Online Reputation Management Software Market Size (2024-2030)

The Online Reputation Management Software Market was valued at USD 199.14 million in 2023 and is projected to reach a market size of USD 502.29 million by the end of 2030. Over the forecast period of 2024-2030, the market is estimated to grow at a CAGR of 14.13%. 

Online Reputation Management (ORM) refers to managing and maintaining the public perception of a brand, business, or an individual online. The ORM aids business clients monitor, manage, and develop their online reputation. The software allows companies to find out and respond to negative comments, low ratings and maintain a positive environment among consumers. The elements contributing to the growth of online reputation management services are the growing demand for software from businesses and organizations to monitor and manage their online reputation. It aids businesses review online reviews and ratings mentions on social media websites. Additionally, the rising end users such as healthcare, automotive, education sectors, etc., are making crucial investments to enhance their offerings. Therefore it is necessary to work on their online reputation, as when the reputation is positive it would help to learn what customers like, which can help update business processes to better meet consumer needs.

Key Market Insights:

• 85% of consumers believe in online reviews as much as personal recommendations. Nearly 3 out of 4 consumers have faith in the Company more, if it has positive reviews. 60% of consumers say that negative reviews resulted them not want to use a business. And 49% of consumers need at least a four-star rating before using a business.
• As of April 2023, there were almost approximately 5.18 billion people online - nearly 65% of the world population. With 68% of online experiences starting with a search engine and over 95% of people surfing online to learn more about businesses before transacting with them.
• In a survey conducted by Deloitte, approximately 90% of over 300 executives surveyed ranked reputation as the most crucial risk area for Companies and 88% of executives said that their Companies were actively managing reputation risk.
• Bad reputation can also affect the hiring rate of a business. Nearly 70% of prospective employees report that they would reject a job offer from a Company with a bad reputation, even if they were jobless.

Online Reputation Management Software Market Drivers:

• Customer’s decision-making regarding purchasing and investing is fueling market demand.

When one’s money is involved, people are extra careful while taking the decision. Customers have recently realized the importance of comparing the feedback of clients of Companies before they invest their money. It is observed that more than 80% of the customers, research before getting into the business with Companies. ORM Software ensures that the one searching for Company’s past performance gets positive feedback on online platforms. The online reputation of the Company represents how reliable one’s Company is. The online reviews are like a personal recommendation. ORM helps in turning previous clients into Company’s brand ambassadors.

• Avoidance of negative feedback to safeguard the Brand image propelling market growth.

It takes the hard work and soul of a Company to make their product or service a reputed and recognized brand in the market. All Companies want to protect their brand names at any cost. This is because it takes a lot to make the brand image, but it can get ruined with just a single comment or review. Once a negative fact about a particular brand comes up on the internet, at that very second, its loyal customers walk out, and the reputation is nothing like before. To make the earnings of years of hard work not disappear within a blink of an eye, the Companies choose ORM services.   

• The Rising End User Industries boosting the market growth.

Businesses from small to large corporations are adopting online reputation management software to safeguard and enhance their online reputation. Healthcare organizations including hospitals and clinics and educational institutes like schools, colleges and universities, embrace online management software to ensure that accurate and positive information is available on their websites. Additionally, hotels, restaurants, celebrities, politicians, etc., are driving the market for their branding, improving reviews and accurate data and monitoring & controlling the content that appears about them online. Due to the branding and positive online reputation of the organizations, the industries are developing their brand. The number of businesses seeking to boost their brand and online presence is increasing and the market is expected to expand throughout the forecasted period.

Online Reputation Management Software Market Restraints and Challenges:

• Reputation management software can be costly, with prices ranging from hundreds to thousands of dollars per month. This can be a detrimental to many small businesses or individuals who may not have the budget to deploy in the software. Moreover, the services provided by the software may be too pricey for some businesses.

• Another challenge faced by the global reputation management software market is the lack of knowledge. Many businesses and organizations may not be aware of the potential advantages of such software and may not know how to utilise them to improve their online reputation. This lack of knowledge can make it tough for businesses and organizations to take advantage of the potential benefits offered by such software.
• Another biggest hurdle faced by the ORM Software market is effortless availability of alternates. The consumers are mainly concerned with the work and hence approach to the service provider who is cost-friendly or inexpensive. Sometimes, customers tend to forget that quality of the services get compromised in search of budget-friendly services, which is a bigger concern.

Also, several Companies do not choose ORM Software, instead of preferring the software the organizations hire Personal Assistants who manage their online presence and reputation. They manage and control the social/online presence of organizations and improve the feedbacks & ratings accordingly. The personal online reputation management person does all the things such as the software to manage and monitor the website and better the reviews and branding on social media websites. Thus, this is impeding the market growth.

Online Reputation Management Software Market Opportunities:

The global reputation management software market is directed by the need to safeguard and enhance corporate brand reputation in a digital age. Companies are increasingly looking to optimize their online presence and involve with their audiences in a meaningful way. As such, there is a rising demand for reputation management software that can help them monitor and maintain their reputation in an impactful manner. Additionally, the growing number of customer interactions via social media and other digital channels has generated a need for reputation management software to aid organizations manage customer feedback and respond to customer concerns in a timely manner. Furthermore, the proliferation of fake reviews, malicious content, and other negative comments on digital platforms is driving the necessity for ORM Software. As such, organizations are increasingly relying on reputation management software to identify and take off malicious content and combat fake reviews.

Furthermore, the escalating adoption of artificial intelligence (AI) and machine learning (ML) technologies in reputation management software is providing organizations with the ability to automate their reputation management processes and decrease their manual effort. The growing emphasis on customer experience and the necessity to increase customer loyalty is also focusing the demand for Online Reputation Management Software. Companies are increasingly looking to leverage reputation management software to monitor customer interactions, analyse customer reviews and enhance their experience in a timely manner. To Conclude, the global reputation management software market is expected to experience exponential growth in the coming years due to the growing need to safeguard corporate brand reputation and optimize customer experience in the digital age.

Online Reputation Management Software Market Segmentation:

Online Reputation Management Software Market Segmentation By Services

• Business Solutions
  • Reputation Management
  • Content Removal
  • Review Management
  • Crisis Management
  • Branding
  • Reputation Management
• Individual Solutions
  • Reputation Management
  • Content Removal
  • Reputation Monitoring
  • Personal Information Removal
  • Wikipedia Creation
  • Branding

The Business Solutions segment holds a major market share in the Online Reputation Management Market. Large and small Companies primarily embrace online reputation management software to discard negative reviews, maintain the online reputation of companies and perform crisis management. Whenever a consumer goes through Company’s profile, they first visit the review section, if there are negative comments about the organization then it directly impacts the business growth. Therefore, Companies are considering ORM software to make their work easy for maintaining the website with positive reviews and for branding.

Online Reputation Management Software Market Segmentation By Verticals

• Healthcare
• Automotive
• Hospitality
• Financial Services
• Media & Entertainment
• Retail
• Education
• Government
• Others (Real Estate, Logistics, etc.,)

The retail segment is the dominating segment owing to its largest market share in the Online Reputation Management Market. The retail industry is more concerned about its online reputation, which requires ORM services to manage and monitor the organization’s website. The software permits users to improve reviews, star ratings and drive business opportunities. Several companies are competing online due to their online reputation. So, it is pivotal to maintain a reputation that builds trust, increases brand reach and grows profitability. Several factors might affect the online reputation of the business, including the nature of the business, customer service, content, visibility, etc., That’s why the retail industry needs online reputation management software to trace the negative comments and better the websites to gain positive responses.

Online Reputation Management Software Market Segmentation By Type:

• Clouds-Based
• On-Premise

The Cloud-Based segment is estimated to grow at a rapid pace during the forecast period and hence known to be the dominating segment. The rising adoption of SaaS applications by businesses means that cloud-based Online Reputation Management Software Market software has a lot of space to expand. The demand for cloud-based deployment is forecasted to expand at a faster rate than the market for on-premise deployment.

Online Reputation Management Software Market Segmentation By Organization Size:

• Large Enterprise
• SMEs

The Large Enterprise segment holds largest share of the Online Reputation Management Software Market. A strong reputation management strategy is easily and accurately assisting Companies in gaining confidence. As a result, positive reviews are enhancing potential customers’ confidence in the Companies. A positive reputation indicates that the Company is more trustworthy than its rivals.

Online Reputation Management Software Market Segmentation By Region:

• North America
• Asia-Pacific
• Europe
• South America
• Middle East and Africa

As per the research, share and North America holds the majority hence declared as dominating. North American countries like US and Canada, are developed economies having numerous companies and firms running. The Companies require ORM Software to manage their online reviews. A huge number of customers tend to read online reviews before purchasing any product or service. So, a good or bad review can directly affect their purchasing decision. The software encourages companies to protect their brand reputation as well as track any changes or threats to the brand image.

COVID-19 Impact Analysis on the Online Reputation Management Software Market:

People who keep researching new information about various Companies might have observed that there was a quick turn off reviews on Google. This happened at the initiation of COVID when Google took this step and blocked the way of getting feedback from the clients.

No Company was prepared to face the global pandemic and very few were able to survive the pandemic. When the performance of the Company reduced but the expectation from the clients were same, the Companies faced an abundance of negative review and therefore such a step was taken to save the reputation of the Companies. Even though the initiative was for the welfare of Companies, it backfired because turning off the reviews blocked the positive ones. Thus, not many could access the Company’s performance. People were not having enough reasons to trust the Company with their money.

Latest Trends:

When the world is living on phones and trusting social media and search engine results ORM services market have started working on digital transformation. The modernization of technology by utilizing small tools makes a huge positive impact. The ORM services market uses software programs to aid businesses scrutinize online feedback and positive advertising experiences. These tools are advantageous when it comes to interpreting the online image of the Company.

Key Players:

1. Webimax.com
2. Digital Firefly Marketing
3. Outspoken Media Inc.,
4. Net Reputation,
5. WebFX
6. Netmark
7. Igniyte Limited
8. Gadook
9. SEO Valley Solutions Private Ltd.
10. Greybox Creative