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Middle East and Africa Hair Loss Treatment Products Market Research Report – Segmentation By Product Type (Shampoos & Conditioners, Serums & Oils, Tablets & Supplements, Hair Masks & Topical Creams, Laser Devices & Tools); By Gender (Men, Women); and Region - Size, Share, Growth Analysis | Forecast (2025– 2030)

Middle East and Africa Hair Loss Treatment Products Market Size (2025-2030)

The Middle East and Africa Hair Loss Treatment Products Market was valued at USD 11.07 billion in 2024 and is projected to reach a market size of USD 13.73 billion by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 4.4%.   

The hair loss treatment products market in the Middle East and Africa is steadily growing, supported by awareness of hair health, the high prevalence of hair thinning and alopecia, and the growing youth population who have their eyes set on personal grooming. Consumers, across these regions, are getting more proactive in accepting hair loss challenges and seeking anything from herbal and natural treatment options to advanced dermatological ones. With the influence of social media, the expansion of e-commerce, and changes from traditional to modern beauty standards, there is an increasing demand in the hair loss arena for efficient and easy-to-apply solutions; this attracts fiercer competition between global brands and regional players to innovate and meet needs in this fast-evolving market space.

Key Market Insights:

Nearly 45% of consumers now prefer herbal and organic hair loss solutions over chemical-based products, reflecting a strong shift toward clean and green beauty.

Approximately 38% of consumers in MEA discover hair loss treatment products through Instagram, TikTok, and YouTube influencers, directly influencing purchasing behaviour.

Online sales of hair loss products in MEA have grown by over 60% in the past two years, especially in the UAE, Saudi Arabia, and South Africa.

About 30% of new product launches in 2024 included advanced formulations such as DHT-blockers, biotin serums, or caffeine-based scalp treatments.

 

Middle East and Africa Hair Loss Treatment Products Market Drivers:

In recent years, there has been a noticeable shift in consumer attitudes toward personal grooming across the Middle East and Africa.

Over the last couple of years, changing consumer attitudes towards personal grooming across the Middle East and Africa have impacted grooming trends. With the continuous growth of urbanisation and the rising disposable incomes, particularly in nations like the UAE, Saudi Arabia, and South Africa, people tend to spend increasingly on self-care, especially regarding hair care. Then comes aesthetic appeal propelled by social media trends that push both men and women to consider scalp and hair as essentials in their arrangements. Hair loss is no longer seen as an inevitable condition, but it should be treated. Youngest consumers are emerging as the most proactive in terms of preventive treatments at even earlier stages. Educational content released through beauty influencers, dermatologists, and even on online platforms has significantly elevated the general public's knowledge level concerning the causes of hair loss and products to treat it. This is what is making the cultural shift that guarantees constant demand for innovative, very effective, but also luxury hair loss treatment products in the region.

Consumers in the MEA region are showing a growing preference for products that are organic, plant-based, and free from harmful chemicals.

A protracted consumer preference is building toward organic, plant-based products devoid of harmful chemicals across the MEA region. Local remedies such as black seed oil, aloe vera, henna, and argan oil have been time-honoured in the beauty regimens of the region, and now they are being commercialised with modern formulation systems: this change is due to the consciousness generated around products' safety and side effects concerned with synthetic treatment. This is, in turn, positively influencing Ayurvedic, Halal-certified, and botanical approach hair loss treatments being adopted by more and more brands. Regulatory support for the labelling of natural products, combined with their enhanced availability through online portals and retail outlets, has also given a fillip to this trend. Consumers believe that natural ingredients not only treat hair loss but also aid scalp health and hair texture improvement, which is the basis of their preference. An increasing trust in herbal solutions is thus giving a unique local flavour to the market.

Middle East and Africa Hair Loss Treatment Products Market Restraints and Challenges:

One of the key restraints in the Middle East and Africa hair loss treatment products market is the high cost of advanced and clinically-proven solutions, which limits their adoption among middle- and lower-income groups.

The high price of advanced and clinically-backed solutions limits their acceptance by poorer and middle-income people, hence acting as a key restraint for the hair loss treatment products market in the regions of the Middle East and Africa. Urban centres like Dubai, Riyadh, and Johannesburg are increasingly offering such premium products and services as laser therapies, prescription serums, or specialised consultations by dermatologists; however, these tend to remain too steeply priced for most rural or economically weak inhabitants. Access to cosmetic dermatology services becomes even scarcer with a fragmented healthcare infrastructure in parts of Africa, thus creating an urban-rural divide. Further, even natural or organic treatments sold over the counter, upon importation, can be steeply priced. This prices them out of reach for all but a small minority, coupled with poor consumer awareness and scepticism over product effectiveness hampering mass market acceptance of hair loss treatment solutions, thereby presenting a huge challenge for the industry to penetrate and grow inclusively.

Middle East and Africa Hair Loss Treatment Products Market Opportunities:

Potentially monumental in the future of personalised and preventive hair care solutions rises the Middle East and Africa hair loss treatment products market. Due to the awareness of scalp health and the first hints of thinning hair, consumers, mostly millennials and Gen Z, will now hunt for precisely targeted treatment, addressing individual hair types and lifestyles, as well as the actual triggers for hair loss. This offers great scope to invest in brands in AI-based diagnostic systems, DNA-derived hair care kits, and personalised subscription products. It also promotes the usage of hair supplements and gentle cleansers for the scalp and nourishes early with oils. In line with the preventive care trend, this segment will help the development of hair supplements that will come into functionality with mild scalp cleansers and a nourishing oil given even before any falling hair is perceived. With the development of digital health and teleconsultation platforms across MEA, the company can also partner with dermatologists and trichologists for customised routines. Personalisation and prevention activities would create strong bonds of loyalty toward the brand while offering differentiation within an increasingly competitive market.

MIDDLE EAST AND AFRICA HAIR LOSS TREATMENT PRODUCTS MARKET REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2024 - 2030

Base Year

2024

Forecast Period

2025 - 2030

CAGR

4.4%

Segments Covered

By Product Type, gender, and Region

Various Analyses Covered

Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

Middle East & Africa, Kingdom of Saudi Arabia, UAE, Israel, Rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan, Rest of MEA

Key Companies Profiled

Daiichi Sankyo, Sun Pharmaceutical Industries, Teva Pharmaceuticals, Merck & Co., Shiseido, Cipla, Dr. Reddy’s Laboratories, Taisho Pharmaceutical, Lexington International, Aclaris Therapeutics, Concert Pharmaceuticals, and Cellmid

Middle East and Africa Hair Loss Treatment Products Market Segmentation:

Middle East and Africa Hair Loss Treatment Products Market Segmentation: By Product Type

  • Shampoos & Conditioners
  • Serums & Oils
  • Tablets & Supplements
  • Hair Masks & Topical Creams
  • Laser Devices & Tools

The product type segment exists in view of meeting extremely diversified consumer needs for the treatment and prevention of hair loss. Among these, shampoos and conditioners would probably be the most widely used personal care products, often used as a start in hair fall control. These products are oftentimes fortified with ingredients like caffeine, ketoconazole, or biotin that help to strengthen the roots and cleanse the scalp. Serums and oils target specific solutions and are, therefore, very popular in the MEA region with the cultural preference for oil-based treatments, such as argan, amla, and black seed oil. Tablets and supplements, gaining momentum particularly among urban consumers pursuing holistic wellness, represent formulations based on biotin, iron, and vitamin D. Hair masks and topical creams serve to deeply nourish and repair hair, with a prominent share among women and post-partum users. Even lasers and laser devices, while niche and premium, show an increasing demand in high-income countries such as the UAE and Israel, where consumers seek non-invasive treatment alternatives at home, replicating a clinic experience.

Middle East and Africa Hair Loss Treatment Products Market Segmentation: By Gender

  • Men
  • Women

Product formulation and marketing strategies must impart relevance to gender-based segmentation. As more than 60% of men suffer from male pattern baldness by the age of 50, this segment leads the market for hair loss treatments in the MEA region. The products focus on blocking DHT, stimulating the scalp, and promoting hair regrowth. Men tend to use solutions that are easy to apply, with quick absorption, and clinically proven. On the other hand, the women's segment is now developing rapidly with growing awareness of stress-related, hormonal, and post-pregnancy hair loss. In general, women would want gentler, sulfate-free, multitasking products to deal with both hair fall and texture. Brands are rolling out more female-specific serums, supplements, and hair spa treatments to leverage such a fast-growing segment. With female purchasing power and acceptance of self-care on the rise, this segment is expected to witness the highest growth rate during the forecast period.

Middle East and Africa Hair Loss Treatment Products Market Segmentation: Regional Analysis:

  • United Arab Emirates
  • Saudi Arabia
  • Qatar
  • Israel
  • South Africa
  • Nigeria
  • Kenya
  • Egypt
  • Rest of MEA

The market for hair loss treatment products in the Middle East and Africa exhibits a diverse regional distribution, with significant traction in some countries. The United Arab Emirates and Saudi Arabia emerge as major contributors driven by growing awareness, disposable income, and the acceptance of premium personal care products. South Africa also plays a key role in the market, with an increasing concern for lifestyle-induced hair loss and a growing inclination toward both natural and clinical treatment options. Other countries such as Nigeria, Kenya, Egypt, Qatar, and Israel are recording increasing demand driven by urbanisation, changing beauty standards, and better access to international brands. The rest of the MEA region collectively supports market growth through traditional remedies and an evolving retail network, reflecting an ever-changing pack but filled with opportunities for the consumer base.

COVID-19 Impact Analysis on the Middle East and Africa Hair Loss Treatment Products Market:

An uneven effect came on the hair loss treatment products market of the Middle East and Africa due to the COVID-19 pandemic. While the economic uncertainty and lockdown restrictions decreased footfall in salons, clinics, and offline retail stores, thus depressing product sales-expecially those considered not so important-there was an increase in hair loss due to stress, poor nourishment, and post-COVID symptoms such as telogen effluvium (temporary hair shedding). This sudden change saw a spike in demand for home treatment solutions, including serums, oils, and nutritional supplements. The number of visitors to e-commerce platforms multiplied sharply, given that consumers began their hair-care shopping online. Brands that embraced digital marketing, collaborated with influencers, and adapted their delivery systems were able to find and retain new markets. The pandemic has redefined consumer behaviour, making at-home care and preventive treatments a long-term goal in consumers' minds in the MEA region.

Latest Trends/ Developments:

In the hair loss treatment goods market in the Middle East and Africa (MEA), dynamics are witnessing changes on account of shifting consumer attitudes and modern technological advancements. One major trend has been the increasing demand for natural products, with consumers becoming aware of harmful side effects related to synthetic ingredients like parabens and aluminium compounds. Consequently, there has been great interest in herbal formulation treatments that contain products like tea tree oil, neem, and rosemary-often in anti-dandruff and hair loss applications. Personalisation is growing to become another driving force for these consumers, who desire tailored products according to their unique hair and scalp problems, therefore leading brands to develop products that adequately meet individual needs and, in so doing, heighten the efficacy and satisfaction of the consumer.  Social media channels such as Instagram and TikTok have proven to be formidable forces that cannot be underestimated in influencing consumers' preferences. They have taken up a crucial position in consumer preference formation, while influencers and content generated by users are capable of creating awareness and trust within any marketable area. Viral social media trends such as the "hair oiling" movement massively endorse products formulated with argan oil and coconut oil.

 Key Players:

  1. Daiichi Sankyo Co., Ltd.
  2. Sun Pharmaceutical Industries Ltd.
  3. Teva Pharmaceutical Industries Ltd.
  4. Dr. Reddy's Laboratories Ltd.
  5. Merck & Co.
  6. Taisho Pharmaceutical Holdings Co., Ltd.
  7. Shiseido Company, Limited
  8. Cipla Limited
  9. Aclaris Therapeutics
  10. Concert Pharmaceuticals Inc.
  11. Lexington International LLC
  12. Cellmid
  13. Transitions Hair Pvt Ltd

Chapter 1. Middle East and Africa Hair Loss Treatment Products Market – SCOPE & METHODOLOGY
   1.1. Market Segmentation
   1.2. Scope, Assumptions & Limitations
   1.3. Research Methodology
   1.4. Primary Type  s
   1.5. Secondary Type  s
 Chapter 2. MIDDLE EAST AND AFRICA HAIR LOSS TREATMENT PRODUCTS MARKET – EXECUTIVE SUMMARY
  2.1. Market Size & Forecast – (2025 – 2030) ($M/$Bn)
  2.2. Key Trends & Insights
              2.2.1. Demand Side
              2.2.2. Supply Side     
   2.3. Attractive Investment Propositions
   2.4. COVID-19 Impact Analysis
 Chapter 3. MIDDLE EAST AND AFRICA HAIR LOSS TREATMENT PRODUCTS MARKET  – COMPETITION SCENARIO
   3.1. Market Share Analysis & Company Benchmarking
   3.2. Competitive Strategy & Development Scenario
   3.3. Competitive Pricing Analysis
   3.4. Supplier-Distributor Analysis
 Chapter 4. MIDDLE EAST AND AFRICA HAIR LOSS TREATMENT PRODUCTS MARKET - ENTRY SCENARIO
4.1. Regulatory Scenario
4.2. Case Studies – Key Start-ups
4.3. Customer Analysis
4.4. PESTLE Analysis
4.5. Porters Five Force Model
               4.5.1. Bargaining Power of Suppliers
               4.5.2. Bargaining Powers of Customers
               4.5.3. Threat of New Entrants
               4.5.4. Rivalry among Existing Players
               4.5.5. Threat of Substitutes Players
                4.5.6. Threat of Substitutes 
 Chapter 5. MIDDLE EAST AND AFRICA HAIR LOSS TREATMENT PRODUCTS MARKET - LANDSCAPE
   5.1. Value Chain Analysis – Key Stakeholders Impact Analysis
   5.2. Market Drivers
   5.3. Market Restraints/Challenges
   5.4. Market Opportunities
Chapter 6. MIDDLE EAST AND AFRICA HAIR LOSS TREATMENT PRODUCTS MARKET  – By Product Type 
6.1    Introduction/Key Findings   
6.2    Shampoos & Conditioners
6.3    Serums & Oils
6.4    Tablets & Supplements
6.5    Hair Masks & Topical Creams
6.6    Laser Devices & Tools
6.7    Y-O-Y Growth trend Analysis By Product Type 
6.8    Absolute $ Opportunity Analysis By Product Type , 2025-2030
 
Chapter 7. MIDDLE EAST AND AFRICA HAIR LOSS TREATMENT PRODUCTS MARKET  – By Gender 
7.1    Introduction/Key Findings   
7.2    Men
7.3    Women
7.4    Y-O-Y Growth  trend Analysis By Gender 
7.5    Absolute $ Opportunity Analysis By Gender , 2025-2030
 
Chapter 8. MIDDLE EAST AND AFRICA HAIR LOSS TREATMENT PRODUCTS MARKET - By Geography – Market Size, Forecast, Trends & Insights
8.5. Middle East & Africa
                                8.5.1. By Country
                                                8.5.1.1. United Arab Emirates (UAE)
                                                8.5.1.2. Saudi Arabia
                                                8.5.1.3. Qatar
                                                8.5.1.4. Israel
                                                8.5.1.5. South Africa
                                                8.5.1.6. Nigeria
                                                8.5.1.7. Kenya
                                                8.5.1.8. Egypt
                                                8.5.1.8. Rest of MEA
                              8.5.2. By Product Type 
                             8.5.3. By Gender 
                             8.5.4. Countries & Segments - Market Attractiveness Analysis
 
Chapter 9. MIDDLE EAST AND AFRICA HAIR LOSS TREATMENT PRODUCTS MARKET – Company Profiles – (Overview, Product Type , Portfolio, Financials, Strategies & Developments)

9.1    Daiichi Sankyo Co., Ltd.
9.2    Sun Pharmaceutical Industries Ltd.
9.3    Teva Pharmaceutical Industries Ltd.
9.4    Dr. Reddy's Laboratories Ltd.
9.5    Merck & Co.
9.6    Taisho Pharmaceutical Holdings Co., Ltd.
9.7    Shiseido Company, Limited
9.8    Cipla Limited
9.9    Aclaris Therapeutics
9.10    Concert Pharmaceuticals Inc.
9.11    Lexington International LLC
9.12    Cellmid
9.13    Transitions Hair Pvt Ltd

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Frequently Asked Questions

The Middle East and Africa Hair Loss Treatment Products Market was valued at USD 11.07 billion in 2024 and is projected to reach a market size of USD 13.73 billion by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 4.4%.   

The Middle East and Africa hair loss treatment products market is driven by rising grooming and self-care awareness among both men and women, and a growing preference for natural, herbal-based solutions due to concerns over chemical side effects.

. Based on Service Provider, the Middle East and Africa Hair Loss Treatment Products Market is segmented into material manufacturers, Raw Material Suppliers, Lab information management systems, Distributors & Wholesalers, End-to-End Solution Providers.

UAE & Saudi Arabia are the most dominant regions for the Middle East and Africa Hair Loss Treatment Products Market

Daiichi Sankyo, Sun Pharmaceutical Industries, Teva Pharmaceuticals, Merck & Co., Shiseido, Cipla, Dr. Reddy’s Laboratories, Taisho Pharmaceutical, Lexington International, Aclaris Therapeutics, Concert Pharmaceuticals, and Cellmid are the key players in the Middle East and Africa Hair Loss Treatment Products Market.

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