Global Lengthening Mascara Primer Market Size (2024 - 2030)

In 2023, the Global Lengthening Mascara Primer Market was valued at $2.52 billion, and is projected to reach a market size of $4.82 billion by 2030. Over the forecast period of 2024-2030, market is projected to grow at a CAGR of 9.7%.

The primary drivers projected to propel the lengthening mascara primer market are the increase in popularity of makeup enhancers and the overall cosmetics market as well as the rise in technological advancements in the market products.

Industry Overview:

Primer for any product is the base material for that particular product. It offers a definitive base that makes it easier for the product to build upon. It provides a strength and stability base for the same and it ensures that the product is applied evenly. Primers are used in the construction market, automotive market, cosmetics market, and more. Similarly, to this, mascara primers are used as a base for the mascara. A thin layer is applied on the eyelids, eyelashes, and the lower and upper waterlines to ensure a definitive base coat. The primers help to smoothen out uneven surfaces and ensure that application of the mascara appears even. Different primers offer different features and an individual can choose according to their needs. Some mascara primers offer high definition such that they make the lashes more pronounced and darker. Other primers can be used for lengthening benefits. These primers help to elongate the lashes. This eliminates the need for adding external lashes and helps enhance the natural eyelashes.

COVID-19 Impact on the Lengthening Mascara Primer Market:

The COVID-19 pandemic was a result of the coronavirus that spread across the globe very quickly. The virus was extremely contagious in nature. It spread to every person that came in contact with someone who was infected. This led to international unions and governments establishing strict laws to ensure that people stayed in their homes. The people who were infected needed to quarantine for a select period either for a month or a couple of weeks. Beyond that, lockdowns were imposed across national and international borders which made it prohibitionary for people to travel in their country or internationally. This led to a shortage of supplies and raw materials and caused several supply chain issues. People allocated their home budgets towards expenses of essential products. For a lot of people, lengthening mascara primers were not an essential part of their routine. Large gatherings were also prohibited so people didn’t have explicit reasons to invest in using cosmetic products every day. Therefore the pandemic largely affected the market but it is regaining its stability in the post-pandemic years and is expected to grow in the forecast period.

Market Drivers:

The increase in popularity of makeup enhancers and the overall cosmetics market is poised to drive the market growth for Lengthening Mascara Primer:

In the previous days, the makeup market was not as developed. People used basic products to enhance their facial features and no progress beyond that was made for some while. People have since progressed past the use of only basic products like rouge and eyeliners. All basic products come with enhancers which ensures that they apply even well. Lipsticks are combined with lip liners, eyeliners provide a variety of colors, facial primers, foundations, and contours are developing as time progresses. Lengthening mascara primer has become a very useful makeup enhancer in recent days. It gives the feel of external lashes with the use of only one and a much cheaper product. People opt for the combination of using a mascara paired with a lengthening mascara primer to obtain a desirable look. Therefore, the increase in popularity of makeup-paired enhancers will help the market growth.

The rise in technological advancements in the market products will help to drive the market growth:

In the past periods, the regular cosmetics market has advanced beyond the necessities aforementioned. New technological progress has taken place in all different markets and that holds for the lengthening mascara primer market as well. There have been several innovations in the primer market with developments in the product formula. It has been made lightweight to not feel like heavy pressure on the eyes. The application wand has also been made freer to use, with an aerodynamic shape and the bristles have been more defined to give better eyelash coverage. It also helps in lengthening more and gives even better definition and sharpness. This has attracted more customers to the market and has increased the overall market flow. Therefore, the rise in technological advancements has helped further rise.

Market Restraints:

The Lengthening Mascara Primer Market's growth is being stifled by the high costs of Lengthening Mascara Primer and the problems to obtain it:

Lengthening mascara primers are a very advanced makeup-enhancing product. Most cosmetics are expensive as it is and adding products to it that are not completely essential can pile up to be even more expensive. Most people who apply everyday makeup cannot afford to invest in extra products to be used in everyday life. Also, lengthening mascara primers are not available at most basic drugstores. They are a very uncommon product and cannot be found at most common stores. In developing countries, it becomes even more difficult to obtain them. Therefore the financial limitations and the difficulties in obtaining the products are restraining the market.

LENGTHENING MASCARA PRIMER MARKET REPORT COVERAGE:

This research report on the global Lengthening Mascara Primer Market has been segmented based on property, distribution channel, and region.

Lengthening Mascara Primer Market- By Property

• Waterproof

• Thickening

• Others

The waterproof segment has held the largest market share in the past and is estimated to do so in the forecast period as well. Waterproof lengthening mascara primers are in major demand as they last through seasonal and weather changes as well as through situation changes and more. They can also be long-lasting and defined. Thickening primers are also used but some people do not prefer their feel on the eyes. They can sometimes tend to feel heavier on the eyes and obstructive as well.

Lengthening Mascara Primer Market- By Distribution Channel

• Supermarkets

• Online stores

• Beauty Counters

• Others

The supermarket segment held the largest market share due to the variety that it may offer. Supermarkets contain all sorts of products in several different price ranges and a wide variety. They are also easily accessible to most people in most regions. Online stores are estimated to grow at the fastest rate owing to the rise in technological advancements.

Lengthening Mascara Primer Market- By Region

• North America

• Europe

• Asia-Pacific

• South America

• Middle East and Africa

North America is the largest market for lengthening mascara primers due to their wide availability and their ease of access in the North American countries of the United States of America, Canada, and Mexico.

The Asia-Pacific market is estimated to grow at the fastest CAGR because of the rise in awareness regarding the products and the rise in disposable income.

Major Key Players in the Market

1. ETUDE HOUSE

2. Dior

3. CHANEL

4. KISS ME

5. Lancome

6. Tarte

7. NYX

8. ESTÉE LAUDER

9. Urban Decay

10. Maybelline

Market Insights and Developments

• In April 2022, Blinc Cosmetics launched their black lash primer which provides volume as well as length. It has an innovative silicone wand and bristles that separates and elongates the lashes definitively.

• In January 2022, at the MakeUp skincare and beauty event in Los Angeles the company GEKA showcased their best mascara combos with a topcoat and a primer and each with their defining XXL brushes.