North America Beetroot Powder Market Size (2024-2030)

North America's Beetroot Powder Market was valued at USD 190.64 million in 2023 and is projected to reach a market size of USD 263.99 million by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 4.76%.

Beetroot, also known as table beet, red beet, garden beet, or golden beet, is the root of the sugar beet plant. Since beets contain more sugar than other vegetables, they can be used as desserts. Beetroot powder is obtained by grinding or grinding dried beets. Beetroot powder is used to flavor and color many products.

Beetroot powder contains the phytochemical betaine, which is important for cardiovascular health and helps the liver and kidneys process amino acids. Beetroot powder contains potassium, phosphorus, chlorine, iodine, iron, magnesium, calcium, copper, sodium, riboflavin, thiamine, fiber, and vitamins. Beetroot powder is used as a supplement because it is rich in antioxidants. Beetroot powder contains a lot of nitrates, which will increase oxygen in the blood and relax the muscles. Beetroot powder has applications in the food industry because it is used in pasta sauces, smoothies, cakes, juices, salads, etc. available.

Key Market Insights:

The North American beet powder market is experiencing significant growth. First, increasing consumer health awareness has increased the demand for natural foods, and beetroot powder is gaining traction as a nutritious food with many health benefits. Secondly, its various applications in various industries such as food and beverage, pharmaceuticals, and cosmetics have contributed to the growth of the market. Beetroot powder works as a food colorant, flavor enhancer, and food additive to meet clean product needs. In addition to its commercial prevalence, it is also used in sports nutrition due to its nitrate content. Thirdly, good investment in new products and evaluation of the market by large investors increases the competitiveness of the market. Organic and non-GMO varieties are especially popular among health consumers. Finally, the easy accessibility of e-commerce platforms also supports the growth of the business. With these factors driving growth, the North American beet powder market is expected to continue expanding and innovating in the coming years.

North America Beetroot Powder Market Drivers:

Increasing the Use of Natural Ingredients in Products will drive the market forward.

One of the most important factors in the growth of the North American beetroot powder market is consumers' health awareness. As people become aware of the importance of healthy eating, more people are looking for healthy foods. Beetroot powder, derived from a vegetable known for its many health benefits, is best for this formula. It is considered a natural and beneficial ingredient that can be included in various nutritional preparations to improve nutrition and health. Beetroot powder contains important nutrients such as vitamins, minerals, and antioxidants, making it particularly attractive to health consumers who prefer clean products that do not contain additives and use strengths or antibiotics.

Versatile Applications Across Industries tend to drive the Market Forward.

Another important driver of the North American beetroot powder market is its various uses in different industries. In addition to its use as a dietary supplement, beetroot powder is widely used in foods and beverages as a natural food colorant, flavor enhancer, and nutritional supplement. In addition, its use in medicine and cosmetics is increasing due to its benefits for health and skin care. These widespread applications have increased the demand for beetroot powder in various industries, thereby driving the growth of the market.

Innovation and Development in Beetroot powder drives the market forward.

The market is also driven by the continuous innovation and development of key market players. The company invests in research and development to develop new products and improve beetroot powder to meet changing consumer preferences and business trends. This includes creating organic and non-GMO varieties to meet the growing demand for natural and sustainable products. Additionally, manufacturers are looking for new models and solutions to increase product quality, usefulness, and shelf life. These new ideas not only help the company differentiate itself in the market but also support the growth of the entire business by expanding the beet powder product range to customers.

Beetroot Powder Market Restraints and Challenges:

Seasonal Dependence and Supply Chain Disruptions are hindrances to the Market Growth.

One of the biggest problems in the beetroot powder industry is seasonal dependence on beetroot cultivation. Beetroot is a seasonal crop that is usually harvested at a certain time of the year. Winter can cause changes that will affect the supply and price of beetroot powder throughout the year. Additionally, adverse weather conditions such as floods, and extreme temperatures can impact harvest and performance, causing further supply chain disruption. These difficulties in ensuring the continuity and reliability of beetroot may create serious problems for companies and suppliers in meeting the needs of the market, which will lead to supply shortages and replacement costs.

Limited Consumer Awareness and Market Penetration a challenge to the Market Growth.

Another major limitation of the North American beetroot powder market is the low level of consumer awareness and market access compared to other healthy foods. Despite the success of nutritional and functional products, many consumers are still unaware of the benefits and uses of beetroot powder. A lack of information on this subject can prevent the use of beetroot powder products, especially among important consumers who may consider beetroot products as bad products or unknown products. Therefore, manufacturers and retailers will face challenges in marketing and promoting their beetroot powder products to expand their customer base and stimulate business growth.

Sustainability and Environmental Impact restrains market growth.

The increasing demand for Beetroot Powder has led to concerns about their sustainability and environmental impact. Maintaining sustainable practices and supporting local communities are key challenges facing the Beetroot Powder industry.

Beetroot Powder Market Opportunities:

Influenced by various factors, the North American beet powder market has many opportunities for growth and expansion. First, consumers are becoming more interested in healthier food, providing a significant opportunity for beetroot powder products. As people become increasingly healthier, the demand for natural and functional ingredients such as beetroot powder, which is rich in essential nutrients and antioxidants, is also increasing. The increasing incidence of chronic diseases such as heart disease and obesity has further expanded this trend, leading consumers to seek alternatives to processed foods.

Second, the wide application of beetroot powder in many industries provides ample opportunity for market penetration and diversification. In food and beverages, beetroot powder is used not only as a natural colorant but also as a flavor enhancer and food additive in many products such as juice, smoothies, snacks, and bakery. It also joins the medical and cosmetic industries, opening up new avenues for product innovation and differentiation by utilizing beet for health and skin care.

Third, advances in technology and production methods offer the opportunity to improve the quality, consistency, and cost-effectiveness of beetroot powder production. Innovations such as new extraction processes, drying technologies, and packaging solutions can help companies increase productivity, extend product shelf life, and meet consumers' preferences for clean paper and durable products.

NORTH AMERICA BEETROOT POWDER MARKET REPORT COVERAGE:

North America Beetroot Powder Market Segmentation:

North America Beetroot Powder Market Segmentation by Product Type:

• Organic Beetroot Powder
• Conventional Beetroot Powder

In 2023, based on Product Type, Conventional Beetroot Powder is dominant in the market and has more than 70% of the market share and is expected to grow during the forecast period due to the wide usage of beet in various major industries such as food, water beverages, and cosmetics industry. The food and beverage industry is a major consumer of beetroot powder.

The organic market is expected to witness a higher CAGR. The organic market is rapidly expanding due to changes in lifestyle and eating habits. According to the National Institutes of Health (NIH), eating beetroots has many health benefits that may be beneficial in treating conditions such as hypertension, atherosclerosis, and dementia.

North America Beetroot Powder Market Segmentation by Packaging Type:

• Cans
• Bottles
• Bags
• Others

In 2023, based on Packaging Type, the Bottles segment accounts for a 45% share of the North American market. This is often associated with the long-term use of beetroot powder in the family, which requires a stable and stable container to maintain quality. Developing countries are more likely to use bottled products due to their higher living standards and more money to spend on quality products.

The Bags segment is expected to increase significantly. The fact that the bags are recyclable and cheaper to produce could reduce the cost of beet powder and increase the penetration of the product in the coming years. The bag market in developing countries is expected to grow exponentially due to its lower cost and easier disposal after use.

North America Beetroot Powder Market Segmentation by Application:

• Food & Beverage
• Pharmaceuticals
• Cosmetics
• Others

In 2023, based on Application, the Food & Beverage segment is expected to dominate the North American Market. The pharmaceuticals Industry is expected to show a higher CAGR during the forecasting period.

North America Beetroot Powder Market Segmentation: Country Analysis:

• USA
• Canada
• Mexico

In 2023, based on Country, the USA has the largest Beetroot Powder Market in North America with more than 50% of the share. Due to the large number of people and strong healthy consumers, the demand for beetroot powder products is high. In the United States, beet powder is used in many industries, including food and beverage, pharmaceuticals, and cosmetics. The US market is characterized by a variety of products that appeal to different consumers and their nutritional needs. American companies are focusing on new products, clean labels, and marketing strategies to attract healthy consumers.

Canada is another important market for North American Beetroot Powder. Similar to the United States, Canada has a large population interested in healthy eating and diverse cuisine. Beetroot Powder is commonly eaten in a variety of dishes across Canada.

Mexico also contributes to the North American Beetroot Powder industry, although to a lesser extent compared to the United States and Canada. The Mexican market has specific preferences and culinary habits that influence the use of Beetroot Powder.

COVID-19 Impact Analysis on the North American Beetroot Powder Market:

The COVID-19 pandemic has had a significant impact on the North American beet market, creating challenges and opportunities for entrepreneurs. Initially, the pandemic led to disruptions in the supply chain, as restrictions on movement and trade logistics affected the transportation of raw materials and finished products. The disruption of the chain led to shortages and delays in the supply of beetroot powder, affecting production and export pipelines.

In addition, the COVID-19 pandemic accelerated the use of e-commerce channels as consumers turned to online platforms to purchase food and health products. This shift towards e-commerce allows companies and retailers to expand their reach and expand into new markets, mitigating some of the problems caused by exposure to traditional stores.

Latest Trends/ Developments:

In the North American Beet Powder market, some innovations and innovations are shaping the market landscape and encouraging new drivers:

There are many consumer preferences for organic and non-GMO foods, including beetroot powder. Manufacturers have responded to this trend by introducing organic and non-GMO beet powder to meet the growing demand for clean-label and sustainable options. These products are becoming increasingly popular among healthy consumers who value natural ingredients and environmentally friendly production processes.

Beetroot powder is increasingly used in many applications outside of food and beverage. In the pharmaceutical industry, beetroot powder has been studied for its health benefits, including its antioxidant and anti-inflammatory properties. Likewise, in the cosmetic industry, beetroot powder is used in skincare and beauty products due to its natural color and skin conditions.

Manufacturers are investing in R&D to develop new designs and packaging solutions for beetroot powder products. This involves creating flavored beetroot powder blends, such as beetroot and fruit or beetroot and ginger, to suit different customers and preferences. Additionally, advances in packaging technology, such as resealable bags and disposable packaging, have made beet powder accessible to consumers by increasing convenience and shelf life.

Key Players:

1. The Green Labs LLC
2. Nature's Way, LLC
3. Organicway Inc.
4. Pines International
5. BeetBoost
6. Koyah
7. Yae Organics
8. BulkSupplements.com
9. HumanN
10. Sunfood

• In February 2022, Nature's Way introduced Beet Root Powder, which supports antioxidant pathways and free radical scavenging activity.