Liquid Food Stevia Market Size (2023 – 2030)

Global Liquid Food Stevia Market is estimated to be worth USD 340 Million in 2022 and is projected to reach a value of USD 732.01 Million by 2030, growing at a CAGR of 10.06% during the forecast period 2023-2030.

The market for liquid food sweeteners containing stevia has experienced rapid expansion in recent years, due to the increased popularity of calorie-free, natural sweeteners. Since it provides sweetness without introducing extra calories or having detrimental effects on health, it is regarded as a healthy substitute for sugar. Due to its simplicity of usage and adaptability in a variety of food and beverage applications, the liquid form of stevia has grown in favor among consumers. The growing customer inclination for healthy food and beverage options is one of the major factors driving the growth of the liquid food Stevia market. People are actively looking for alternatives to help them cut calories without sacrificing taste as awareness of the harmful effects of excessive sugar consumption grows. A natural, calorie-free option to state their sweet tooth is liquid stevia. The market for liquid food stevia is anticipated to grow significantly during the next few years. Stevia's special qualities make it a potential option for both producers and consumers given the arising need for natural, low-calorie sweeteners. With continued innovation and product development, it is anticipated that the market for liquid food products containing stevia will continue to expand and meet the changing needs of customers who are health-conscious all over the world. 

Global Liquid Food Stevia Market Drivers:

The rising Health Consciousness and Demand for Natural Sweeteners are boosting global demand and propelling market growth.

The rising health consciousness among customers is one of the key factors boosting the growth of the global liquid food stevia market. There is an increasing desire for healthier substitutes as people become more aware of the detrimental effects of excessive sugar consumption. Being a natural sweetener with no calories, liquid stevia has grown in popularity as a great alternative to sugar and other artificial sweeteners. Customers are actively looking for food and beverage products that support their health objectives, such as controlling their weight and blood sugar. For those who are concerned about their health, liquid stevia offers sweetness without increasing calorie intake or hurting blood sugar levels. Another factor driving this requirement is the rise in lifestyle diseases like diabetes and obesity, which necessitate altering one's diet and consuming less sugar. Food and beverage manufacturers are including liquid Stevia in the formulations of their goods to accommodate this market driver. New beverages, dairy products, baked goods, and other food items with less sugar are being introduced in response to the growing demand from consumers for healthier options.

The increasing Diabetic Population and Demand for Low-Glycemic Index Sweeteners is fuelling market demand.

Another important factor fuelling the expansion of the liquid food stevia market is the increase in the number of diabetics around the world. Diabetes is a chronic disease marked by elevated blood sugar levels, and those who have it frequently need to strictly control their sugar intake. As a low-glycemic index sweetener that doesn't significantly raise blood sugar levels, liquid stevia presents a workable answer. Globally, the demand for low-calorie sweeteners like liquid Stevia is rising as the prevalence of diabetes keeps arising. Alternatives to sugar and artificial sweeteners that do not affect blood sugar levels are actively sought after by people with diabetes and those who want to avoid the condition from developing. For people with diabetes and those on low-carb diets, liquid stevia has become popular because of its ability to deliver sweetness without raising blood sugar levels. Liquid Stevia is being used by food and beverage producers to create products that are suitable for diabetics, such as sugar-free drinks, desserts, and snacks. This market force has created new market opportunities for liquid Stevia on a global scale, promoting its uptake and expansion in the food and beverage sector.

Global Liquid Food Stevia Market Challenges:

The lingering aftertaste associated with Stevia is one of the biggest challenges the worldwide liquid food Stevia industry faces. Although stevia is well-known for its calorie-free, natural sweetness, some consumers don't like the aftertaste. Depending on the quality of the Stevia extract and the concentration used in foods and beverages, this aftertaste can change. For the market to expand and for there to be greater customer acceptability, this obstacle must be overcome. To fulfill customer expectations and promote broader acceptance of liquid Stevia in the food and beverage industry, producers are investing in research and development initiatives to enhance the overall taste profile, reduce the aftertaste, and increase the quality of Stevia extracts.

Global Liquid Food Stevia Market Opportunities:

The rising demand for natural and clean-label products is a significant business opportunity in the worldwide liquid food stevia industry. There is an increasing trend for natural sweeteners like liquid Stevia as customers become more aware of the contents of their food and beverages. Manufacturers can take advantage of this chance by creating cutting-edge Stevia-based products and marketing them as healthy, clean-label substitutes for conventional sweeteners. Companies can take advantage of the rising market of health-conscious consumers looking for natural and clean-label solutions by promoting liquid Stevia as a significant ingredient in healthier food and beverage offerings. 

COVID-19 Impact on Global Liquid Food Stevia Market:

The pandemic caused logistical difficulties and global supply chain interruptions, which had an impact on the manufacture and distribution of liquid Stevia. Additionally, the overall demand for food and beverages, including those infused with Stevia, was hurt by the economic slowdown and decreased consumer spending during lockdowns. These elements caused a brief slowdown in market expansion. Positively, the epidemic improved consumer awareness of health and wellness, which prompted an emphasis on better-for-you food and drink options. Liquid Stevia gained popularity as a healthy component since it is a natural, low-calorie sweetener. The need for functional beverages and goods with less sugar allowed producers of liquid stevia to adapt to consumer demands and increase market share.

Global Liquid Food Stevia Market Recent Developments:

In July 2022, Sweegen announced the Bestevia LQ line of liquid stevia sweeteners at the IFT FIRST event in Chicago. When liquid sweeteners, dessert toppings, carbonated soft drinks, candy, concentrated fruit/flavored syrups, and other uses of sweeteners were developed, it was thought that less sugar would be used. They all require less handling in manufacturing and laboratory environments and are more soluble. They also measure more accurately. Additionally, they improve the stability of the product. Quick-service restaurants and candy makers can still utilize Bestevia LQ to add stevia to their products even if they are unable to use stevia powder.

LIQUID FOOD STEVIA MARKET REPORT COVERAGE:

Global Liquid Food Stevia Market Segmentation: By Product 

• Liquid Stevia Extracts

• Liquid Stevia Blends

Two product categories—liquid Stevia extracts and liquid Stevia blends—can be distinguished in the worldwide liquid food stevia market. Pure Stevia is extracted from the leaves of the Stevia rebaudiana plant to create liquid Stevia extracts. They appeal to people who are concerned about their health because they provide a natural, calorie-free sweetening alternative. On the other hand, liquid Stevia mixes combine Stevia extracts with additional substances, including natural flavors or sweeteners, to improve flavor and functionality. For food and beverage producers, these blends offer a more flexible and convenient choice. Due to its broad use in numerous culinary and beverage applications, liquid Stevia extracts command a sizeable market share. However, liquid Stevia blends are becoming more popular since they offer enhanced flavor profiles and are simple to use in goods. Both groups offer producers the chance to meet various consumer demands and boost their market share in the liquid food Stevia market on a global scale.

Global Liquid Food Stevia Market Segmentation: By Application

• Food & Beverages

• Dairy Products

• Bakery and Confectionery

• Sauces and Dressings

• Others

By application, the market for liquid food stevia may be divided into food and beverages, dairy products, bakery, and confectionery, sauces, and dressings, and other categories. Due to the rising demand for low-calorie and natural sweeteners, the food and beverage category has the biggest market share. Liquid Stevia is often used in foods like desserts and snacks as well as beverages like soft drinks, flavored water, and tea. With liquid Stevia being put into yogurt, ice cream, and milk-based drinks to deliver sweetness without the addition of calories, the dairy goods market is also experiencing substantial development. Cakes, biscuits, and chocolates are just a few of the bakery and confectionery products that use liquid Stevia to lower their sugar level. Liquid Stevia is being added to sauces and dressings, including salad dressings and marinades, to improve flavor. Applications in medications, dietary supplements, and personal care goods fall under the "others" category. Overall, the food and beverage category leads the market, followed by dairy products, bakery goods, and confectionery. This creates the potential for producers to serve various industries and increase their market share in the liquid food market for stevia. 

Global Liquid Food Stevia Market Segmentation: By Region

• North America

• Europe

• Asia Pacific

• South America

• Middle East & Africa

Due to rising consumer demand for natural and low-calorie sweeteners, North America and Europe hold the largest market share positions. Due to the increased incidence of diabetes and growing consumer awareness of health issues, the Asia Pacific area is expanding significantly. A significant portion of the industry is also controlled by South America, thanks to the region's growing preference for healthy food and drink options. With a growing emphasis on lowering sugar consumption, the Middle East and Africa market is experiencing consistent growth. North America and Europe presently control the market due to rising consumer awareness and the presence of significant rivals. However, because of these regions' changing dietary customs and growing health anxieties, Asia Pacific and South America represent prospective chances for market expansion. 

Global Liquid Food Stevia Market Key Players:

1. PureCircle Ltd.

2. Tate & Lyle PLC

3. GLG Life Tech Corporation

4. Ingredion Incorporated

5. Stevia Corp.

6. Stevia First Corp.

7. Sunwin Stevia International, Inc.

8. Wisdom Natural Brands

9. SweetLeaf Stevia