Mobile Attribution Software Market Size (2023-2030)

The Global Mobile Attribution Software Market was estimated to be worth USD 1.21 Billion in 2022 and is anticipated to reach a value of USD 9.93 Billion by 2030, growing at a fast CAGR of 30.1% during the forecast period 2023-2030.

Mobile attribution software is an amazing tool used by mobile app developers to study the performance of the app or promotional marketing campaigns. This helps them to understand the number of installations, user engagement, user behavior, time spent by users on their application, and others. Some of the common features in mobile attribution software include attribution tracking, conversion rate tracking, engagement analysis, ROI (Return On Investment) analysis, reporting & insights generation, integration with other apps and networks, and others. Furthermore, the increased usage of mobile phones and increasing trends in digital marketing has contributed to the demand for mobile attribution software in the market.

Global Mobile Attribution Software Market Drivers:

Increased usage of mobile phones and mobile apps has contributed to the demand for mobile attribution software in the market.

There is an increasing use of mobile phones in recent times due to rapid digitization, demand for task automation, and nearly all work being performed from mobile phones. This has given rise to the use of mobile apps such as office apps, gaming apps, marketing apps, health and wellness apps, and others. Further, with an increase in number of internet users, app developers are constantly launching and updating apps that drive user engagement and increase their revenue. Further, this contributed to the growth of mobile attribution software in the market, as app developers began spending more on mobile advertising for raising their app downloads. Moreover, this software enabled mobile app developers to take data-driven decisions based on the insights provided by the software. These include information about the average time spent by the user on the app, average app installation monthly or annually, and others.

Growing digital marketing trends boosts the demand for mobile attribution software in the market.

Rapid digitization has contributed to the adoption of digital marketing by companies in the market. Companies, especially software companies are allocating their budgets towards mobile advertising and marketing campaigns, which can increase their download rates. Further, this increased the use of mobile attribution software that collected information on these advertising campaigns and provided insights to the companies that helped them make better decisions. Further, app install campaigns enabled companies to acquire new users and measure the app success rate with the help of mobile attribution software. In addition, recent attribution software comes with integration facilities that allowed businesses to integrate the software with marketing and automation tools for increasing overall efficiency. Moreover, this software comes with in-app tracking to analyze user behavior, in-app purchases, actions, and others and help businesses to optimize the app’s performance for increased user engagement.

Global Mobile Attribution Software Market Challenges:

Privacy issues can hamper the market growth of the mobile attribution software in the market. Since all the data related to the app’s performance, revenue, success, and conversion rate, the user’s data is stored on the company’s server, which is prone to unauthorized access such as misuse of data by competitors, phishing and fraudulent email attacks and others, which can lead to decrease in demand for mobile attribution software in the market.

Global Mobile Attribution Software Market Opportunities:

The Global Mobile Attribution Software Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, the increase in mobile app proliferation and growing trends in digital marketing are predicted to develop the market for the Mobile Attribution Software and enhance its future growth opportunities.

COVID-19 Impact on the Global Mobile Attribution Software Market:

The pandemic had a positive impact on the mobile attribution software market. Due to the lockdown, people spend most of their time on mobile phones for working, studying, and entertainment purposes, which increased the usage of mobile apps during the pandemic. This boosted the usage of mobile attribution software by companies, especially for gaming, education, and e-commerce apps. Moreover, rapid digitization gave rise to digital marketing trends, which shifted companies’ budgets towards mobile advertising, which included influencer marketing, social media marketing, and app-install marketing, contributing to the growth of mobile attribution software during the pandemic. In addition, healthcare apps such as health virtual assistants, digital diagnosis and analysis, medical imaging apps, patient’s health checker apps, and others increasingly used mobile attribution software for analyzing user data and providing meaningful insights to pharmaceutical and healthcare companies in optimizing their services to consumers.

MOBILE ATTRIBUTION SOFTWARE MARKET REPORT COVERAGE:

Global Mobile Attribution Software Market Segmentation:

Global Mobile Attribution Software Market Segmentation: By Deployment

• Cloud-Based

• On-Premise

Based on market segmentation by deployment cloud segment occupies the highest share of the market. Cloud-based mobile attribution software is hosted and managed on a third-party platform and allows users to remotely monitor and analyze the app attribution data through web-based dashboards or analytics. Further, it offers greater scalability that allows developers to manage large volumes of user data easily on a centralized platform.

The on-premise segment is the fastest-growing segment during the forecast period. On-premise mobile attribution software allows companies to install the software on their local servers or data centers. It offers complete control over the user and app data and ensures increased safety and data privacy to them.

Global Mobile Attribution Software Market Segmentation: By Enterprise Size

• Small and Medium-Sized Enterprises

• Large Enterprises

Based on market segmentation by enterprise size, large enterprises occupy the highest share of the market. Large enterprises such as big gaming software/app companies use mobile attribution software typically for marketing purposes that allow them to manage the app marketing campaigns and analyze user data for better app optimization. Further, mobile attribution software used by large enterprises is advanced in nature and is equipped with advanced analytics tools, API integrations, and a robust security framework.

Small and medium-sized enterprises are the fastest-growing segment during the forecast period. They use mobile attribution software to track user engagement in apps and optimize performance based on the user’s activity. Furthermore, this software is often cost-effective as they come with affordable pricing plans and offers easy scalability options that can allow businesses to grow and expand their market reach. Finance and health & wellness app developers fall under this category.

Global Mobile Attribution Software Market Segmentation: By Industry Vertical

• Gaming

• E-commerce

• Finance

• Health & Wellness

• Education

• Others

Based on market segmentation by industry vertical, the gaming segment occupies the highest share of the market. Mobile game developers are the major users of mobile attribution software as it helps them to track user behavior, gaming levels, user engagement, installation rates, in-app purchases, and others. Moreover, it helps them to analyze player behavior and optimize gaming for an enriched user experience. In addition, the software comes with in-app fraud detection that detects fraudulent activities in the game, especially in chat-based games such as ransom and money laundering frauds.

The e-commerce segment is the fastest-growing segment during the forecast period.  E-commerce businesses are heavy users of mobile attribution software as it assists them in marketing activities, analyzing in-app activities such as product reviews, cart behavior, product purchases, and others. Moreover, it helps e-commerce companies to understand user engagement and conversion rates, thereby enabling them to optimize their advertising and marketing activities.

Global Mobile Attribution Software Market Segmentation: By Region

• North America

• Europe

• Asia Pacific

• Middle East and Africa

• South America

Based on market segmentation by region, North America occupies the highest share of the market. The growing mobile gaming industry and increasing trends in app marketing have contributed to the demand for mobile attribution software in the region. More than a million youngsters spend their time gaming, which has contributed to the demand for mobile games in the region, particularly action and strategy games. This has further induced game manufacturers to deploy mobile attribution software to understand gaming patterns, user engagement with the games, in-app virtual coins use, and others. Additionally, this software comes with in-app marketing integration that allows app developers to advertise new updates to the games and acquire new users in the region.

Asia-Pacific is the fastest-growing region during the forecast period. Rapid digitization, the emergence of tech start-ups, and the growing e-commerce industry have contributed to the demand for mobile attribution software in the market.

Global Mobile Attribution Software Market Key Players:

1. AppsFlyer

2. Branch

3. Adjust Attribution

4. Kochava Attribution

5. Singular Attribution

6. Tenjin Attribution

7. CAKE

8. Airbridge

9. Funnel