Men’s Grooming Subscription Box Market Size (2023-2030)

According to the latest analysis by Virtue Market Research, the Global Men's Grooming Subscription Box Market was valued at USD 1.2 billion and is projected to reach a market size of USD 2.7 billion by the end of 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 10.6%.

A subscription box is a monthly service that enables individuals to indulge in their preferred pastimes, discover new products, or treat themselves or others to a unique experience. Regardless of one's interests, whether it's food, beauty, crafts, books, beer, or adventure, there is a subscription box tailored to meet their preferences. These boxes are delivered straight to the subscriber's doorstep every month and contain thoughtfully selected items that are sure to be enjoyed. It brings the thrill and anticipation of receiving a delightful surprise akin to a birthday gift every month. Whether someone is passionate about trying the latest skincare releases or exploring different coffee blends, a subscription box provides a perfect way to indulge in their specific interests and passions.

The men's grooming industry has witnessed substantial growth, creating a need for a subscription box service tailored to the grooming needs of today's modern man. Men often face difficulty in selecting and buying the appropriate grooming products due to the abundance of choices in the market. Monthly subscription boxes solve this problem by providing personalized assortments of high-quality grooming essentials. Subscription boxes offer a convenient and cost-effective solution by delivering grooming products directly to customers' homes, saving them time and money. The target market includes tech-savvy, fashion-conscious men who prioritize self-care. These services differentiate themselves through product curation, quality, and excellent customer service to establish loyal customer bases and stand out from traditional retail and other subscription models.

Global Men’s Grooming Subscription Box Market Drivers:

Societal expectations and self-confidence are fueling the growth of the Global Men’s Grooming Subscription Box Market.

Men feel compelled to groom themselves to conform to societal expectations and gain acceptance from others. Grooming improves self-confidence and perceived attractiveness, leading men to invest more time and effort in their grooming routines. In professional settings, a well-groomed appearance is crucial for projecting competence and professionalism. Regular grooming practices also contribute to maintaining healthy skin and hair, preventing issues like ingrown hair and skin irritation. Therefore, this factor drives the demand for men’s grooming subscription box services.

The growing popularity of personal grooming tools is another factor contributing to the growth of the Global Men’s Grooming Subscription Box Market.

The rising popularity of electric shavers among men who prioritize grooming is propelling the market. Electric shavers are popular owing to their fast and comfortable shaving performance and their ability to minimize skin irritation. Furthermore, the demand for beard trimmers is augmenting as men seek to maintain well-groomed beards. Beard trimmers often feature adjustable settings to achieve desired beard lengths and styles. Hair clippers are also crucial tools for maintaining well-groomed hair, providing convenience and efficiency in trimming and styling. Additionally, the market is propelled by the demand for nose hair clippers, emphasizing the importance of utilizing them judiciously. Overall, these grooming tools are gaining traction owing to their user-friendly nature and ease of utilization. Therefore, this factor also drives the demand for men’s grooming subscription box services.

Global Men’s Grooming Subscription Box Market Challenges:

The Global Men’s Grooming Subscription Box Market is encountering challenges, primarily in terms of high levels of competition across all niches and struggles to maintain excitement and novelty. The subscription box market is highly competitive across various niches. Initially, a novel concept, it is now crowded with major players and numerous smaller offerings. Success in this market requires a distinctive and innovative idea that captures people's attention and differentiates itself from competitors. Sustaining excitement and interest among long-term subscribers is a challenge, necessitating relationship-building and obtaining feedback. Failure to tailor subscriptions to customer preferences may result in cancellations, highlighting the importance of conducting market research and providing personalized options for better customer retention. Thus, these challenges inhibit the growth of the Global Men’s Grooming Subscription Box Market.

COVID-19 Impact on the Global Men’s Grooming Subscription Box Market:

The outbreak of the COVID-19 pandemic substantially impacted the Global Men’s Grooming Subscription Box Market. The pandemic caused disruptions in supply chains and distribution of goods and services, which highly affected the operations of men’s grooming subscription box services. Moreover, the demand for men's grooming subscription box services declined due to the financial uncertainty for many customers created by the pandemic, which lead to a decrease in discretionary spending. These factors negatively impacted the growth of the Global Men’s Grooming Subscription Box Market. Despite these challenges, the Global Men’s Grooming Subscription Box Market is projected to recover and grow in the coming years.

Global Men’s Grooming Subscription Box Market Recent Developments:

• In December 2022, Dollar Shave Club unveiled its intention to transition from utilizing its in-house solution to outsourcing its subscription-based technology to a third-party platform provider. This decision arises as the direct-to-consumer (DTC) brand experiences significant growth and seeks a reliable partner to support its rapid expansion and scalability requirements efficiently.
• In April 2021, Harry's, a razor manufacturer, raised USD 155 million in funding following the FTC's rejection of its acquisition by Edgewell, the parent company of Schick. The newly acquired funds will mainly be used to acquire smaller consumer packaged goods (CPG) brands that can take advantage of Harry's widespread distribution and production network. 
• In November 2020, MANSCAPED unveiled teaming up with Luxee, a men's lifestyle subscription brand, to spread holiday cheer. Luxee delivers quarterly subscription boxes with exclusive access to top brands, aiming to enhance men's lives through innovative product discovery. The collaboration with MANSCAPED™, a leading company in male grooming and hygiene, aligns perfectly with Luxee's mission of empowering men and improving their overall well-being.

MEN'S GROOMING SUBSCRIPTION BOX  MARKET REPORT COVERAGE:

Global Men’s Grooming Subscription Box Market Segmentation:

Global Men’s Grooming Subscription Box Market Segmentation: By Product Type

• Fragrances
• Hair Care 
• Shave Care
• Skin Care 
• Toiletries
• Others

In 2022, the shave care segment held the highest market share. The growth can be ascribed to the growing popularity of shave essentials-based subscription box services. Subscription box services offer a convenient and personalized solution for the regular delivery of shaving products. Customers can customize their delivery schedule and receive a carefully curated assortment of shaving essentials like razors, blades, creams, and grooming items. Opting for these subscription boxes offers numerous advantages, including the assurance of never running out of supplies, receiving top-quality products that provide great value for money, personalization options to meet individual preferences, and a commitment to sustainability through reduced packaging.

Global Men’s Grooming Subscription Box Market Segmentation: By Subscription Type

• Access Subscription 
• Curation Subscription
• Replenishment Subscription

In 2022, the replenishment subscription segment held the highest market share. The growth can be attributed to the replenishment subscription model's convenience and cost-effectiveness. Replenishment subscription models allow customers to regularly purchase essential items they need, such as razors, shaving creams, facewashes, hair shampoos, etc. Replenishment subscriptions have gained popularity, representing 32% of the subscription economy. Known as "subscribe and save," they often provide financial incentives for recurring purchases. By automating the buying process, customers save time and effort, eliminating the need to visit physical stores. This is particularly beneficial for buying bulk or heavy items and helps those with limited access to preferred local stores.

Global Men’s Grooming Subscription Box Market Segmentation: By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

In 2022, the region of North America held the largest share of the Global Men’s Grooming Subscription Box Market. The growth can be attributed to the rising focus on maintaining a youthful appearance among men, the growing purchasing power of individuals, and the busy and evolving lifestyle of consumers has led to an increased interest in men's grooming subscription box services. In addition, the region is home to several significant Market players, including Cigar Club, LLC, Harry's, The Beard Club, BGLC, Inc., and The Procter & Gamble Company.

The region of Asia-Pacific is anticipated to expand at the quickest rate over the forecast period owing to the growing awareness regarding personal grooming among urban males, the rise in disposable incomes among the youth, and the rise of social media influencers encouraging men's grooming interest.

Global Men’s Grooming Subscription Box Market Key Players:

1. Unilever Plc (United Kingdom)
2. Cigar Club, LLC (United States)
3. Harry's (United States)
4. The Beard Club (United States)
5. The Procter & Gamble Company (United States)
6. BGLG, Inc. (United States)
7. Hims & Hers Health, Inc. (United States)
8. Thirty Madison, Inc. (United States)
9. Scentbird, Inc. (United States)
10. GQ (United States)