GLOBAL LACTOBACILLUS MARKET SIZE  (2023 -2030)

In 2022, the Global Lactobacillus Powder Market was valued at $1150.64 billion, and is projected to reach a market size of $2021.8 billion by 2030. Over the forecast period of 2023-2030, market is projected to grow at a CAGR of 7.3%.

Market Overview:  

Lactobacillus is a type of probiotic and probiotics when consumed in controlled amounts, have desirable positive effects on the body, such as improved gut health performance and reduced intestinal inflammation. It plays a great role in preventive healthcare as they prevent diseases by strengthening the immune system of the body. Thus, increasing awareness regarding preventive healthcare is likely to fuel global market growth over the outlook period. The market is primarily driven by the increasing consumer inclination towards preventive healthcare in accordance with the development of efficient probiotic lactobacillus products.  

COVID-19 Impact on the Lactobacillus Powder Market:  

During the COVID-19 outbreak, the health benefits of lactobacillus powder have been instrumental in escalating the market's growth. It proved to be a boon for the market. The market was driven by a paradigm shift towards preventive health management exercises amidst the rising healthcare costs and the surging burden of diseases, due to COVID-19.  As the pandemic had a grave impact on the health and overall well-being of people around the globe, the demand and production of lactobacillus powder increased rapidly. Due to the high prevalence of gastric diseases among people and the serious symptoms of coronavirus, people have been inclined towards adopting healthy lifestyles and including healthy beverage options. It has several health benefits such as improving intestinal health, reducing acidity, maintaining healthy body weight, and boosting the immunity of the person. Therefore, to prepare the body against coronavirus invasion, many people opted for them. And with several key players introducing new products and flavours with the benefits, it has further augmented the market growth.  

Market Drivers:  

Growing demand for healthy beverages is surging the global lactobacillus powder market growth:  

Rapidly growing diseases like acidity, gastric disorders, and constipation among people of all age groups are estimated to accelerate the growth of the Lactobacillus powder market, worldwide. The drinks provide various health advantages such as, aiding in weight loss, improving the digestive power of the body, improving mental health, removing harmful toxins, and boosting immunity. Such factors are likely to surge the growth of the market in the predicted time frame. Therefore, the increased demand among consumers due to the widespread prevalence of gastrointestinal diseases and disorders like constipation is likely to drive the market for Lactobacillus powder in the forecast period.  

The expansion of product portfolio by the major key players is fuelling the market growth:  

The enhancements in the existing products and the launch of new flavours and products with attractive packaging are anticipated to augment the lactobacillus powder market in the future. Major market key player companies in the market have started to pay attention to new product launches to meet the increasing demand for high-nutrition lactobacillus powders with enhanced consumer taste preferences. Such factors are likely to drive the global market in the future.  

Market Restraints:  

Lack of awareness about the health benefits of lactobacillus is restraining the market growth:  

The negligent behaviour along with a severe lack of awareness among people, in rural areas of underdeveloped and developing countries about the availability of lactobacillus in the raw powder form and other healthy options in beverages, are likely to impede the market growth in the forecast period.  

The presence of other healthy substitute beverages in the market is slowing down the Lactobacillus Powder market growth:  

The presence and ease of availability of healthy substitutes like buttermilk, curd, and others in the market are likely to decline the growth of the Lactobacillus Powder market size in the forecasted years, 2023-2028. 

LACTOBACILLUS POWDER MARKET REPORT COVERAGE:

This research report on the Lactobacillus Powder Market has been segmented and sub-segmented based on Grade, End-Use Industry, Distribution Channel, Region, and Key Companies. 

Lactobacillus Powder Market – By Grade. 

• Food Grade 

• Pharma Grade 

• Feed Grade 

Based on the grade, the lactobacillus powder market has been segmented into 3 segments – Food Grade, Pharma Grade, and Feed Grade.  

Lactobacillus Powder Market – By End-Use Industry. 

• Food and Beverages 

• Dairy Products 

• Non-Dairy Products 

• Dry Food 

• Dietary Supplements 

• Specialty Nutrients 

• Infant Formula 

• Animal Feed 

• Pharmaceuticals 

• Others 

Based on the end-use industry, the lactobacillus powder market has been segmented into 5 segments - Food and Beverages, Dietary Supplements, Animal Feed, Pharmaceuticals, and Others.  

Lactobacillus Powder Market – By Distribution Channel.  

• Online Sales  

• Offline Sales  

Based on the distribution channel, the lactobacillus powder market has been segmented into 2 segments – Online Sales and Offline Sales.  

The offline channel segment is leading the market and accounts for more than 85.0% of the global revenue. Supermarkets, hypermarkets, and convenience stores are the key offline distribution sales channels. The increased shelf space in supermarkets, convenience stores, grocery stores, health food stores, and pharmacies, has fostered the sales of these powders over the world.  

The growing number of online retailers who offer discount coupons, competitive pricing, easy payment options, and hassle-free delivery is bolstering segment growth. Additionally, the growth can be attributed to the increasing experience and reliance of the younger generation on the internet and e-commerce. Further, the high penetration of smartphones and the internet among the middle-class population worldwide is likely to boost sales via online platforms over the coming years.  

Lactobacillus Powder Market – By Region.  

• North America  

• Europe’  

• Asia-Pacific  

• South America  

• Middle-East and Africa  

The North American Lactobacillus Powder Market holds a market share of 25.6%. Increasing focus on health, growing availability of probiotic products, rising prevalence of health disorders, and increasing popularity of these products among the millennial population are the major factors driving the demand in this region.  

The positive outlook of consumers toward lactobacillus as a probiotic in Europe is anticipated to drive consumption in the region. The Europe lactobacillus powder market in 2022 accounts for a significant market share of 23.2%. France, Germany, Spain, and the United Kingdom are likely to be prime markets in this region over the coming years.  

The Asia Pacific accounts for the majority of the market share, more than 40.0% in 2022. The market in the Asia-Pacific region is anticipated to project a significant market share in the global landscape attributed to its increasing focus on health and rising awareness of the benefits of lactobacillus. China, Japan, and India are the major Lactobacillus Powder Markets in the region. According to a report by the International Probiotics Association (IPA), China is one of the most dominant markets for probiotics in the world. Producers and suppliers have been observing a remarkable increase in sales in the nation.  

Central and South America are estimated to expand at the fastest CAGR of 7.2% from 2023 to 2028. As of 2022, Brazil contributed more than half of the sales in the region. Furthermore, the rising middle-class population, growing health concerns, and easy availability are predicted to fuel the demand for the product in the upcoming years.  

Lactobacillus Powder Market – By Companies.  

• Arla Foods, Inc. 

• BioGaia AB 

• Chr. Hansen Holding A/S 

• Danone 

• Danisco A/S 

• General Mills Inc. 

• i-Health Inc. 

• Lallemand Inc. 

• Lifeway Foods, Inc. 

• Mother Dairy Fruit & Vegetable Pvt. Ltd. 

• Kerry 

• Nestle S.A. 

• Probi 

• Yakult Honsha Co., Ltd. 

The industry is marked by enormous competition on account of the presence of major key players who have been introducing and launching new flavors, attractive packaging, and organic ingredients to gain a lucrative advantage over others.