What is the current size of the Middle East and Africa Cold Cuts Market and its projected growth?

The Middle East and Africa Cold Cuts Market was valued at USD 35.93 billion in 2024 and is projected to reach USD 110.55 billion by 2030, growing at a CAGR of 20.6% during 2025–2030. The growth is driven by urbanization, lifestyle shifts, and the expansion of the foodservice and retail sectors.

Which types of cold cuts dominate the market, and what trends are emerging?

Deli cold cuts currently lead the market due to their freshness, convenience, and wide product variety. Packaged cold cuts are the fastest-growing segment, driven by consumer demand for hygiene, longer shelf life, and clean-label, preservative-free products.

What are the main distribution channels for cold cuts in the region?

Supermarkets and hypermarkets dominate the market as the primary retail channels, offering wide product ranges and convenience. Convenience stores are the fastest-growing channel, fueled by urbanization, busy lifestyles, and on-the-go consumption trends.

Which countries are the largest and fastest-growing markets in the MEA region?

Saudi Arabia is the largest market due to its robust retail infrastructure and growing preference for protein-rich, convenient foods. The UAE is the fastest-growing market, supported by a dynamic foodservice sector, high per capita income, and adoption of international cold cut varieties.

. How has COVID-19 impacted the cold cuts market in the Middle East and Africa?

COVID-19 disrupted production and distribution, creating temporary shortages and shifting consumer preferences toward packaged, ready-to-eat, and long-shelf-life products. The pandemic accelerated online grocery adoption, cold chain improvements, and product innovations such as immune-supporting and preservative-free cold cuts.