North America Decorative Concrete Market Size (2024-2030)

The North American Decorative Concrete Market was valued at USD 4.57 Billion and is projected to reach a market size of USD 6.83 Billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 5.9%.

Decorative concrete involves utilizing concrete not just for its functional purposes in construction, but also as a means to enhance the visual appeal of a structure. This can be applied to diverse elements within an edifice, encompassing floors, walls, driveways, and patios, all the while retaining their core functions. The process of turning concrete into decorative concrete entails incorporating diverse materials either during the pouring stage or after the concrete has hardened. These materials and techniques encompass an array of possibilities, including stamped concrete, acid staining, decorative overlays, polished concrete, concrete countertops, vertical overlays, and many others.

Decorative concrete flooring offers numerous advantages, including endless design options achieved through coloring, texturing, staining, and painting. Its unparalleled durability withstands immense pressure, scratches, and impacts, making it ideal for high-traffic realms. Maintenance is easy with periodic sealing and cleaning, while its eco-friendliness lies in waste reduction and the absence of harmful VOCs. Versatility allows for future floor coverings, and longevity eliminates the need for frequent replacements. Concrete's cooling effect reduces air conditioning costs, and its recyclability benefits the environment. Improved air quality and cost-effectiveness complete the list of advantages, making it a smart long-term investment.

North America Decorative Concrete Market Drivers:

The surging demand for stamped concrete in flooring applications is fueling the growth of the North America Decorative Concrete Market.

The augmenting need for stamped concrete, especially in the construction of hotel flooring and commercial buildings, is a major factor propelling the growing demand. This is primarily owing to the numerous advantages offered by stamped concrete, including its aesthetic appeal for floors and its ability to resist skidding and withstand the wear and tear caused by heavy foot traffic. In the North American region, it is projected that stamped concrete demand will escalate significantly. The high investments in housing developments and rapid industrialization in the developing nation of Mexico are anticipated to further fuel the demand for stamped concrete. Therefore, this factor drives the demand for decorative concretes.

The growing utilization of polished concrete is another factor contributing to the growth of the North America Decorative Concrete Market.

Polished concrete harmoniously complements various other decorative concrete solutions through a process akin to sanding wood. Utilizing mechanical grinders and diamond pads, the surface is meticulously refined to attain a sleek, glassy finish. While it is extensively observed in commercial edifices, polished concrete is also employed in residential settings. It is widely recognized for its glossy and smooth visual appeal, and it creates reflecting flooring, which remarkably amplifies its captivating allure. Furthermore, polished concrete boasts the advantage of easy maintenance, elevating its status as a favored selection. Its overarching aesthetic allure contributes to its extensive utilization across diverse environments. Therefore, this factor also drives the demand for decorative concretes.

North America Decorative Concrete Market Challenges:

The North America Decorative Concrete Market is encountering challenges, primarily in terms of unfavorable construction circumstances. Supply chain disruptions, safety concerns, decreased real estate investment, electricity availability, environmental factors, and a paucity of skilled workers all posit growth challenges for the construction materials industry. These challenges impact decorative concrete construction timelines, quality, and costs, while clearances from various authorities further complicate the process. Thus, these challenges inhibit the growth of the North America Decorative Concrete Market.

North America Decorative Concrete Market Opportunities:

The demand for decorative concrete in the region of North America is projected to ascend in the future owing to the augmenting popularity of remodeling and renovating non-residential spaces. This trend is especially prominent in the hospitality domain, as hotel and resort proprietors channel notable investments into renovations to captivate a larger clientele and deliver an elevated experience to their guests. Additionally, the retail sector and residential construction industry are also anticipated to contribute to the burgeoning adoption of decorative concrete, propelled by substantial investments from pivotal industry stakeholders.

COVID-19 Impact on the North America Decorative Concrete Market:

The outbreak of the COVID-19 pandemic substantially impacted the North America Decorative Concrete Market. The pandemic caused disruptions in supply chains and distribution of goods and services, which highly affected the availability of construction materials for decorative concrete projects. Moreover, the pandemic caused delays in construction projects, resulting in declined demand for decorative concrete due to economic uncertainty, labor shortages, and social distancing measures. These factors negatively impacted the growth of the North America Decorative Concrete Market. Despite these challenges, the North America Decorative Concrete Market is projected to recover and grow in the coming years.

North America Decorative Concrete Market Recent Developments:

• In April 2023, Aramsco, Inc. unveiled the acquisition of EZ Concrete Supply, a company based in Lima. EZ Concrete Supply specializes in the distribution of decorative concrete supplies and equipment to contractors. The company originated in Ada in 2016, starting its operations in a pole barn. Gradually, it has significantly broadened its footprint and currently conducts operations from a vast 30,000-square-foot establishment in Lima, encompassing a training facility spanning an impressive 2,000 square feet. Additionally, EZ Concrete Supply has established eight other locations across the country.
• In April 2022, Euclid Chemical Company, a subsidiary of RPM International Inc. and a prominent producer of construction products for concrete and masonry, unveiled the acquisition of Chryso's North American business related to cement grinding aids and additives. The acquired technologies will be utilized by cement manufacturers to improve the performance of cement and minimize CO2 emissions in its production process. 
• In June 2021, PPG Industries, Inc. successfully completed the acquisition of Tikkurila, signaling its dominance in the market. The acquisition endeavors to provide customers with an extensive spectrum of paint and coating alternatives, encompassing environmentally conscious decorative products and exceptional industrial coatings. 

NORTH AMERICA DECORATIVE CONCRETE MARKET REPORT COVERAGE:

North America Decorative Concrete Market Segmentation:

North America Decorative Concrete Market Segmentation: By Type

• Colored Concrete
• Epoxy Concrete
• Polished Concrete
• Stained Concrete
• Stamped Concrete
• Concrete Overlays
• Others

In 2022, the stamped concrete segment held the highest market share. The growth can be ascribed to the extensive utilization of stamped concrete in diverse applications including pool decks, driveways, pathways, and patios. Stamped concrete is favored for these applications owing to its cost-effectiveness and unparalleled durability. Furthermore, the adoption of pressed concrete for large-area flooring solutions in the construction of private housing and corporate complexes is another contributing factor to the revenue growth in this segment. The demand for stamped concrete is further propelled by its durability, scalability, ease of installation, and lower labor costs. These factors synergistically generate a robust demand for stamped concrete in the market.

North America Decorative Concrete Market Segmentation: By Application

• Floors
• Driveways & sidewalks
• Patios
• Pool decks
• Walls
• Others 

In 2022, the floors segment held the highest market share. The growth can be ascribed to the extensive utilization of decorative concrete in both indoors and outdoors to construct floors of diverse structures. The surging popularity of decorative concrete in floors can be ascribed to the availability of a wide range of decorative concrete options in distinct materials, catering to consumers' preferences for visually appealing floors. The revenue growth of this segment is also anticipated to be propelled by the burgeoning consumer inclination towards decorative concrete, as it offers superior durability and requires less maintenance in contrast to conventional floors.

North America Decorative Concrete Market Segmentation: By End-Use Sector

• Residential
• Non-Residential

In 2022, the non-residential segment held the highest market share. The growth can be ascribed to the augmenting renovation and construction activities in non-residential complexes. Furthermore, there is an escalating demand for decorative concrete structures in non-residential buildings, particularly for flooring purposes, which significantly augments the revenue expansion within this segment. Additionally, the utilization of decorative concrete to enhance slip resistance in surfaces including pool decks, parking lots, and commercial outlets is projected to propel revenue growth. The rising construction of new hotels and cafes aimed at boosting consumer presence, elevating brand value, and enhancing the overall accommodation experience is also propelling revenue growth in this segment.

North America Decorative Concrete Market Segmentation: By Country

• U.S.A
• Canada
• Mexico

The United States held the largest share of the North America Decorative Concrete Market in the year 2022. The utilization of exquisite and visually appealing flooring systems in residential and commercial settings, technical advancements in the architecture and construction industry, and escalating investments in cutting-edge research and development endeavors are some of the factors propelling the country's growth. Additionally, the United States is home to several prominent market players, including DuPont de Nemours, Inc., PPG Industries, Inc., Huntsman International LLC, RPM International Inc., and Sherwin-Williams Company.

Mexico is anticipated to expand at the quickest rate over the forecast period owing to the swift technological progression in the building and construction sector, augmented governmental investments in commercial infrastructure development, and the strong presence of major market players, including CEMEX S.A.B. de C.V., Servicios Proconsa, S.A. de C.V., and RINOL Mexico.

North America Decorative Concrete Market Key Players:

1. DuPont de Nemours, Inc. (United States)
2. PPG Industries, Inc. (United States)
3. CEMEX S.A.B. de C.V. (Mexico)
4. Huntsman International LLC (United States)
5. RPM International Inc. (United States)
6. Sherwin-Williams Company (United States)
7. 3M Company (United States)
8. Elite Crete Systems (United States)
9. The QUIKRETE Companies (United States)
10. Bomanite Corporation (United States)