are creating an upsurge.   

Pasteurized eggs offer the same functionality and versatility as traditional eggs in cooking and baking. Additionally, pasteurized liquid egg products provide convenience for busy consumers who value pre-cracked and pre-measured options.

Expanding retail presence is facilitating the expansion.

The availability of pasteurized eggs is rising as more retailers recognize the growing consumer demand. This improved accessibility makes it easier for consumers to find and incorporate pasteurized eggs into their diets.

Innovations in processing and packaging are accelerating the growth rate.   

Advancements in pasteurization techniques and packaging solutions are optimizing shelf life and overall product quality. This continuous improvement ensures that pasteurized eggs retain the taste and texture consumers expect from traditional eggs.

Pasteurized Egg Market Restraints and Challenges:

Price volatility is a major hindrance.

Pasteurization processes add a step to egg production, which can translate to a slightly higher price tag compared to conventional eggs. This price difference can be a deterrent for budget-conscious consumers, particularly in regions where disposable income is lower.

Limited consumer knowledge can create losses.  

Despite growing awareness, some consumers may still be unfamiliar with pasteurized eggs or have misconceptions about their taste or functionality compared to traditional eggs.  Educational efforts and clear labeling are crucial to overcoming these knowledge gaps.

Availability and distribution can limit growth.

The availability of pasteurized eggs can vary depending on location. Smaller grocery stores, or those in rural areas, may not yet stock them consistently. Expanding distribution channels and ensuring wider accessibility are key to reaching a larger consumer base.

The perception of freshness can be a barrier.   

Some consumers may hold the perception that pasteurized eggs are less fresh than unpasteurized options.  Addressing this misconception by emphasizing the safety benefits and highlighting the minimal impact on taste and texture can be crucial.

Environmental concerns are another challenge.  

Pasteurization processes often utilize heat treatment, which requires energy consumption.  Developing more sustainable pasteurization methods and exploring eco-friendly packaging solutions can appeal to environmentally conscious consumers.

Pasteurized Egg Market Opportunities:

Product diversification is beneficial.

Beyond the classic shell, the pasteurized egg market can explore new product formats. This could include pre-flavored liquid egg products catering to specific recipe needs, frozen egg bites for on-the-go convenience, or even pasteurized egg whites for consumers seeking low-calorie protein options.

E-commerce and direct-to-consumer models provide many possibilities.

The rise of online grocery shopping presents an opportunity for the pasteurized egg market. Partnering with online retailers or exploring direct-to-consumer delivery models can improve accessibility for consumers and expand market reach, particularly in regions with limited brick-and-mortar availability.

Sustainability initiatives are being prioritized.

Consumers are increasingly environmentally conscious. Developing sustainable pasteurization techniques, utilizing eco-friendly packaging solutions, and highlighting the responsible sourcing of eggs can attract a growing segment of environmentally responsible customers.

Marketing and education can increase revenue generation.   

Targeted marketing campaigns can address consumer concerns about price, freshness, and functionality. Additionally, educational initiatives can demystify the benefits of pasteurization and showcase the versatility of pasteurized eggs in various recipes.

Partnerships and collaboration yield better outcomes.   

Collaboration with food safety organizations, chefs, and recipe developers can create a synergy for promoting the benefits and culinary applications of pasteurized eggs.  This can boost consumer confidence and encourage exploration of new recipes using pasteurized options.

PASTEURIZED EGGS MARKET REPORT COVERAGE:

Pasteurized Eggs Market Segmentation: By Type

• Egg White

• Egg Yolk

• Whole Egg

Whole eggs are the largest and fastest-growing segment. Whole pasteurized eggs offer consumers a versatile option as they retain the full functionality of traditional eggs, allowing for various cooking methods such as scrambling, frying, boiling, or baking into recipes. Moreover, many consumers prefer using whole eggs in their culinary endeavors, appreciating the familiarity and convenience they offer while mitigating the risk of Salmonella contamination. Additionally, whole pasteurized eggs enjoy wider availability in grocery stores compared to separate egg whites or yolks, making them a practical choice for most consumers. Furthermore, the cost-effectiveness of purchasing whole pasteurized eggs, as opposed to buying separate whites and yolks, further drives consumer preference toward this segment. Although pasteurized egg whites and yolks cater to specific dietary requirements or recipe needs, the versatility, widespread availability, and cost-effectiveness of whole pasteurized eggs solidify their position as the leading segment in this expanding market. This dominance underscores the importance of consumer familiarity and convenience alongside the assurance of food safety, driving the continued growth and preference for whole pasteurized eggs among consumers worldwide.

Pasteurized Eggs Market Segmentation: By Application

• Noodles & Pasta

• Dietary Supplements

• Sauces

• Mayonnaise & Dressing

• Meat & Fish

• Dairy Products

• Desserts

• Pet Food

• Others

In the pasteurized egg market, the leading application segment is desserts, owing to the indispensable role eggs play in baking. Eggs serve as essential ingredients, providing structure, leavening, and moisture to a wide array of desserts, ranging from cakes and cookies to pies and meringues. Pasteurized eggs offer bakers a safe and consistent ingredient option, ensuring the final product's texture and flavor remain uncompromised while eliminating concerns regarding Salmonella contamination. Additionally, the burgeoning trend of home baking enthusiasts has significantly contributed to the dominance of desserts in the pasteurized egg market, as consumers seek reliable and readily available ingredients for their baking endeavors. Dietary supplements are the fastest-growing category. Demand for protein supplements has increased due to the growing emphasis on health and well-being, and supplements made from eggs are prized for their superior protein content. Supplement producers find that pasteurized eggs offer a simple and safe source of protein, which propels the expansion of this market.

Pasteurized Eggs Market Segmentation: Regional Analysis

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

North America is currently the dominant region in the pasteurized egg market. Eggs that have been pasteurized have historically found a substantial market in North America, namely in the United States and Canada. The market is expanding because of the region's well-established food sector, strict food safety laws, and consumer knowledge of the advantages of pasteurized eggs. Furthermore, pasteurized eggs' ease in a variety of food applications fits well with North America's hectic lives. Asia-Pacific is the fastest-growing market. For the market for pasteurized eggs, nations like China, Japan, India, and South Korea offer substantial development prospects. As lifestyles change, there is an increasing need from consumers for simple and safe food items, such as pasteurized eggs. In addition, the region's market is expanding because of the rising popularity of Western diets and the developing food service business. Furthermore, rising disposable incomes and changing consumer tastes are contributing to the success.

COVID-19 Impact Analysis on the Global Pasteurized Eggs Market:

The COVID-19 pandemic delivered a mixed impact on the pasteurized egg market. Initially, disruptions in the food supply chain and panic buying of shelf-stable staples like regular eggs led to a temporary decline in demand for pasteurized eggs, perceived as a less readily available option. However, the pandemic also presented unexpected opportunities. As consumers became more focused on food safety and hygiene, the inherent safety benefits of pasteurized eggs gained renewed appreciation. Additionally, the rise of home cooking during lockdowns potentially benefited the market as consumers sought out convenient options like pre-cracked liquid egg products. The most significant long-term impact of COVID-19 on the pasteurized egg market could be a potential shift in consumer behavior.  The heightened focus on hygiene and convenience may lead to a lasting preference for the safety and ease of use offered by pasteurized eggs.  However, this trend hinges on overcoming existing price barriers and ensuring wider product availability across all regions. Overall, the COVID-19 pandemic's impact on the pasteurized egg market remains somewhat unclear in the long term. While initial disruptions occurred, the focus on food safety and convenience has the potential to fuel future growth, provided the industry addresses affordability and accessibility concerns.

Latest Trends/ Developments:

In March 2023, Charoen Pokphand Foods (CP Foods) became the first Thai company to export frozen, pasteurized, liquid whole eggs to Japan. CP Foods said that the pasteurized liquid whole eggs are made from eggs sourced from hens raised to animal welfare and biosecurity standards. The liquid eggs are pasteurized and packed in a temperature-controlled facility to maintain their nutritional status and extend their shelf life beyond that of fresh eggs.

Key Players:

1. Stiebrs Farms Company (USA)

2. National Pasteurized Eggs (USA)

3. Glaum Egg Ranch Company (US)

4. Sanovo Egg Group (Netherlands)

5. Hickman's Family Farms (US)

6. Wilcox Farms (US)

7. Willamette Egg Company (US)

8. Pete and Gerry's Organic Eggs (US)

9. Empire Eggs (Canada)