The passive paints and coatings market across the globe was valued at USD 8.5 billion in 2023 and is estimated to project a growth rate of 5.4% CAGR from 2024 to 2030, reaching USD 12.3 billion in 2030. Coating solutions that will be demanded more and more going forward will have to be sustainable, environmentally friendly, and developed through modern coating technologies.
Key Market Insights:
On account of its exceptional protective qualities and its broad range of applications, epoxy-based coatings are the leading prevalent type.
The largest market share resides with Asia-Pacific, followed by North America, and then Europe.
The prominent expansion that is occurring in the market is the growth of the construction and automotive industries.
The continuous development of nanotechnology and smart coatings has opened the way for the development of coatings with added functionalities, such as self-cleaning, self-healing, and anti-corrosion properties.
Global Passive Paints and Coatings Market Drivers:
Growth in Demand for Sustainable Coating Solutions is driving the market growth
Market demand is driven by an increasing awareness of environmental sustainability and the need for eco-friendly products. Conventional paints and coatings generally contain volatile organic compounds (VOCs) and many other harmful substances that cause environmental pollution and health hazards. The passive nature of environmentally sensitive paints and coatings, with low VOC content and high reduction of toxic emissions, resonates well with the global initiatives towards carbon footprint reduction and green construction. There have been severe regulatory demands worldwide on the reduction of VOC emissions the world over. For example, legislation by the European Union, the REACH, and the legislation by the US. The EPA guidelines encourage low-VOC and VOC-free coatings. The construction industry, driven by increasing demand for green building materials, actively seeks passive paints and coatings that will allow it to get sustainability certifications such as LEED. Moreover, this increasing concern of consumers about the environment regarding the products that are used moves them towards green, sustainable, and non-toxic coatings. The rising calls for sustainable coating solutions are anticipated bringing this growth to the passive coatings and paints market.
Coating Technologies Advancement is driving the market growth.
Betterment in the coating technologies applied in industries is the primary driver of the Global Passive Paints and Coatings Market. The performance and durability of passive coatings and paints have been improved through innovations in coating formulations and methods of application. For instance, nanoscience is increasing day by day for application to the development of coatings with special characteristics such as more corrosion resistance, protection from UV, and easy-to-clean properties. For example, coatings developed from a nanomaterial have a better covering since they are applied with a higher ratio of surface area to volume, hence resulting in excellent adhesion for a longer duration. Other opportunities are also arising with the need to develop smart coatings capability of responding to environmental changes and self-healing minor damages. These feature an extended service life and low maintenance costs and are finding a wide berth in many applications. Improvements in coatings for the automotive sector toward better resistance to severe weather conditions, abrasion, and chemicals are also beneficial. Furthermore, with digital technologies, 3D printing, and robotics, coating application is being transformed in today's world to ensure that the layers of coating applied are both uniform and accurate. These technological advancements have the potential not only for improved passive paints and coatings but also with the end goal of achieving cost and operational efficiency. The ongoing innovation in coating technologies is expected to advance the uptake of passive paints and coatings in a range of applications.
Growing Construction and Automotive Industries are driving the market growth.
The robust growth in the construction and automotive industries is a major driving factor for the Global Passive Paints and Coatings Market. The construction sector, its major thrust coming from developing economies, is growing at an impressive rate due to urbanization, infrastructural development, and increasing populations. Passive paints and coatings are largely used in the construction sector to preserve buildings and infrastructure from the damaging effects of the environment, corrosion, and wear. These factors have elevated concentration towards the sustainability and aesthetics of the structures, which in turn increases the demand for high-performance coatings. In the automotive sector, the demand is expected for passive paints and coatings due to advanced protection requirements that are required with advanced solutions against extreme weather conditions, ultraviolet radiation, and other chemical exposures. To increase the longevity and enhance the look of structures, passive coatings are increasingly being applied throughout the automotive sector. Besides this factor, the demand for automotive coatings is increasing with the growth in vehicle production and sales, paralleled by an increase in electric vehicles. Moreover, the aerospace and marine sectors, as well as other industrial applications, contribute to the demand for passive paints and coatings for protective and decorative purposes. Growing construction and automotive industries should be great drivers for passive paints and coatings, too.
Global Passive Paints and Coatings Market Challenges and Restraints:
The high Cost of Raw Materials is restricting the market growth.
The raw materials used for the production of passive paints and coatings come at high prices, which is a huge challenge for the market. Major raw materials, such as resins, pigments, and additives, can be costly, thereby increasing production costs for manufacturers. The prices of raw materials are also becoming volatile under the influences of forces like supply chain disturbances, geopolitical tensions, and swings in crude prices. The ability to price finished products at competitive levels in price-sensitive markets could be impaired by rising costs of raw materials. The shift toward sustainable and raw materials, though a big boon for the environment, can escalate production costs as well. Manufacturers need to invest in research and development to search for cost-effective alternatives that will not compromise the quality and performance of the coatings. Hence, companies optimize top-line processes, enhance efficiencies in operations, and even look for partnerships with suppliers to alleviate the burden of such inflated H1 raw material prices from their cost books. Tackling these cost challenges related to raw materials becomes one of the crucial areas to sustain growth in the passive paints and coatings market.
Strict Regulatory Compliance is restricting the market growth.
A major hurdle to the Global Passive Paints and Coatings Market could be rigorous regulatory compliance. The industry is well-looked-after in terms of a coating formulation based on some rigidly imposed rules and regulations that assure product safety, environmental protection, as well as human health. True compliance could be pretty complex and costly for the manufacturer. For example, volatile organic compound emission regulations, such as the European Union's REACH regulation and the U.S. Guidelines from EPA on VOC content may be even more restrictive and can place requirements on manufacturers that include product reformulation, investment in new technologies to meet specification, and the investment in testing and certification processes required to demonstrate compliance. Add that the new standards and changing regulatory regime present a moving target. The result of non-compliance can be financial penalties from the government, product recalls, and brand damage. "Manufacturers must stay updated on current regulatory development, put in practice compliance management systems, and work with regulatory authorities in a group to move through the regulatory regime. Ensuring strict regulatory compliance, in addition to product performance and cost competitiveness, is an indispensable challenge for the passive paints and coatings market.
Market Opportunities
The Global Passive Paints and Coatings Market can be a favorable opportunity for growth and innovation. One of the larger opportunities lies in the expanded application of passive paints and coatings within all industries. The wide movement of the construction industry toward sustainability and green practices boosts the demand for environmentally friendly coatings. The developments with improved coatings regarding low VOC contents, minimal effects on the environment, and outstanding performance represent wide chances for growth. Additionally, the growing focus on infrastructure improvement and urbanization within emerging economies will create expansion opportunities for the market. The rise in demand for electric vehicles and the increased need for advanced protective solutions in the automotive industry opens the way for new coatings. There can be huge potential growth areas appearing in aerospace and marine areas with higher demand for coatings that need to have better performance, last in very hostile, specified environments, and therefore increase the life of the equipment/structures. Also, the inclusion of digital technologies, such as 3D printing and robotics, as part of the application process of the coatings, can provide the means for better-manufactured efficiencies with superior precision. The growing importance of sustainability-developed technologies and an expanding number of applications are expected to provide significant opportunities for the growth of the passive paints and coatings market.
PASSIVE PAINTS AND COATINGS MARKET REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2023 - 2030 |
Base Year |
2023 |
Forecast Period |
2024 - 2030 |
CAGR |
5.4% |
Segments Covered |
By Type, Application, and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regional Scope |
North America, Europe, APAC, Latin America, Middle East & Africa |
Key Companies Profiled |
Akzo Nobel N.V., PPG Industries, Inc., BASF SE, The Sherwin-Williams Company, Jotun A/S, Axalta Coating Systems Ltd., RPM International Inc., Hempel A/S, Nippon Paint Holdings Co., Ltd., Kansai Paint Co., Ltd. |
Epoxy-Based Coatings
Polyurethane Coatings
Acrylic Coatings
Others
Epoxy-Based Coatings Among the passive types of paint and coatings, epoxy-based coatings lead in application segments due to their good protection properties and versatility. They perform excellently in the attributes of adhesion, chemical resistance, and durability, proving to be useful in a broad range of applications such as construction, automotive, and industry.
Construction
Automotive
Aerospace
Marine
Industrial
Others
The construction industry is the most dominant application segment for passive paints and coatings. These coatings are extensively used to protect buildings and infrastructure from environmental damage, corrosion, and wear. The increasing focus on enhancing the durability and aesthetics of structures drives the demand for high-performance coatings in the construction sector.
North America
Asia-Pacific
Europe
South America
Middle East and Africa
Asia-Pacific is the most prominent region in the Global Market for Passive Paints and Coatings. The growing urbanization, developed infrastructure, and thriving construction industry within the region majorly contribute to its market dominance. Growing demand for automotive coatings and the presence of key market players further fuel the growth of the passive paints and coatings market in Asia-Pacific.
COVID-19 Impact Analysis on Global Passive Paints and Coatings Market:
The COVID-19 pandemic deeply affected the Global Passive Paints and Coatings Market. During the onset of the pandemic, the construction and automotive industries had periodic disturbances from the effects of lockdowns, breaks in the supply chain, and reduced availability of workforce. There was a temporary decline in demand for passive paints and coatings. However, as the economies started to bounce back and industries resumed their operations, the demand for the coatings took off. It also emphasized that coatings with antibacterial properties should be in sync with hygiene and cleanliness. For example, the sudden surge in demand for passive paints and coatings had been observed due to an increased focus on sustainable and eco-friendly products during the pandemic period. Increased adoption of digital technologies and remote work solutions led to further emphasis on the development and implementation of smart coatings and digital cytology systems. Fuel to the recovery and growth of the passive paints and coatings market, in general, about resilient supply chains and innovative solutions because of the COVID-19 pandemic.
Latest Trends/Developments:
At Advanced Markets, there are a host of recent trends and developments that significantly influence positive growth and dynamics for the Global Passive Paints and Coatings Market. One such trend includes the increased usage of digital and smart coatings. In other cases, digital coatings involve the use of sensors and digital technologies to monitor the performance and state of the coatings in real-time. In contrast, smart coatings can react to changes in the environment—for example, temperature and humidity—and can self-heal minor damages. These breakthroughs ensure longevity and functioning that is only enhanced with coatings, thereby lowering maintenance costs and raising operational efficiency. Another interesting development is the rising trend of personalization and customization of coatings. Coating systems are being designed by manufacturers with degrees of formulation flexibility to supply desired system properties. A strong drive towards environmentally friendly and sustainable coatings is providing the additional pairs of characteristics required in coatings to be low in VOC content, low in environmental impact, and superior in performance. Another trend in the coating industry that is fast gaining prominence is the use of nanotechnology, which provides features like superior adhesion, corrosion resistance, and UV protection. This is fostering innovation and fast-tracking the commercialization of advanced coatings through collaboration and partnership with coating manufacturers, R&D institutes, and technology providers. Recent trends and developments in the passive paints and coatings market are assisting coating technology to move further and expand the market.
Key players:
Akzo Nobel N.V.
PPG Industries, Inc.
BASF SE
The Sherwin-Williams Company
Jotun A/S
Axalta Coating Systems Ltd.
RPM International Inc.
Hempel A/S
Nippon Paint Holdings Co., Ltd.
Kansai Paint Co., Ltd.
Chapter 1. Passive Paints and Coatings Market – Scope & Methodology
1.1 Market Segmentation
1.2 Scope, Assumptions & Limitations
1.3 Research Methodology
1.4 Primary Sources
1.5 Secondary Sources
Chapter 2. Passive Paints and Coatings Market – Executive Summary
2.1 Market Size & Forecast – (2024 – 2030) ($M/$Bn)
2.2 Key Trends & Insights
2.2.1 Demand Side
2.2.2 Supply Side
2.3 Attractive Investment Propositions
2.4 COVID-19 Impact Analysis
Chapter 3. Passive Paints and Coatings Market – Competition Scenario
3.1 Market Share Analysis & Company Benchmarking
3.2 Competitive Strategy & Development Scenario
3.3 Competitive Pricing Analysis
3.4 Supplier-Distributor Analysis
Chapter 4. Passive Paints and Coatings Market - Entry Scenario
4.1 Regulatory Scenario
4.2 Case Studies – Key Start-ups
4.3 Customer Analysis
4.4 PESTLE Analysis
4.5 Porters Five Force Model
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Powers of Customers
4.5.3 Threat of New Entrants
4.5.4 Rivalry among Existing Players
4.5.5 Threat of Substitutes
Chapter 5. Passive Paints and Coatings Market – Landscape
5.1 Value Chain Analysis – Key Stakeholders Impact Analysis
5.2 Market Drivers
5.3 Market Restraints/Challenges
5.4 Market Opportunities
Chapter 6. Passive Paints and Coatings Market – By Types
6.1 Introduction/Key Findings
6.2 Epoxy-Based Coatings
6.3 Polyurethane Coatings
6.4 Acrylic Coatings
6.5 Others
6.6 Y-O-Y Growth trend Analysis By Types
6.7 Absolute $ Opportunity Analysis By Types, 2024-2030
Chapter 7. Passive Paints and Coatings Market – By Application
7.1 Introduction/Key Findings
7.2 Construction
7.3 Automotive
7.4 Aerospace
7.5 Marine
7.6 Industrial
7.7 Others
7.8 Y-O-Y Growth trend Analysis By Application
7.9 Absolute $ Opportunity Analysis By Application, 2024-2030
Chapter 8. Passive Paints and Coatings Market , By Geography – Market Size, Forecast, Trends & Insights
8.1 North America
8.1.1 By Country
8.1.1.1 U.S.A.
8.1.1.2 Canada
8.1.1.3 Mexico
8.1.2 By Types
8.1.3 By Application
8.1.4 Countries & Segments - Market Attractiveness Analysis
8.2 Europe
8.2.1 By Country
8.2.1.1 U.K
8.2.1.2 Germany
8.2.1.3 France
8.2.1.4 Italy
8.2.1.5 Spain
8.2.1.6 Rest of Europe
8.2.2 By Types
8.2.3 By Application
8.2.4 Countries & Segments - Market Attractiveness Analysis
8.3 Asia Pacific
8.3.1 By Country
8.3.1.1 China
8.3.1.2 Japan
8.3.1.3 South Korea
8.3.1.4 India
8.3.1.5 Australia & New Zealand
8.3.1.6 Rest of Asia-Pacific
8.3.2 By Types
8.3.3 By Application
8.3.4 Countries & Segments - Market Attractiveness Analysis
8.4 South America
8.4.1 By Country
8.4.1.1 Brazil
8.4.1.2 Argentina
8.4.1.3 Colombia
8.4.1.4 Chile
8.4.1.5 Rest of South America
8.4.2 By Types
8.4.3 By Application
8.4.4 Countries & Segments - Market Attractiveness Analysis
8.5 Middle East & Africa
8.5.1 By Country
8.5.1.1 United Arab Emirates (UAE)
8.5.1.2 Saudi Arabia
8.5.1.3 Qatar
8.5.1.4 Israel
8.5.1.5 South Africa
8.5.1.6 Nigeria
8.5.1.7 Kenya
8.5.1.8 Egypt
8.5.1.9 Rest of MEA
8.5.2 By Types
8.5.3 By Application
8.5.4 Countries & Segments - Market Attractiveness Analysis
Chapter 9. Passive Paints and Coatings Market – Company Profiles – (Overview, Product Portfolio, Financials, Strategies & Developments)
9.1 Akzo Nobel N.V.
9.2 PPG Industries, Inc.
9.3 BASF SE
9.4 The Sherwin-Williams Company
9.5 Jotun A/S
9.6 Axalta Coating Systems Ltd.
9.7 RPM International Inc.
9.8 Hempel A/S
9.9 Nippon Paint Holdings Co., Ltd.
9.10 Kansai Paint Co., Ltd.
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Frequently Asked Questions
The global passive paints and coatings market was valued at USD 8.5 billion in 2023 and is projected to reach USD 12.3 billion by 2030, rising at a CAGR of 5.6% from 2024 to 2030.
The increasing need for sustainable coating solutions along with advancement in coating technologies, and growth in the construction, and automotive industries are the key drivers.
The market segments have the coating type in terms of epoxy, polyurethane, acrylic, and other coatings. Similarly, the segmented applications include construction, automotive, aerospace, marine, industrial, and others.
The Asia-Pacific region is the most dominant due to rapid urbanization, infrastructure development, and a boom in construction activities.
Key players operating in the global market are Akzo Nobel N.V., PPG Industries, Inc., BASF SE, The Sherwin-Williams Company, Jotun A/S, Axalta Coating Systems Ltd., RPM International Inc., Hempel A/S, Nippon Paint Holdings Co., Ltd., and Kansai Paint Co., Ltd.
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