Millet Cookies Market Size (2023-2030)

According to the latest analysis by Virtue Market Research, the Global Millet Cookies Market was valued at USD 87.9 Million and is projected to reach a market size of USD 125.96 Million by the end of 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 4.6%.

Market Overview

Millet cookies are biscuits or cookies made with millet flour as the primary ingredient. They are a popular snack food in many parts of the world, with a crunchy texture and nutty flavour. Millet cookies have seen an increase in popularity in recent years due to their perceived health benefits. Millet is a whole grain that is high in nutrients and is thought to have a variety of health benefits such as aiding digestion, lowering the risk of heart disease, and improving blood sugar control.

During the forecast period, the global millet cookies market is anticipated to grow at a rapid pace. The rising demand for healthy and nutritious snacks is a major factor driving the market's expansion. Furthermore, rising awareness about the benefits of millet and the growing trend of gluten-free products are projected to contribute to market growth.

Impact of COVID-19 on the Millet Cookies Market

The pandemic of COVID-19 has had a significant impact on the global economy, including the millet cookie market. The lockdown measures implemented to control the virus's spread disrupted the supply chain, resulting in a drop in demand for non-essential products such as cookies. However, as people have spent more time at home and are looking for healthier alternatives to junk food, the demand for healthy and nutritious snacks has increased during the pandemic. The COVID-19 pandemic has had a mixed impact on the millet cookie market overall.

Millet Cookies Market Driver

Rising awareness and demand for healthy and nutritious snacks drive the millet cookies market

Millet is a high-nutrient whole grain that is thought to have a variety of health benefits, including aiding digestion, lowering the risk of heart disease, and improving blood sugar control. The growing trend toward healthier lifestyles, as well as increased awareness about the importance of a nutritious diet, is driving demand for healthy snacks such as millet cookies.

 Online shopping driving the market boost the millet cookies market.

The introduction of new flavours and variations, as well as the growing trend of online shopping and the availability of a wide range of millet cookies on e-commerce platforms, are estimated to drive demand for these products. The expansion of distribution channels, including the online channel, is anticipated to increase the accessibility of millet cookies to consumers and drive the growth of the market.

Millet Cookies Market Challenges:

Limited availability and Competition from other healthy snacks restrain the market growth.

Millet is not a widely consumed grain in some parts of the world, so millet-based products such as cookies may be scarce in these areas. Other healthy snack options such as nuts, seeds, and dried fruit compete with millet cookies in the market. These products are also perceived as healthy and nutritious, and consumers frequently prefer them over cookies. This may limit the market's growth potential in these areas.

Lack of awareness and high cost may limit market growth.

There may be a lack of awareness about millet and the benefits of consuming millet-based products in some parts of the world. Millet flour is typically more expensive than other types of flour, so millet cookies may be more expensive than other types of cookies. Price-conscious customers may be put off by this slowing down the growth of global market size.

Millet Cookies Market Trends and Opportunity

Gluten intolerance and celiac disease are on the rise, fuelling demand for gluten-free products. Millet is naturally gluten-free, making millet cookies an appealing gluten-free snack option for consumers. Companies in the millet cookies market are focusing on product innovation and introducing new products to attract customers. The introduction of new millet cookie flavours and variations is projected to drive demand for these products.

MILLET COOKIES MARKET REPORT COVERAGE:

Millet Cookies Market Segmentation: By Type

• Traditional Type

• Flavoured Type

Millet flour and a few other ingredients, such as sugar, butter, and eggs, are used to make traditional millet cookies. These cookies are known for their crunchy texture and simple, nutty flavour. Millet flour and a variety of flavours such as chocolate, fruit, and nuts are used to make flavoured millet cookies. These cookies have more flavour variety and are popular among consumers who want more variety in their snacks. Because of the growing demand for flavoured snacks, the flavoured segment is estimated to dominate the market during the forecast period.

Millet Cookies Market Segmentation: By Distribution Channel

• Online Market

• Offline Market

Traditional stores such as supermarkets, hypermarkets, convenience stores, and others are included in the offline segment. These stores typically provide a wide range of products and are easily accessible to customers. E-commerce platforms such as Amazon, Walmart, and others, as well as individual manufacturer and retailer websites, are included in the online segment. Because of the growing popularity of online shopping and the availability of a diverse range of products on e-commerce platforms, the online segment is anticipated to grow at a faster rate. Consumers can easily compare prices and browse a wide range of products from the comfort of their own homes, making online shopping a popular choice for many.

Millet Cookies Market Segmentation: By Region

• North America

• Europe

• Asia-Pacific

• Rest of World

The market in North America is projected to grow at a moderate rate due to rising demand for healthy and convenient snacks as well as the growing trend of online shopping. The presence of key players in the region is also estimated to drive market growth. The market in Europe is anticipated to grow rapidly due to rising demand for healthy and nutritious snacks and the growing popularity of gluten-free products. The growing awareness of millet's benefits is also projected to contribute to the region's market growth. Because of the region's growing demand for healthy snacks, Asia Pacific is estimated to dominate the market. The region's growing trend of online shopping is also projected to contribute to market growth. Because of the limited availability of millet-based products in some parts of the region and a lack of awareness about the benefits of millet, the market in the Rest of the World is anticipated to grow at a moderate rate.

Key players

Various firms in the Millet Cookies Market utilise tactics such as product launches, mergers and acquisitions, collaborations, product advancements, and product portfolio expansions to extend their global presence, preserve their brand identity, and satisfy expanding end-user demand.

1. Anhui Jinwei Food Co. Ltd.

2. Dabur India Limited

3. Ravi Industries

4. The Quaker Oats Company

5. Vedantika Herbals

6. Health Food Company

7. Healthy Snacks Company

8. Millet Cookies Inc

9. Healthy Bites Company

10. Millet Cookies Co