Organic Sparkling Green Tea Market Size (2024-2030)

The Global Organic Sparkling Green Tea Market was valued at USD 673.60 Million and is projected to reach a market size of USD 963.73 Million by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 5.25%.

Organic sparkling green tea is a refreshing and relaxing beverage that is made with sparkling water and green tea. It has a bubbly and mild texture that provides a unique taste experience to consumers. To prepare this beverage, organic and high-quality green tea leaves are stirred in hot water and after the tea is brewed it is combined with sparkling water that adds carbonation and effervescence to the tea. Typically, sparkling water is carbonated water that is infused with carbon dioxide gas, which creates bubbles in it. It is most commonly used as a mixer in cocktails, energy drinks, and other drinks. Furthermore, sparkling green tea is witnessing a significant increase in demand in the market as it offers various health benefits to consumers. These benefits include protecting the body against free radicals, improving heart health, balancing the metabolism, enhancing brain function, and others. Moreover, rising obesity among young adults due to a sedentary lifestyle has increased the market demand for sparkling green tea.

Moreover, green tea is a popular ingredient among consumers for its health and antioxidant properties. It contains catechins and polyphenols that help in improving the overall health of an individual.

Global Organic Sparkling Green Tea Market Drivers:

Health consciousness among consumers drives the market for organic sparkling green tea.

Increasing focus on health has risen the market demand for organic and herbal products among consumers. Furthermore, as consumers recognize the ill effects of carbonated beverages, they are shifting their preference towards healthy beverages that provides them with taste as well as nutrients. Moreover, consumers are seeking additive-free beverages, which include preservatives, chemicals, essence, and others, resulting in increased demand for organic sparkling green tea in the market. Moreover, organic sparkling green tea contains antioxidants that provide various health benefits to consumers. In addition, it has low or zero sugar content which reduces the risk of various health issues such as obesity, diabetes, and tooth decay. Furthermore, due to rising consumer preferences for on-the-go beverages, manufacturers are producing organic sparkling green tea as ready-to-drink beverages such availing them in plastic bottles and aluminium cans. Additionally, companies are also combining organic sparkling tea with various other flavours such as fruit flavours that suit consumers’ taste buds.

Increasing social media influence drives the market for organic sparkling green tea.

The influence of social media platforms has induced consumers to become health-conscious and buy healthy beverages that provide them with various nutrient benefits. Various beverage companies are increasing their online presence on social media platforms such as Instagram, Youtube, Facebook, TikTok, and others that influence the buying decisions of consumers. Additionally, these companies are collaborating with celebrities and social media influencers to promote their product online and showcase the various attributes of the product such as taste and organic attributes. Moreover, popular challenges such as 10 days calories busting challenge, viral content on the health benefits of green tea, and attractive quizzes have boosted the market demand for organic sparkling green tea. Furthermore, the introduction of new flavours in sparkling green tea along with giveaways and ‘first buyer’ discount offers has increased consumer demand for organic sparkling green tea.

Global Organic Sparkling Green Tea Market Challenges:

A lack of consumer awareness can hamper the market demand for organic sparkling green tea in the market. Till today, many consumers are unaware of the benefits of consuming green tea, which can become a huge challenge for companies to advertise their products in the market.

Moreover, traditional taste preferences of tea among consumers can become a deterrent towards the market growth for organic sparkling green tea.

Global Organic Sparkling Green Tea Market Opportunities:

The Global Organic Sparkling Green Tea Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches and agreements during the forecasted period. Furthermore, increasing demand for green tea for fat reduction and shifting consumer preferences towards healthy beverages with zero sugar content are predicted to develop the market for Organic Sparkling Green Tea and enhance its future growth opportunities.

COVID-19 Impact on the Global Organic Sparkling Green Tea Market:

The pandemic had a significant impact on the sparkling green tea market. Due to the global lockdown as a result of the virus outbreak, consumers became health-conscious and shifted their preferences towards immunity-boosting beverages, which increased the demand for organic sparkling tea in the market. These include the intake of herbal sparkling green tea such as those infused with Tulsi and Neem for boosting immunity and improving health. Furthermore, due to the closure of physical shops, e-commerce platforms witness an increase in sales of organic sparkling green tea as consumers preferred the contactless delivery option.

Global Organic Sparkling Green Tea Market Recent Developments:

• In August 2020, Drink Minna launched a new flavour of sparkling green tea called – Cherry Cacao Green Tea. It is an unsweetened drink with no sugar and added sweeteners and is made up of organic and non-GMO ingredients. The flavour offers a mild fruity taste with cherry and hibiscus.

ORGANIC SPARKLING GREEN TEA MARKET REPORT COVERAGE:

Global Organic Sparkling Green Tea Market Segmentation:

Global Organic Sparkling Green Tea Market Segmentation: By Form

• Powdered Mixes

• Concentrates/Mixers

• Tea Bags

• Others

Based on market segmentation by product form, tea bags occupies the highest share of the market. Tea bags are easy to prepare and offer convenience to consumers. They can be prepared in hot water by brewing and then adding sparkling water in it that provides a bubbly element to it. These are usually available in cardboard containers/boxes.

The concentrates/mixes segment occupies a significant share of the market. It usually comes in small pouches that are mixed with sparkling water before consumption. Further, it offers greater flexibility as consumers can alter the tea strength and carbonation level as per their preferences.

Global Organic Sparkling Green Tea Market Segmentation: By Packaging Type

• Canned

• Bottled

• Others

Based on segmentation by type, the canned segment occupies the largest share of the market. Canned sparkling green tea is more sustainable and convenient compared to glass bottles as they can be recycled far more easily than glass bottles. Further, they provide a long shelf-life and enhanced taste to consumers. In addition to that, they offer convenience to consumers as they can be consumed as an on-the-go drink without the need for preparation.

Bottled organic sparkling green tea is predicted to witness significant growth in the market. Due to rising preferences for cost-effective and sustainable packaging, plastic-bottled organic sparkling green tea is in great demand as a ready-to-drink option among consumers. Further, they too, like canned sparkling green tea offer long-shelf life. Moreover, they serve as a refreshing drink as they can be carried anywhere while travelling or hiking.

Global Organic Sparkling Green Tea Market Segmentation: By Distribution Channel

• Online

• Offline

Based on market segmentation by distribution channel, the online segment occupies the highest share of the market. Due to the increase in the online presence of beverage companies and healthy food manufacturers, consumers can avail a variety of organic sparkling green tea that suits their preferences. Further, attractive offers and faster services such as same-day delivery, discounts, and cashback by e-commerce platforms have increased the demand for organic sparkling green tea among consumers.

The offline segment witnessed the fastest growth during the forecast period. The offline distribution channel consists of supermarkets/hypermarkets, health food stores, farmers’ markets, and others. These channels offer a variety of healthy and nutritious options to consumers, which also include various flavours such as berry, grapefruit, apple, and others. Further, the growing trend of herbal products has increased the demand for herb-based organic sparkling green tea such as Tulsi and Neem-based sparkling green tea that provide various health benefits to consumers.

Global Organic Sparkling Green Tea Market Segmentation: By Region

• North America

• Europe

• Asia Pacific

• Middle East and Africa

• South America

Based on market segmentation by region, North America occupies the highest share of the market. Due to an increase in health risks such as obesity and diabetes, there is an increased demand for sparkling green tea in the region. Moreover, shifted consumer preferences for preservative-free and organic products, have boosted the demand for green tea in the market. Furthermore, the easy availability of organic and healthy products in tea shops and speciality stores has further increased the usage of organic sparkling green tea in the region.

Asia-Pacific region is the fastest growing region during the forecast period. The increased prevalence of tea culture in countries like China, Japan, and South Korea, has boosted the demand for organic sparkling green tea in the region. Further, the infusion of natural flavours with green tea offers a unique taste experience and varied health benefits to consumers, resulting in increased demand for organic sparkling green tea in the market

Global Organic Sparkling Green Tea Market Key Players:

1. Unilever

2. Trader Joe’s

3. Drink Sound

4. Organic Denmark

5. Drink Minna

6. Steaz Tea