Lip and Cheek Tint Market Size (2024 – 2030)

The Lip and Cheek Tint Market was valued at USD 2.5 billion in 2023. Over the forecast period of 2024-2030, it is projected to reach USD 3.83 billion by 2030, growing at a CAGR of 6.3%.

A Lip and Cheek Tint is a cosmetic item intended to impart a natural, healthy color to both lips and cheeks. Typically formulated as either a liquid or gel, it is gently applied to these areas to achieve a subtle, enduring rosy, or tinted effect. These tints are known for their adaptability, offering a lightweight and blendable option that enhances a youthful appearance. They are available in various shades tailored to complement diverse skin tones, making them a fundamental component of a minimalist makeup regimen that aims to achieve a fresh, radiant complexion with minimal effort.

The current market trend for Lip and Cheek Tints mirrors the increasing demand for multifunctional and organic cosmetics. Consumers are increasingly seeking products that are effortless to use, create a subtle "bare-faced" appearance, and provide versatility in application. This shift is driven by a preference for clean beauty practices and sustainable choices, prompting many brands to prioritize environmentally friendly packaging and ingredients.

Key Market Insights:

There is a notable rise in demand within the market for inclusive shade ranges that accommodate a wide spectrum of skin tones. Lip and cheek tints are increasingly establishing themselves as essential products in the makeup industry, in line with the broader trend towards more natural and versatile beauty options.

Lip and Cheek Tint Market Drivers:

Increasing demand for cosmetics among working women is driving market growth.

Cosmetics have become indispensable in modern lifestyles. The increasing number of working women in emerging economies, the growing minimal makeup trend, and the demand for accessible and easy-to-use cosmetic products for travel and social gatherings are key drivers of the lip and cheek tint market.

The ongoing trend of personal grooming and wellness is attracting an expanding number of male consumers to these products. For instance, manufacturers like Brickell Men’s Products have introduced ‘no shine, natural, and organic matte finish chapstick’ specifically designed to appeal to male consumers.

Lightweight and non-greasy properties of tints increase the market growth

Many individuals opt for lightweight and non-greasy tints to achieve a natural and understated makeup appearance. These tints seamlessly blend into the skin, delivering a finish that resembles a subtle flush or stain. They are favored for their ease of application and ability to provide enduring color and hydration. Featuring a lightweight and non-greasy formula, they readily absorb into the skin, offering deep hydration and effectively locking in moisture. This characteristic significantly drives market expansion.

Lip and Cheek Tint Market Restraints and Challenges:

Harmful Chemical used in the products hinders market growth.

Chemicals utilized in the production of these products have the potential to harm an individual's skin or other parts of the body. Additionally, excessive use of cosmetic products on the eyes and lips can contribute to skin issues and consequential health risks. As a result, increasing awareness about the potential side effects of cosmetics and concerns related to skin health among consumers is a significant factor constraining the growth of the lip and cheek tint market.

Lip and Cheek Tint Market Opportunities:

Diversifying the shade range can create opportunities for the market.

The market is being propelled by inclusivity and the availability of diverse shade ranges. Brands are increasingly acknowledging the significance of inclusivity by expanding their offerings to encompass a wide array of shades. This approach resonates with consumers who seek products tailored to match their skin tones, thereby attracting a broader customer base.

LIP AND CHEEK TINT MARKET REPORT COVERAGE:

Lip and Cheek Tint Market Segmentation: By Application

• Palette

• Pencil

• Tube/stick

• Liquid

The tube/stick applicator segment has dominated the market based on consumer preferences for its practical application and portability. However, the liquid segment is expected to achieve the highest compound annual growth rate (CAGR). This growth is driven by increasing trends towards matte and glitter finishes in cosmetic products, particularly liquid lipsticks. The liquid form is ideal for delivering matte and glitter lip colors, which has led to a significant expansion in product offerings within this segment.

Lip and Cheek Tint Market Segmentation: By Color Type

• Shimmer

• Matte

• Cream

• Longwearing

Shimmer lip colors have captured the largest share in the market, primarily due to their high moisture content, making them comfortable to wear on the lips. Compared to matte cream and long-wearing lip colors, shimmer finishes are also easier to remove. Consequently, shimmer lip colors have gained significant popularity as everyday makeup choices, suitable for both daytime and nighttime looks. Manufacturers in this market offer a wide range of colors in shimmer finishes to cater to diverse consumer preferences.

Meanwhile, matte lip colors are expected to experience the fastest compound annual growth rate (CAGR). In recent years, matte finish products have garnered considerable favor among global consumers. This shift is driven by consumer preferences for their long-lasting properties and natural appearance. Recognizing this trend, key players have expanded their product lines to include a broad array of matte-finished offerings.

Lip and Cheek Tint Market Segmentation: By Flavor

• Strawberry

• Raspberry

• Cocoa

• Beetroot

• Others

Strawberry flavor currently holds the largest share of the market. The presence of Vitamin C in strawberries helps in reducing melanin production, making them a popular natural choice for lightening dark spots on the lips and achieving a more uniform tone.

Meanwhile, Beetroot flavor is experiencing the fastest growth in the market. Beetroot is a natural ingredient known for its potential to promote naturally pink lips. The antioxidant properties of beetroot extract shield lip cells from environmental damage and free radicals, thereby promoting overall lip health and a vibrant appearance.

Lip and Cheek Tint Market Segmentation: By Distribution Channel

• Hypermarket/Supermarket

• Specialty Store

• Convenience Store

• Online Store

• Others

The supermarkets/hypermarkets segment maintains a leading position in the market, driven by the considerable foot traffic these establishments attract. Supermarkets and hypermarkets are favored for their extensive range of products, catering effectively to diverse consumer segments, thus solidifying their prominence.

Simultaneously, the online stores segment is experiencing rapid growth, emerging as the fastest-growing sector in the market. The global pandemic has accelerated the shift towards online shopping, as consumers seek to avoid physical stores. This shift presents a significant opportunity for cosmetic companies to strengthen their online presence and promote their products effectively in the digital space. By focusing on developing robust e-commerce platforms and implementing innovative marketing strategies, cosmetic companies can capitalize on the growing trend of online shopping to expand their sales and reach a wider audience.

Lip and Cheek Tint Market Segmentation- by Region

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

Europe led the global market with a significant share of 31% in terms of revenue. Key markets within this region include the U.K., Germany, France, Italy, Poland, and Spain. The increasing consumer preference for natural lip colors, driven by concerns over the potential risks associated with chemical-based cosmetics, serves as a primary growth driver. Additionally, there is a rising demand for lip color products among young consumers seeking fashionable and sophisticated appearances.

The Asia Pacific region is positioned to undergo the most rapid growth in the market. This growth is fueled by rapid urbanization in countries such as China, India, Malaysia, and Taiwan, which has bolstered demand for premium personal care products. The increasing presence of global manufacturers is anticipated to have a positive impact on market growth shortly. Moreover, innovative and attractive packaging solutions are expected to expand the market's customer base in this region.

COVID-19 Pandemic: Impact Analysis

During the pandemic, the shift to remote work and reduced social interactions significantly impacted the demand for cosmetics, particularly face makeup. Many factories faced temporary closures, and disruptions in shipping occurred due to travel and trade restrictions, which severely affected market growth.

The longevity of facial makeup has long been a critical factor in product perception, even preceding the COVID-19 pandemic. Previous research has detailed the interactions between facial makeup and skin physiology. Without a face mask, makeup foundations degrade when exposed to sebum and sweat, resulting in undesirable shine, uneven coloration, changes in color tone, and reduced coverage effectiveness. Moreover, variations in skincare routines and sebum secretion across different facial areas contribute to localized degradation of foundation, exacerbated by facial movements that cause the product to settle into creases or clumps.

The introduction of face masks complicates this interaction further, exposing makeup foundations to a new set of challenges. Changes in sebum and sweat secretion, coupled with the microclimate under the mask and friction from fabric contact, alter the conditions under which makeup must be performed, presenting additional strains on product durability and appearance.

Latest Trends/ Developments:

In March 2023, Nurraysa Global, an innovative and dynamic beauty brand, unveiled its latest product line: the Korean Water Lip Tint series. This new range is formulated without harmful chemicals such as parabens, sulfates, and phthalates.

In June 2022, e.l.f. launched the Game Up collection, a new limited edition 8-piece series that blends gaming with makeup and skincare. Featuring vibrant colors, energetic fragrances, and potent formulas, this collection aims to appeal to a youthful and energetic audience.

In February 2022, Revolution Beauty Group, a US-based personal care company, successfully acquired BH Cosmetics for $3.9 million. This strategic acquisition is intended to accelerate Revolution Beauty Group's global expansion and enrich its portfolio of affordable beauty products. BH Cosmetics, renowned for its expertise in color cosmetics, brushes, and international collaborations, will enhance the diversified offerings within the cosmetic market.

Key Players:

These are the top 10 players in the Lip and Cheek Tint Market: -

1. Avon Products, Inc.

2. Unilever

3. L'Oréal S.A.

4. The Estee Lauder Companies Inc.

5. Ke Healthcare Private Limited. (T.A.C)

6. mama earth

7. The Procter & Gamble Company. (Olay)

8. RENEE Cosmetics

9. Revlon, Inc.

10. Soapworks Ltd.