NORTH AMERICA ADAPTIVE LEARNING SOFTWARE MARKET SIZE (2023-2030)

The adaptive learning software market in North America is foreseen to grow with a CAGR of 20.5% by 2026 during the forecast period 2021-2026.

Industry Overview

Adaptive learning is a teaching process and materials that change to match each student's rate. Adaptive learning confirms an outcome-driven and economical approach making personalized training material direct and easy for learners. It is a computer-based or online learning experience to meet the growing need of individuals over customized content and resources and real-time feedback with trainers. 

Through adaptive learning, virtual teaching labs are available for students living remotely. Distance learning courses are achieving more encouragement due to technological advancements. For adaptive learning, students use mobile phones, laptops, tablets, etc for e-learning courses.  

NORTH AMERICA ADAPTIVE LEARNING SOFTWARE MARKET REPORT COVERAGE:

Market Segmentation

The North American adaptive learning software market has been segmented and sub-segmented based on the deployment type, and end-user. 

NORTH AMERICA ADAPTIVE LEARNING SOFTWARE MARKET - By Deployment Type

• Cloud
• On-premises

The on-Premise segment leads the adaptive learning software market with certain security issues, and security is confined as a major point of on-premise platforms as the data is stored on in-house infrastructure. Moreover, on-premise does not require any thors-party ownership to control and maintain infrastructure. 

Based on the deployment type, the cloud segment is scheduled to have a quick growth with the highest CAGR rate during the foreseen period. The cloud segment requires small actions to set up cloud-based software. The segment offers superior pliability and modifications at a less price. Also, the organizations that adopt cloud software need to pay for the services used. 

NORTH AMERICA ADAPTIVE LEARNING SOFTWARE MARKET - By End-User

• Academic
  • K-12
  • Higher Education
• Enterprise
  • SME
  • Large Enterprise

By end-user, the K-12 segment dominates the adaptive learning software market during the foreseen period. The segment growth relies on the growing adoption of inventive and innovative eLearning software by educators for making children learning enjoyable. The significance of challenge-based games and goal-oriented computer modules to develop student engagement boosts the K-12 segment growth. 

NORTH AMERICA ADAPTIVE LEARNING SOFTWARE MARKET - Regional Analysis

North America holds the largest share in the adaptive learning software market during the forecast period. The growth in the region owes to the increasingly robust focus of the US government in developing the education quality, and the growth in the number of calculated initiatives to establish the concept of adaptive learning solutions. 

The demand to intensify the skill sets of employees and technical facilities in students of the region compel universities and educational institutions to use adaptive learning platforms and services. 

The U.S and Canada are the major contributors to the adaptive learning software market in the region. The K-12 segment is leading the U.S market with the highest share over the scheduled period. In January 2018, DreamBox partnered with Knotion, in delivering an adaptive math platform in English and Spanish to encourage personalized and differentiations for thousands of K-9 students throughout Mexico. New software technologies and other new technologies help the market grow further. 

With the high technological advancements along with creative innovations form the market in the region. The U.S and Canada spend a huge amount in the education sector. In 2018, 78 USD billion and USD 39.5 billion were spent on higher education in both the U.S and Canada. 

The high amount spent in combination with the IT technologies creating a positive influence in adopting the adaptive learning software industry. The increase in growing adoption due to the change towards the online education model, and the application of adaptive learning software solutions over the traditional educational systems escalate the adaptive learning software market in Canada. 

Key players in the North America Adaptive Learning Software Market

1. McGraw-Hill (US)
2. Pearson (UK)
3. Wiley (US)
4. Istation (US)
5. Area9 Lyceum(US)
6. ScootPad (US) 
7. VitalSource (US)
8. DreamBox (US)
9. Impelsys (US)
10. Fulcrum Labs (US)
11. Knowre (US)
12. Follett (US)
13. Imagine Learning (US)
14. Cerego (US)
15. Realizeit (US)
16. K12 (US)
17. Houghton Mifflin Harcourt (US)

Top key players in the North America Adaptive Learning Software Market

McGraw-Hill (US), Pearson (UK), Curriculum Associates (UK), Wiley (US), Istation (US), Area9 Lyceum(US), ScootPad (US), CogBooks (UK), VitalSource (US), DreamBox (US), Impelsys (US), Mathspace (Australia), Fulcrum Labs (US), Knowre (US), Follett (US), Imagine Learning (US), Cerego (US), Realizeit (US), K12 (US), and Houghton Mifflin Harcourt (US)

Recent Market Developments

• On August 26, 2021, McGraw Hill and Kaumeya Language School partnered for advancing digital learning and student success.

https://www.prnewswire.co.uk/news-releases/mcgraw-hill-and-kaumeya-language-school-partner-to-advance-digital-learning-and-student-success-829113313.html

• On August 18, 2021, An evidence-based online reading program for students of class3-12, edtech company Reading plus was acquired by DreamBox. 

https://www.pehub.com/dreambox-learning-acquires-edtech-company-reading-plus/

• On January 16, 2020, Pearson acquired digital learning technology from Smart Sparrow in Sydney, Australia.

https://www.prnewswire.com/news-releases/pearson-acquires-interactive-learning-technology-from-smart-sparrow-300987673.html

• On January 15, 2019, Houghton Mifflin acquired Waggle. With the acquisition, the services and programs create an efficient and classroom-based learning experience for all students.

https://www.prnewswire.com/news-releases/houghton-mifflin-harcourt-acquires-award-winning-adaptive-learning-solution-waggle-300778431.html