Organic Hair Treatment Serum Market Size (2024-2030)

According to the report published by Virtue Market Research in Global Organic Hair Treatment Serum Market was valued at USD 511.08 million and is projected to reach a market size of USD 650.24 million by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 3.5%.

Organic hair treatment serum is a hair product naturally formulated to improve hair health and enhance the appearance of it. These serums help to remove common hair problems such as frizz, damage, hair fall, and others without the use of synthetic chemicals. Moreover, these are produced and manufactured using naturally sourced ingredients such as plant oils, botanical extracts, essential oils, and others that help to provide nourishment and hydration to the hair. Further, ingredients contained in organic hair treatment serum are rich in vitamins and minerals, making it a healthy hair treatment choice among consumers. In addition, these serums can act as a styling aid for enhancing the appearance of hair such as curly and wavy looks. Furthermore, the serum is environment-friendly and can be used regularly to enhance the texture and lustre of the hair. Further, growing consumer demand for organic and naturally sourced hair products has boosted the demand for organic hair treatment serum in the market.

Global Organic Hair Treatment Serum Market Drivers:

The increase in consumer demand for organic and natural hair products has boosted the demand for organic hair treatment serums in the market.

Consumers are increasingly demanding organic and natural hair products due to rising awareness about the ill effects of harsh chemicals on hair health. These harsh chemicals tamper the hair growth by frequent dryness, breaking, and affecting the natural melanin of the hair, leading to more amount of white hair. Hence, consumers have shifted their demand toward natural hair care products such as organic hair treatment serums. These products are paraben and sulfate-free and are usually prepared using natural ingredients such as jojoba oil, tea tree oil, fruit extracts, or tropical extracts such as coconut. Additionally, growing consumer demand for plant-based products has increased the demand for lemongrass, aloe vera, and argan oil-based hair treatment serums. Moreover, these serums not only improve the hair texture but also moisturize the scalp and reduce hair fall and scalp irritation considerably.

Social media influence boosts the demand for organic hair treatment serums in the market.

In recent years, companies and big brands are increasing their online presence as consumers shift their shopping preferences to e-commerce platforms. Beauty and personal care brands are spending more on online advertising for increasing their market presence. Moreover, these brands make use of social media platforms such as Instagram, YouTube, TikTok, and other platforms to promote their products through social media influencers. These influencers collaborate with brands and companies and promote their products using beauty tutorials, live chat with followers, or by showing demos through the before and after effects of the product. This creates a visual impact on the consumers and influences their buying decisions. Further, trending hashtags, challenges, and contests by the beauty and personal care brands attract a large number of consumers online and increase the demand for their products such as organic hair treatment serum.

Global Organic Hair Treatment Serum Market Challenges:

Allergy and sensitivity issues can affect the demand for organic hair treatment serums in the market. Some hair treatment serums, even though prepared from natural ingredients, can affect individuals with allergy issues due to the presence of some ingredients. Further, frequent use of these products can lead to hair sensitivity and damage the natural texture of the hair in the long run.

Global Organic Hair Treatment Serum Market Opportunities:

The Global Organic Hair Treatment Serum Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, rising demand for organic and natural hair care products and growing environmental concerns are predicted to develop the market for Organic Hair Treatment Serum and enhance its future growth opportunities.

COVID-19 Impact on the Global Organic Hair Treatment Serum Market:

The pandemic had a significant impact on the organic hair treatment serum market. Due to the lockdown, beauty stores, salons and spas, specialty stores, and other offline beauty and personal care channels were closed down, which reduced the demand for organic hair treatment serum in the market. Additionally, consumers shifted their budget towards purchasing of necessary items and reduced expenditure on luxury items such as hair treatment serums. However, self-care routines increased the demand for natural hair treatment serums from e-commerce platforms during the pandemic.

Global Organic Hair Treatment Serum Market Recent Developments:

• In June 2023, Ensemble Naturals launched an organic after-wash serum. The product aims to control frizz and dryness and is made using natural ingredients such as aloe vera, argan oil, coconut oil, vitamin E, cedarwood oil, castor oil, and ylang-ylang oil.
• In January 2023, Fleuria Beauty launched a hair growth and repair serum. The serum contains 31 plant-based oils and extracts that help to increase hair growth.

ORGANIC HAIR TREATMENT SERUM MARKET REPORT COVERAGE:

Global Organic Hair Treatment Serum Market Segmentation: By Hair Type

• Curly/Wavy Hair

• Colour-Treated Hair

• Straight Hair

• Others

In 2022, based on market segmentation by hair type, curly/wavy hair occupies the highest share in the market.  Curly/wavy hair requires extra care as they are prone to dryness and frizz, leading to dull hair texture. Organic hair treatment serum moisturizes, de-tangle, and improves the texture of the hair, as it contains shea butter, argan oil, almond oil, and other natural ingredients that deeply nourish and hydrate the curly hair.

Color-treated hair is the fastest-growing segment during the forecast period. Color-treated hair requires constant maintenance and frizz control. Moreover, colored hair requires specialized serums that maintain the color vibrancy, and texture of the hair, which is possible through organic hair treatment serum. These serums contain natural ingredients that provide UV protection and provide enhanced luster to the hair without fading out the color.

Global Organic Hair Treatment Serum Market Segmentation: By Gender

• Male

• Female

In 2022, the female segment occupies the highest share of the market. Women have various hair types, which require extra care and protection from the outside environment. Therefore, women are the major users of organic hair treatment serum in the market, as they use it for improving hair texture, reducing hair damage, or styling their hair. Additionally, increased social media influence has induced women to incorporate organic hair treatments serum in their daily hair care routine.

The male segment is the fastest-growing segment during the forecast period. Men though, having fewer hair-related concerns than women, often require hair care products to reduce scalp issues such as dandruff and hair thinning. Organic hair treatment serums are widely used by men for improving their hair health by moisturizing the hair and reducing scalp irritations. These serums are usually minimalistic in nature and contain natural essential oils such as jojoba and almond oil that provides deep hydration to the roots of the hair, preventing hair fall or thinning of hair.

Global Organic Hair Treatment Serum Market Segmentation: By Distribution Channel

• Online

• Offline

In 2022, based on market segmentation by distribution channel, the offline segment occupies the highest share of the market. The offline segment comprises of beauty stores, salons and spas, specialty stores, supermarkets/hypermarkets, and others. These channels offer various types of organic hair treatment serums to consumers based on their hair type and requirement. Moreover, salons and spas, and specialty stores are the most preferred destination for consumers to buy hair care products, as these channels have trained and knowledgeable staff that provides essential information on hair-related issues and suitable hair serums as per the consumer’s hair type, problem, and texture.

The online segment is the fastest-growing segment during the forecast period. The online segment comprises e-commerce websites, online retailers, specialty websites, and others that offer various types of organic hair treatment serum products to consumers. These channels help consumers in making better purchasing decisions by comparing the reviews and by providing product descriptions. Further, they offer faster delivery options, stylist recommendations, and giveaways, increasing the demand for organic hair treatment serum from online channels.

Global Organic Hair Treatment Serum Market Segmentation: By Region

• North America

• Europe

• Asia Pacific

• Middle East and Africa

• South America

In 2022, based on market segmentation by region, North America occupies the highest share of the market. Rising consumer awareness for natural and organic beauty and personal care products such as hair treatment serums has boosted the demand for organic hair treatment serums in the region. People in the region are preferring plant-based ingredients in hair care products that not only protect the hair and improve its health but also do not harm the environment. This has further increased the demand for fruit-based hair treatment serums such as berry, lemon, and strawberry extract serums. These serums are high in vitamins and minerals and offer great moisturizing properties to consumers.

Asia-Pacific is the fastest-growing region during the forecast period. The abundance of natural ingredients, diverse hair types, especially curly and wavy hair, and increased influence from Korean and Japanese beauty trends has contributed to the demand for organic hair treatment serum in the region.

Global Organic Hair Treatment Serum Market Key Players:

1. Procture and Gamble Company

2. Honasa Consumer

3. Unilever

4. L’Oreal

5. AVON Company

6. Bio Organic Co.

7. Dr. Organic

8. Cocoroots Organic

9. Abiona Cosmetics