Middle East and Africa Pet Care Market Size (2024-2030)

The Middle East and Africa Pet Care Market was valued at USD 5.39 billion in 2023 and is projected to reach a market size of USD 7.25 billion by 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 4.32%.

The pet food industry in the Middle East and Africa is expected to increase significantly. Pet ownership is growing throughout the area due to rising disposable incomes and urbanization. Additionally, pet owners are beginning to consider their animals more like members of the family and are prepared to pay extra for premium pet food that is seen to be healthier. Pet health awareness is increasing, which drives the demand for specially prepared food. Local and regional firms are gaining momentum, despite the dominance of global giants like Nestle and Mars in the industry. Affordability keeps dry food at the top but treats and wet food are becoming more and more popular. Pet food is available for purchase online, in pet stores, and in supermarkets. There are other obstacles to overcome, such as little knowledge about pet nutrition, expensive premium food, and the popularity of homemade substitutes.

Key Market Insights:

• Growing at a CAGR of 4.32%, the pet food market in the Middle East and Africa is predicted to reach USD 6.46 billion by 2028. This suggests a stable and attractive market for manufacturers of pet food.
• Although dry food is still the most preferred option since it is more affordable, premium pet food and treats are becoming more and more popular. Pet owners are ready to pay more for food they believe to be of higher quality, which emphasizes the growing humanization of pets and emphasis on their health.
• Because of its predilection for larger dog breeds that require more food and increased consumer expenditure on pet health, South Africa is expected to expand at the quickest rate in the area. Saudi Arabia has also seen a sharp rise in the number of pet owners, especially cats, and a rise in the market for high-quality pet food.
• By 2024, e-commerce is expected to account for 10% of pet care sales in the area. Superstores and pet stores together still account for 42% of the majority share in traditional channels. This shows that pet food firms would benefit most from a multi-channel approach.

Middle East and Africa Pet Care Market Drivers:

Transformational Family Structures and Urbanisation Pet ownership in the Middle East and Africa is on the rise.

The Middle East and Africa's growing urbanization is providing an ideal environment for pet ownership. Living conditions frequently get smaller and less suitable for big families as more people relocate to cities. This leaves a void that dogs may fill in a special way, especially considering the trend towards later marriages and smaller families generally. Urban inhabitants in the area are increasingly turning to furry friends for emotional support and companionship as they have more discretionary cash available to them. The number of pets in Saudi Arabia has quadrupled in the last several years, from 0.8 million to a startling 2.4 million, demonstrating this trend. This data point illustrates how pet ownership in the Middle East and Africa has been significantly impacted by urbanization and shifting family relations.

The Middle East and Africa's Growing Pet Humanization Drives the Market Growth

In the Middle East and Africa, it's becoming harder to distinguish between a pet and a family member. This stems from an increasing emotional bond with dogs. They are now seen as beloved family members who need the finest care instead of just being friends. This translates into a readiness to spend money on high-quality food, medical services, and even stylish accessories. A big part of this tendency is social media. There are a tonne of accounts on social media sites like Instagram and TikTok that are devoted to showing off cute dogs, their shenanigans, and their opulent lifestyles. Regular exposure strengthens the emotional connection between pet owner and animal, fostering a culture in which lavishing care on pets is not only accepted but also encouraged.

Middle East and Africa Pet Care Market Restraints and Challenges:

The Middle East and Africa pet sector faces challenges despite a rise in pet ownership. Religious and cultural convictions, especially those that prohibit dog ownership, might impede the expansion of the industry. Additionally, there is still a knowledge gap about the right diet for pets, particularly in rural regions where pet owners may have to rely on homemade food that may be deficient in important nutrients. Growing demand for high-quality pet food is at odds with its increased price, which puts certain customers at a disadvantage. Particularly in rural areas, limited access to licensed veterinarians and veterinary facilities deters people from owning pets and reduces the appeal of pet insurance. Uncertainty for enterprises might arise from the changing regulatory landscape about pet food production.

Middle East and Africa Pet Care Market Opportunities:

The pet industry in the Middle East and Africa is rife with possibilities. Driven by an increase in pet ownership and disposable cash, this sector offers firms a wealth of opportunities. Premiumization is the way of the future, with pet owners expecting premium food, treats, and accessories that are tailored to the individual requirements of their furry friends. The development in e-commerce provides a handy means of distributing this wealth, allowing companies to attract clients with personalized suggestions, quick delivery, and online storefronts. The two main tools in this expanding sector are localization and innovation. Pet owners who care about the environment may find resonance in creating pet food recipes that are appropriate for local breeds and climates, as well as in investigating ecologically friendly packaging options and locally obtained products. Education is also very important. Collaborating with doctors, pet influencers, and the media may help close the knowledge gap on nutrition and care for pets while highlighting the need for high-quality pet goods and responsible pet ownership. Pet health issues are addressed and opportunities for pet insurance and other services are created by investing in veterinary infrastructure, particularly in rural regions. Lastly, the humanization of the pet movement opens doors for grooming services, wellness goods, and pet spas. Businesses may provide a full pet care experience and foster client loyalty by catering to these pampered dogs. The pet industry in the Middle East and Africa has a promising future, and companies that successfully navigate current obstacles and seize these possibilities will be well-positioned for success.

MIDDLE EAST AND AFRICA PET CARE MARKET REPORT COVERAGE:

Middle East and Africa Pet Care Market Segmentation:

Middle East and Africa Pet Care Market Segmentation: By Pet Type

• Dogs
• Cats
• Other Pets

With a rising demand for bigger breeds, dogs now make up the largest part of the pet industry in the Middle East and Africa. Cats, on the other hand, come in second, especially in cities. Smaller creatures including fish, birds, and rodents are included in the Other Pets section, which is the smallest of the three.

Middle East and Africa Pet Care Market Segmentation: By Product Type

• Pet Food
• Accessories
• Healthcare Products
• Services

Because all pets must eat, pet food dominates the market. Driven by a few variables, the services industry is, however, the rising star. Pet owners can treat themselves to extras like grooming and pet walking as their discretionary income rises. A comprehensive approach to pet care is encouraged by the premiumization trend, which raises the demand for these services. Lastly, as many pet owners now lead busy lives and have little space, urbanization increases the need for professional assistance. The services market is expected to increase more as the bond between people and their animal friends grows.

Middle East and Africa Pet Care Market Segmentation: By Distribution Channel

• Traditional Retail
• Online Retail
• Specialty Stores
• Veterinary Clinics

The Middle East and Africa's pet goods market provides a multichannel shopping experience. Because they are known to customers, traditional retailers like pet shops and supermarkets continue to lead the industry. Online retail, on the other hand, is expanding at the quickest rate due to its ease and greater selection of products. The market is rounded out by veterinarian clinics that also sell pet food and specialty shops that cater to certain needs, giving pet owners the flexibility to select the channel that best fits their needs.

Middle East and Africa Pet Care Market Segmentation: By Price Point

• Economy
• Value
• Premium

Price point segmentation allows the Pet Care Market in the Middle East and Africa to serve a variety of budgets. Value is now the largest category; it appeals to a wide variety of pet owners by providing a balance between quality and price. But the premium market is expanding at the highest rate. The humanization of pets and an increase in disposable money are the main drivers of this expansion. To lavish their furry (or feathery) family members with luxury food, trendy accessories, and specialized services, pet owners are becoming more and more ready to spend extra money.

Middle East and Africa Pet Care Market Segmentation: By Region:

• United Arab Emirates
• Saudi Arabi
• South Africa
• Egypt
• Israel
• Qatar
• Nigeria
• Kenya
• Rest of MEA

Although the pet industry in the Middle East and Africa may be examined overall, regional segmentation leads to more sophisticated knowledge. This shows differences. Developed regions with high pet ownership and discretionary wealth, such as the GCC, tend to favor high-end goods. On the other hand, Sub-Saharan African emerging regions have opportunities for future expansion, necessitating approaches that consider lower income levels. Furthermore, breaking down the market into North Africa or the GCC enables a more in-depth examination of certain cultural inclinations and economic realities within those areas.

COVID-19 Impact Analysis on the Middle East and Africa Pet Care Market:

The COVID-19 pandemic had a rollercoaster effect on the Pet Care Market in the Middle East and Africa. Lockdowns and movement restrictions caused supply chains to stutter, which resulted in temporary shortages and price hikes for pet food and supplies. Production facilities also slowed down due to closures and a reduction in workforce. Fears about the economy during this time caused some people to cut back on non-essential spending, which may have an impact on purchases of pet products. However, the pandemic also brought about some unexpected benefits. The lockdowns and social distancing measures fostered a desire for companionship, which led to a spike in pet ownership, which will probably translate into long-term market growth. Restrictions on movement also fuelled the e-commerce boom, providing pet owners with a safe and convenient alternative. Heightened awareness of hygiene. In summary, while the COVID-19 pandemic caused some short-term disruptions, the long-term outlook for the Pet Care Market in the Middle East and Africa is still bright. Looking ahead, the market is expected to fully recover and resume its upward trajectory as the pandemic subsides. Also, the rise of online pet shopping is likely here to stay, becoming a permanent fixture in the market landscape. Furthermore, the trend towards premium pet food and care is anticipated to continue as pet owners become even more invested in the health and happiness of their furry (or feathered) family members.

Recent Trends and Developments in the Middle East and Africa Pet Care Market:

The pet industry in the Middle East and Africa is booming with innovations and trends. Demand for vegan and plant-based pet food solutions is being driven by environmentally concerned pet owners, while other pet owners are looking for functional pet food that addresses certain health issues. The trend of personalized pet nutrition is growing, with subscription firms providing feeding programs that are specifically tailored to each pet's needs. The world of online shopping is changing as well, with social media influencers influencing consumer choices and e-commerce sites broadening their product selection to include high-end goods, grooming supplies, and even pet apparel. With the introduction of wearable activity trackers, smart feeders, and toys with remote monitoring, technology is also having a great impact. However, spoiling doesn't end online. Major cities are seeing an increase in pet spa services that provide opulent treatments to satisfy people's rising desire to indulge their animal friends. Lastly, local pet care companies are thriving because they recognize the significance of climate and cultural preferences. These fascinating patterns highlight how dynamic the Pet Care Market is throughout the Middle East and Africa, and those who can innovate and adapt will undoubtedly succeed in this booming sector.

Key Players:

1. Amazon
2. Carrefour
3. Colgate-Palmolive (Hill's Science Diet)
4. Dubai Pet Insurance
5. Elanco Animal Health (South Africa)
6. Etiqa UAE Insurance
7. Lulu Group
8. Mars (Whiskas, Pedigree, Royal Canin)
9. Nestle (Purina)
10. Noon