North America Titanium Dioxide Market Research Report – Segmentation by Form (Pigment Grade, and Ultrafine (Nanomaterial) Grade); By End-Use Industry (Paints & Coatings, Paper, Cosmetics, Plastics, Pharmaceutical); By Process (Sulphate, Chloride); and Region - Size, Share, Growth Analysis | Forecast (2023 – 2030)

North America Titanium Dioxide Market Size (2024-2030)

The North America Titanium Dioxide Market was valued at USD 6.41 billion in 2023 and is projected to reach a market size of USD 9.39 billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 5.6%. 

North America Titanium Dioxide Market

Titanium dioxide (TiO2) is a bright white substance that is mostly utilized as a vibrant colorant in a variety of everyday products. It also possesses several lesser-known benefits that make it a very valuable and significant component in our fight against skin cancer and climate change. The white inorganic substance titanium dioxide has been a part of many different goods for around a century. Its brilliant, non-reactive, and non-toxic qualities are relied upon to safely enhance the whiteness and brightness of many materials.

Key Market Insights:

Of all the pigments that are known to exist, titanium dioxide is the whitest and brightest. It possesses reflective properties and can both scatter and absorb ultraviolet light. Aside from paints, catalytic coatings, plastics, paper, medicines, and sunscreen, packaging, and commercial printing inks are two lesser-known applications. TiO2 can also be found in cosmetics, toothpaste, and food as a food colorant. TiO2 is a common element, appearing in hundreds of items we see and use every day, offering major benefits to our economy and overall quality of life. It is prized for its ultra-white color, ability to scatter light and UV resistance. TiO2 is used in paints, plastics, paper, medicines, sunscreen, and cosmetics. TiO2 can be applied to paints, cement, windows, and tiles as a photocatalyst to break down environmental contaminants.

In the paint and coatings industry, TiO2 (Titanium Oxide) is used specifically as a pigment and is called the whitest white due to its super bright whitening qualities. It is an essential ingredient in coatings too. Whereas Titanium dioxide is used in skincare and cosmetics as a pigment as well as a cream thickening. Because of its transparency and UV-absorbing properties, ultra-fine Titanium Dioxide is utilized as an ingredient in sunscreens. TiO2 has also been shown as a photocatalyst to perform hydrolysis (splitting water into hydrogen and oxygen), and the collected hydrogen can be used as a fuel. Due to its versatile uses, the Titanium Dioxide Market is ever-growing and evolving.




North America Titanium Dioxide Market Drivers:

Growing use in the paint & coatings industry will boost the demand for Titanium Dioxide

Titanium dioxide pigment is utilized in a variety of applications that demand high opacity and brightness. Titanium dioxide is present in the majority of white, pastel, and even dark-colored surfaces and products. Due to its opacity and durability, Titanium Dioxide is used in the paints & coatings industry as it helps in protecting and extending the life of the painted surface. Due to this and many other reasons, the demand for Titanium Dioxide is surging and will continue this trend for a long duration.

Various Environmental Benefits are driving the demand for titanium dioxide in many industries

Titanium dioxide has been discovered to be effective for a variety of environmentally friendly applications due to its diverse qualities. The white, light-reflecting characteristics of TiO2 can contribute to significant energy savings when applied in a paint coating on the outside of buildings in warm and tropical regions, as it lessens the demand for air conditioning. Furthermore, because it is opaque, it does not require thick or double coats, boosting resource efficiency and eliminating waste. In addition, Grätzel cells, a form of solar power cell, use Nano titanium dioxide to produce solar energy in a process comparable to photosynthesis in plants.

 North America Titanium Dioxide Market Restraints and Challenges:

In the process of manufacturing Titanium Dioxide, various waste products are released. Due to this reason, there have been implementation of several restrictions by governments around the world to monitor the emissions and residuals and ensure proper disposal of these residuals. Due to its acidic nature, Titanium Dioxide can create various environmental problems if not disposed of properly. So, due to this reason many European nations have enforced policies that prohibit the discharge of the residuals in the water bodies. Also, the cost of raw materials required for the production of Titanium Dioxide poses as a restraint for the market. Any major fluctuations in the price of the raw materials can affect the production of Titanium Dioxide. All these restraints can become a hurdle for the Titanium Dioxide Market in its growth.

North America Titanium Dioxide Market Opportunities:

There has been an increase in the use of Ultrafine (nanomaterial) grade Titanium Dioxide in the cosmetic and pharmaceutical industries. Ultrafine titanium dioxide absorbs UV radiation efficiently while remaining transparent to visible light. Because of the small particle size, ultrafine titanium dioxide does not reflect visible light but absorbs UV light, creating a translucent barrier that shields the skin from the sun's damaging rays. Titanium Dioxide's opacity to visible and UV light protects food, beverages, vitamins, and medications against early degradation, extending the product's shelf life. Pigment-grade Titanium Dioxide is also utilized in medicine tablets, capsule coatings, and as a decorative assist in some meals to make them look better. With the increase in the use of Titanium Dioxide as a pigment or ultrafine particle, we can see a growing market for it which is going to be there as long as new applications of Titanium Dioxide are discovered.





Market Size Available

2022 - 2030

Base Year


Forecast Period

2023 - 2030



Segments Covered

By Form, end user industry, process, and Region

Various Analyses Covered

Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

USA, Canada, Mexico

Key Companies Profiled

Chemours Company , Tronox Holding PLC, Kronos Worldwide Inc, Argex Titanium Inc., Huntsman Corporation, INEOS Pigments

North America Titanium Dioxide Market Segmentation

North America Titanium Dioxide Market By Form

  • Pigment Grade
  • Ultrafine (Nanomaterial) Grade
    • Rutile Titanium Dioxide Nanoparticles
    • Anatase Titanium Dioxide Nanoparticles

In 2023, based on the market segmentation by form, the pigment grade dominated the market. This can be accredited to the Titanium dioxide pigment-grade utilization in a variety of applications like paints & and coatings, food & beverage, pharmaceutical, and automotive coatings. On the other hand, the ultrafine segment is the fastest-growing sector owing to its new innovative uses and protection properties in the cosmetics industry and catalyst agents.

North America Titanium Dioxide Market By End-Use Industry

  • Paints & Coatings
  • Paper
  • Cosmetics
  • Plastics
  • Pharmaceutical

In 2023, based on the market segmentation by End-Use Industry, Paints and coatings dominated the Titanium Dioxide market. This can be accredited to the varied use of Titanium Dioxide as a pigment in paints and coatings. Its applications include automotive coatings, residential paints, protective coating, wood finishes, and other coatings. Furthermore, the paints & coatings segment will continue to be the fastest-growing segment reason being its high usage and surge in demand in this industry.

North America Titanium Dioxide Market By Process

  • Sulphate
  • Chloride

In 2023, based on the market segmentation by Process, the Sulphate process dominated the Titanium Dioxide Market. This can be accredited to the feasibility of this process over its counterpart i.e. chloride process. On the other hand, the chloride process is growing at a rapid growth rate being it is a continuous process over its counterpart which is a batch procedure.



North America Titanium Dioxide Market Segmentation: Regional Analysis

  • USA
  • Canada
  • Mexico

In 2023, based on the market segmentation by region, USA dominated the Titanium Dioxide market. This can be accredited to the extensive construction and building activities in this region. Also, with an increase in construction activities, there is a rise in demand for paints and coatings which results in a surge in demand for Titanium Dioxide in this region. Other reasons are the use of Titanium Dioxide as a pigment in the food and pharmaceutical industry to increase the shelf life and as a decorative aid. Also, the USA will be the fastest-growing segment which will continue to grow at a rapid CAGR due to the surge in demand and use of Titanium Dioxide.

COVID-19 Impact Analysis on the North American Titanium Dioxide Market:

The COVID-19 Pandemic caused significant disruption in practically every industry, including automotive, construction, retail, and others. The Titanium Dioxide Market, on the other hand, was no exception. Due to the lockdowns and other restrictions enforced, there was a labor shortage, which resulted in less productivity during that period. Furthermore, supply disruptions generated significant market distress due to raw material movement restrictions. However, when we emerge from this pandemic, the Titanium Dioxide market, like the rest of the sector, is likely to rebound quickly.

Latest Trends/ Developments:

It's astonishing how many daily things Titanium Dioxide can be found in a material that is relatively obscure to the general public. Titanium Dioxide makes our skin, cities, automobiles, homes, food, and environment brighter, safer, more resilient, and cleaner due to its many diverse qualities. Titanium Dioxide has a record of 100 years of safe commercial use, and its importance will only rise as our environment faces greater difficulties from a growing population.

Key Players:

  1. Chemours Company
  2. Tronox Holding PLC
  3. Kronos Worldwide Inc
  4. Argex Titanium Inc.
  5. Huntsman Corporation
  6. INEOS Pigments

Recent Developments:

  • September 2023 as part of its cost optimization plan, Chemours Titanium Technologies has decided to shut down a plant in Taiwan.
  • September 2023 INEOS acquires Norway’s Eramet Titanium & Iron for $245 million

Chapter 1. North American Titanium Dioxide Market– Scope & Methodology

   1.1. Market Segmentation

   1.2. Scope, Assumptions & Limitations

   1.3. Research Methodology

   1.4. Primary Sources

   1.5. Secondary Sources

 Chapter 2. North American Titanium Dioxide Market – Executive Summary

   2.1. Market Size & Forecast – (2024 – 2030) ($M/$Bn)

   2.2. Key Trends & Insights

   2.2.1. Demand Side

   2.2.2. Supply Side

   2.3. Attractive Investment Propositions

   2.4. COVID-19 Impact Analysis

 Chapter 3.  North American Titanium Dioxide Market– Competition Scenario

   3.1. Market Share Analysis & Company Benchmarking

   3.2. Competitive Strategy & Development Scenario

   3.3. Competitive Pricing Analysis

   3.4. Supplier-Distributor Analysis

 Chapter 4. North American Titanium Dioxide Market - Entry Scenario

    4.1. Regulatory Scenario

    4.2. Case Studies – Key Start-ups

    4.3. Customer Analysis

    4.5. PESTLE Analysis

    4.4. Porters Five Force Model

               4.4.1. Bargaining Power of Suppliers

               4.4.2. Bargaining Powers of Customers

               4.4.3. Threat of New Entrants

               4.4.4. Rivalry among Existing Players

                4.4.5. Threat of Substitutes

 Chapter 5. North American Titanium Dioxide Market- Landscape

  5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

  5.2. Market Drivers

  5.3. Market Restraints/Challenges

  5.4. Market Opportunities

 Chapter 6. North American Titanium Dioxide Market– By  Form

6.1.  Introduction/Key Findings   

6.2. Pigment Grade

6.3. Ultrafine (Nanomaterial) Grade

6.3.1. Rutile Titanium Dioxide Nanoparticles

6.3.2.  Anatase Titanium Dioxide Nanoparticles

6.4. Y-O-Y Growth trend Analysis By  Form

6.5. Absolute $ Opportunity Analysis By  Form , 2024-2030

Chapter 7. North American Titanium Dioxide Market– By End-User Industry

7.1. Introduction/Key Findings   

7.2. Paints & Coatings

7.3. Paper

7.4. Cosmetics

7.5. Plastics

7.6. Pharmaceutical

7.7. Y-O-Y Growth trend Analysis By End-User Industry

7.8. Absolute $ Opportunity Analysis By End-User Industry, 2024-2030

Chapter 8. North American Titanium Dioxide Market– By Process

8.1. Introduction/Key Findings   

8.2. Sulphate

8.3. Chloride

8.4. Y-O-Y Growth trend Analysis By Process

8.5. Absolute $ Opportunity Analysis By Process, 2024-2030

Chapter 9. North American Titanium Dioxide Market, By Geography – Market Size, Forecast, Trends & Insights

9.1. North America

                                9.1.1. By Country

                                       U.S.A Canada


                                           Rest of North America

                                9.1.2. By  Form

                          9.1.3. By End Use Industry

                          9.1.4. Process

         9.1.4. Countries & Segments - Market Attractiveness Analysis

Chapter 10. North American Titanium Dioxide Market– Company Profiles – (Overview, Product Portfolio, Financials, Strategies & Developments)

10.1. Chemours Company

10.2. Tronox Holding PLC

10.3. Kronos Worldwide Inc

10.4. Argex Titanium Inc.

10.5. Huntsman Corporation

10.6. INEOS Pigments


Download Sample

The field with (*) is required.

Choose License Type









Frequently Asked Questions

The North America Titanium Dioxide Market was valued at USD 6.41 billion in 2023 and is projected to reach a market size of USD 9.39 billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 5.6%. 

Growing use in the paint industry and various environmental benefits are propelling the North America Titanium Dioxide industry.

Based on Form, the North American titanium Dioxide Market is segmented into Pigment grade and Ultrafine (Nanomaterial) Grade

The USA is the most dominant region for the North America Titanium Dioxide Market.

Chemours Company, Tronox Holding PLC, Kronos Worldwide Inc, Argex Titanium Inc., Huntsman Corporation, INEOS Pigments

Analyst Support

Every order comes with Analyst Support.


We offer customization to cater your needs to fullest.

Verified Analysis

We value integrity, quality and authenticity the most.