Global Humectants-Based Moisturizing Cream Market Size (2024 – 2030)

The Global Humectants Based Hydrating Moisturizing Cream Market was valued at USD 1.62  billion and is projected to reach a market size of USD 1.99  billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 3%. 

Earlier, moisturizing creams generally used emollients and occlusives. Glycerin-based moisturizing creams were commonly used because of their popularity in hydration. Nowadays Humectants Based Moisturizing Cream is gaining popularity due to their role in retaining moisture. Humectants are substances that retain moisture from deeper layers of skin.

Different types of Humectants are Glycerin, Hyaluronic Acid, Sorbitol, Butylene Glycol, Propylene Glycol and Others. Humectant-based moisturizing cream manufacturers give more personalized skincare solutions for various skin types, and specialized products for each skin type are helping to gain more users in the market. With the rise of online retail(E-commerce), it is easier to purchase and sell the product globally. Future trends in the industry offer various market opportunities for the Humectants Moisturizing Cream market, as new technological innovations take place in cosmetic technology and delivery system

Key Market Insights:

Humectants-based moisturizing cream offers solutions to problems like skin brightening, reduces wrinkles and blemishes, and maintains moisture. According to Hydration Powerhouse, humectant cream boosts skin moisture by 40%. There is a 50% reduction in wrinkles with humectants-based moisturizing cream. There is a skincare evolution embracing humectants-based moisturizing cream for radiant skin. In 2022, North America occupies the highest share of about 35% of the market. Asia-Pacific is the fastest-growing segment during the forecast period. Major Key players in the humectants-based moisturizing cream market are Neutrogena, Peter Thomas Roth, Le Mieux, E.l.f, and Youth to the People.

Humectants-Based Moisturizing Cream Market Drivers:

Technological Advancements drive the market demand for the humectants-based moisturizing cream market.

Recent technological innovations in the skin care industry have transformed the humectants-based hydrating moisturizing cream market. Technological advancements and research can lead to various new humectants-based moisturizing cream products with solutions to many problems like UV protection, acne removal, skin brightening, and maintaining hydration. The integrated solutions using the latest technology attract modern-day consumers and this can be a vital opportunity for the humectants-based moisturizing cream market

Increasing awareness of skin care and moisturizing among people has boosted the market for the humectants-based moisturizing cream market.

People nowadays are interested in their skincare routines and personal hygiene. As a result, they try different products or creams to maintain a good appearance. This creates a huge demand for skincare products including humectants-based hydrating moisturizing creams. Social media and influencers played a huge role in this and people are following their trends in skincare products or creams. This in turn creates demands for humectants-based moisturizing creams

Humectants-Based Moisturizing Cream Market Restraints and Challenges:

Meeting regulatory standards including using safety ingredients can be challenging in this market. There is intense pressure on the pricing of humectants-based hydrating moisturizing creams as the competition in the market is immense. Also, consumers are very sensitive to the pricing of the product. Also, the pricing of the different types of humectants is very high and this leads to high production costs in the humectants-based hydrating moisturizing cream market. This can be a challenge to manufacturers.

Humectants-Based Moisturizing Cream Market Opportunities:

Technological advancements and research can lead to various new humectants-based moisturizing cream products with solutions to many problems like UV protection, acne removal, skin brightening, and maintaining hydration. The integrated solutions using the latest technology attract modern-day consumers and this can be a vital opportunity for the humectants-based moisturizing cream market.

GLOBAL HUMECTANTS-BASED MOISTURIZING CREAM MARKET REPORT COVERAGE:

Humectants-Based Moisturizing Cream Market Segmentation: By Type of Humectant

• Glycerin

• Hyaluronic Acid

• Sorbitol

• Butylene Glycol

• Propylene Glycol

• Others

In 2022, based on market segmentation by type, glycerin humectants-based hydrating moisturizing cream occupy the highest share of about 70 % in the market. Glycerin humectants-based hydrating moisturizing creams are increasingly gaining popularity due to their efficiency in maintaining moisture and longevity to keep hydration than the other type of humectants. These find applications in every cosmetic industry and therefore are widely demanded by consumers.

Hyaluronic acid humectants-based hydrating moisturizing cream is the fastest-growing segment and is growing at a fast CAGR of 28.8% during the forecast period.

Humectants Based Hydrating Moisturizing Cream Market Segmentation: By Skin Type:

• Normal Skin

• Dry Skin

• Oily Skin

• Combination Skin

• Sensitive Skin

In 2022, based on market segmentation by skin type, dry skin occupied the highest share 60% of the humectants-based moisturizing cream market. Dry skin is a common problem for most people and there is a huge demand for creams to give hydration for long periods.

The Sensitive skin is the fastest-growing segment during the forecast period and is growing at a CAGR of more than 20%. The consumers in this sector need more organic and safe products without any harsh chemicals. This demand is addressed by humectants-based moisturizing creams with the latest innovations and technology.

Humectants-Based Moisturizing Cream Market Segmentation: By Distribution Channel:

• Retail Stores (Supermarkets, Hypermarkets)

• Specialty Stores (Beauty and Cosmetic Stores)

• Online Retail

• Pharmacies

In 2022, the specialty stores (Beauty and Cosmetic Stores) occupy the highest market share of the humectants-based hydrating moisturizing cream market at about 25.1%. These stores give a wide range of products for consumers with huge discounts on prices. People can directly purchase the product from a wide range of available specialized products offering solutions to particular skin problems like blemishes, wrinkles, aging, etc.

Online retail is the fastest-growing segment during the forecast period. E-commerce is gaining popularity because of the availability of a wide range of products helping consumers with selective and comparative prices.

Humectants-Based Moisturizing Cream Market Segmentation: Regional Analysis:

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

In 2022, North America occupies the highest share of about 35% of the humectants-based hydrating moisturizing cream market. It is expected to continue its dominance over the forecast period and this can be attributed to the benefits associated with the humectants-based moisturizing cream products and the growth of the cosmetic and pharmaceutical industry in the region. Also, the increasing demand for creams for moisturizing and avoiding dryness in North America is a major driver for humectants in the beauty industry. Cosmetics and personal care products that contain humectants help to retain moisture, maintain skin hydration, and prevent dryness.

Asia-Pacific is the fastest-growing segment during the forecast period. The humectants-based hydrating moisturizing cream market is anticipated to grow at the fastest rate in countries like China and India where there is a high demand for these products.

COVID-19 Impact Analysis on the Global Humectants-Based Moisturizing Cream Market:

The pandemic had a significant impact on the humectants-based hydrating moisturizing cream. Due to global supply chain disruptions, all the industries were closed, which declined the production and distribution of humectants-based hydrating moisturizing cream. Further, due to social distancing norms and travel restrictions demand for e-commerce platforms increased during the later phase of the pandemic. There is a greater shift in people about their personal care awareness leading to demand for products like humectants-hydrating moisturizing creams.

Latest Trends/ Developments:

People are more focused on skin care products with multiple benefits like UV protection, maintaining hydration, anti-aging solutions, brightening, etc. This led to the production of more creams with different ingredients in the beauty industry with the help of the latest technology. Consumers prefer natural or organic products with no harsh chemicals. Using safe skin care products is the latest trend among people. It is because of growing awareness in the beauty industry. Hydrating the skin is a major concern for most people and this creates a huge demand for humectants-based moisturizing creams.

Key Players:

1. Neutrogena

2. Peter Thomas Roth

3. Le Mieux

4. E.l.f

5. Youth To The People

6. Tatcha

7. CeraVe

8. La Roche-Posay

9. Olay

10. Clinique

Market News:

• Roquette Frères introduced Beauté by Roquette PO 160 in September 2022 and this moisturizer and COSMOS-humectant have excellent bacteriological properties. With this, the business will satisfy the growing consumer demand for natural ingredients that are efficient at soothing skin and scalp irritation while preserving a variety of skin microbes.