Organic Body Wash Market Size (2023-2030)

The Global Organic Body Wash Market was estimated to be worth USD 5 Billion in 2022 and is anticipated to reach a value of USD 21.5 Billion by 2030, growing at a fast CAGR of 20% during the forecast period 2023-2030.

Organic body wash is a personal and beauty care product that is made of natural ingredients derived from plants such as herbs, oils, extracts, and others. They act as a moisturizing and nourishing agent and provide a smooth texture to the skin. Moreover, compared to conventional body washes, these are free-form chemicals and prevent the skin from irritation, infection, or allergic reactions. Furthermore, these body washes are increasingly demanded by consumers owning to the eco-friendliness of the product that helps in achieving environmental sustainability and reducing carbon footprint. Most of these body washes contain natural oils such as coconut oil, olive oil, shea butter oil, jojoba oil, and others that moisturize and nourish the skin. Further, increasing demand for herbal essence and extracts has influenced manufacturers to produce body washes containing tea trees, lavender, aloe vera, rosemary, and others. Further, an increase in environmental awareness and demand for natural products has boosted the demand for organic body wash in the market.

Global Organic Body Wash Market Drivers:

Rising environmental awareness to drive the market for organic body wash

Organic body washes are manufactured using natural ingredients and eco-friendly practices. These body washes are free from synthetic chemicals that harm the ecosystems through their release in water or land. Moreover, organic body wash comes in eco-friendly packaging materials such as recycled plastics, and bio-degradable containers, that prioritize sustainability and helps to reduce environmental degradation to a greater extent.  Additionally, manufacturers of beauty brands are shifting to green production technology methods that comply with sustainable standards and regulations. Moreover, manufacturers are sourcing natural ingredients from local regions that support ethical and sustainable practices. Furthermore, there is an increase in demand for beauty care products that are cruelty-free, that is, it does not contain animal-derived ingredients, and support ethical testing practices.

The rising consumer demand for healthy and safe personal care products has boosted the demand for organic body wash in the market.

Recognizing the ill effects of conventional chemical-based body wash, consumers have shifted their preferences towards organic products. Further, these products do not contain harsh chemicals such as sulfates, parabens, phthalates, artificial fragrances, dyes, and others and hence are highly demanded by consumers. Moreover, organic body wash contains nourishing agents such as botanical extracts, organic oils, and essential oils that moisturize and smoothens skin. Further, these ingredients do not strip the skin from its natural oils and instead provide a cleansing effect to the skin. Furthermore, organic body washes help to promote organic farming as it is made up of plant-based ingredients that are cultivated without using pesticides and fertilizers that not only is harmful to the skin but also to the ecosystem. All this contributes to the growth of organic body washes in the market.

Global Organic Body Wash Market Challenges:

The expensive cost of organic products can hamper the market growth of organic body wash. Organic products are expensive as they are made of natural ingredients that are difficult to source and cultivate. These ingredients are cultivated using organic farming methods that require labor-intensive methods to grow crops and often require quality control that maintains the consistency of the crops used in preparing body washes. Therefore, it raises the production costs of the manufacturers and ultimately the final price of the product.

Global Organic Body Wash Market Opportunities:

The Global Organic Body Wash Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, owing to the increase in demand for a sleek and stylish look in the movie and fashion industry, a result of demand for temporary styling of hair for shoots and ramp walks is predicted to develop the market for Hair Straightening Creams and enhance its future growth opportunities.

COVID-19 Impact on Global Organic Body Wash Market:

The pandemic had a significant impact on the organic body wash market. Due to growing health concerns during the pandemic, there was a rise in demand for personal hygiene products such as organic body wash. These witnessed an increasing demand owing to the demand for safe and natural ingredients such as eucalyptus, chamomile, turmeric, and fruit-based body washes that not only nourished the skin but also improved the health of the skin by protecting it from foreign viruses. Additionally, consumers increased their demand for organic body washes due to the increased presence of companies on e-commerce platforms that provided 24*7 service and contactless delivery options.

Global Organic Body Wash Market Recent Developments:

In July 2022, Godrej launched a ready-to-mix eco-friendly body wash that enables consumers to make their body wash at home. It comes with a single gel sachet and a small bottle. Further, the product is available in two variants namely – lavender and honey jasmine. The company aimed to inculcate a reuse and reduce wastage mindset in people and thereby contribute to the sustainability of the future.

ORGANIC BODY WASH MARKET REPORT COVERAGE:

Global Organic Body Wash Market Segmentation: By Ingredient Type

• Organic Oils

• Botanical Extracts

• Essential Oils

• Herbal Infusions

• Others

Based on market segmentation by ingredient type, organic oil body wash occupies the highest share in the market. These body washes are rich in nourishing ingredients such as coconut oil, olive oil, jojoba oil, argan oil, and others that help to moisturize and smoothen the skin. Moreover, organic oil body wash provide hydration to the skin and help in restoring the damage to the skin.

The botanical extracts segment occupies a significant market share due to its ability to protect skin from allergies and inflammation. Moreover, it contains extracts of aloe vera, chamomile, lavender, vanilla, and others that provide antioxidant protection and ensures a healthy skin routine for consumers.

The essential oils segment is known for its health benefits that prevent the skin from foreign infection and helps to purify it. It contains oils such as lavender, tea tree, eucalyptus, fruit-based oils, and others that rejuvenate skin while maintaining skin health.

Herbal infusions and body washes are popular among consumers because they contain herbal ingredients such as rosemary, sage, chamomile, margosa, and others that provide anti-bacterial and moisturizing effects to the skin.

Global Organic Body Wash Market Segmentation: By Distribution Channel

• Online

• Offline

Based on market segmentation by distribution channel, the offline segment occupies the highest share of the market. The offline segment consists of supermarkets, beauty stores, retail stores, and others. They provide consumers with attractive offers such as sales and discounts that increased their demand for personal care products. Further, beauty stores often guide consumers regarding skin type and ingredients that help them to make better purchasing decisions. The online segment occupies a significant market share owing to the capability of online platforms to provide price, product, and quality comparisons with other brands that help consumers make informed decisions.

Global Organic Body Wash Market Segmentation: By Region

• North America

• Europe

• Asia Pacific

• Middle East and Africa

• South America

Based on segmentation by region, Asia-Pacific occupies the highest share of the market. Due to natural diversity and the increasing adoption of organic farming practices, there is an increase in demand for organic body wash in the market. Further, the prevalence of natural and traditional medicine practices that focused on producing beauty care products from natural ingredients such as fruits and vegetable extracts, has bolstered the demand for organic body wash in the market. Additionally, the increasing influence of ‘Ayurveda’ in countries like India, has further contributed to the growth of organic body washes in the market.

North America occupies a significant share of the market owing to increased environmental awareness and demand for animal-free body care products have contributed to the market growth of organic body wash. Further, regulatory support that provides certifications and labels to organic products such as a certificate from the USDA (United States Department of Agriculture), ensures consumers the consumption of safe, healthy, and ethical organic products.

Global Organic Body Wash Market Key Players:

1. Avalon Organics

2. The Body Shop

3. Forest Essentials

4. Tree To Tub

5. DR Bronner’s

6. Be-One Organics

7. Bath and Body Works

8. Organic Harvest

9. Khadi Natural

10. Kama Ayurveda