Herbal Liquid Soap Market Size (2023 - 2030)

The Global Herbal Liquid Soap  Market was estimated to be worth USD 74.3 Billion in 2022 and is anticipated to reach a value of USD 137.52 Billion by 2030, growing at a fast CAGR of 8% during the forecast period 2023-2030.

Herbal Liquid Soap is a type of soap that is prepared using herbal ingredients such as botanical extracts, essential oils, and plant-based substances. They are made by combining a liquid soap base that serves as a cleansing agent with other herbal extracts and essential oils. Moreover, these herbals include aloe vera, chamomile, lavender, tea tree, eucalyptus, peppermint, and other such herbal extracts that smoothen and clean your skin. Moreover, these soaps help to hydrate and nourish the skin, giving it a smooth and soft feel. Besides, herbal liquid soap not only serves as a beauty product but also as a healthy product that acts as an antimicrobial and antiseptic agent, preventing the skin from the growth of bacteria. Furthermore, increasing demand for natural products by consumers owing to rising environmental awareness.

Global Herbal Liquid Soap Market Drivers:

Rising demand for natural products by consumers has boosted the market demand for Herbal Liquid Soap.

In recent times, owing to rising awareness of natural products and the ill effects of chemical products such as skin rashes and allergies, have shifted consumer demand towards herbal products such as herbal liquid soaps. In addition to that, consumers are preferring plant-based ingredients that prevent their skin from further damage. These ingredients include natural extracts such as tea tree, jojoba, and lavender, fruit extracts such as berry, and others. Furthermore, conventional soaps contained harsh chemicals such as sulfates, parabens, and artificial fragrances, which cause skin irritations and allergic reactions in consumers. Herbal liquid soaps have long-lasting health benefits and contain mild to zero chemicals, giving consumers a natural cleaning experience. In addition to this, the antioxidant property of herbal liquid soap makes it a popular eco-friendly product among consumers.

Social media influence and increasing beauty trends to shift consumer demand towards Herbal Liquid Soap.

Rising social media campaigns and growing influential spaces for beauty trends such as Instagram, Youtube, Titok, and others have increased the trend of beauty influencers promoting eco-friendly products. Further, many of them have highlighted the benefits of natural and herbal products, attracting consumers to purchase these products. In addition to that, cosmetics companies are increasing their social media presence by running campaigns and contests that provide consumers with information related to new products. These include different skin types of products with clean and transparent ingredients such as essential oils. Furthermore, viral beauty routine trends by influencers have attracted the youth to purchase these herbal products. Additionally, community engagement by companies such as Q&A sessions with consumers, tutorial videos by influencers, and giveaways, have further boosted the demand for herbal liquid soap in the market.

Global Herbal Liquid Soap  Market Challenges:

Sourcing quality ingredients that not only provide benefits to the skin but also serve as a healthy product that prevents consumers’ skin from bacteria and other harmful microorganisms is a big challenge for manufacturers. Further, maintaining fragrance consistency and incorporating eco-friendly packaging of the product poses a huge challenge to manufacturers in terms of production costs and efficiency.

Furthermore, a lack of consumer awareness for healthy products such as the benefits of herbal liquid soap for the skin, can be a deterrent to the market growth of herbal liquid soap.

Global Herbal Liquid Soap  Market Opportunities:

The Global Herbal Liquid Soap  Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, owing to the increase in demand for natural products and rising awareness towards eco-friendy production and consumption is predicted to develop the market for Herbal Liquid Soap and enhance its future growth opportunities.

COVID-19 Impact on Global Herbal Liquid Soap  Market:

The pandemic witnessed an increase in sales of herbal liquid soaps. This is due to the increasing awareness among consumers regarding personal hygiene. Moreover, consumers preferred plant-based liquid soaps that prevented them from the virus. Apart from this, the online presence of herbal beauty care companies boosted the e-commerce sales segment, which provided consumers with the benefit of online price and product comparison and 24*7 customer service.

Global Herbal Liquid Soap Market Recent Developments:

In November 2022, Forever Living Products launched naturally derived aloe liquid soap. The product aimed to provide clean skin formula that cleanses and nourishes the skin of consumers.

HERBAL LIQUID SOAP MARKET REPORT COVERAGE:

Global Herbal Liquid Soap  Market Segmentation: By Product Type

• Personal Soaps

• Dishwashing Soaps

• Laundry Soaps

• Others

Based on market segmentation by product type, personal soaps occupy the highest share in the market. These are popular among consumers due to their use for personal and body care. These soaps are fragrant-based, giving consumers a relaxing and refreshing bathing experience. Further, the addition of essential oils in these soaps serves as an anti-oxidant and anti-bacterial agent that protects consumers' skin from micro-organisms. Apart from this, baby herbal liquid soaps are becoming popular as it gives nourish and hydrates the baby’s skin. In addition to that, paraben-free and sulfate-free liquid soaps have become popular as consumers preferred eco-friendly products that do not damage their skin. Furthermore, the emerging trend for aroma therapy has increased the use of herbal liquid soaps for promoting relaxation, stress relief, and refreshment. The laundry soap segment holds a sizeable market share. The demand for herbal liquid soaps has increased due to rising consumer needs for an herbal stain-removal agent that offers odor-neutralizing properties. Further, Herbal liquid laundry soap removes dirt, and stains, odors quickly from delicate fabrics, which may have been damaged due to harsh chemical soaps. Further, herbal liquid laundry soaps are skin-friendly, do not cause allergic reactions, and do not leave any chemical residues on clothes.

Global Herbal Liquid Soap  Market Segmentation: By Distribution Channel

• Online

• Offline

Based on market segmentation by distribution channel, the online segment occupies the highest share of the market. The online platform provides consumers with various offers such as cashback, discounts, giveaways, and others that have boosted the market growth for herbal liquid soaps in the market. Further, through the e-commerce platform, consumers can compare prices and product specifications and make better purchasing decisions. The offline segment consists of hypermarkets/supermarkets, retail beauty care stores, and others. The segment occupies a sizeable market owing to consumers’ mindset of touching and feeling a product and fear of receiving the wrong delivery.

Global Herbal Liquid Soap Market Segmentation: By Region

• North America

• Europe

• Asia Pacific

• Middle East and Africa

• South America

Based on segmentation by region, Asia-Pacific occupies the highest share of the market. The increasing trend of Ayurveda that emphasizes using herbs in beauty and healthcare products has contributed to the market growth of the region. Furthermore, increasing concerns about the environment have resulted in producers and manufacturers shifting their production towards bio-degradable packaging for herbal liquid soaps. Moreover, in countries with rich cultural heritage such as India, consumers give preference to herbal and traditional remedies have further boosted the demand for herbal liquid soaps in the market. North America witnesses significant growth during the forecast period. Due to increasing health consciousness among consumers, demand for organic and plant-based liquid soaps has contributed to the market growth of herbal liquid soaps.

Global Herbal Liquid Soap  Market Key Players:

1. Neev Herbal Handmade Soaps

2. Averal Provence

3. Moon Valley Organics

4. Howard Soap Company

5. Herbaliz

6. Zoic Cosmetics

7. Tiger Lily Spa Company