Mango Tea Market Size (2025-2030)

The Global Mango Tea Market was valued at USD 1.1 billion in 2024 and will grow at a CAGR of 7% from 2025 to 2030. The market is expected to reach USD 1.54 billion by 2030.

Mango tea, which blends the tropical sweetness of mango with traditional tea varieties like black, green, or herbal tea, is gaining popularity worldwide. This fusion drink combines the antioxidant properties of tea with the refreshing and natural flavor of mango, making it a preferred beverage for health-conscious consumers. The growing demand for natural, caffeine-free, and wellness-oriented beverages is driving the market. Mango tea is known for its health benefits, including immune support, improved digestion, and weight management, which has attracted a growing segment of health-conscious consumers. The increasing trend of tea consumption, along with a rising preference for flavored and functional beverages, is contributing to the growth of the mango tea market.

Key Market Insights

• North America holds the largest market share, particularly due to a growing interest in premium, flavored tea products among U.S. consumers.
• The online retail segment is growing rapidly as consumers increasingly purchase tea products online for convenience and access to a variety of mango tea blends.
• Mango tea is a growing trend in the foodservice industry, especially in cafes and restaurants offering exotic and flavored beverages.
• Growing trends toward sustainable and eco-friendly packaging in the beverage industry are influencing the mango tea market, with an increasing number of brands adopting biodegradable and recyclable packaging.
• Organic mango tea is gaining traction, driven by rising demand for organic and natural food products, especially among millennials and Generation Z consumers.

Global Mango Tea Market Drivers

Rising Demand for Health-Conscious Beverages is driving market growth:

The rising global trend toward healthier beverages is one of the primary drivers for the growth of the mango tea market. Consumers are increasingly seeking drinks that offer more than just refreshment—they are looking for beverages that provide added health benefits. Mango tea, with its rich nutritional profile, including high levels of vitamin C and antioxidants, appeals to health-conscious individuals. The beverage is also low in calories, making it a healthier alternative to sugary soft drinks and energy drinks. Additionally, mango tea’s potential to support digestive health, boost the immune system, and assist in weight management aligns with the growing preference for functional drinks. As more consumers shift away from sugary, artificial beverages in favor of natural, nutrient-rich options, the demand for mango tea is likely to continue increasing, contributing to the market’s growth.

Expansion of Specialty Tea Blends is driving market growth:

Another significant driver for the mango tea market is the growing interest in specialty tea blends. Tea has always been a popular beverage globally, but the increasing consumer preference for flavored and exotic teas has led to the rise of innovative blends like mango tea. As tea-drinking habits evolve, consumers are moving beyond traditional tea varieties and looking for exciting flavors and blends that offer unique taste experiences. Mango, being a tropical fruit with a naturally sweet flavor, blends well with different types of tea, including green, black, and herbal teas. This expansion of specialty tea products is attracting new tea drinkers, particularly those who may not have traditionally consumed tea. The global proliferation of tea cafes, which serve a wide variety of flavored teas, is further accelerating the demand for mango tea as a trendy and refreshing beverage choice.

Growth of E-commerce and Online Retail is driving market growth:

The growth of e-commerce and online retail channels is another driver propelling the mango tea market. With the increasing adoption of online shopping, consumers now have easy access to a wide range of tea products, including specialty and exotic flavors like mango tea. The convenience of ordering from home, along with the availability of a variety of blends, is enticing more consumers to purchase mango tea online. Online platforms also enable brands to cater to a global audience, making mango tea more accessible to consumers in regions where it was previously less popular. In addition, the growing number of subscription-based tea services and online tea stores allows customers to try different mango tea blends regularly, fostering a deeper connection with the product. As e-commerce continues to grow, it will further boost the demand for mango tea, especially among younger consumers who prefer shopping online.

Global Mango Tea Market Challenges and Restraints

Fluctuating Mango Prices is restricting market growth:

One of the key challenges faced by the mango tea market is the fluctuating prices of mangoes, which can affect the cost of production for mango tea products. Mangoes are a seasonal fruit, and their availability can vary depending on climatic conditions, including droughts and floods, which directly impact the pricing and supply of mangoes. Furthermore, the growing demand for mangoes in other industries, such as food and beverage, jams, and juices, can further strain supply chains. When the price of mangoes rises, manufacturers of mango tea may be forced to either absorb the additional costs or pass them on to consumers, which could limit market growth, especially in price-sensitive segments. To mitigate this challenge, tea producers are exploring alternatives such as mango flavorings and extracts, but these options may not always deliver the same fresh, natural taste that consumers expect from premium mango tea.

Limited Awareness in Some Markets is restricting market growth:

While mango tea is gaining popularity in several regions, there is still limited awareness in certain markets, especially in areas where mango is not a native fruit. In these regions, consumers may be unfamiliar with the flavor profile and potential health benefits of mango tea, which could restrict its adoption. Additionally, despite the growing popularity of flavored teas, some tea drinkers may still prefer traditional or classic tea varieties and may be reluctant to try new and exotic flavors. This challenge is particularly evident in developing markets, where tea consumption habits are deeply rooted in tradition, and new beverages like mango tea may face slower adoption. To overcome this barrier, brands must invest in marketing campaigns to educate consumers about the benefits of mango tea, its unique taste, and how it aligns with a healthy lifestyle.

Market Opportunities
The mango tea market holds several growth opportunities driven by consumer trends toward healthier beverages and the demand for novel tea experiences. One significant opportunity lies in the growing interest in organic products. Organic mango tea, made from pesticide-free mangoes and sustainably sourced tea leaves, has a strong appeal to environmentally conscious consumers. This trend toward organic and natural ingredient aligns with the increasing demand for clean-label products and is expected to create new market opportunities for mango tea brands. Another opportunity exists in the premium and functional tea segment. Mango tea, with its natural flavor and potential health benefits, can be marketed as a premium product, especially if it is combined with other health-boosting ingredients like ginger, turmeric, or hibiscus. These functional blends could attract health-conscious consumers who are willing to pay a higher price for products that provide more than just a refreshing taste. Additionally, the rise of tea cafes and restaurants offering unique beverage options presents an opportunity for mango tea to be included in their menus. As consumers seek out new and exciting flavors, the availability of mango tea as a specialty offering in cafes could lead to a boost in sales. Overall, by focusing on organic certifications, functional benefits, and expanding into foodservice channels, mango tea manufacturers can tap into new growth avenues and strengthen their market position.

MANGO TEA MARKET REPORT COVERAGE:

Mango Tea Market Segmentation

Mango Tea Market Segmentation By Type

• Loose Leaf Mango Tea
• Mango Tea Bags
• Mango Tea Concentrates
• Ready-to-Drink Mango Tea

The most dominant segment in the mango tea market is loose leaf mango tea. Loose leaf tea is preferred by consumers seeking a higher quality tea experience, as it generally offers better flavor and aroma compared to tea bags. Loose leaf mango tea is often marketed as a premium product due to its rich flavor profile and higher nutritional value. The segment is popular among tea enthusiasts and health-conscious consumers who value the authenticity of loose leaf tea and the ability to customize the strength of the brew. As loose leaf tea continues to be associated with high-quality beverages, its demand is expected to remain dominant.

Mango Tea Market Segmentation By Application

• Retail
• Foodservice
• Online Retail
• Supermarkets and Hypermarkets

The most dominant application segment in the mango tea market is retail. Supermarkets and hypermarkets remain the primary channels for mango tea sales, particularly in developed markets. Consumers prefer purchasing mango tea from brick-and-mortar stores where they can explore different varieties and compare prices. The ease of access, combined with the growing demand for flavored teas, makes retail the leading application for mango tea. However, online retail is growing rapidly and is expected to gain more market share in the coming years, particularly as younger generations prefer shopping online for convenience.

Mango Tea Market Regional Segmentation

• North America
• Asia-Pacific
• Europe
• South America
• Middle East and Africa

The dominant region for the mango tea market is North America. The demand for flavored and functional beverages, including mango tea, is particularly strong in the United States, where consumers are increasingly prioritizing health and wellness. The rise in the popularity of tea as a healthy alternative to sugary drinks, combined with the growing awareness of the health benefits of mango, has contributed to the growth of mango tea in the region. The convenience of online shopping, the increasing number of specialty tea brands, and the widespread availability of mango tea in supermarkets and cafes also contribute to North America's leading market position. As consumer demand for unique, health-oriented beverages continues to grow, North America is expected to maintain its dominance in the global mango tea market.

COVID-19 Impact Analysis on the Mango Tea Market

The COVID-19 pandemic had a mixed impact on the global mango tea market. On the one hand, the pandemic led to a significant increase in home consumption of beverages as consumers spent more time at home. As a result, there was a rise in demand for tea products, including flavored varieties like mango tea, which provided a comforting and health-boosting alternative to traditional soft drinks. Moreover, the pandemic emphasized the importance of health and immunity, which led more consumers to seek out functional beverages such as mango tea, known for its antioxidant properties and digestive benefits. On the other hand, the closure of cafes, restaurants, and tea houses during lockdowns temporarily disrupted the foodservice sector, affecting the sales of mango tea in these venues. Additionally, supply chain disruptions caused delays in production and distribution, impacting product availability in some regions. Despite these challenges, the long-term effect of the pandemic is expected to be positive, with consumers continuing to prioritize health-conscious beverage choices. The rise in online shopping also accelerated, allowing consumers to access their favorite beverages, including mango tea, through e-commerce platforms. As a result, the mango tea market is likely to continue its growth trajectory post-pandemic.

Latest Trends/Developments
The mango tea market is experiencing several key trends and developments. One of the most notable is the growing demand for organic and sustainably sourced products. Consumers are becoming more aware of the environmental impact of their purchasing choices and are increasingly opting for organic mango tea blends that are free from pesticides and synthetic additives. Another trend is the growing popularity of ready-to-drink (RTD) mango tea, which offers convenience for busy consumers who seek a refreshing and healthy beverage on the go. RTD mango tea is expected to become a major market segment, especially with the rise of the on-the-go beverage culture. Additionally, innovations in flavor combinations are also shaping the market, with manufacturers experimenting with blending mango tea with other tropical fruits, herbs, and spices, offering consumers new and exciting flavor experiences. The trend of functional beverages, such as those targeting digestion, weight management, and immunity, is also driving the development of new mango tea products with added health benefits. These trends are expected to continue shaping the mango tea market, making it more diverse and appealing to a wider consumer base

Key Players

1. Unilever
2. Tetley
3. Lipton
4. The Republic of Tea
5. Teavana
6. Bigelow Tea
7. Harney & Sons
8. Celestial Seasonings