Online Community Management Software Market Size (2024-2030)

The global online community management software market was valued at USD 5.3 billion and is projected to reach a market size of USD 11.72 billion by the end of 2030. Over the forecast period of 2024–2030, the market is projected to grow at a CAGR of 12%.

Software for community management gives creators, companies, or brands the ability to build, host, and oversee an online community. It may also support the upkeep of a well-run community. In the past, this market had a limited presence owing to a lack of knowledge, investments, and features. However, presently, with an increase in adoption, diverse applications, and a growing economy, this market has seen notable growth. In the future, with a growing focus on personalization, technological advancements, and privacy, this market will experience a good upsurge.

Key Market Insights:

Since mobile devices account for 55% of social media activity, it appears that the rise in smartphone usage is a major factor in the popularity of online communities.

Companies that have vibrant online communities have claimed revenue increases of up to 50% above those that do not.

Compared to companies without such platforms, those using online community management software have seen an average 30% boost in user engagement.

For customer interaction and support, community management software is used or planned to be used by about 80% of organizations with more than 500 workers.

Between 60 and 70 percent of online communities have experienced low user engagement. To tackle this, organizations in the market have been working on implementing user-friendly features, appealing content, and personalization.

Online Community Management Software Market Drivers:

The increasing demand for customer engagement has been accelerating the growth rate.

Customers play a key role in determining the success of any company. As such, it becomes crucial to ensure that all their needs are met and that they are satisfied. This software helps with building relationships between individuals and forming communities. Through this, customers can interact with each other and get to know each other better. Additionally, they share their personal experiences, which would be valuable feedback for the company as well as the other person. When positive actions are experienced by these people, they may further promote the product and brand in their surroundings. They give insights about the products and suggestions for improving them. This can be a huge benefit for an organization and plays an important role in the generation of more revenue.

A shift towards digitalization is contributing to the rising adoption.

After the pandemic, remote work became the new normal. People prefer working from home as they can manage their house activities along with their job. Additionally, this is a cost-saving technique as transportation charges are not applied. With the increasing demand for this opportunity, the prevalence of essential software tools has become vital. This software helps in engaging with interactions, which are essential for many jobs. Companies are on the constant lookout for communities where they can share and gain knowledge. This even helps with finding potential clients, leads, and other potential collaborators. Networking has become a necessity, and this platform facilitates engagement between individuals all over the world. Furthermore, they can gain insights and feedback from people in different industries, thereby creating a better product.

Online Community Management Software Market Restraints and Challenges:

User engagement, data security, and moderation complexity are the main concerns that the market is currently experiencing.

One of the biggest barriers in the market is participation. These platforms solely depend on communication. Many online communities struggle with maintaining the energy of interaction. Secondly, privacy is another obstacle. Sensitive information might be shared through various apps. This can be misused by rivals, causing huge losses. This creates trust issues for many people, causing a decline in registration on the platforms. Thirdly, some people might leave offensive and bullying comments, which can create mental health issues like anxiety and depression. This becomes a serious challenge and can have severe repercussions for the person. Additionally, a few comments can be made that hurt nationality, religion, and other sentimental views, creating a very negative environment. Larger communities are often subjected to such hurdles.

Online Community Management Software Market Opportunities:

Increasing adoption has been providing the market with numerous opportunities. This expansion is being embraced by banking, healthcare, and the IT sector. These fields provide employment opportunities for many people. Therefore, valuable information regarding the latest news can be shared about these sectors. Besides, offers like a paid membership, where exclusive and advantageous content is provided, become an added advantage. Secondly, technological integration has been a boon. Fields like artificial intelligence and machine learning are notable. They help in determining algorithms that provide knowledge about the latest trends and interests. This helps in the creation of products as per the need. Besides, these fields help with personalization, which might involve recommendations to individuals as per their area of interest. This helps with an elevation in profits. Furthermore, smartphones have become essential. As a result, companies in the market have been working towards creating software that is compatible with Android and iPhone to gather a broader consumer base.

ONLINE COMMUNITY MANAGEMENT SOFTWARE MARKET REPORT COVERAGE:

Online Community Management Software Market Segmentation:

Online Community Management Software Market Segmentation: By Deployment Mode

• Cloud-Based
• On-Premise

Based on deployment mode, the cloud-based category is considered to be both the largest and fastest-growing. This is because most of the well-known companies on the market offer cloud-based solutions. As a result, accessibility becomes easier. Besides, this is more affordable, attracting a larger base. Moreover, it has automatic updates, which is a big advantage. This allows employees to concentrate on other work. This even offers security measures through various authenticity checkups and other encryption standards. Furthermore, it has good scalability. This means that it can adjust the resources as per the load and work accordingly.

Online Community Management Software Market Segmentation: By Organization Size

• Large-Scale Enterprises
• Small and Medium-Scale Enterprises

Based on organization size, the large-scale enterprise segment is the largest, with a share exceeding 55% in 2023. The primary reason for this is the easy accessibility of various resources. Since these companies are well-equipped with investments, they can afford the premium services required. Besides, they have a prominent name in the industry, and collaborations and partnerships become easier. Furthermore, they have a larger workforce. This creates the need for channels for discussions about various topics. However, small and medium-scale enterprises are the fastest-growing segment within the organization size. This is mainly because of the stability of the economy. Startups have been coming up with innovative solutions for a particular problem. Few results are cost-effective and sustainable. This attracts a lot of investors to fund such projects. Moreover, by joining other channels, they can gain knowledge about various schemes, investments, and initiatives in their country.

Online Community Management Software Market Segmentation: Regional Analysis:

• North America
• Asia-Pacific
• Europe
• South America
• Middle East and Africa

Based on region, North America is the largest shareholder. This holds a rough share of 30% in 2023. The United States and Canada are the countries at the forefront. The success of this region is mainly due to the economy. Due to this, they can afford a lot of advanced technologies like AI, ML, and data analytics, which are essential for the functioning of these apps. Investments from this region amount to a significant amount. Secondly, this region has some important key players that operate globally. Salesforce, Microsoft, Higher Logic, Khoros, Vanilla Forums, and Influitive are the prominent companies that contribute to greater revenue. Asia-Pacific is the fastest-growing category in this market. Countries like China, India, Japan, and Australia are at the forefront. This region holds an approximate share of 21%. The rising popularity of this region is because of the demand. A few fields like research, the stock market, and gaming have been emerging in many Asian countries. As such, channels are formed to provide the latest updates. These channels have good participation and an audience, encouraging a greater percentage to join them. Furthermore, the emerging economy is another major reason. A lot of business tycoons and companies have been coming forward to give better funds for improving the existing technologies with user-friendly features and membership benefits. All these factors have been creating an augmentation for the software to improve the channels.

COVID-19 Impact Analysis on the Global Online Community Management Software Market:

With lockdowns, movement restrictions, and social isolation being the new norm, a virtual transformation was observed in almost all sectors. Remote work was prioritized. Therefore, many companies rely on online communities for customer engagement, collaboration, and communication. Many events were conducted online, which boosted the demand. Customer support became a top priority. Many channels came into existence due to this. Besides, the pandemic highlighted the importance of good physical and mental health. Many channels that gave information about the remedies for various sorts of diseases and disorders were extensively used. Besides, mental health channels were created to create a sense of belonging. Furthermore, few of them gave the latest news regarding vaccine development, clinical trials, diagnosis, bed availability, oxygen cylinders, and other essential amenities. Educational sectors saw student engagement about the latest exam dates and remote learning. Investors and other multinational companies were ready to invest as it held immense potential. According to a report by Amity Social Cloud, interaction increased by 81% during the pandemic. Post-pandemic, the market has continued to grow owing to adoption and need.

Latest Trends/ Developments:

The companies in this market are motivated to achieve a higher market share by implementing different strategies, such as acquisitions, partnerships, and investments.

There is a growing embrace of the concept of mental health. People have realized the repercussions it can have on a society if neglected. Hence, many communities are being formed, which helps create coping mechanisms. These channels help connect the individual to psychiatrists and psychologists. Apart from this, awareness is created about the various mental health disorders that exist to create a better understanding.

Key Players:

1. Salesforce
2. Microsoft
3. Lithium Technologies
4. Vanilla Forums
5. Higher Logic
6. Influitive
7. Zoho
8. Khoros
9. CMNTY Platform
10. CMX (CMX Hub by Bevy)

In October 2023, the premier supplier of software for school safety, Raptor Technologies, announced the debut of Raptor Community. With the aid of this platform, all Raptor customers can collaborate with ease, exchange best practices for school safety, learn more about each other's products, and remain up-to-date on the evolving issues and solutions related to school safety.

In July 2023, the next-generation Khoros Communities solution, which is expected to revolutionize the industry, was released by Khoros, a pioneer in customer interaction software. Leading businesses will find it simpler to create strong, brand-owned locations where their clients can interact, self-serve, collaborate, and share knowledge about goods, services, and experiences due to this ground-breaking technology.

In February 2022, the cloud-based No-Code application development and enterprise process automation platform Quixy announced the introduction of its community platform. Users of the Quixy platform may communicate and connect via the community platform. The Quixy community platform will serve as a single, cohesive space for users to interact, share ideas through creative apps, and learn how no-code can strengthen a company's core.