Orange Hard Tea Market Size (2024- 2030)

Global Orange Hard Tea Market is estimated to be worth USD 406.29 Million in 2023 and is projected to reach a value of USD 1,681.86 Million by 2030, growing at a CAGR of 22.5% during the forecast period 2024-2030.

The hard tea category is swiftly becoming a disruptive force in the alcoholic beverage industry, much like the remarkable rise of hard seltzers. Consumer demand for innovative and adventurous drinks has propelled the growth of alcoholic beverages infused with tea. Synergy Flavours, a global flavors manufacturer, points out that hard tea is following a trajectory akin to that of hard seltzers, which originated in the US and are now gaining popularity in Europe. However, the European market is still relatively new to hard teas, and consumer responses may vary across countries. Hard teas offer an extensive assortment of flavor profiles to suit diverse consumer tastes, aligning with the flavors generally found in RTD teas.

The alcohol content of hard teas generally ranges from 5% Alcohol By Volume (ABV), aligning with industry standards, but there is also a trend towards lower ABV options. The rise of hard teas is propelled by health-conscious consumers and a perception that tea can amplify the mood. Classic tea pairings and traditional flavors remain popular, although experimentation with flavor profiles is observed. The competitive market includes brands such as Loverboy, Stormalong Cider, and Twisted Tea, offering innovative and better-for-you options in the hard tea category.

Global Orange Hard Tea Market Drivers:

The evolving consumer preferences are fueling the growth of the Global Orange Hard Tea Market.

Alcohol is a popular beverage consumed worldwide, and consumer attitudes towards its consumption are evolving positively owing to the captivating flavors and perceived benefits it offers. This augmenting demand for alcohol has led to the introduction of novel beverages like hard tea, which are infused with alcohol. Hard tea is available in two distinct types: low alcohol and high alcohol. Low-alcohol hard tea is generally infused with beer, while high-alcohol hard tea is infused with rum or whiskey, catering to the preferences of consumers. These diverse options provide consumers with choices based on their desired alcohol content. Therefore, this factor propels the demand for orange-flavored hard tea beverages.

The health-oriented lifestyle and flavorful substitutes are other factors contributing to the growth of the Global Orange Hard Tea Market.

The modern lifestyle's fast pace has led to a decline in alcohol consumption as individuals prioritize health and alcohol monitoring. This shift has prompted alcohol manufacturers to introduce hard tea, a popular alternative with low-alcohol content. Hard tea combines tea with organic fruit flavors like orange, thereby providing a flavorful experience. Some manufacturers are even blending tea with vodka, wine, or beer to attract consumers. Furthermore, region-specific hard teas are being launched to cater to the demand for locally sourced options. Therefore, this factor also propels the demand for orange-flavored hard tea beverages.

Global Orange Hard Tea Market Challenges:

The Global Orange Hard Tea Market is encountering challenges, primarily in terms of increased anxiety and poor sleep. Excessive caffeine from hard tea can induce anxiety, stress, and restlessness. Hard tea comprises more caffeine than traditional tea. Most individuals tolerate caffeine doses below 200 mg daily, but sensitivity varies. Moreover, high caffeine intake from hard tea can disrupt sleep by lowering melatonin. Poor sleep affects mental health, memory, and attention, and increases obesity and blood sugar risks. Caffeine's impact on sleep varies, with 200 mg consumed six hours before bed potentially causing issues. Thus, these challenges inhibit the growth of the Global Orange Hard Tea Market.

Global Orange Hard Tea Market Opportunities:

Market expansion strategies present a lucrative opportunity in the Global Orange Hard Tea Market. The demand for orange-flavored hard tea beverages is augmenting owing to their advantages, including refreshing and unique taste, low in calories and sugar, low alcohol content, and digestive aid. Businesses specializing in the production of orange-flavored hard tea beverages can attain considerable benefits from this opportunity by broadening their product offerings to emerging markets, encompassing China, India, Brazil, and Mexico. By pursuing this expansion, companies can broaden their customer base and drive a notable increase in their overall revenue.

COVID-19 Impact on the Global Orange Hard Tea Market:

The Global Orange Hard Tea Market has been considerably influenced by the COVID-19 outbreak. As a result of rigorous lockdowns, travel restrictions, and social distancing measures, the demand for orange hard tea waned. Delays in the expedient manufacturing and distribution of goods and services have also been caused by the pandemic's influence on the market's supply chain. Numerous individuals encountered financial uncertainty, causing a decline in spending on non-essential items. The pandemic shifted consumer preferences towards health-focused options like alcohol-free beverages. These factors negatively impacted the market's growth. Despite these challenges, the market is projected to rebound alongside the global recovery from the pandemic.

Global Orange Hard Tea Market Recent Developments:

• In December 2022, TEAKOE introduced a new flavor called Orange Ginger Punch. This refreshing new addition to their lineup brings a fizzy, fruit punch-like classic taste to their range of better-for-you beverages.
• In May 2022, The Boston Beer Company, Inc. introduced a new product line called TeaPot. TeaPot comprises cannabis-infused iced teas, marking the company's first venture into infused beverages. 
• In May 2021, Stormalong Cider LLC introduced a new brand called Vital Sign. This innovative brand stands out in the market by offering a unique range of nitro hard teas, which are crafted using premium loose-leaf tea and real fruit. 

ORANGE HARD TEA MARKET REPORT COVERAGE:

Global Orange Hard Tea Market Segmentation:

Global Orange Hard Tea Market Segmentation: By Alcohol By Volume (%) 

• 2.0%-5.0% ABV
• Over 5.1% ABV

The 2.0% - 5.0% ABV segment occupied the highest market share in the year 2022. The growth can be ascribed to the augmenting demand for low-alcohol beverages. There is a rising trend among health-oriented individuals to opt for beverages with an Alcohol By Volume (ABV) below 5%. Amongst this trend, millennials are the primary consumers of low-alcohol beverages as they prioritize a holistic approach to drinking. Consumers in the market are also mindful of clean labels, carbohydrate content, and sugar levels in alcoholic drinks. The availability of hard teas in major retailers such as Costco, Walmart, and Tesco further boosts their sales, particularly those with an ABV of 4%-5%.

Global Orange Hard Tea Market Segmentation: By Packaging

• Aluminum Cans
• Glass Bottles

The Aluminum Cans segment occupied the highest market share in the year 2022. The growth can be ascribed to the rising popularity of aluminum cans owing to their advantages, including lighter weight, lowered carbon emissions, and necessitating less secondary packaging. When it comes to keeping orange-flavored hard tea fresh, aluminum cans have a slight advantage over bottles in preventing oxidation. The tight seal created by can lids averts oxygen from reaching the hard tea, while bottle crowns permit some oxygen seepage over time. Light can also impact hard tea quality, with aluminum cans providing better protection by blocking out all light, unlike glass bottles that are only partially opaque.

Global Orange Hard Tea Market Segmentation: By Distribution Channel

• Convenience Stores
• Supermarkets/Hypermarkets
• E-commerce
• Others

The Supermarkets/Hypermarkets segment occupied the highest market share in the year 2022. The growth can be ascribed to the amplified reach and accessibility of supermarkets/hypermarkets, allowing for a larger consumer base. These locations are evolving into the go-to, one-stop store for daily necessities because of the abundance of goods offered at substantial savings. Given the availability of an array of goods and discounts on them, the need for supermarkets/hypermarkets has gone up, delivering consumers with a one-of-a-kind shopping experience. Consumers often prefer to purchase beverages like orange-flavored hard teas in bulk, which is easier to do at supermarkets/hypermarkets. 

Global Orange Hard Tea Market Segmentation: By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

The region of North America dominated the Global Orange Hard Tea Market in the year 2022. The region has witnessed the emergence of considerable new hard tea brands during the pandemic. North American manufacturers are placing a growing emphasis on the production of lower alcohol content beverages. This ongoing trend of declining alcohol consumption is projected to boost the sales of orange-flavored hard teas in North America. Furthermore, North America is home to several prominent market players, encompassing Ola Brew Co., Loverboy Inc., Collective Arts Brewing, Flying Dog Brewery, LLLP, and Stormalong Cider LLC.

The region of Europe is anticipated to expand at the quickest rate over the forecast period 2023 - 2030 owing to the augmented consumer awareness of alcohol, the rising popularity of low-alcohol beverages, and the strong presence of prominent market players, including Austria Juice GmbH, Anheuser-Busch InBev NV/SA, and Diageo plc.

Global Orange Hard Tea Market Key Players:

1. Ola Brew Co. (United States)
2. Loverboy Inc. (United States)
3. Collective Arts Brewing (Canada)
4. Bowery, Inc. (United States)
5. Flying Dog Brewery, LLLP (United States)
6. Stormalong Cider LLC (United States)
7. Tennessee Cider Company (United States)
8. Pabst Brewing Company (United States)
9. Craft Brew Alliance, Inc. (United States)
10. Twisted Tea Brewing Company (United States)