Middle East and Africa Dried Processed Food Market Size (2024-2030)

The Middle East and Africa Dried Processed Food Market was valued at USD 19.52 Billion in 2023 and is projected to reach a market size of USD 26.58 Billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 4.51%.

A distinctive fusion of traditional cooking methods and contemporary lifestyle expectations is shaping the rapid growth of the dry processed food business in the Middle East and Africa (MEA). From traditional mainstays like dried dates and figs to modern convenience foods like quick noodles and ready-to-eat meals, this market category offers a vast range of items. Due to factors including urbanization, shifting work schedules, and more exposure to international culinary trends, the area has seen a considerable change in consumer behavior in recent years. As a result of this change, there is an increasing need for quick-to-consume, shelf-stable food alternatives that suit regional palates and the hectic lifestyles of contemporary consumers.

Key Market Insights:

30% of Middle Eastern households buy dried processed foods monthly. The African market for dried beans expanded by 22% in 2023.

40% of dried processed food sales in Africa come from urban areas. Middle Eastern market for dried spices grew by 25% in 2023.

35% of consumers in Africa purchase dried nuts regularly. The Middle East sees a 28% rise in demand for dried processed vegetables.

20% of food exports from Africa are dried processed foods. Middle Eastern dried processed food exports increased by 15%.

45% of African consumers buy dried processed foods for convenience. Sales of dried grains in the Middle East grew by 27%.

10% of the Middle East food market consists of dried processed items. African dried processed meat sales rose by 12% in 2023.

50% of Middle Eastern dried fruit imports come from Africa.

60% of African dried food producers report increased demand. Middle East dried processed food market saw 30% online sales growth.

35% of African consumers use dried processed foods in daily meals. Middle Eastern dried processed food industry grew by 20% in the last five years.

African dried processed fruit sales increased by 19% in 2023. 40% of Middle Eastern supermarkets stock a wide range of dried foods.

Middle East and Africa Dried Processed Food Market Drivers:

The rapid urbanization sweeping across the Middle East and Africa region stands as a pivotal force propelling the dried processed food market forward.

Across the MEA region, cities are expanding at an unprecedented rate. From the bustling metropolises of Cairo and Dubai to the emerging urban centers in sub-Saharan Africa, millions are transitioning from rural to urban lifestyles. This urban migration brings with it a cascade of changes that directly impact food consumption patterns and preferences. At the heart of this urbanization-driven market growth is the increasing time scarcity faced by city dwellers. The traditional model of home-cooked meals prepared from scratch is increasingly giving way to more convenient food options. Dried processed foods, with their long shelf life and easy preparation, perfectly align with the needs of time-pressed urban consumers. Products like instant noodles, dried soups, and ready-to-eat meals are becoming pantry staples for many urban households.

In the Middle East and Africa region, where food security is a pressing concern, the extended shelf life offered by dried processed foods emerges as a critical driver of market growth.

The MEA region encompasses a diverse range of climates, many of which pose significant challenges to food preservation. In arid and semi-arid areas, which constitute a large portion of the region, high temperatures and low humidity accelerate food spoilage. Dried processed foods, with their low moisture content, are inherently resistant to bacterial growth and oxidation, making them ideal for these challenging environments. This natural preservation method allows for food storage without the need for constant refrigeration, a significant advantage in areas with unreliable electricity supply. Food security strategies at the national level are increasingly incorporating dried processed foods as a component of emergency food reserves. Governments and aid organizations recognize the value of these products in disaster preparedness and humanitarian relief efforts.

Middle East and Africa Dried Processed Food Market Restraints and Challenges:

One of the primary challenges facing the MEA dried processed food market is the deep-rooted cultural preference for fresh, traditionally prepared foods in many parts of the region. In numerous communities, particularly in rural areas and among older demographics, there's a strong emphasis on home-cooked meals made from fresh ingredients. This cultural norm can create resistance to dried processed foods, which are often perceived as less authentic or nutritious. Overcoming these ingrained preferences requires not just marketing efforts but also a deeper understanding and respect for local culinary traditions. Economic disparities within the MEA region present another significant challenge. While some Gulf countries boast high per capita incomes, many areas in Africa and parts of the Middle East struggle with poverty and limited purchasing power. This economic divide creates a fragmented market where premium dried processed foods may find a receptive audience in wealthy urban centers, but remain out of reach for a large portion of the population. Manufacturers face the challenge of developing products that are both affordable and appealing across this diverse economic landscape.

Middle East and Africa Dried Processed Food Market Opportunities:

One of the most significant opportunities lies in the growing demand for healthier dried processed food options. As health consciousness rises across the MEA region, particularly in urban areas, there's a burgeoning market for dried foods that offer nutritional benefits without compromising on taste or convenience. This trend opens avenues for products like dried superfoods, natural fruit and vegetable chips, and low-sodium-dried meals. Manufacturers have the opportunity to reformulate existing products and develop new ones that cater to health-conscious consumers, potentially tapping into premium market segments. The market for regionally distinctive tastes and goods is expanding. There is an opportunity to develop dried processed foods that satisfy regional preferences and provide contemporary convenience in the MEA area, which has a rich culinary tradition. Dried versions of traditional foods or snacks that are true to the tastes of the area, for example, might appeal to customers who cherish their culinary history but have hectic schedules and bridge the gap between tradition and convenience.

MIDDLE EAST AND AFRICA DRIED PROCESSED FOOD MARKET REPORT COVERAGE:

Middle East and Africa Dried Processed Food Market Segmentation:

Middle East and Africa Dried Processed Food Market Segmentation: By Types:

• Dried Fruits and Nuts
• Dried Vegetables
• Dried Meat and Seafood
• Dried Cereals and Pulses
• Instant Meals and Soups
• Dried Dairy Products
• Dried Herbs and Spices

In the MEA dry processed food industry, dried fruits and nuts continue to be the most popular category. Products including dates, figs, raisins, apricots, and other types of nuts are included in this broad group. In the MEA area, it is one of the most conventional and extensively eaten sectors. In many MEA nations, dried fruits and nuts have a long history of usage in cooking, as snacks, and for religious and cultural festivals. The reasons behind its domination are as follows: profound cultural importance and traditional use in many MEA nations; perceived health advantages that correspond with an increase in health consciousness; and versatility in use, ranging from baking and cooking to snacking.

Instant Meals and Soups are emerging as the fastest-growing type in the MEA dried processed food market. This category includes ready-to-eat meals that require minimal preparation, such as instant noodles, dried soup mixes, and dehydrated meal kits. It's a rapidly growing segment, especially in urban areas where time-pressed consumers seek convenient meal solutions. This growth is driven by several factors such as urbanization and busier lifestyles leading to a demand for convenient meal solutions, increasing exposure to international cuisines, with instant meals offering a way to experience diverse flavors, Improvements in product quality and variety, making these meals more appealing to a broader consumer base. The impact of the COVID-19 pandemic has accelerated the adoption of shelf-stable, easy-to-prepare foods.

Middle East and Africa Dried Processed Food Market Segmentation: By Distribution Channel:

• Supermarkets and Hypermarkets
• Traditional Grocery Stores and Markets
• Convenience Stores
• Online Retail
• Specialty Food Stores

Supermarkets and Hypermarkets currently dominate the distribution of dried processed foods in many MEA countries, especially in urban and semi-urban areas. These modern retail formats are becoming increasingly important in urban areas across the MEA region. They offer a wide range of dried processed foods, often including both local and international brands. The controlled environment of these stores allows for better product preservation and display.

Online Retail is the fastest-growing distribution channel, especially in more developed MEA markets. E-commerce platforms offer convenience, and a wide product range, and are particularly appealing to younger, tech-savvy consumers. This growth is driven by increasing internet penetration and smartphone usage across the region, the convenience of home delivery, which is especially appealing in congested urban areas, and the ability to offer a wider product range than physical stores.

Middle East and Africa Dried Processed Food Market Segmentation: Regional Analysis:

• United Arab Emirates
• Saudi Arabi
• South Africa
• Egypt
• Israel
• Qatar
• Nigeria
• Kenya
• Rest of MEA

The United Arab Emirates (UAE) stands out as the most dominant player in the Middle East and Africa dried processed food market, commanding a substantial 22% market share. This prominence can be attributed to a combination of factors that have positioned the UAE as a key hub for the food industry in the region. The UAE's robust and diversified economy has created a fertile ground for the growth of the dried processed food sector. With a GDP per capita of over $40,000, the country boasts a high standard of living that translates into increased consumer spending on convenience foods, including dried processed options.

Nigeria, Africa's largest economy and most populous nation is experiencing significant economic growth and rapid population expansion. With over 200 million inhabitants and a growing middle class, the country presents an enormous potential market for dried processed foods. The increasing urbanization and rising disposable incomes are driving a shift in consumer behavior towards more convenient food options. Traditional Nigerian cuisine is evolving, particularly in urban areas, as busy lifestyles and Western influences shape new food preferences. Dried processed foods, which offer convenience and longer shelf life, are gaining popularity among urban dwellers and young professionals. This shift is particularly noticeable in products like dried fruits, nuts, and instant noodles, which are becoming staple snacks and quick meal solutions.

COVID-19 Impact Analysis on the Middle East and Africa Dried Processed Food Market:

Imported dried food components and finished goods are vital to several MEA nations. These established routes were interrupted by lockdowns and travel restrictions, which resulted in brief shortages and price swings. Goods flow was delayed as a result of transportation constraints and border closures. This led to supply chain bottlenecks, which affected the availability of several dry processed foods on store shelves. Contactless "click and collect" e-commerce solutions have become indispensable. To reduce in-person interactions, consumers might place online orders for the dried processed foods they need and pick them up at prearranged locations. Subscription boxes with carefully chosen assortments of pantry essentials and dried processed foods have become more and more popular. This gave customers an easy and secure method to get a range of things without having to go outside.

Latest Trends/ Developments:

Dried versions of popular regional staples like couscous, fufu flour, or injera bread are being reimagined for convenience. Think of pre-cooked couscous with a touch of saffron for a quick and flavourful side dish or instant injera mixes that require just the addition of water for authentic Ethiopian flatbreads. Transparency in ingredients is key. Consumers are demanding products made with recognizable, whole-food ingredients, with minimal artificial additives, preservatives, and hidden sugars. Think of sun-dried vegetable mixes with a sprinkle of exotic herbs, or air-chilled chicken breast strips perfect for protein-packed stir-fries. Dried processed food is no longer seen as purely a convenience option. Products are increasingly being fortified with essential vitamins, minerals, and protein to cater to specific dietary needs.  Dried fruits and vegetables are no longer just a trail mix staple. Innovative freeze-drying technology is preserving the taste and nutritional value of fruits and vegetables, offering healthy and convenient snacking options. Subscription boxes offering curated selections of dried processed food products, complete with recipe cards and ethnic spice blends, are gaining traction. This caters to adventurous palates seeking to explore new cuisines from the comfort of their homes.

Key Players:

1. Nestle
2. Unilever
3. Kraft Heinz
4. Mars Incorporated
5. PepsiCo
6. Dangote Group (Nigeria)
7. National Foods Limited (Pakistan)
8. Almarai Company (Saudi Arabia)
9. Americana Group (UAE)
10. Sun Dried Foods (South Africa)
11. Kühne + Nagel
12. Freeze Link (Kenya)
13. Bel Afrique (Senegal)
14. Day fresh (Egypt)