North America Turf and Ornamental Grass Protection Market Size (2024-2030)

In 2023, the North America Turf and Ornamental Grass Protection Market was valued at $1.64 Billion and is projected to reach a market size of $2.28 Billion by 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 4.2%.

The North America Turf and Ornamental Grass Protection market is a dynamic and rapidly growing industry that focuses on ensuring the health and vitality of lawns, parks, golf courses, and other green spaces. With a strong emphasis on environmental sustainability, this market offers a wide range of innovative solutions such as organic fertilizers, biopesticides, and efficient irrigation systems. The market is driven by increasing awareness about the importance of maintaining aesthetically pleasing landscapes, coupled with the rising demand for sports and recreational activities. Companies in this sector are continuously striving to develop cutting-edge technologies and formulations to support the growth and protection of turf and ornamental grass while minimizing the impact on the environment.

Key Market Insights:

The demand for higher agricultural output, driven by factors such as growing population, declining arable land, and food security concerns, is fueling the global crop protection industry.

Turfgrass color and quality can be optimized with colorants, especially when irrigation needs to be minimized. Colorants offer a valuable solution in situations where water restrictions are imposed by municipal and state governments. They positively affect the wetting, rewetting, and infiltration rates of treated soils, reducing physiological stresses in naturally drought-prone soils. Regular treatments enhance playing surfaces, reduce the need for mowing, and can be used instead of overseeding during extremely dry conditions.

Golf is immensely popular in the United States, with over 15,000 golf courses, and states like Florida, New York, California, Texas, Ohio, and Michigan have a significant number of courses.

According to the Bureau of Labor Statistics, annual spending on lawn maintenance increased from USD 113.61 in 2018 to USD 115.07 in 2020. Leisure turf and lawns are high in demand, especially among homeowners and commercial establishments for landscaping purposes. The shift towards native grasses, such as buffalo grass, blue grama, and thunder turf, in states like Texas, supports water conservation efforts. This trend is expected to drive the demand for fertilizers and other chemical inputs in the future.

North America Turf and Ornamental Grass Protection Market Drivers:

Increasing demand for aesthetically appealing landscapes in North America is greatly influencing the Turf and Ornamental Grass Protection market.

The demand for aesthetically appealing landscapes is on the rise in North America, driven by various factors. With the growing urbanization, there is a greater need for green spaces such as parks, gardens, and recreational areas. These spaces are not only important for providing a sense of tranquility and relaxation but also contribute to the overall well-being of individuals. As a result, there is an increased focus on maintaining and enhancing the beauty of these spaces, including turf and ornamental grass areas. The popularity of recreational activities like golf has also led to a surge in demand for well-maintained turf. Golf courses require meticulous care and protection of their turf to ensure top-notch playing conditions. This drives the demand for effective turf and ornamental grass protection products and services.

Growing awareness about environmental sustainability is heightening the demand for Turf and Ornamental Grass Protection in North America.

In recent years, there has been a significant shift towards environmental consciousness and sustainability. Consumers are increasingly demanding eco-friendly and sustainable solutions across various industries, including turf and ornamental grass protection. This driver is propelled by several factors. There is growing concern about the adverse effects of chemical pesticides and fertilizers on human health and the environment. As a result, consumers are actively seeking safer alternatives that minimize the use of harmful chemicals. This has led to the development and adoption of organic and bio-based products in the turf and ornamental grass protection market. Stricter regulations and guidelines regarding the use of chemicals in landscaping and agriculture have also contributed to the demand for sustainable solutions. Governments and environmental agencies are imposing restrictions on the use of certain pesticides and chemicals, pushing businesses to find alternative methods for turf and ornamental grass protection.

North America Turf and Ornamental Grass Protection Market Restraints and Challenges:

Regulatory constraints might pose difficulties for the North American turf and Ornamental Grass Protection Market.

One of the major challenges faced by the market is the increasing number of regulations and restrictions imposed on the use of certain chemicals and pesticides. Governments and regulatory bodies are becoming more stringent in their efforts to protect the environment and human health, leading to limitations on the types and quantities of chemicals that can be used in turf and ornamental grass protection. These regulatory constraints can pose difficulties for businesses operating in the market. They may need to invest in research and development to find alternative solutions that comply with the regulations. The process of obtaining necessary approvals and licenses for the use of certain products can be time-consuming and expensive. This can create barriers to entry for smaller companies and increase the costs for existing players.

The seasonal nature of this market could limit the growth of the turf and ornamental grass protection market during the off-season.

Another challenge faced by the turf and ornamental grass protection market is its seasonal nature. The demand for turf and ornamental grass protection products and services tends to be cyclical, with peaks during the warmer months when turf growth is most active. This seasonality can create challenges in terms of planning and managing the workforce, inventory, and cash flow. During the off-season, companies may experience reduced demand, leading to underutilized resources and lower revenues. Conversely, during the peak season, there can be a sudden surge in demand, requiring efficient production and distribution capacity to meet customer needs. Balancing these fluctuations and managing inventory levels can be a complex task, particularly for businesses with limited resources.

North America Turf and Ornamental Grass Protection Market Opportunities:

The North America Turf and Ornamental Grass Protection market presents several opportunities for growth and innovation. There is an increasing focus on sustainable and environmentally friendly solutions, driven by consumer demand and regulatory requirements. This opens up avenues for companies to develop and market organic and bio-based products that effectively protect turf and ornamental grass without harming the environment. The market can benefit from advancements in technology, such as precision agriculture and remote sensing, which enable more targeted and efficient applications of products. This presents an opportunity for companies to develop smart and data-driven solutions that optimize resource utilization and enhance turf and ornamental grass protection. Furthermore, the growing trend of urbanization and the increasing popularity of outdoor recreational activities like golf create a demand for well-maintained landscapes. This offers opportunities for businesses to offer comprehensive turf management services, including maintenance, pest control, and enhancement, catering to the needs of residential, commercial, and recreational spaces.

NORTH AMERICA TURF AND ORNAMENTAL GRASS PROTECTION MARKET REPORT COVERAGE:

North America Turf and Ornamental Grass Protection Market Segmentation:

North America Turf and Ornamental Grass Protection Market Segmentation: By Product Type:

• Herbicides
• Fungicides
• Insecticides
• Others

The largest segment in the North American turf and Ornamental Grass Protection market by product type is herbicides having a market share of 40%. Herbicides are the most widely used products for turf and ornamental grass protection due to the persistent issue of weed infestation. Herbicides offer an effective solution for controlling and eliminating weeds, helping to maintain a clean and healthy turf and ornamental grass area. Their popularity also stems from their versatility, as herbicides can be formulated for selective or non-selective control, allowing targeted weed management while preserving desired vegetation. Herbicides are available in various formulations, including liquid sprays and granules, providing ease of application and flexibility for different turf and grass management practices.

The fastest growing segment comes under the other segment which is biopesticides growing at a CAGR of 17.8%. Biopesticides are experiencing rapid growth due to the increasing demand for sustainable and environmentally friendly solutions. They offer effective pest control while minimizing the negative impact on human health and the environment. As consumers become more conscious of the potential harm caused by conventional chemical pesticides, the demand for biopesticides is rising. Regulatory restrictions on the use of certain chemical pesticides further drive the adoption of biopesticides. Their eco-friendly profile and ability to target specific pests make them a preferred choice for turf and ornamental grass protection.

North America Turf and Ornamental Grass Protection Market Segmentation: By Application Method

• Sprays
• Granules
• Others

Sprays comprise the largest segment having a revenue share of 74%. Sprays are the most widely used method for applying turf and ornamental grass protection products due to their versatility and ease of use. Sprays offer efficient coverage and ensure uniform distribution of the product in the target area, whether it is a large golf course or a small residential lawn. With sprays, applicators have the flexibility to adjust the concentration and volume of the product, allowing for precise and targeted application. Additionally, sprays can be used for liquid herbicides, insecticides, and fungicides, providing a comprehensive solution for various turf and grass maintenance needs. Their popularity stems from their effectiveness in reaching difficult-to-access areas and providing quick results.

The fastest-growing segment by application method is granules having a CAGR of 18.2%. Granules are experiencing rapid growth due to their convenience and effectiveness in targeted applications. Granular products are formulated as solid particles that can be easily spread over larger turf and grass areas using spreaders or other application equipment. They provide controlled and slow-release protection, allowing for extended effectiveness against pests, weeds, and diseases. Granules offer advantages such as reduced drift, minimized risk of contact with applicators, and greater ease of storage and handling. Their popularity is also driven by the increasing preference for precise and localized applications, especially in residential and commercial landscapes where specific areas may require specific treatment.

North America Turf and Ornamental Grass Protection Market Segmentation: By End-User:

• Golf Courses
• Landscapes and Gardens
• Recreational Spaces
• Others

The largest segment in the North American turf and Ornamental Grass Protection market by end user is golf courses having a share of over 50%. Golf courses have the highest demand for turf and ornamental grass protection products and services due to the extensive areas of maintained turf they possess. Golf courses require meticulous care to ensure optimal playing conditions, including well-maintained fairways, greens, roughs, and tee boxes. Turf protection is essential to maintain the desired aesthetics, playability, and overall quality of the golf course. The size and scale of golf courses, coupled with their need for consistent and high-quality turf, contribute to the golf course segment being the largest in the market by end users. The fastest growing segment by end users is the residential sector growing at a CAGR of 21.2%. This is primarily due to the increasing number of homeowners who are investing in maintaining and beautifying their lawns and gardens. With a growing emphasis on outdoor living spaces and a desire for aesthetically pleasing landscapes, the demand for turf and ornamental grass protection products has been surging in the residential sector.

North America Turf and Ornamental Grass Protection Market Segmentation: Regional Analysis:

• U.S.A
• Canada
• Mexico

U.S.A. is the largest segment among the North American turf and Ornamental Grass Protection markets in terms of regional analysis having a market share of 52%. This is attributed to several factors, including a large population with a high disposable income, a strong culture of landscaping and lawn care, and a thriving commercial and residential sector that heavily relies on maintaining attractive outdoor spaces. The U.S.A. has a well-established market for turf and ornamental grass protection products, supported by a robust distribution network and a wide range of available options, making it the largest segment in the region.

The fastest-growing segment in the North America Turf and Ornamental Grass Protection Market is Mexico because of increasing urbanization, rising disposable income, and a growing emphasis on landscaping and outdoor aesthetics. With the expansion of commercial and residential construction projects, there is a greater demand for turf and ornamental grass protection products in Mexico. The favorable climate conditions in many regions of Mexico make it an ideal market for the growth of turf and ornamental grass, further driving the demand for related protection products.

COVID-19 Impact Analysis on the North American Turf and Ornamental Grass Protection Market:

The COVID-19 pandemic has had a significant impact on the North American turf and Ornamental Grass Protection market. With restrictions on public gatherings and closures of recreational facilities, the demand for turf and ornamental grass maintenance and protection services has been adversely affected. Golf courses, public parks, and other outdoor spaces have experienced reduced footfall and limited operations, leading to a decline in the need for regular upkeep and protection. The economic uncertainty caused by the pandemic has prompted individuals and organizations to prioritize essential expenses, resulting in budget cuts for non-essential services like landscaping. However, the market has also witnessed some positive shifts. As people spend more time at home, there has been an increased interest in creating aesthetically pleasing outdoor spaces, leading to higher demand for DIY turf and grass protection products. With restrictions easing and the gradual reopening of recreational facilities, there is a potential for recovery in the market as the demand for well-maintained landscapes and golf courses resumes. To adapt to the changing market dynamics, companies in the industry are focusing on digital marketing, contactless service delivery, and exploring innovative solutions to provide value to their customers.

Latest Trends/ Developments:

There is a growing trend towards the adoption of Integrated Pest Management (IPM) strategies in the turf and ornamental grass protection market. IPM is an approach that focuses on long-term pest management while minimizing the use of chemical pesticides. It involves the strategic combination of cultural practices, biological controls, and targeted pesticide application. This trend is driven by the increasing emphasis on environmental sustainability and the desire to minimize the impact of pesticides on human health and the ecosystem. Companies are integrating IPM practices into their offerings, providing customers with comprehensive solutions that consider the overall health of the turf and ornamental grass, including soil quality, plant health, and pest management.

Another trend in the market is the development of customized and targeted solutions for turf and ornamental grass protection. Businesses are focusing on understanding the unique needs and challenges of different customer segments, such as golf courses, residential properties, and commercial landscapes. By tailoring their products and services to specific requirements, companies can provide more effective and efficient solutions. This trend is supported by advancements in technology, such as data analytics and remote sensing, which enable companies to gather valuable insights and deliver precise solutions. By offering customized and targeted solutions, companies can not only meet the specific needs of their customers but also enhance their overall satisfaction and build long-term relationships.

Key Players:

1. Syngenta AG
2. Bayer AG
3. Corteva Agriscience
4. BASF SE
5. The Andersons, Inc.
6. FMC Corporation
7. Nutrien Ltd.
8. Nufarm Limited
9. Valent U.S.A. LLC
10. Clarke

In March 2022, BASF launched Pillar SC Intrinsic, its first fungicide for lawn care that offers comprehensive control of 26 turf diseases such as brown patches, dollar spots, leaf spots, etc. found in both cool- and warm-season grasses.

In January 2022, Syngenta Crop Protection AG completed the acquisition of two advanced bioinsecticides, namely "Nematrident" and "Unispore." These bioinsecticides have been specifically developed to address the growing challenge of insect and pest resistance across various sectors, including horticulture, ornamentals, turf amenity, and forestry.