Global Mobile Application Management Software (MAM) Market Size (2024 – 2030)

The global mobile application management (MAM) software market was valued at USD 1.5 million and is projected to reach a market size of USD 7.15 million by the end of 2030. Over the forecast period of 2024–2030, the market is projected to grow at a CAGR of 25%. 

Software called Mobile Application Management (MAM) is a solution used in organizations to manage the lifespan of applications. It works with both personal and company-issued devices. This software protects end users' corporate and personal smartphones and tablets from malware and gives IT management over enterprise apps. The prominence of mobile phones started in the early 2000s. As such, around this time, with increased adoption, this software was being embraced. Presently, with several technological advancements and advanced features, this market has seen considerable growth. In the future, with an extensive focus on R&D activities, this market is anticipated to witness good development.

Key Market Insights:

According to 69% of US IT decision-makers, BYOD (bring your device) is beneficial for their business. Workplace usage of personal devices is standardized in 53% of organizations. 50% of workers over 30 and 61% of Gen Y think that personal digital tools are more productive and effective than professional tools. According to 90% of businesses, MDM makes it simpler for them to adopt BYOD. Approximately 30% to 40% of corporate software projects, including MAM, may encounter delays or issues during the implementation process, according to surveys and industry assessments. To tackle this, organizations have been implementing user training programs and testing solutions to ensure a smooth experience.

Mobile Application Management Software (MAM) Market Drivers:

An increasing adoption of personal devices in the corporate sector has been enabling the expansion.

Employees use their own mobile phones, laptops, PCs, tablets, and other devices for various work-related commitments. Therefore, it becomes necessary to effectively manage the data in various apps. For this purpose, MAM software is used. This software aids in controlling and securing diverse applications by implementing policies that facilitate data security. This software is equipped with features that have the power to eliminate data from devices if it is compromised or unauthorized. It streamlines application deployment, upgrades, and monitoring, improving the user experience and efficiency. Moreover, it offers a wide range of features that are compatible with tablets, Androids, and iPhones. Through MAM solutions, businesses can guarantee the safe deployment and management of work-related apps across a range of personal devices. MAM solutions give businesses effective tools for managing apps and guaranteeing security on a variety of employee-owned devices, allowing them to optimize the cost-saving advantages.

Remote work trends have been fueling the development.

Work from home has gained prominence, especially after the pandemic. This mode allows employees to cut down on travel and eating expenses. Hence, many companies have been adopting flexible measures to embrace the same. Employees have been accessing work-related applications from their homes. Hence, it has become very important to ensure secure management. With MAM solutions, businesses can securely and centrally manage mobile apps on employees' distant working devices. Features like data protection, upgrades, and remote program delivery help to preserve both data security and privacy. Furthermore, a positive user experience is guaranteed as the workers have timely access to late versions of applications, reducing any sort of disruption. This helps with elevating the productivity.

Mobile Application Management Software (MAM) Market Restraints and Challenges:

Associated costs, balancing security and user experience, data privacy, and integration challenges are the main issues that the market is currently facing.

Smaller firms can face hurdles because the initial expenses are very high. Additionally, maintenance charges add up. This can be a potential barrier for the market, as many firms face difficulties managing their finances. Secondly, there might be many security measures involved that can disrupt flexibility while working. This can interfere with the user experience, leading to security compromises. Thirdly, MAM solutions often require access to device data and other personal information. This can create questions about privacy and lead to pushback from employees. Furthermore, integrating these solutions with complex and outdated systems is very time-consuming and difficult. This can create obstacles while working, leading to increased costs.

Mobile Application Management Software (MAM) Market Opportunities:

Technological advancements have been providing the market with numerous possibilities. By using fields like data analytics, more insights can be gained concerning user behavior, application usage, and potential security threats. This allows the companies to strategize their plans accordingly. Machine learning is another field that can be used for the prediction of cyber and fraud attacks. Integrating the systems with ML capabilities helps enhance data security and mitigate risks. Including IoT (Internet of Things) can help with the expansion of this solution into a broader range of devices. The personalization of this software can provide an ample number of opportunities. By tailoring the features to the specific needs of the industry, a broader consumer base is achieved.

MOBILE APPLICATION MANAGEMENT SOFTWARE (MAM) MARKET REPORT COVERAGE:

Mobile Application Management Software (MAM) Market Segmentation:

Market Segmentation: By Deployment Mode:

• Cloud-Based

• On-Premise

Based on deployment mode, the cloud-based segment is both the largest and fastest-growing category, holding a share exceeding 65%. Accessibility is offered by cloud-based MAM systems from any location with an internet connection. As such, this becomes advantageous for workers who choose remote work since administrators can handle the application from places that have a good connection. Secondly, a lot of the top companies in the sector employ cloud-based solutions, which simplifies their availability. They are a popular option for both small and large enterprises because they are affordable. Furthermore, because all upgrades are automatic, organizations could receive the newest features. This means that very minimal maintenance is required. These systems also include advanced security features, including regular backups, encryption, and authenticity checks.

Market Segmentation: By End-Users:

• Healthcare

• BFSI

• Manufacturing

• Retail

• IT & Telecommunications

• Government

• Education

• Others

Based on end-users, BFSI is the largest category and holds the maximum market share in 2023. The BFSI industry handles very private consumer and financial data. Strict security protocols are necessary to prevent data breaches and guarantee adherence to legal requirements. Financial institutions may comply with these strict regulations with the use of MAM systems, which offer strong security features including encryption, access restrictions, and safe delivery. Productivity is also enhanced by streamlining the application management processes. This helps with making sure that staff members have access to the most recent financial tools and data. Additionally, it also facilitates effective upgrade distribution and troubleshooting. The healthcare industry is considered to be the fastest-growing segment. There is a rapid adoption of telemedicine consultations and services. The sensitive and personal data of the patient is shared here. It is vital to secure this data to respect patient privacy and prevent misuse of it. Remote interactions are protected by utilizing MAM solutions. This creates trust between healthcare providers and patients, increasing their interactions.

Market Segmentation: By Organization Size:

• Large-Scale Organizations

• Small and Medium-Scale Organizations

With a growth rate of 55%, large-scale organizations represent the largest sector. These companies have the funds and assets necessary to sustain their expansion. This makes it simple for them to work with several well-known companies, which ultimately increases income generation. Owing to the vast sums of money that these corporations get, they typically invest more in creating industry-specific solutions. They have good networking and collaborations with other companies that make it easier to see their products and services. In addition, these businesses typically operate internationally. As a result, they have more expertise and constantly work on updates to enhance the existing technology. The fastest-growing organizational size segment is small and medium-sized enterprises. Over the years, there have been many improvements in achieving economic stability. Due to this, many emerging firms and startups have been able to arrange the expenses that are required for the installation of this software. Furthermore, freelance work has become quite popular. Most of them work from home, increasing the need for data security. Besides, smaller firms might operate remotely without having a physical workplace. This software becomes a necessity in such cases, increasing the demand.

Market Segmentation: Regional Analysis:

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

Geographically, North America is the most dominant region in 2023. This amounts to around 35% of the total. The prosperity of this region is primarily due to economic expansion. As such, a greater number of corporations can afford this software. The necessary resources and infrastructure are also readily accessible. Secondly, this region is home to a number of the most well-known key firms in the industry. Notable companies that have regularly taken part in several features, updates, and product launches include Microsoft Corporation, VMware, Inc., MobileIron, Inc., and BlackBerry Limited. They have a global presence, with many subsidiaries and branches that generate additional revenue in various fields. Furthermore, this area has many engineers who are skilled in many computing science fields, which enables them to create technologies with advanced features. Asia-Pacific, which is led by leading nations like China, India, Japan, and South Korea, is the region with the fastest rate of growth. About 23% of the total is made up of this region. Urbanization has been the primary factor driving growth in this region. This has led to a considerable surge in investments. Economic progress is being achieved, due to which there has been an upsurge in the number of businesses providing unique and innovative solutions. Moreover, R&D initiatives are being emphasized. Several prestigious research institutes have conducted studies to improve technologies. Furthermore, working from home has been gaining a lot of attention, highlighting the need to implement effective solutions to incorporate the same.

COVID-19 Impact Analysis on the Global Mobile Application Management Software (MAM) Market:

The pandemic had a favorable impact on the market. Limitations on mobility, social distancing, and lockdowns became the new norm. This led to the temporary closure of the majority of the enterprises to prevent the spread of the virus. Working remotely became the new standard. According to a report by Deloitte, more than 70% of participants said they are either more or equally productive while working from home. As employees started to use their own electronic devices, the need for implementing robust security measures became important. Sensitive data was shared through the devices. Besides, collaborating on various apps for information exchange became prevalent. Few industries, like the healthcare sector, saw a rapid increase in the use of this technology. To keep personal and corporate data separate, MAM solutions were essential in controlling and safeguarding business apps on personal devices. Industries like healthcare, BFSI, IT, and retail saw an elevation in the adoption of this software. Post-pandemic, the market has continued to grow due to demand and shifts in market dynamics.

Latest Trends/ Developments:

Companies in this industry are motivated to increase their market share using a range of strategies, including acquisitions, joint ventures, and investments. Businesses are spending a lot of money improving their present technology to retain competitive pricing. Even more growth has resulted from this.

Integration with unified endpoint management (UEM) is a prominent trend. The term unified endpoint management describes an all-encompassing strategy for controlling and safeguarding PCs, laptops, mobile devices, and other networked devices inside an enterprise. Through integration, IT managers can monitor both traditional endpoints and mobile devices from a single management platform. This lowers complexity, streamlines administrative processes, and improves overall operational effectiveness.

Key Players:

1. Microsoft Corporation

2. IBM Corporation

3. VMware, Inc.

4. Citrix Systems, Inc.

5. MobileIron, Inc.

6. BlackBerry Limited

7. SOTI Inc.

8. Citrix Systems, Inc.

9. Apperian (Arxan Technologies)

10. Codeproof Technologies, Inc.

In June 2023, GoTo unveiled its new mobile device management (MDM) solution for GoTo Resolve. With GoTo Resolve MDM, IT professionals can quickly and effectively set up, protect, and manage all devices, both company-owned and personal, from a single pane of glass, including laptops, tablets, and smartphones. The addition of the new MDM features strengthens GoTo's pledge to serve as a one-stop shop for all IT administration and support requirements for companies