Lip and Cheek Tint Market Research Report – Segmentation By Application (Pencil, Liquid, Palette, Tube/stick); Age (Less than 20, 20-30, 30-50, And Above); Colour Type (Matte, Shimmer, Longwearing, Cream); Region – Size, Share, Growth Analysis | Forecast (2023 – 2030)

Lip and Cheek Tint Market Size (2022 – 2030)

The global Lip and Cheek Tint Market size was USD 1.57 billion in 2022 and is estimated to grow to USD 2.68 billion by 2030. This market is witnessing a healthy CAGR of 6.91% from 2023 - 2030. Awareness regarding face protection among Women and men is majorly driving the growth of the industry.

Lip and Cheek Tint Market Size Analysis


Industry Overview:

Lip and cheek tint are sheer, transparent, or tinted, colorations of color products that offers a little bit of color to cheeks and lips. As the identity suggests, they provide benefits of both lipstick and a blush in a single makeup item, and the product can be used as lipstick and blush. Lip and cheek tints are a whole lot lighter and natural-looking as compared to regular lipstick or a blush powder and are simpler to mix with different make-up products. They are moisturizing in nature and can be prepared using natural ingredients. The products are turning into extraordinarily famous these days as they do not damage the skin. Hence, demand for lip and cheek tint is possibly to make bigger for the duration of the forecast period.

Cosmetics are materials utilized to decorate the look or aroma of the human body. Cosmetics consist of a wide array of materials like skin-care creams, powders, lotions, perfumes, lipsticks, nail paints, eye, and facial makeup, permanent waves, colored contact lenses, hair colors, hair sprays, and gels, toiletries, deodorants, hand sanitizer, and many different types of products.

The shade cosmetics are private care products that beautify the bodily appearance of a human body. They mainly refer to colorants and cosmetics components used for skin care, make-up, hair care, private hygiene, fragrance, and oral care. The coloration cosmetics encompass merchandise such as foundations, nail paints, powders, lipsticks, bronzers, eyeliners, and others. The color cosmetics market is predicted to show a high boom charge in the coming years.

Owing to advantages such as cleansing, beautifying, or altering the appearance and improving attractive features, the demand for coloration cosmetics is swiftly increasing. But however, lip products, facial make-up, nail products, and hair coloration products are anticipated to exhibit a greater increase than other applications.


Growing demand for cosmetics among working women is driving the growth of the market

Cosmetics have come to be an indispensable part of an individual’s life. The growing populace of working girls in emerging economies, the rising minimal makeup trend, and the desire for cosmetic merchandise which are accessible and effortless to use while visiting or attending social meetings are elements riding the lip and cheek tint market.

Growing issues related to prolonged sun exposure, dryness, premature aging, and lip darkening have resulted in extended demand for lip and cheek tint products among buyers throughout the world.

The ongoing style of non-public grooming and wellness is driving an increasing range of male buyers to undertake these products. Manufacturers such as Brickell Men’s Products have launched ‘no shine, natural and natural matte finish chapstick,’ which is mainly developed to appeal to the male audience.


Chemical used in cosmetics that damage skin is restraining the growth of the market

Chemicals used in the manufacturing of these products can damage an individual’s pores and skin or different parts of the body. Moreover, the excessive shade of beauty merchandise on eyes and lips can lead to skin troubles and consequential fitness hazards. Therefore, enlargement in cognizance about possible aspect effects of cosmetics and skin concerns among clients is an important issue that limits the increase of the lip and cheek tint market.

Lip and Cheek Tint Market Report Coverage:



Market Size Available

2023 - 2030

Base Year


Forecast Period

2023 - 2030



Segments Covered

By Application, Age, Colour and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

North America, Europe, APAC, Latin America, Middle East & Africa

Key Companies Profiled

Avon Product, Loreal, Unilever Inc., Kao Corporation, The Estee Lauder Companies, The Procter and Gamble, Revlon, Inc., Skin Food so Lts


Segmentation Analysis

Lip and Cheek Tint Market - By Applicaton:

  • Palette
  • Pencil
  • Tube/stick
  • Liquid

Based on the applicator, the tube/stick applicator segment dominated the market in 2018, accounting for 60.9% of the world's revenue. Consumer prefers this applicator due to its handy software and easy convenient carry features. On the other hand, the liquid phase is projected to register the quickest CAGR of 7.9% from 2019 to 2025. The growing vogue of matte end and glitter finish products has been accelerating the boom of the liquid lipstick market. A large wide variety of products are brought in the liquid shape as it is well appropriate for the matte and glitter lip colors. For instance, in July 2018, Lakmé Cosmetics launched Matte Melt Liquid Lip Color in quite a number colors inclusive of peach rose, mulberry feast, red smoke, firestarter red, and old pink. Similarly, in December 2018, Zara launched its new collection of matte liquid lip colors. This product line has a velvety texture, which prevents the lip from drying.

Lip and Cheek Tint Market - By Age:

  • Less than 20
  • 20-30
  • 30-50
  • And above

Under 20 age team dominated the market in 2018, accounting for over 30.0% of the world's revenue. This age team is in general activities on social media, including fashion blogs, YouTube, and Instagram, which is a crucial marketing platform for make-up manufacturers. Therefore, purchasing choice of this younger customer team is generally influenced by using social media advertising and marketing campaigns. Furthermore, shoppers aged under 20 are more interested in experimenting with new products. The consumer team aged between 20 - 30 is predicted to make bigger at the fastest CAGR of 7.8% from 2019 to 2025. Growing women's participation in the workforce is driving the sales of the product among this age group. Furthermore, increasing appearance focus amongst the working ladies is predicted to expand the product’s attained in the near future.

Lip and Cheek Tint Market - By Colour Type:

  • Shimmer
  • Matte
  • Cream
  • Longwearing

Shimmer lip colors held the biggest share of more than 35.0% of the whole revenue. The excessive moisture content material of this product makes it extra cozy to wear on lips. Shimmer completed lip colors are additionally easier to cast off as compared to matte cream and long-wearing lip colors. As a result, this product has won massive recognition as day-to-day put-on makeup. Shimmer lip colors are appropriate for both daytime and nighttime looks. Furthermore, the producers of this market provide an extensive vary of colorings in these shimmer completed lip colors. In June 2018, L'Oréal S.A. launched Color Riche Shine lipsticks, which is a non-sticky, smooth finish, and cozy put-on product available in an extensive variety of colors. Matte lip color is expected to amplify at the quickest CAGR of 7.9% from 2019 to 2025. Over the previous few years, the matte finish products have witnessed a terrific reputation amongst customers across the globe. Consumer choice is shifting towards these dry lip hues owing to their long-lasting and natural look properties. Key players have added a vast range of matte-finished products, considering this trend. In October 2018, MAC Cosmetics launched matte Powder Kiss lipsticks in exceptional shades. This weightless product has a powdery-matte finish that moisturizes lip.

Lip and Cheek Tint Market - By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • The Middle East
  • Africa

Geographically, Europe dominated the market, accounting for 31% of the world's revenue. U.K., Germany, France, Italy, Poland, and Spain are the prominent markets of this region. Shifting consumer desire toward natural lip colors due to developing worries over dangerous outcomes of chemical-based cosmetics is a key riding factor. Furthermore, demand for lip colorings amongst youth consumers is rising in this area in order to get a trendy and elegant look.

Asia Pacific is expected to register the quickest CAGR of 11.0% from 2019 to 2025. Rapid urbanization in the growing countries which include China, India, Malaysia, and Taiwan has been fueling the demand for luxury personal care products in the region. Growing penetration of global manufacturers is expected to affect the market growth positively in the close to future. Furthermore, progressive and fascinating packaging is expected to amplify the client base of the market in this region.

Key Players

  • Avon Product
  • Loreal, Unilever Inc.
  • Kao Corporation
  • The Estee Lauder Companies
  • The Procter and Gamble
  • Revlon, Inc.
  • SkinFood
  • Others

Recently VA cosmetics packaging solution provider introduced an innovative environmentally friendly lipstick case made with bamboo.

L'Oréal S.A. acquired IT Cosmetics, LLC, a U.S.-based producer of makeup and skincare products. This acquisition has expanded the product portfolio of the Luxe Division of L'Oréal.


Product Launch - In April 2021, Kat Von D Beauty introduced 40 new vegan Studded Kiss Crème Lipsticks. The company is increasingly focusing on ensuring that lipstick offerings have consistent pigmentation, and are virtually weightless wear.

Product launch - In June 2022, e.l.f. has launched a new limited edition 8-piece collection, Game Up, where gaming meets makeup and skincare. With electric shades, high-energy scents, and supercharged formulas

COVID-19 Impact on the Lip and Cheek Tint Market

The current COVID‐19 pandemic has generalized the use of face masks in public areas, and it is now common to wear them for lengthy hours. But face masks intrude with cosmetics, and key issues for tinted merchandise are staining of the masks and degradation of the face. Consumers have modified their splendor routine by way of a reduction of makeup, however, are now expecting new products tailored to face masks. Little is known about the mechanisms that have an effect on most of the make-up below the face mask, so in addition, research is wished to develop good assessment techniques and products. In this study, the shade transfer on masks and make-up degradation on faces are assessed through a combined approach of purchaser and instrumental evaluation.

The lastingness of face makeup used to be already a key element in product perception even before the COVID‐19 pandemic. Past research has described the interactions of face make-up and pores and skin physiology. Without a face mask, makeup basis will degrade when interacting with sebum and sweat, leading to unwanted shine, patchy coloration effect, color modification, and decrease of masking properties. In addition, skincare activities and the variability of sebum secretion amongst face areas lead to neighborhood degradation of foundation, and face moves brought to sebum that reasons the product to fall or to agglomerate into skin creases. With a face mask, the interacting machine complicates, and the make-up foundation will be exposed to a totally new set of strains, as sebum, and sweat secretion is modified, however also the microclimate underneath the mask and material friction in the vicinity of contact

Chapter 1.  LIP AND CHEEK TINT MARKET– Scope & Methodology

1.1. Market Segmentation

1.2. Assumptions

1.3. Research Methodology

1.4. Primary Sources

1.5. Secondary Sources

Chapter 2.  LIP AND CHEEK TINT MARKET– Executive Summary

2.1. Market Size & Forecast – (2023 – 2030) ($M/$Bn)

2.2. Key Trends & Insights

2.3. COVID-17 Impact Analysis

      2.3.1. Impact during 2023 - 2030

      2.3.2. Impact on Supply – Demand

Chapter 3.  LIP AND CHEEK TINT MARKET– Competition Scenario

3.1. Market Share Analysis

3.2. Product Benchmarking

3.3. Competitive Strategy & Development Scenario

3.4. Competitive Pricing Analysis

3.5. Supplier - Distributor Analysis

Chapter 4.  LIP AND CHEEK TINT MARKET - Entry Scenario

4.1. Case Studies – Start-up/Thriving Companies

4.2. Regulatory Scenario - By Region

4.3 Customer Analysis

4.4. Porter's Five Force Model

       4.4.1. Bargaining Power of Suppliers

       4.4.2. Bargaining Powers of Customers

       4.4.3. Threat of New Entrants

       4.4.4. Rivalry among Existing Players

       4.4.5. Threat of Substitutes

Chapter 5.  LIP AND CHEEK TINT MARKET- Landscape

5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

5.2. Market Drivers

5.3. Market Restraints/Challenges

5.4. Market Opportunities

Chapter 7.  LIP AND CHEEK TINT MARKET– By Application

7.1. Palette

7.2. Pencil

7.3. Tube/stick

7.4. Liquid

Chapter 8.  LIP AND CHEEK TINT MARKET– By Colour Type

8.1. Shimmer

8.2. Matte

8.3. Cream

8.4. Longwearing

Chapter 9.  LIP AND CHEEK TINT MARKET– By Region

9.1. North America

9.2. Europe

9.3. The Asia Pacific

9.4. Latin America

9.5. The Middle East

9.6. Africa

Chapter 10. LIP AND CHEEK TINT MARKET– Company Profiles – (Overview, Product Portfolio, Financials, Developments)

10.1. Avon Product

10.2. Loreal, Unilever Inc

10.3. Kao Corporation

10.4. The Estee Lauder Companies

10.5. The Procter

10.6 Gamble

10.7. Revlon

10.8. Inc

10.9. Skin Food so Lts


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