Size (2023-2030)

The North American smoothies Market was valued at USD 2.17 billion and is projected to reach a market size of USD 3.3 billion by the end of 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 5.5%. 

The North American smoothies Market has seen substantial growth over the past couple of years. This being a new beverage had limited awareness in the past. However, with ongoing health and wellness trends, this market has seen considerable growth, especially as a pre-workout beverage. Shortly, with innovations, adoption, and creativity, this market will grow significantly. During the forecast period, this market is predicted to see a notable growth rate.

Key Market Insights:

North America is the largest market for smoothies accounting for 45% of global sales.

Market research found that 78% of women are more likely to purchase smoothies than men.

Approximately 1 million people searched for smoothies each month, an increase of 172% since last year which is 2022.

Social conversations about Smoothie have declined by -35.08% over the past year affecting the food and beverage industry. To tackle this, marketing and advertising through television and other social media platforms are being given prominence to enlarge the market.

North America Smoothies Market Drivers:

Changing lifestyle as well as consumer preference is propelling the growth of the market.

There have been numerous changes over the past decade in the standard of living. People have become more health conscious and are going for healthier options. Smoothies are a go-to choice that aligns well with fitness goals. They are made of any fruit or vegetable of an individual’s choice. If they are made of fruits, they are usually taken as an energy drink. If vegetables are added to the smoothies, they are usually taken to maintain well-being and for healthy weight loss. They are consumed as an energy shake before working out. Additionally, smoothies are known to promote digestive health and are packed with nutrients. Besides, they are taken during social events as a popular beverage choice. Few people take up these as a meal because it's fulfilling and recommended by nutritionists for a healthy weight.

An increasing number of wineries have contributed to the market expansion.

Over the years multiple number of restaurants, hotels, fruit juice shops, and online retail have come into existence. They are coming up with a variety of options, new flavors, nutritious content, and other innovations. Along with this, customized options are being provided to further boost the growth. People are keen on exploring new options for eating. College students have an interest in experimenting with different kinds of food and beverages. Furthermore, online channels are helping to raise sales as an individual can purchase the beverage from any place.

Social media marketing has been aiding the market progress.

Apps like Facebook and Instagram have a lot of pages where they promote any particular food and beverage product. Since, a majority of the population, has a social media presence, they can discover pages that make the top smoothies and purchase the same. Moreover, many content creators and other travel bloggers promote a few authentic food places. This encourages their fans and followers to try out the same. Furthermore, social media enables the option to upload pictures of these products. The appealing look can attract a broader range of consumers increasing sales.

North America Smoothies Market Restraints and Challenges:

Cost, health concerns, and competition are the main barriers that the market is currently experiencing.

Due to ongoing inflation, prices of fruits and vegetables are pretty high. Additionally, dairy products can be very pricey. If one opts for vegan-based dairy options, they become more expensive. This can make the manufacturers increase the total cost of the beverage demotivating consumers from purchasing the same. Secondly, certain smoothies have a lot of sugar and calories in them. This can lead to diabetes. Additionally, certain teenagers can start consuming healthy smoothies as a part of their diet without consultation from any experts leading to unhealthy weight loss and a lower nutrition intake. Moreover, local shops can face heavy competition from established brands causing significant losses.

North America Smoothies Market Opportunities:

There are several ongoing experiments to diversify the flavors and texture. Exotic and unique fruits are being incorporated into smoothies. Vegetable smoothies are being improvised to remove the bitter taste. Sugar-free alternatives are being incorporated. Vegan-based dairy products, organic fruits, and other sweet alternatives are being increasingly used to attract vegans and environmentalists. E-commerce is being prioritized to increase purchasing.

NORTHE AMERICA SMOOTHIES  MARKET REPORT COVERAGE:

North America Smoothies Market Segmentation:

North America Smoothies Market Segmentation: By Product Type:

• Fruit-Based
• Vegetable-Based
• Dairy-Based
• Others

Based on product type, fruit-based smoothies are both the largest and fastest-growing types in the market. They hold a share of more than 50%. This is owing to their taste, flavors, variety, sugar-free options, vegan choices, demand, presence of nutrients, and the number of dining places that offer them. Moreover, organic smoothies are gaining popularity due to the presence of no chemicals, enhancement of immunity, and presence of antioxidants vital for functioning.

North America Smoothies Market Segmentation: By Distribution Channel:

• Supermarkets/Hypermarkets
• Restaurants and Smoothie bars
• Convenience Stores
• Online Retail

Based on distribution channels, supermarkets/hypermarkets are the largest segment in the market. They hold a total share of around 45%. This is because of convenience, accessibility, bargaining, ease, face-to-face interaction, and visual as well as physical inspection of the drink. Restaurants and smoothie bars also hold a significant amount of share in the market due to the availability of specialized smoothies and renowned chefs. However, online retail is the fastest growing in the market. Digitalization was observed after the pandemic which was a major factor to boost the segment. Individuals can shop from the comfort of their houses, get discounts, wider product ranges, access to local and international brands, and an enhanced customer experience.

North America Smoothies Market Segmentation: Regional Analysis:

• United States
• Canada
• Mexico

Based on region, the United States is the largest region in the market holding a share of around 44%. This is because of the growing population, economic advancement, presence of companies, demand, product launches, quality, and vegan-based products popularity. As per Statista, most revenue for the other juice, juice mixtures & smoothies market was generated in the United States US$6,385.00m in 2023. However, Canada is considered to be the fastest growing with an approximate share of 32%. This is due to wellness trends, rising demand, culinary innovations, online retail, adoption of plant-based drinks, and emerging eateries.

COVID-19 Impact Analysis on the North American Smoothies Market:

The outbreak of the virus had a mixed impact on the market. With lockdowns, social isolation, and movement restrictions being the new norm, a lot of disruptions were faced in supply chains, transportation, and other logistics. This affected the import-export trade activities. All restaurants, hotels, fast food chains, and other eating places had to be shut down to avoid the spreading of the virus. This caused an economic downfall. Moreover, the Government shifted all the major investments towards the development of vaccines, hospitals, and other healthcare applications. However, the pandemic also highlighted the importance of physical and mental well-being. Many people started to work out and lean towards living a healthy life.  This included the incorporation of healthy diets. Smoothies were a popular category amongst them owing to their nutritional value. Local shops and other eateries shifted towards digitalization. Online food shopping saw an upsurge helping people to generate income. Besides, people were bored and started cooking. Few of them started selling homemade food products and beverages. As per a report, sales from December 2020 to January 2021 grew by 80 percent for smoothie subscription boxes. Apart from this, there was an upsurge in the number of people who were implementing vegan-based food and beverages. This made the company work towards the launches of vegan-based smoothies. Towards the latter half of 2021 and 2022, a lot of plant-based smoothie choices were being commercialized into the market.

Latest Trends/ Developments:

The companies in this market are motivated to achieve a higher market share by implementing different strategies, such as acquisitions, partnerships, and investments. Companies are also spending heftily to improve existing flavors alongside maintaining competitive pricing. This has further resulted in increased enlargement.

Sustainable packaging is being given prominence. Eco-friendly and biodegradable materials are being used for bottles, jars, straws, and packaging materials. Along with this, clean labeling is being emphasized to maintain transparency between consumers and manufacturers. 

Key Players:

1. Smoothie King
2. Jamba Juice
3. Planet Smoothie
4. Robeks Fresh Juices & Smoothies
5. Tropical Smoothie Cafe
6. Acai Express
7. Clean Juice
8. Nekter Juice Bar
9. Raw Juce
10. Playa Bowls

In September 2023, SAMBAZON partnered with KORA Organics and Erewhon to Unveil Miranda Kerr's KORA GLOW Smoothie. As part of the Erewhon program, Miranda Kerr chose the Organic Farming Research Foundation to which a portion of the proceeds would be donated. The goal of the non-profit organization is to further organic agriculture and encourage the implementation of organic farming systems through research, education, and policy leading to more sustainable agriculture.

In September 2022, Jamba and Revive Superfoods blended up a new collaboration to bring Jamba-inspired smoothie kits to fans nationwide. This move aimed to increase purchasing and generate more revenue for the smoothies market.

In November 2020, Los Angeles-based functional drinks company Koia added a range of plant-based smoothies to its line-up. This encouraged vegans to buy these smoothies thereby increasing the sales.