Organic and Natural Pet Food Market Size (2025 – 2030)

The Organic and Natural Pet Food Market was valued at USD 108.5 billion in 2024 and is projected to reach a market size of USD 143 billion by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 4.7%.

The organic and natural pet food market refers to pet food made of clean, safe, and minimally processed materials. These products avoid artificial additives, synthetic preservatives, and genetically modified organisms. Organic pet food uses certified organic ingredients grown without chemicals. Natural pet food avoids artificial colours and flavours. These products support pet health, digestion, and immunity. They are used for dogs, cats, birds, and other pets. The market includes dry food, wet food, and supplements. Growing pet humanization is demanding healthy pet food options. Owners want food that reflects their own dietary options. Brands are offering grain-free, protein-rich, and limited-ingredient formulas. Online platforms and special stores are expanding pet food accessibility. Manufacturers are investing in sustainable sourcing and environmentally friendly packaging. Regulatory bodies are encouraging transparency and clean labelling. The market is growing due to increasing awareness about the pet welfare. Urbanization and rising income are further increasing demand for premium products. Companies are launching new products with functional materials. The market is developing with digital sales, membership models, and personalized nutrition. The owners are choosing food that promotes long-term health as pets become part of the family. This change is re-shaping the global pet food market.

Key Market Insights:

• Around 25% of pet owners aged 18–34 consider organic ingredients a key factor in pet food purchases.
• The pet population has reached an all-time high in the U.S., with over 70% of households currently owning a pet.
• In 2024, 4% of dog-owning Boomers purchased organic dog food, a 2% decrease from 2023.
• Pet food products that claim to contain “human-grade” ingredients grew 48% in dollar sales in recent years.
• Around 13% of US dog owners and 9% of cat owners were drawn to organic claims, while among “free from” claims, non-GMO drew 19% of dog owners and 13% of cat owners.

Market Drivers:

The primary factor driving the Organic and Natural Pet Food Market is rising pet humanization.

Growing pet humanization is driving healthy pet food options. Owners want food that reflects their own dietary options. This change is demanding food that supports long-term health. Consumers want clean, natural, and organic pet food. They avoid artificial additives and fillers. Pet food options reflect human dietary habits. The owners seek grain-free, protein-rich, and allergy-friendly options. This trend is strong in urban areas with high disposable income. Brands are responding with transparent labelling and premium formulas. Pet wellness is now the top priority. Organic and natural pet food is becoming a preferred option with increasing humanization of pets.

Rapid growth in online retail and subscription models is driving the Organic and Natural Pet Food Market.

Online platforms and special stores are expanding pet food accessibility. Digital platforms are changing how pet food is purchased. Online stores provide convenience and diversity. Subscription and membership models provide regular distribution and customization. Consumers can easily compare materials and reviews of the products. E-commerce supports multiple brands and special products. It helps in reaching remote areas. Online channels also promote education and awareness. Pet owners are more informed about nutrition. This drives demand for organic and natural options. Online retail becomes a major development driver of the organic pet food market, with expanding digital accessibility.

Market Restraints and Challenges:

Organic and natural pet foods are often more expensive than traditional options. This limits organic pet food access to sensitive consumers. Certified organic ingredients are difficult for sources. Seasonal availability and strict farming standards reduce the supply of organic elements, and manufacturers face challenges to maintain the quality of their products. Transport and storage costs are higher for natural products. Small brands struggle with scale and distribution. These factors slow down the market entry into developing areas. Cost and supply issues are the major obstacles for organic and natural pet foods market.

Market Opportunities:

Emerging economies provide strong growth ability. Rising income and urbanization are changing pet ownership patterns. Consumers are becoming more health-conscious. Awareness about organic and natural food is increasing. Local brands are entering the market with affordable pet food options. Governments are promoting agriculture of organic food. Retail infrastructure is improving in cities and towns. Online platforms are reaching new customers. Companies can expand product lines and distribution with the growing demand for natural pet food.

ORGANIC AND NATURAL PET FOOD MARKET REPORT COVERAGE:

Organic and Natural Pet Food Market Segmentation:

Organic and Natural Pet Food Market Segmentation By Pet Type:

• Dog Food
• Cat Food
• Fish Food
• Bird Food
• Others

Dog food holds a dominatin share in the organic and natural pet food market. Dogs are the most owned pets globally. The owners focus on their health and nutrition. Organic dog food contains grain-free and protein-rich options. These products support digestion and immunity. Dry, wet, and treat formats are widely available. Dog owners spend more on premium food with organic material. Brands provide clean-labelled and allergen-suitable formulas. Retail and online channels stock a wide variety. Dog food dominates in the region with the disposable income group, strong demand, and product variety.

Cat food is growing at the fastest rate in the organic and natural pet food market due to the increasing urban cat ownership. Cats require a special diet for digestion and weight control. Organic cat food includes limited-component and hairball-control formulas. Owners prefer clean-label products without artificial additives. Indoor cats benefit from high-fiber and protein-rich diets. The brands are launching new wet and dry cat food options. Awareness about cat health is increasing organic food demand. Online platforms are promoting education and product accessibility. Cat owners are spending more on premium food.  The demand for natural cat food is growing quickly with evolving pet care habits.

Organic and Natural Pet Food Market Segmentation By Product Type:

• Dry Pet Food
• Wet and Canned Pet Food
• Snacks and Treats
• Others

Dry pet food holds a dominating share in the organic and natural pet food market because it is easy to store, serve, and transport. Dried food has a long shelf life and is affordable. It is widely available in retail and online stores. Brands provide organic dry food with supplementary nutrients. The owners prefer dry food for convenience and portion control. It corresponds to dogs and cats of all ages. Dry food is popular among all income levels, depending on budget. Dry pet food is leading due to availability and convenience.

Snacks and treats are growing at the fastest rate in the organic and natural pet food market due to increasing pet pampering. Owners use snacks and treats for bonding and training. Organic treats include freeze-dry meat and grain-free biscuits. These products support the health and behaviour of the pet. Brands include probiotics and superfoods in treats and snacks. Pet owners want clean and safe materials. Treats are now part of the daily routine to train a pet. Their emotional value and health benefits help in their overall development. Online platforms promote special snack and treat options. The demand for snacks and treats is growing with the increasing trend of pet welfare.

Organic and Natural Pet Food Market Segmentation Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

Supermarkets and hypermarkets hold a dominating share in the organic and natural pet food market by providing comprehensive product options and easy access. Consumers buy pet food during regular shopping trips. These stores stock popular brands and bulk packs. Engaging promotions and discounts attract buyers. Organic and natural pet food is now available in major chains. Visibility and convenience make this channel prominent. It serves both urban and suburban customers. Retail expansion supports further development of organic pet food. Supermarkets remain the top choice for the purchase of pet food.

Online stores are growing at the fastest rate in the organic and natural pet food market due to digital shopping habits. consumers can compare products and read online reviews before buying in online stores. Membership models provide regular distribution and savings. E-commerce helps niche brands reach more buyers. Online platforms provide customization and direct-to-consumer options. Pet owners give importance to convenience and the diversity of products. Mobile apps and websites make it easy to order. Online stores support education and awareness. As digital access expands, online sales are increasing quickly and e-commerce is re-shaping pet food distribution.

Organic and Natural Pet Food Market Segmentation: Regional Analysis:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

North America is the dominant region in the organic and natural pet food market, because pet ownership is high in the US and Canada. Consumers spend more on premium pet food with natural and organic elements. Awareness about pet health and nutrition is strong in this region. This region has major brands, which offer a wide range of organic and natural products. Their regulatory standard supports clean-label organic pet food. Retail and online channels are well developed in this region, which ensures accessibility to pet food. This region leads in innovation and product launches. North America continues to lead global demand for organic and natural pet food with a mature market and high consumer expenses.

Asia-Pacific is growing at the fastest rate in the organic and natural pet food market due to the growing adoption of pets. Increasing income and urbanization are further driving demand for organic and natural pet food. In countries like China and India, there is a shift in pet care habits. Consumers are learning about pet nutrition and welfare. Local brands are entering the organic pet food segment with affordable products. Online platforms are expanding the accessibility of pet food in remote areas. Governments are promoting food security and quality. Asia-Pacific becomes a major market for organic pet food with increasing awareness. The market is expanding quickly in urban and semi-urban areas.

Organic and Natural Pet Food Market COVID-19 Impact Analysis:

The outbreak of COVID-19 disrupted supply chains and retail operations. Lockdown affected the production and logistics of pet food and pet food elements. However, pet ownership increased during this period. People sought companionship and emotional support in adopting pets. This increased the demand for pet food, especially online. Consumers focused more on health and safety. Organic and natural pet food products gained popularity. Brands are shifting to e-commerce and direct-to-consumer models with membership services. The outbreak of COVID-19 accelerated digital changes and welfare trends.

Latest Trends and Developments:

Clean-label products are gaining popularity with growing awareness. Consumers seek simple, transparent materials. The demand for functional pet foods with additional vitamins and probiotics is growing. Plant-based protein options are emerging in pet food market. Sustainable packaging is becoming standard. Brands are using recycled and biodegradable materials. Pet food with personalized nutrition is increasing. AI and data tools help in tailor diets to pets' needs. Cooperation with veterinarians improves the reliability of the product. Social media and engaging marketing are reshaping the pet food purchasing decisions. These trends are re-shaping product innovation and consumer engagement.

Key Players in the Market:

1. Hill's Pet Nutrition
2. Blue Buffalo
3. The Honest Kitchen
4. PetGuard
5. Lily’s Kitchen
6. Castor & Pollux Natural Petworks
7. Newman's Own Organics
8. Nestlé Purina PetCare
9. Mars Petcare
10. Yarrah Organic Pet Food

Latest Market News:

• July 2023: European dog food company The Rockster launched its bio-organic, superfood products for dogs in the United States. The dog food contains at least 80% bio-organic meat, which cannot be exposed to any antibiotics or growth hormones; as well as bio-organic, plant-based superfoods. They also contain fermented Jerusalem artichoke concentrate, which serves as a superfood and provides prebiotics to help support nutrient absorption and microbiome health in dogs.
• December 2025: Ancestral Natural Pet Food recently announced the launch of ‘Ancestral Bites’. The dog treats are formulated with functional ingredients that promote healthy digestion, mental wellbeing, vitality and overall health. Ancestral Bites are designed to target specific health needs, including Calm & Comfort to reduce anxiety, Performance to support recovery for active dogs, Health Fusion to serve as a natural multivitamin, and Sharp Mind, which is 100% plant-based and formulated to boost mental clarity.