Motorsports Market Research Report – Segmented By Racing Series (Formula One, Touring car, MotoGP, NASCAR, GT, Off-road); By Channel (Broadcasting, Ticketing, Advertiser/Sponsorship, Race host fees, Merchandising, and Others); and Region - Size, Share, Growth Analysis | Forecast (2024 – 2030)

Motorsports Market Size (2024 – 2030)

The Global Motorsports market was valued at USD 6.05 Billion and is projected to reach a market size of USD 9.48 Billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 7.8%.



Motorsport refers to any competition or sporting event that takes place using motor vehicles. Many countries consider this event as a popular sports event. This market has grown over the years and has great potential. This market had a great presence in the past, starting around the 18th and 19th centuries. Nowadays, this market has grown significantly due to increasing interest, innovation, and technological advancement. Soon, through other initiatives, global expansion, and community involvement, this market will grow.

The motorsport market continues to grow as a global phenomenon, including many disciplines such as Formula 1, NASCAR, MotoGP and drag racing. With its exciting racing, incredible technology, and passionate people, motorsport provides a powerful platform for innovation, brand promotion, and entertainment. Key stakeholders include manufacturers, sponsors, and advertisers who invest heavily in the development and promotion of teams, drivers, and events, contributing to the growth and popularity of the sector worldwide. In addition, the emergence of digital platforms and exports has expanded the potential of motorsport, engaging audiences from different demographics and promoting new forms of interaction and participation.

Key Market Insights:

The motorsport market is experiencing tremendous change and opportunity, fueled by the combination of technology, changing consumer preferences, and the global economy. Key findings indicate a growing emphasis on sustainability and electrification within the industry, as well as a marked increase in the number of electric vehicle races and a plan to reduce carbon footprints across the various race systems.

In addition, the expansion of motorsport in emerging markets, particularly Asia and the Middle East, offers significant growth potential, fueled by increasing fan engagement and infrastructure investment. In addition, motorsport's integration with digital platforms and immersive technologies is reshaping the fan experience and content consumption, with virtual racing and augmented reality driving viewer engagement.

In addition, the collaboration between drivers, sponsors, and race organizers drives innovation in vehicle performance, safety standards, and event management practices, positioning the motorsport market for growth and change. -continue in the years to come.

Motorsports Market Drivers:

Technological progress paves the way for market success:

Cars have gone through many developmental changes over the years. With the advent of intelligence, telemetry, data analysis, real-time monitoring, wireless technology, virtual reality, etc., many improvements have been made in terms of performance, battery life, engine speed, and safety. Other notable features include a semi-automatic transmission, Formula 1 powertrain, all-wheel drive, and other carbon fiber components. Also, the research and development department is busy with new releases and updates. Many famous companies and other entrepreneurs support this. In addition, there is a growing concern about our environment and people are turning to sustainable strategies. Sustainable certification and green plants also help revitalize the market. Experts predict that these new creations will help to get good profits.

Global fans contribute to the growth:

 Many fans help him succeed by promoting new content through their social media accounts. Digital broadcasting, both live and recorded, is very popular. YouTube Videos, Reels, Stories, etc. are other ways to promote through various platforms including YouTube, Facebook, Discord, Telegram, Instagram, and Twitter. Updates are sent regularly. This is an advantage for the market. There are different groups created to support a particular driver or vehicle. This helps audiences connect with like-minded people all over the world.

Motorsports Market Restraints and Challenges:

The current barriers facing the market are cost, environmental issues, safety concerns, and sustainability.

Buying these cars requires a lot of money. In addition, maintenance, insurance, and repairs are additional costs that come up. This may prevent people from buying these cars. Second, this market quite often faces resistance due to carbon, carbon dioxide, and other emissions that contribute to global warming. Traffic and tire damage also contribute to pollution. Government authorities enforce strict rules and regulations for certain vehicles. Third, another obstacle is death. There are accidents, deaths, and fires that cause injuries to the driver. In addition, although there is a fan base, it is not as popular as this game. This can cause problems in finding sponsors. Events such as economic crises and other diseases can change priorities and cause market losses.

Motorsports Market Opportunities:

Electric vehicles are gaining popularity due to their economic characteristics, such as reduced noise, carbon footprint, and emissions. It is expected that the power industry offers a great opportunity in the market. Formula E, Moto E, Extreme E, and Car Touring are some of the important electric cars. In this area, green technology is employed to ensure sustainable racing. Second, safety innovations such as Halo, life support cells, biometric gloves, and fuel tanks have been added. Third, community involvement and fan support are prioritized through various promotion initiatives.




Market Size Available

2023 - 2030

Base Year


Forecast Period

2024 - 2030



Segments Covered

By Racing Series,  Channel, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

North America, Europe, APAC, Latin America, Middle East & Africa

Key Companies Profiled

Volkswagen AG, Mercedes AMG, Red Bull Racing, Williams, Ferrari N.V., National Association for Stock Car Auto Racing, BMW, Renault Group, Citroen, McLaren Group

Motorsports Market Segmentation: By Racing Series

  • Formula One

  • Touring car

  • MotoGP


  • GT

  • Off-road

In 2023, based on the racing series, the Formula 1 segment dominates the market and is expected to grow at the highest CAGR during the forecast period. The world of Formula One (F1) is undergoing drastic changes, caused by several key factors that are reshaping the global motorsport market. One of the main drivers of growth is the growing international footprint of F1 racing, as well as new locations and emerging markets such as Asia and the Middle East, which are not only expanding the player base. The game, but also attracts a lot of money from sponsors and members. In addition, the technological advancements in F1 cars, including hybrid powertrains and new aerodynamics, not only enhance the sport of racing but also promote advances in car engineering with applications that can exceed speed. In addition, the advent of digital media platforms and media services has changed the way athletes play sports, providing unprecedented opportunities and immersive experiences, thereby increasing viewing and business opportunities. Formula 1's impact on the global motorsport market is deep and far-reaching. It formed the core of motorsport, building systems, and markings that influenced other racing systems around the world. The great popularity and prestige of F1 attracts top talent, and huge investment in corporate support, raising the profile and competitiveness of the motorsport environment. In addition, F1's commitment to sustainability and environmental management sets the standard for the industry, driving innovation and promoting important practices across the automotive and motorcycle sectors. As Formula 1 continues to evolve and adapt to changes in technology, its impact on the global motorsport market will continue to be profound, shaping the future of racing for generations to come.

Motorsports Market Segmentation: By Channel

  • Broadcasting

  • Ticketing

  • Advertiser/Sponsorship

  • Race host fees

  • Merchandising

  • Others

In 2023, Based on the channel, the broadcasting sector holds the highest market share due to the growing need. The media landscape is experiencing dynamic growth, driven by technological advances and changing consumer preferences. With the rise of social media platforms, on-demand content, and social media, advertisers are facing both challenges and opportunities to reach and engage audiences across multiple platforms. In the field of motorsport, the media plays a key role in the evolution of the global market. Enhanced coverage, including an immersive viewing experience, multiple camera angles, and real-time data analysis, not only increased fan engagement but also attracted new demographics to the game. In addition, innovations in media have supported the globalization of motorsport, allowing racing to be accessible to enthusiasts around the world, across borders and time zones. The advent of digital platforms has democratized opportunities, allowing fans to interact with their favorite drivers, teams, and events in an unprecedented way, promoting the idea of community and belonging. However, while media expands the potential of motorsport and business, it also poses challenges, such as negotiating media rights, solving piracy problems, and adapting to changing technologies. Nevertheless, by promoting technological innovation and embracing the digital revolution, the motorsport industry is ready to take advantage of the great opportunities offered by the media while navigating the complexities of modern media.


Motorsports Market Segmentation: Regional Analysis

  • North America

  • Asia-Pacific

  • Europe

  • South America

  • Middle East and Africa

In 2023, the Europe motorsport market will dominate the market. Europe is still a major force in the global motorsport market, boasting a rich history, passionate events, and many events related to Formula 1, MotoGP, the World Championship, and many others. The local motorsports scene continues to thrive due to several growing factors, including technological advances that lead to innovations in vehicle performance, safety, and durability. Since Europe has some of the most famous racing players in the world, manufacturers, and circuits, investment in research and development contributes to the continuous development of motorsport, promoting maximum speed, performance, and competition.

In addition, the popularity of motorsports in Europe has a great impact on the world market, affecting trends, values ​​, and consumer preferences around the world. European racing and teams serve as benchmarks for excellence, setting standards in engineering, technical development, and fan engagement that resonate across every continent. The local influence extends beyond the track, shaping sponsorship, advertising, and the business of motorsport on a global scale. As Europe embraces sustainability initiatives and electric vehicle technology, the motorsport industry is adapting, paving the way for environmentally friendly competition and driving new electric racing systems. As such, Europe remains a driving force in the motorsport market, shaping its landscape and fostering a dynamic environment that affects both enthusiasts and industry players alike.

COVID-19 Impact Analysis on the Motorsports Market:

The virus has devastated the market. Lockdowns, movement restrictions, and isolation are new. This led to a temporary closure of the office. All events have been canceled or postponed due to the pandemic. This has reduced fan engagement due to the lack of threat in the beginning. In addition, opportunities have been provided for the development of vaccines, COVID kits, and other medical devices. Don't divert all investment from businesses, entrepreneurs, and other government agencies to health needs. However, after the epidemic, the market recovers due to the prevention and simplification of the guidelines. In addition, epidemics have shown the importance of support. To keep up, companies have increased their revenue for electric and other green vehicles. According to the report, Formula 1's revenue will reach $2.5 billion in 2022, while profits will continue to grow as the team emerges from the COVID-19 pandemic that has affected the past two years.

Latest Trends/ Developments:

Companies in this industry seek to increase their market share using a variety of methods, including mergers, investments, and acquisitions. In addition to keeping prices competitive, companies pay a lot of money to develop existing technologies and find new ones. This also led to greater growth.

Robot racing is very popular in this market. These cars are self-starting electric cars. Autonomous technology has received a lot of attention from researchers working on new initiatives. The Indy Autonomous Challenge (IAC) offers a variety of racing opportunities in this area.

The motorsport market is experiencing many trends and developments that are reshaping the industry. One notable factor is the increased focus on sustainability and electric vehicle technology, leading to the rise of electric racing series such as Formula E and Extreme E. These friendly competitions not only promote environmental awareness but also promote innovation in electric vehicle engineering and performance. In addition, there is a growing connection between motorsport and entertainment, as organizers increase fan engagement through immersive experiences, digital content, and engagement. In addition, the pandemic has led to the adoption of virtual racing systems, expanding the reach of motorsport to a wider audience worldwide. In addition, manufacturers and teams engage in data analysis and simulation technology to optimize vehicle performance, improve driver training, and gain a competitive advantage on the track. In general, these trends reflect the dynamic nature of the motorsport market, as those involved adapt to changing customer preferences, technological progress, and support needs.

Key Players:

  1. Volkswagen AG

  2. Mercedes AMG

  3. Red Bull Racing

  4. Williams

  5. Ferrari N.V.

  6. National Association for Stock Car Auto Racing

  7. BMW

  8. Renault Group

  9. Citroen

  10. McLaren Group

In March 2023, Riedel Networks entered into a partnership with Kalaam Carrier Solutions (KCS) as part of its commitment to deliver high capability for motorsport events across Bahrain, Saudi Arabia, Qatar, and the UAE.

Chapter 1. Motorsports Market – Scope & Methodology
1.1    Market Segmentation
1.2    Scope, Assumptions & Limitations
1.3    Research Methodology
1.4    Primary Sources
1.5    Secondary Sources 
Chapter 2. Motorsports Market – Executive Summary
2.1    Market Size & Forecast – (2024 – 2030) ($M/$Bn)
2.2    Key Trends & Insights
                  2.2.1    Demand Side
                  2.2.2    Supply Side
2.3    Attractive Investment Propositions
2.4    COVID-19 Impact Analysis 
Chapter 3. Motorsports Market – Competition Scenario
3.1    Market Share Analysis & Company Benchmarking
3.2    Competitive Strategy & Development Scenario
3.3    Competitive Pricing Analysis
3.4    Supplier-Distributor Analysis 
Chapter 4. Motorsports Market - Entry Scenario
4.1    Regulatory Scenario
4.2    Case Studies – Key Start-ups
4.3    Customer Analysis
4.4    PESTLE Analysis
4.5    Porters Five Force Model
                  4.5.1    Bargaining Power of Suppliers
                  4.5.2    Bargaining Powers of Customers
                  4.5.3    Threat of New Entrants
                  4.5.4    Rivalry among Existing Players
                  4.5.5    Threat of Substitutes 
Chapter 5. Motorsports Market – Landscape
5.1    Value Chain Analysis – Key Stakeholders Impact Analysis
5.2    Market Drivers
5.3    Market Restraints/Challenges
5.4    Market Opportunities 
Chapter 6. Motorsports Market – By Racing Series
6.1    Introduction/Key Findings   
6.2    Formula One
6.3    Touring car
6.4    MotoGP
6.5    NASCAR
6.6    GT
6.7    Off-road
6.8    Y-O-Y Growth trend Analysis By Racing Series
6.9    Absolute $ Opportunity Analysis By Racing Series, 2024-2030 
Chapter 7. Motorsports Market – By Channel
7.1    Introduction/Key Findings   
7.2    Broadcasting
7.3    Ticketing
7.4    Advertiser/Sponsorship
7.5    Race host fees
7.6    Merchandising
7.7    Others
7.8    Y-O-Y Growth  trend Analysis By Channel
7.9    Absolute $ Opportunity Analysis By Channel, 2024-2030  
Chapter 8. Motorsports Market , By Geography – Market Size, Forecast, Trends & Insights
8.1    North America
                  8.1.1    By Country
                  8.1.2    By Racing Series
                  8.1.3    By Channel
                  8.1.4    Countries & Segments - Market Attractiveness Analysis
8.2    Europe
                  8.2.1    By Country
                              Rest of Europe
                  8.2.2    By Racing Series
                  8.2.3    By Channel
                  8.2.4    Countries & Segments - Market Attractiveness Analysis
8.3    Asia Pacific
                  8.3.1    By Country
                              South Korea
                              Australia & New Zealand
                              Rest of Asia-Pacific
                  8.3.2    By Racing Series
                  8.3.3    By Channel
                  8.3.4    Countries & Segments - Market Attractiveness Analysis
8.4    South America
                  8.4.1    By Country
                              Rest of South America
                  8.4.2    By Racing Series
                  8.4.3    By Channel
                  8.4.4    Countries & Segments - Market Attractiveness Analysis
8.5    Middle East & Africa
                  8.5.1    By Country
                              United Arab Emirates (UAE)
                              Saudi Arabia
                              South Africa
                              Rest of MEA
                  8.5.2    By Racing Series
                  8.5.3    By Channel
                  8.5.4    Countries & Segments - Market Attractiveness Analysis 
Chapter 9. Motorsports Market – Company Profiles – (Overview, Product Portfolio, Financials, Strategies & Developments)
9.1    Volkswagen AG
9.2    Mercedes AMG
9.3    Red Bull Racing
9.4    Williams
9.5    Ferrari N.V.
9.6    National Association for Stock Car Auto Racing
9.7    BMW
9.8    Renault Group
9.9    Citroen
9.10    McLaren Group

Download Sample

The field with (*) is required.

Choose License Type









Frequently Asked Questions

The Motorsports Market was valued at USD 5.61 billion and is projected to reach a market size of USD 9.48 billion by the end of 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 7.80%. 

Technological advancement paves the way for market success to Fuel Market Growth.

Based on Channel, the Motorsports Market is segmented into broadcasting, ticketing, Advertiser/sponsorship, Race hot fees, Merchandising, and Others.

Europe is the most dominant region for the Motorsports Market.

Volkswagen AG, Mercedes AMG, Red Bull Racing, Williams, Ferrari N.V., National Association for Stock Car Auto Racing, BMW, Renault Group, Citroen, McLaren Group.

Analyst Support

Every order comes with Analyst Support.


We offer customization to cater your needs to fullest.

Verified Analysis

We value integrity, quality and authenticity the most.