Nutrition Technology Platforms Market Size (2023 – 2030)

The global Nutrition Technology Platform market size was USD 10.21 billion in 2022 and is estimated to grow to USD 33.13 billion by 2030. This market is witnessing a healthy CAGR of 15.85% from 2023 - 2030. The increasing demand for personalized solutions due to the rising health awareness, the growing trend of digital solutions for healthcare, the aging population across regions, and the shifting consumer trends, such as an increase in the preference for high-quality nutritional food, according to their nutrient profile is projected to encourage the development of personalized approaches for nutrition are majorly driving the growth of the industry.

Industry Overview:

New food technologies are revolutionizing the way local restaurants procure and distribute food, creating growth opportunities for food technologies or online distribution platforms and internet kitchens in the market. This advance in food technology or online delivery platforms creates many opportunities for restaurants in the food ordering industry. Consumers today prefer to order their favorite dishes through an online platform that has unlimited access to an unlimited number of restaurants. Consumers also have the convenience of choosing, customizing, and ordering food from restaurants based on ratings and reviews. The food technology market is growing rapidly due to the excellent accessibility of online food delivery platforms.

Food technology web platforms are widely adopted by consumers and are skyrocketing due to the increasing use of smartphones and the Internet. These food technology platforms help restaurants reach their customers, generate additional revenue, and improve resource utilization. Food Technology is a listing platform that helps restaurants raise business awareness. Due to lifestyle changes and high standards of living, consumers primarily rely on services that help save time while providing convenience. Grocery delivery trends are changing radically, with many restaurants and grocery chains, in particular, making money. Promoting food technology apps such as online meal orders and online grocery apps is a new way to generate revenue. Food technology companies serve restaurants with a large number of customers, and in return food technology companies charge transaction fees for ordering food online through the restaurant in the application. This will increase your bottom line.

COVID-19 impact on Nutrition Technology Market

During the preliminary ranges of the COVID-19 pandemic, the marketplace skilled a setback in particular due to the fact the net meals transport marketplace changed into seriously impacted via way of means of the national lockdown. The frequency of online meal ordering declined to begin with due to the fact customers had been worried approximately their fitness and the provision of transport sellers fell because of the shortage of jobs and migration of exertions for the duration. However, many meal provider startups increased their corporations past eating place meals transport to goal new clients and preserve current clients with different kinds of transport services.

Furthermore, the elevated penetration of the net in tier-II and tier-II towns for the reason that pandemic has helped those businesses attain out to extra human beings and increase their transport services. The significance of online transactions and different online sports had been found out for the duration of the pandemic, each via way of means of clients, in addition to investors. This will assist the food tech marketplace to develop at some stage in the forecast period.

MARKET DRIVERS:

The rise in Health Consciousness Amongst the Population is Driving the Growth of the Market

In current scenarios, people in developed and developing countries are increasingly looking for coordinated ways to manage their well-being and health that help them achieve clear health goals in the time they need. Advances in technology are undergoing serious developments that can provide the knowledge and information needed to effectively and efficiently create customized meal plans. As an alternative to common traditional health techniques, individual nutrition plans provide clients with the opportunity to maintain rigorous nutrition routines. Increasing health awareness of people around the world due to increased disposable income and increased health problems such as obesity is a major driver of market growth and development.

Increasing Demand for Organic and Natural Food Products is Also Driving the Growth of the Market

Organic foods are different from traditional cultivated foods because they are cultivated by natural farming without the use of synthetic pesticides or fertilizers. Natural foods are made from organically produced ingredients. The growing popularity of these products is the result of increased awareness of the health benefits of organic foods. According to the Organic Consumers Association, organic food sales are increasing by 20% each year, and the data also predicts that the industry's share of the U.S. food market will increase from about 2% to about 3.5% by the end of the year.

MARKET RESTRAINTS:

Complications Regarding the Platforms are Restraining the Growth of the Market

There is still a large gap between gene-related dietary and sleep patterns (and vice versa) and how they interact with human behavior and the environment. Diseases such as diabetes and obesity have recently become more complex due to lifestyle changes. Several genetic pathways can cause problems for a person to gain weight or control blood sugar levels. Another major limitation of personalized nutrition is that it relies on an accurate understanding of what a person is eating. This is important in determining how the body reacts to different nutrients and foods.   

NUTRITION TECHNOLOGY PLATFORMS MARKET REPORT COVERAGE:

This research report on the global Nutrition Technology Platforms Market has been segmented and sub-segmented based on type, application, delivery mode, end-user, and region.

Nutrition Technology Platforms Market - By Product Type:

• Active Measurement

• Standard Measurement

Based on the Product Type, The active metering segment is expected to have the largest market share in 2019. Active measurement tools include apps, test kits, and programs. These usually provide a more accurate and customizable nutrient profile based on individual requirements. Therefore, the active metering segment is expected to achieve the fastest growth in the market due to increased adaptability and acceptability in the market.

Nutrition Technology Platforms Market - By Application:

• Standard supplements

• Disease-based

Based on application, The standard supplement segment is expected to have the largest share during the forecast period. Depending on the application, the standard supplement segment is expected to occupy a larger market share, followed by the disease-based segment. Changes in taste and increased awareness of an individual's overall health have led more and more people to choose standard dietary supplements. People are increasingly becoming aware of the key factors that are expected to drive the demand for standard supplements: deficiencies and nutritional needs.

Nutrition Technology Platforms Market - By End-User:

• Direct-to-consumer

• Wellness & fitness centers

• Hospitals & clinics

• Institutions

Based on End-User, the direct sales segment is expected to hold the largest market share during the forecast period. Based on end-use, the direct-to-consumer sales segment is expected to hold the largest market share as consumer preferences for nutritious health-promoting products available on the market change. The lack of nutrients in the consumer's body has a lasting effect, which has long worried people. Personalized nutrition provides methods and solutions for understanding these problems and taking appropriate action. Due to these factors, the consumer segment is expected to lead the personalized nutrition market during the forecast period

Nutrition Technology Platforms Market - By Region:

• North America

• Europe

• Asia-Pacific

• Latin America

• The Middle East

• Africa

Geographically, The North American market had the largest share in 2019. Market growth in the region is driven primarily by growing consumer awareness of health. The region has key players who provide personalized nutrition that is also expected to contribute to market growth. There is an increase in obesity rates in this area. Also, a busy and busy lifestyle encourages consumers to choose special supplements tailored to their specific needs. In addition, the increased income of consumers in the region also contributes to increased purchasing power, which in turn encourages them to choose individual nutrition according to their tastes. Regional growth is due to a significant number of organizations in the nutrition industry along with US medical institutions. In addition, the use of FDA-approved ingredients in the manufacture and manufacture of functional foods will drive regional market growth.

The Asia Pacific region is expected to grow at the highest CAGR during the forecast period due to increased awareness of the disease coupled with rising health care costs. Increasing lifestyle-related diseases are also common within and throughout the region. In addition, the market will grow significantly as the adoption of smart wearables for healthcare monitoring increases.

Nutrition Technology Platforms Market by company

Companies like

1. Amway (US)
2. BASF (Germany)
3. DSM (Netherlands)
4. Herbalife Nutrition Ltd (US)
5. DNA fit (UK)
6. Care/of (US)
7. Nutrigenomix (US)
8. Zipongo (US)
9. Viome (US)
10. Habit (US) 
11. Atlas Biomed Group Limited (UK) 

BASF SE, Herbalife Nutrition, DSM, Nutrigenomix, and Amway are some of the major players on the market. Personalized nutrition companies use innovative technology to maintain a strong position in the global healthcare industry. Players create personalized nutrition with advanced product specifications. Players create their value propositions to survive in a highly competitive environment.

Amway, entrepreneur, leader of health and wellness organizations. Amway operates its business with a multilevel model and direct selling strategy, enabling its consumer to become the company`s brand ambassadors

Suppliers invest in research and development to develop technologically advanced systems that give them a competitive advantage over other providers and provide an economic benefit to the industry. The industry is expected to see several mergers and acquisitions over the next few years. Companies are taking proactive steps to gain market share and provide a diversified product portfolio.

NOTABLE HAPPENINGS IN THE NUTRITION TECHNOLOGY PLATFORMS MARKET IN THE RECENT PAST:

• Product Launch - In April 2020, Atlas Biomed Group (UK) launched a new AI-technology-based Atlas app to provide individually customized food and diet advice that helps consumers improve their gut health. The app worked in combination with the Atlas Microbiome Test. This strengthened the company’s personalized nutrition portfolio
• Acquisition - In April 2020, DSM (Netherlands) acquired AVA (Boston, MA), which offers a digital personalized nutrition platform that provides nutrition and coaching recommendations across the health and wellness segments. Personalized nutrition is a key component in DSM’s nutrition strategy and this strategy unites previously announced partnerships and investments across key capabilities, including personalized nutrition delivery platforms, such as Panaceutics, Misfit, and Tespo. AVA is currently available in the US and Europe and can be easily customized to a wide variety of use cases.
• Product Launch - In early 2020, DNA fit (UK) launched a new “Health Fit” DNA test, which explores several genetic factors affecting the individual’s wellbeing and provides personalized insights on diets.