The Organic Wine Market was valued at USD 11.87 billion in 2024 and is projected to reach a market size of USD 21.48 billion by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 10.4%.
The organic wine market is characterized as the segment of the global wine industry that is concerned with wine that has been manufactured using grapes that are organically grown, which are cultivated without the use of synthetic fertilizers, pesticides, and genetically modified organisms, and are often produced with little interference in the winemaking process. It is a market that has experienced incredible growth in recent years due to the changing consumer behaviour towards healthy lifestyles, environmental friendliness, and consumption of natural products. The increase in knowledge regarding the negative impact of the use of chemicals in food and beverages, as well as the growing popularity of clean-label and environmentally friendly products, has contributed to the tremendous growth in the consumption of organic wine products in developed and emerging markets. Europe is the most obvious centre of organic wine production as it has long-standing traditions in viticulture and highly organized regulatory support of organic farming. In the meantime, North America presents emerging consumer interest, specifically, millennials and consumers in cities, interested in higher-quality, authentic, and sustainable drinks. Also, the Asia-Pacific is a rapidly developing area, with the growing disposable incomes and shifting tastes creating demand towards niche and quality wines. Online stores, new marketing campaigns, and increasing inclination towards parties of social drinking are also adding to the volume of organic wine sales. All these make the organic wine market a dynamic, sustainable, and promising market of the alcoholic beverage industry in general.
Key Market Insights:
Products with environmental or social responsibility claims delivered 56% of total category growth in a recent five-year span, with ESG-claim SKUs showing ~8 percentage points faster growth compared to non-claim products. Source
Around 60% of younger and multicultural consumers report preferring sustainable or organic wine, with purchase adoption showing double-digit increases annually in the 21–35 age segment.
Consumers globally indicate readiness to pay ~9.7% more on average for sustainably produced goods, with certain wine-specific studies showing willingness to pay up to ~25% more for organic wine.
The EU’s organic vineyard area grew from ~244,000 hectares in 2013 to ~379,000 hectares in 2019 (a 55% increase), now representing ~12% of total vineyard land in the region confirming Europe as the leading hub for organic wine production.
Surveys show 39% of shoppers want detailed farm-to-store traceability data, and 83% regularly read labels reinforcing that QR codes, blockchain provenance, and detailed labelling can directly drive consumer trust and willingness to pay.
Market Drivers:
Growing Health and Sustainability Awareness is Driving Organic Wine Consumption.
The organic wine market seems to be gaining a large momentum as health-conscious consumers are increasingly associating their lifestyle with healthiness and environmental sustainability. Contemporary consumers are interested in goods without synthetic models, pesticides, and artificial additives, and organic wines suit this story perfectly well. The entire trend towards clean-label products and transparency in production has increased demand, and surveys show almost 60 percent of wine consumers in Europe now want labels that emphasize environmentally friendly production methods. In addition to personal health, the increase in the understanding of sustainable farming, lower carbon footprint, and the preservation of biodiversity further leads to the popularity of organic wines. With millennials and Gen Z controlling the wine drinking behaviour, their value of authenticity and environmentally sustainable goods keeps gaining momentum in mainstreaming the organic wine.
Expansion of Premiumization and E-Commerce Channels is Driving Organic Wine Market Growth.
The increasing overlap between the concept of premiumization and online buying is another force that will make the organic wine industry even more dynamic. Wine is no longer just an item to consumers but a symbol of identity, social values, and luxury. Organic wines will be better placed, as they are frequently perceived as high-end products, and more than 40% of urban millennials in North America and Asia-Pacific have stated that they would be willing to pay more to drink wines that meet ethical sourcing and taste quality criteria. Meanwhile, geographical limitations have been eliminated due to the expansion of e-commerce stores, where people around the world get to enjoy handpicked collections of organic wines. In the United States, online wine sales increased by almost a quarter in 2021-24 alone, and organic labels are at the top of the search list. The digital-first strategy will enable the producers to present their sustainability narrative to the buyer, thereby enhancing trust and creating stronger brand loyalty while further expanding the global presence of the organic wine market.
Market Restraints and Challenges:
The market of organic wine, which is steadily growing, has certain important restrictions and challenges that impact the developmental direction. The high prices of production and low production also remain a bad thorn in the flesh, since on most occasions, organic vineyards are 20-30 percent less productive compared to conventional methods due to the rigorous farming methods, climate sensitivity, and vulnerability to pests. It causes the prices per bottle to shoot up and reduces the availability of cost-sensitive purchasers, particularly in the emerging markets. Combined with the cost issues, further, there is the problem of inadequate standardized global certification and a lack of consumer awareness with regard to market acceptance. Being varied in their regulations in different areas and with labelling discrepancies, consumers are inclined not to distinguish between organic, natural, and biodynamic wines, and are not eager to pay premium prices. All these issues restrict the further use of it and underline the role of more transparency and standardization, and consumer education to ensure confidence and a secure future rise in the market.
Market Opportunities:
The market of organic wine is full of opportunities as the changing consumer needs and the trade relations in the world transform its developmental course. A key opportunity is the increasing demand for sustainable and environmentally friendly products and especially organic wines, which may be viewed by millennials and Gen Z consumers as part of wellness, authenticity, and ethical consumption. The readiness of this generation to pay high prices for clean-label drinks has offered producers a great opportunity to increase their portfolios and win loyalty by introducing new branding and stories about sustainability. The other opportunity is the fast-growing e-commerce and digital distribution, where organic wines have been given a chance to tap into various markets without the constraints of the conventional retail outlets. Besides making niche organic wineries get in touch directly with conscious buyers, online platforms can also facilitate a personalized approach to marketing and subscription-based business models that result in frequent sales. The combination of these opportunities makes the organic wine a high lifestyle good that has great potential to perform well in developed and emerging economies.
ORGANIC WINE MARKET REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2024 - 2030 |
Base Year |
2024 |
Forecast Period |
2025 - 2030 |
CAGR |
10.4% |
Segments Covered |
By Type, application, and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regional Scope |
North America, Europe, APAC, Latin America, Middle East & Africa |
Key Companies Profiled |
The Wine Group, Emiliana Organic Vineyards, Bronco Wine Company, Kendall-Jackson Winery, King Estate Winery, Boisset Collection (JCB), Grgich Hills Estate, Frey Vineyards, The Organic Wine Company, Avondale |
Organic Wine Market Segmentation:
The Organic Wine Market is dominated by red wine, which forms the major portion of the consumption quantity and is highly preferred by consumers all over the world. Its strong development is explained by the high quality of antioxidants, the purported health value, and the cultural meaning in such countries as Europe and North America, where red wine is so much a part of the cuisine and social events. The evolution of the organic red wine brand to a high-quality and authentic product in the minds of consumers has increased the demand for the product among health-conscious and environmentally conscious consumers. Major producers are diversifying their portfolio into a wide range of varietals and limited-edition blends, and this is further supporting the status of red wine as the largest segment in the market.
The most popular sub-segment in the organic category is sparkling wine, which is supported by the increase in demand for celebratory drinks and a high-quality lifestyle. Sparkling organic wines are the ones especially attractive to Millennials and Gen Z customers, as their novelty, visual attractiveness, and health-conscious production make them appealing as options on occasions, as a present, and in a social environment. It has been fuelled by online shops and specialty retail outlets that provide ease of entry to its hand-picked sparkling wine collections, owing to seasonal and holiday editions. The growth of this segment is also supported by the rise in wine tourism and other experiential marketing programs, making sparkling organic wine the most active and fastest-growing category in the market.
Personal Consumption represents the most dominant factor in the organic wine market because individual consumers are paying more attention to the concept of health, wellness, and sustainability in their day-to-day lifestyle. Consumers are demanding wines that do not have any synthetic chemicals, pesticides, or other artificial additives, which is aligned with the rising demand for clean-label and environmentally friendly products. The segment has the advantage of increased awareness of millennials and Gen Z, who demand authenticity, high quality, and traceable sourcing in their buying habits. Consumer buying is also the cause of regular demand, whether in the retail channels or the online e-commerce, where the investors tend to buy organic wines which are to be consumed at home regularly, taken personally to enjoy, and also to hold parties. These uniform, high-demand levels of personal consumption are the largest part of the application in the market of organic wine.
Gifts & Celebrations is the most rapidly expanding segment of the organic wine market, which is driven by shifts in gifting patterns and the growth of disposable income. Organic wines have now become a high-end, classy, and socially conscious product of choice and are being sold as special occasion wine, at festival gatherings, and as a corporate gift. These wines have become a popular celebratory wine on occasions where impressions and quality are paramount due to increased sustainability and moral consumption. Online gifting services, customized wrapping, and gifting subscriptions have only increased the development of this market, as the market is receptive to the changing consumerism trends and the need to have unique and environmentally friendly gifting services.
The Organic Wine Market share in North America is the highest due to the high consumer awareness about health, wellness, and sustainability. The US and Canada are the two main contributors, and their development has been facilitated by well-developed organic farming, robust regulatory standards, and growing demand for high-quality, clean-label beverages. The populations in the city centres are growing more and more organic in their lifestyles as they tend to prefer goods that are not based on synthetic chemicals and pesticides. The developed retail network of supermarkets, specialty outlets, and e-commerce will also add to the distribution channels and ensure that organic wines are readily available in the region. Also, the increasing popularity of wine tourism and wine clubs in North America is pushing consumers toward exploring organic wines, which solidifies the position of the region as the largest market in the world.
Asia-Pacific is already the growth region with the greatest rate of growth in the Organic Wine Market, which is mainly driven by the growth of disposable incomes, increasing populations of urban middle-income, and the increased awareness of the benefits of health and sustainability. There is an increasing demand for high-quality and organic wines in countries like China, India, Japan, and South Korea because of the changing lifestyle choices and the impact of Western drinking habits. The fast-emerging retail business environment in the region, alongside the growth of online wine sales and direct-to-consumer sites is facilitating easier access to organic wines. Moreover, the local production and imports are promoted by the government programs favouring organic farming and environmentally friendly activities. All these aspects put the Asia-Pacific in the position of the fastest-growing market and have great prospects in the future.
The COVID-19 pandemic had a strong impact on the Organic Wine Market dynamics as it posed both challenges and opportunities to the producers and consumers. In the early stages of the pandemic, the supply chain interruptions, international trade restrictions, and temporary shutdown of restaurants, bars, and hotels reduced the rate of organic wine sales, especially in the on-premise sales. The crisis, however, brought the push towards at-home consumption and the e-commerce platform to an even faster pace since consumers were becoming more in search of premium and health-conscious drinks that would correspond to the wellness and immunity-driven lifestyles. Increased awareness of sustainable and chemical-free products increased the demand for organic wines, as many customers were ready to pay high prices in terms of quality and assurance of safety. The producers responded by making changes to increase direct-to-consumer sales, capitalizing on online marketing, and providing wine delivery services, subscriptions, and this overcame the impact of losses incurred through conventional retail and hospitality outlets. Also, the pandemic has pointed out the significance of resilient supply chains and traceable and certified organic production, which has led to investments in automation, sustainable vineyard management, and improved logistics. On balance, the beginning and end of the COVID-19 disturbance affected the market, and the digital and global distribution opportunities broadened the bases of consumer adoption and purchasing of organic wines, strengthened consumer buying behaviour, and established the grounds of long-term growth.
Latest Market News:
Latest Trends and Developments:
Organic wine is an industry that is experiencing dynamic development due to the changing consumer demands of health-conscious and sustainable consumption. The recent trends point to the increased demand for biodynamic and naturally fermented wine, which can be regarded as a change in the products that are viewed as environmentally friendly and containing no additives. New packaging technologies like eco-friendly bottles and recyclables are on the rise, and this attracts eco-conscious consumers. New technologies in precision viticulture, such as drones, sensors, and AI-controlled vineyard surveillance, are improving the quality and quantity of grape goods and reducing the use of chemicals. Asia-Pacific is one of the regions that is becoming a fast-paced market owing to the rise in disposable incomes, lifestyles, and rising awareness of organic products. Also, the partnership of organic wineries with online shops is increasing the number of channels of distribution, thus making the organic wine more reachable by the urban and semi-urban consumers. A competitive market is becoming increasingly competitive with sustainable practices, including conservation of water, use of organic fertilizers, and production of a low carbon footprint, among others, becoming the differentiators of a brand. With the adoption of innovation, environmental friendliness, and consumer targeting, the organic wine market can further grow and diversify in the global market.
Key Players in the Market:
Chapter 1. Organic Wine Market – SCOPE & METHODOLOGY
1.1. Market Segmentation
1.2. Scope, Assumptions & Limitations
1.3. Research Methodology
1.4. Primary Sources.
1.5. Secondary Sources
Chapter 2. ORGANIC WINE MARKET – EXECUTIVE SUMMARY
2.1. Market Size & Forecast – (2025 – 2030) ($M/$Bn)
2.2. Key Trends & Insights
2.2.1. Demand Side
2.2.2. Supply Side
2.3. Attractive Investment Propositions
2.4. COVID-19 Impact Analysis
Chapter 3. ORGANIC WINE MARKET – COMPETITION SCENARIO
3.1. Market Share Analysis & Company Benchmarking
3.2. Competitive Strategy & Development Scenario
3.3. Competitive Pricing Analysis
3.4. Supplier-Distributor Analysis
Chapter 4. ORGANIC WINE MARKET - ENTRY SCENARIO
4.1. Regulatory Scenario
4.2. Case Studies – Key Start-ups
4.3. Customer Analysis
4.4. PESTLE Analysis
4.5. Porters Five Force Model
4.5.1. Bargaining Organic Wine of Suppliers
4.5.2. Bargaining Risk Analytics s of Customers
4.5.3. Threat of New Entrants
4.5.4. Rivalry among Existing Players
4.5.5. Threat of Substitutes Players
4.5.6. Threat of Substitutes
Chapter 5. ORGANIC WINE MARKET - LANDSCAPE
5.1. Value Chain Analysis – Key Stakeholders Impact Analysis
5.2. Market Drivers
5.3. Market Restraints/Challenges
5.4. Market Opportunities
Chapter 6. ORGANIC WINE MARKET – By Type
6.1 Introduction/Key Findings
6.2 Red Wine
6.3 White Wine
6.4 Rosé Wine
6.5 Sparkling Wine
6.6 Dessert Wine
6.8 Y-O-Y Growth trend Analysis By Type
6.9 Absolute $ Opportunity Analysis By Type , 2025-2030
Chapter 7. ORGANIC WINE MARKET – By Application
7.1 Introduction/Key Findings
7.2 Personal Consumption
7.3 Gifts & Celebrations
7.4 Restaurants & Hotels
7.5 Corporate & Events
7.6 Y-O-Y Growth trend Analysis By Application
7.7 Absolute $ Opportunity Analysis By Application , 2025-2030
Chapter 8. ORGANIC WINE MARKET - By Geography – Market Size, Forecast, Trends & Insights
8.1. North America
8.1.1. By Country
8.1.1.1. U.S.A.
8.1.1.2. Canada
8.1.1.3. Mexico
8.1.2. By Application
8.1.3. By Type
8.1.4. Countries & Segments - Market Attractiveness Analysis
8.2. Europe
8.2.1. By Country
8.2.1.1. U.K.
8.2.1.2. Germany
8.2.1.3. France
8.2.1.4. Italy
8.2.1.5. Spain
8.2.1.6. Rest of Europe
8.2.2. By Type
8.2.3. By Application
8.2.4. Countries & Segments - Market Attractiveness Analysis
8.3. Asia Pacific
8.3.1. By Country
8.3.1.1. China
8.3.1.2. Japan
8.3.1.3. South Korea
8.3.1.4. India
8.3.1.5. Australia & New Zealand
8.3.1.6. Rest of Asia-Pacific
8.3.2. By Type
8.3.3. By Application
8.3.4. Countries & Segments - Market Attractiveness Analysis
8.4. South America
8.4.1. By Country
8.4.1.1. Brazil
8.4.1.2. Argentina
8.4.1.3. Colombia
8.4.1.4. Chile
8.4.1.5. Rest of South America
8.4.2. By Type
8.4.3. By Application
8.4.4. Countries & Segments - Market Attractiveness Analysis
8.5. Middle East & Africa
8.5.1. By Country
8.5.1.1. United Arab Emirates (UAE)
8.5.1.2. Saudi Arabia
8.5.1.3. Qatar
8.5.1.4. Israel
8.5.1.5. South Africa
8.5.1.6. Nigeria
8.5.1.7. Kenya
8.5.1.8. Egypt
8.5.1.8. Rest of MEA
8.5.2. By Type
8.5.3. By Application
8.5.4. Countries & Segments - Market Attractiveness Analysis
Chapter 9. ORGANIC WINE MARKET – Company Profiles – (Overview, Type Portfolio, Financials, Strategies & Developments)
9.1 The Wine Group
9.2 Emiliana Organic Vineyards
9.3 Bronco Wine Company
9.4 Kendall-Jackson Winery
9.5 King Estate Winery
9.6 Boisset Collection (JCB)
9.7 Grgich Hills Estate
9.8 Frey Vineyards
9.9 The Organic Wine Company
9.10 Avondale
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Frequently Asked Questions
The Organic Wine Market was valued at USD 11.87 billion in 2024 and is projected to reach a market size of USD 21.48 billion by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 10.4%.
North America holds the largest share of the organic wine market due to high consumer awareness of health, wellness, and sustainability, supported by well-developed organic farming and retail networks.
The primary drivers include increasing health and sustainability awareness among consumers, the premiumization of organic wines, and the rapid expansion of e-commerce channels that make organic wines more accessible globally.
Red wine dominates the type segment due to its health benefits and cultural significance, while sparkling wine is the fastest-growing sub-segment. For applications, personal consumption leads in volume, whereas gifts and celebrations are the fastest-growing application segment.
The pandemic initially disrupted supply chains and on-premise sales but accelerated at-home consumption and e-commerce adoption. Consumers increasingly sought premium, health-conscious, and sustainable products, boosting online sales and long-term market growth.
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