Ketone Market Research Report – Segmentation by Type (Ketone Salts, Ketone Oil, ketone esters, Raspberry Ketone, Others); By Application (Dietary Supplements, Food & Beverages, Cosmetics, and Others); and Region - Size, Share, Growth Analysis | Forecast (2023 – 2030)

Ketone Market Size (2023 - 2030):

Global Ketone Market was estimated to be worth USD 532.11 Million in 2022 and is projected to reach a value of USD 867.50 Million by 2030, growing at a steady CAGR of 6.3% during the forecast period 2023-2030.

Ketone Market

Ketones, also known as ketone bodies, are substances that our liver produces as an alternative source of fuel when there is not enough glucose (sugar) available for energy. When our body lacks sugar or glucose for energy, it switches to breaking down fat instead. This process occurs in the liver, where fats are converted into ketones. These ketones are then released into our bloodstream and used as fuel to support muscle function and drive the body's metabolism. Generally, the body needs ketones when insulin levels are low. There are instances when our body produces ketones, such as when we fast, consume low-carbohydrate diets, or while we sleep at night.

The advantages of ketones largely overlap with the advantages of nutritional ketosis. When the body is in a state of ketosis, it reduces the production of hunger hormones and increases fat-burning, making it easier to resist snacking and lose weight. This is because accessing stored body fat provides a more stable source of energy than glucose, which means no more mid-afternoon energy crashes. Ketones, which are produced during ketosis, are able to cross the blood-brain barrier and provide the brain with clean, efficient energy, leading to better mental performance in elderly adults. By managing blood sugar spikes, a low-carb diet, such as one that promotes ketosis, can also help manage the risk of type 2 diabetes. Additionally, being in ketosis may reduce the availability of glucose to fuel certain types of cancer and the anti-inflammatory effects of ketones may help inhibit cancer growth. Ketosis is also a promising therapy for dementia, as increasing ketones have been shown to improve cognition and increase blood flow to the brain in Alzheimer's patients. However, more research is needed to fully understand the potential benefits and risks of ketosis.

Global Ketone Market Drivers:

The increasing demand for ketone supplements is fueling the growth of the global ketone market.

Ketone supplements are dietary supplements that consist of ketones that are created outside of the body, also known as exogenous ketones. Many individuals find ketogenic diets difficult to follow, so they are looking for alternative ways to achieve the same results. This is where exogenous ketone supplements come into play. Exogenous ketone supplements offer individuals the same benefits as they would gain from following a ketogenic diet. Exogenous ketogenic supplements help in reducing appetite, which helps in losing weight by eating less. They help with enhancing one's athletic performance and cognitive functioning. They consist of anti-inflammatory properties, making an individual's skin healthier. They may also help in lowering the risks of certain cancer diseases. Therefore, this factor drives the demand for ketones.

The rising incidence of obesity is another factor contributing to the growth of the global ketone market.

Obesity is a complex health condition that occurs when there is too much body fat. It not only increases an individual's body weight but can increase the risks of a variety of chronic illnesses like diabetes, heart disease, high blood pressure, and certain cancers. As a result, several individuals suffering from obesity disease are looking for ways to regulate their body weight and enhance their overall well-being. This is where ketogenic diets help obese people in addressing their health problems. The ketogenic diet can cause metabolic changes in the body that are beneficial for individuals who are overweight, including quick weight loss, lower insulin resistance, and decreased levels of blood triglycerides, a type of fat present in the bloodstream. This results in reduced body weight, fat percentage, and body mass index. Therefore, this factor also drives the demand for ketones.

Global Ketone Market Challenges:

The global ketone market is encountering challenges, primarily in terms of the limited availability of exogenous ketone supplements and the side effects of the ketogenic diet. Exogenous ketone supplements may not be easily accessible in certain regions, which can restrict their availability to potential consumers. This shortage of availability may lead to increased prices owing to additional costs for shipping and handling. Moreover, healthcare practitioners warn that if ketogenic diets are not followed the right way, they can lead to severe health problems like low blood pressure, constipation, nutrient deficiencies, kidney stones, and increased risks of diabetes and heart attack. Thus, these challenges inhibit the growth of the global ketone market.

Global Ketone Market Opportunities:

Market expansion strategies present a lucrative opportunity in the global ketone market. Given the rising demand for ketones owing to their advantages, such as reduced appetite, reduced body fat percentage, enhanced cognitive functioning, improved athletic performance, and reduced inflammation, businesses specializing in the manufacturing of exogenous ketone supplements can stand to gain significantly from these opportunities by expanding their products to emerging markets, including nations of Asia-Pacific, South America, and Middle East and Africa. This development will help businesses to increase their customer base and boost their overall revenue.

COVID-19 Impact on the Global Ketone Market:

The outbreak of the COVID-19 pandemic substantially impacted the global ketone market. The implementation of strict lockdowns, traveling restrictions, and social distancing measures across several nations hindered many companies' manufacturing capacities and caused a shortage of skilled workforce. The pandemic caused disruptions in supply chains and distribution of goods and services, which highly affected the production and distribution of ketone supplements. This factor negatively impacted the growth of the global ketone market. However, the pandemic accelerated the use of dietary supplements, including ketone supplements, owing to the adoption of healthy lifestyles among individuals in order to protect themselves from COVID-19 disease. This factor positively impacted the market's growth. Therefore, the global ketone market experienced both challenges and opportunities during the difficult time of the COVID-19 pandemic.

Global Ketone Market Recent Developments:

  • In November 2022, Nestlé Health Science S.A., a global leader in the field of nutritional science, launched a ketogenic drink, BrainXpert Energy Complex, which helps in combating mild cognitive impairment (MCI) that affects 15-20% of the geriatric population.
  • In September 2020, General Mills, a US-based multinational manufacturer, and marketer of branded consumer foods sold through retail stores, launched "Ratio", the company's first-ever keto-friendly line of products.




Market Size Available

2022 - 2030

Base Year


Forecast Period

2023 - 2030



Segments Covered

By Type, Application, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

North America, Europe, APAC, Latin America, Middle East & Africa

Key Companies Profiled

HVMN Inc. (United States), Prüvit (United States), Perfect Keto (United States), BPI Sports, LLC (United States), KetoLogic, LLC (United States), Compound Solutions Inc. (United States), Know Brainer Foods (United States), Keto & Company (United States), Nutrex Research, Inc. (United States), Zhou Nutrition LLC (United States), Genomatica, Inc. (United States)

Global Ketone Market Segmentation:

Global Ketone Market Segmentation: By Type

  • Ketone Esters
  • Ketone Oil
  • Ketone Salts
  • Raspberry Ketone

In 2022, the ketone oil segment held the highest market share. The growth can be attributed to the growing popularity of ketone oil among athletes and bodybuilders. Ketone oil, also known as MCT oil, is a dietary supplement derived from a type of fat called medium-chain triglycerides, which are sourced from coconut oil, palm kernel oil, milk, or butter. They have been shown to reduce appetite, helping in managing weight. They support weight loss and fat loss. They are easily absorbed and transported throughout the body. They can act as an instant source of energy. Additionally, they may improve brain function, which can benefit individuals with certain health conditions like epilepsy, Alzheimer's disease, and autism.

The raspberry ketone segment is anticipated to expand at the fastest rate over the forecast period owing to its antioxidant, anti-microbial, and anti-inflammatory properties and its ability to increase metabolism, reduce appetite, and increase the fat-burning process.

Global Ketone Market Segmentation: By Application

  • Cosmetics & Personal Care
  • Dietary Supplements
  • Food & Beverages
  • Others

In 2022, the dietary supplements segment held the highest market share. The growth can be attributed to the rising consumer awareness regarding a healthy lifestyle. Businesses advertise ketone supplements as having the potential to help individuals with their weight loss, improve their physical health, and support their general well-being. These supplements come in a variety of forms, including drinks, powders, or pills, and are used by individuals who are following a ketogenic diet or those who need instant energy.

The food and beverages segment is anticipated to expand at the fastest rate over the forecast period owing to the rising adoption of ketone as flavoring agents, such as methyl isobutyl ketone and carvone, in food products.

Global Ketone Market Segmentation: By Region

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

The region of North America dominated the global ketone market in the year 2022. The high-level awareness among individuals regarding health and wellness, the rising incidence of obesity disease and certain health conditions, such as autism, Alzheimer's disease, and epilepsy, and the increasing government investments in healthcare infrastructure in nations, such as the United States and Canada, are some of the factors propelling the region's growth. Additionally, the region is home to several significant market players, including HVMN Inc., Prüvit, Perfect Keto, BPI Sports, LLC, and KetoLogic, LLC. 

The region of Europe is anticipated to expand at the fastest rate over the forecast period owing to the region's production of customized personal care items having increased significantly and growing awareness among individuals regarding the health benefits of these products. 

Global Ketone Market Key Players:

  1. HVMN Inc. (United States)
  2. Prüvit (United States)
  3. Perfect Keto (United States)
  4. BPI Sports, LLC (United States)
  5. KetoLogic, LLC (United States)
  6. Compound Solutions Inc. (United States)
  7. Know Brainer Foods (United States)
  8. Keto & Company (United States)
  9. Nutrex Research, Inc. (United States)
  10. Zhou Nutrition LLC (United States)
  11. Genomatica, Inc. (United States)

Chapter 1. KETONE MARKET – Scope & Methodology

1.1. Market Segmentation

1.2. Assumptions

1.3. Research Methodology

1.4. Primary Sources

1.5. Secondary Sources

Chapter 2. KETONE MARKET – Executive Summary

2.1. Market Size & Forecast – (2023 – 2030) ($M/$Bn)

2.2. Key Trends & Insights

2.3. COVID-19 Impact Analysis

      2.3.1. Impact during 2023 – 2030

      2.3.2. Impact on Supply – Demand

Chapter 3. KETONE MARKET – Competition Scenario

3.1. Market Share Analysis

3.2. Product Benchmarking

3.3. Competitive Strategy & Development Scenario

3.4. Competitive Pricing Analysis

3.5. Supplier - Distributor Analysis

Chapter 4. KETONE MARKET - Entry Scenario

4.1. Case Studies – Start-up/Thriving Companies

4.2. Regulatory Scenario - By Region

4.3 Customer Analysis

4.4. Porter's Five Force Model

       4.4.1. Bargaining Power of Suppliers

       4.4.2. Bargaining Powers of Customers

       4.4.3. Threat of New Entrants

       4.4.4. Rivalry among Existing Players

       4.4.5. Threat of Substitutes

Chapter 5. KETONE MARKET - Landscape

5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

5.2. Market Drivers

5.3. Market Restraints/Challenges

5.4. Market Opportunities

Chapter 6. KETONE MARKET – By Type

6.1 Ketone Esters

6.2. Ketone Oil

6.3. Ketone Salts

6.4. Raspberry Ketone

Chapter 7. KETONE MARKET– By Application

7.1 Cosmetics & Personal Care

7.2. Dietary Supplements

7.3. Food & Beverages

7.4. Others

Chapter 8. KETONE MARKET – By Region

8.1. North America                           

8.2. Europe

8.3.The Asia Pacific

8.4.Latin America

8.5. Middle-East and Africa

Chapter 9. KETONE MARKET  – Company Profiles – (Overview, Product Portfolio, Financials, Developments)

9.1. HVMN Inc. (United States)

9.2. Prüvit (United States)

9.3. Perfect Keto (United States)

9.4. BPI Sports, LLC (United States)

9.5. KetoLogic, LLC (United States)

9.6. Compound Solutions Inc. (United States)

9.7. Know Brainer Foods (United States)

9.8. Keto & Company (United States)

9.9. Nutrex Research, Inc. (United States)

9.10. Zhou Nutrition LLC (United States)

9.11. Genomatica, Inc. (United States)


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Frequently Asked Questions

Global Ketone Market was estimated to be worth USD 532.11 Million in 2022 and is projected to reach a value of USD 867.50 Million by 2030, growing at a steady CAGR of 6.3% during the forecast period 2023-2030.


The Global Ketone Market Drivers are the Increasing Demand for Ketone Supplements and the Rising Incidence of Obesity

Based on the Type, the Global Ketone Market is segmented into Ketone Esters, Ketone Oil, Ketone Salts, and Raspberry Ketone

The United States is the most dominating country in the region of North America for the Global Ketone Market.

HVMN Inc., Prüvit, and Perfect Keto are the leading players in the Global Ketone Market

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