Heated Sweatshirt Market Size (2023 - 2030)

The global Heated Sweatshirt/Hoodies Market is gauged to be worth USD 6.21 Billion in 2022 & is projected to hit a value of USD 12.37 Billion by 2030, growing at a CAGR of 9% during the forecast period 2023-2030.

The increasing demand for comfortable, durable, and stylish clothing, especially in colder regions, is driving the growth of the market. The rising adoption of heated apparel by outdoor enthusiasts, athletes, and professionals who work in cold conditions, is also fuelling market growth. Additionally, the emergence of battery-powered heating technology and the availability of advanced fabric materials are projected to boost market growth during the forecast period.

Industry Overview:

The heated sweatshirt/hoodie market has seen momentous maturation in recent years due to increasing demand from people who work outside or participate in outdoor activities during colder weather. These products typically include heating elements that generate heat to keep the wearer warm, & they are often powered by rechargeable batteries or USB cables. The market is driven by the increasing popularity of outdoor activities & the need for comfortable & practical clothing for these activities. Additionally, promotions in technology have made it easier to incorporate heating elements into clothing, further driving market growth. The market is also driven by the growing trend of athleisure, which refers to clothing that can be worn both for athletic activities & as casual wear. This trend has led to an increase in demand for clothing that is both comfortable & functional, including heated sweatshirts & hoodies. On the other hand, the market is suppressed by factors such as the high cost of these products & the availability of alternative products such as layered clothing, which can also supply warmth. Additionally, the market is vulnerable to economic downturns, which can reduce consumer spending on non-essential items.

COVID-19 Impact on the Heated Sweatshirt/Hoodies Market:

The COVID-19 pandemic has had an amalgamated strike on the heated sweatshirt/hoodies market. On the one hand, the request for such products has increased as people are spending more time outdoors in colder temperatures due to the closure of indoor spaces. On the other hand, the production and supply chain of heated sweatshirts/hoodies has been affected due to lockdowns, travel restrictions, & supply chain disruptions. The pandemic has also led to a shift in consumer preferences, with a growing emphasis on comfort and functionality rather than fashion. Consumers are now looking for heated sweatshirts/hoodies that are not only stylish but also offer features such as breathability, moisture-wicking, & odor control. The online sales channel became more important during the pandemic, with many consumers preferring to shop online to obviate the risk of infection. The use of advanced technologies such as artificial intelligence, machine learning, & virtual reality further helped retailers to enhance their online shopping experience and provide personalized recommendations to consumers. Overall, the heated sweatshirt/hoodies market is projected to witness steady growth in the post-pandemic period as people continue to prioritize outdoor activities and seek comfortable and functional clothing options.

Market Drivers:

Growing Demand for Comfortable and Functional Clothing helps to drive the market growth:-

The demand for comfortable and functional clothing has been increasing in recent years, & this trend has been further accelerated by the COVID-19 pandemic. Consumers are now prioritizing comfortable & versatile clothing that can be worn for various activities, including outdoor activities. Heated sweatshirts & hoodies provide an ideal solution for individuals who enjoy outdoor activities during cold weather, as they offer warmth & comfort while also being stylish.

Increasing Popularity of Outdoor Activities helps to drive the market growth:-

The popularity of outdoor activities such as hiking, camping, & skiing has been increasing in recent years, which is controlling the demand for heated sweatshirts & hoodies. These outdoor activities are often performed in cold weather conditions, which can be uncomfortable and even dangerous without proper clothing. Heated sweatshirts & hoodies provide an operative way to keep warm during these activities, making them more enjoyable & safe for participants. As a result, the request for heated sweatshirts & hoodies is projected to continue increasing in the approaching years.

Market Restraints:

The Heated Sweatshirt/Hoodies Market's growth is being stifled by High Costs:

The cost of heated sweatshirts/hoodies is in general higher than traditional sweatshirts/hoodies due to the increased heating technology. This higher cost may deter some possible buyers from purchasing heated sweatshirts/hoodies, especially during times of economic uncertainty.

The Heated Sweatshirt/Hoodies Market's growth is being stifled by Limited Battery Life:

Most heated sweatshirts/hoodies are powered by rechargeable batteries. However, the battery life can be limited, with some heated garments only lasting a few hours on a single charge. This can be inconvenient for those who need to wear the heated garment for extended periods of time, such as workers in cold outdoor environments. Additionally, the need to recharge the battery can be a hassle, which may discourage some people from purchasing heated sweatshirts/hoodies.

HEATED SWEATSHIRT MARKET REPORT COVERAGE:

This research report on the global Heated Sweatshirt/Hoodies Market has been segmented based on Product Type, Application, Power Rating, End-User, and Region.

Heated Sweatshirt/Hoodies Market—By Product Type

• Battery-operated Heated Sweatshirts/Hoodies

• Plug-in Heated Sweatshirt/Hoodies

The Heated Sweatshirt/Hoodies Market can be segmented based on product type into battery-operated and plug-in heated sweatshirts/hoodies. The battery-operated segment is projected to witness significant growth during the forecast period. This can be attributed to the increasing demand for portable and convenient heated apparel among consumers. Battery-operated heated sweatshirts/hoodies are lightweight, easily portable, and offer greater mobility and flexibility to users. Additionally, advancements in battery technology have led to the development of long-lasting and rechargeable batteries, further driving the demand for battery-operated heated apparel. On the other hand, plug-in heated sweatshirts/hoodies are powered by an external power source and offer consistent and continuous heating. These heated apparel are generally preferred by professionals who require sustained heating for extended periods of time, such as workers in construction, outdoor sports, and law enforcement. However, the plug-in heated apparel segment is projected to witness slower growth as compared to the battery-operated segment, owing to the limited mobility and inconvenience associated with the use of external power sources.

Heated Sweatshirt/Hoodies Market – By Application

• Outdoor sports

• Construction workers

• Others

The Heated Sweatshirt/Hoodies Market has various applications, including outdoor sports, construction workers, & others. Among these, the outdoor sports segment is projected to experience momentous growth in the forecast period due to the increasing popularity of winter sports like skiing, snowboarding, and ice skating. The demand for heated sweatshirts/hoodies is increasing among sports enthusiasts as they provide comfort and warmth during outdoor activities in cold weather. Furthermore, the construction workers segment is also projected to grow at a steady pace due to the increasing demand for comfortable and protective workwear. Apart from these segments, the use of heated sweatshirts/hoodies is expanding to other areas such as medical and healthcare, military and defense, and fashion. The medical and healthcare sector is using heated clothing to keep patients warm during surgeries and post-operative recovery. The military and defense sectors are also using heated clothing to keep soldiers warm during extreme weather conditions. The fashion industry is using heated sweatshirts/hoodies to create trendy winter wear, which is becoming popular among fashion-conscious consumers.

Heated Sweatshirt/Hoodies Market – By Power Rating

• 7.4 to 20 Volt

• 5 to 7.4 Volt

• Up to 5 Volt

The market for heated sweatshirts/hoodies can be segmented based on power rating, including 7.4 to 20 volts, 5 to 7.4 volts, & up to 5 volts. The higher power rating segment (7.4 to 20 volts) is evaluated to rule the market due to its ability to provide more heat for longer durations. Additionally, the increased adoption of battery-powered heated clothing is estimated to drive the demand for higher-voltage heated sweatshirts/hoodies. The 5 to 7.4 volts segment is also expected to witness significant growth due to its compatibility with standard power banks and portable chargers. The segment with the lowest power rating, up to 5 volts, is likely to witness slower growth due to its limited heating capabilities and shorter battery life. Overall, advancements in battery technology and the increasing demand for comfortable and convenient heated clothing are predicted to drive the growth of all power-rating segments in the heated sweatshirt/hoodies market.

Heated Sweatshirt/Hoodies Market – By End User

• Women

• Men

• Kids

The heated sweatshirt/hoodie market has seen momentous growth in recent years, driven by rising demand for comfortable and functional clothing among consumers. The market is segmented based on end-users, including women, men, and kids. The women's segment of the market is evaluated to see significant growth during the forecast period. The increasing participation of women in outdoor activities, such as hiking, camping, & skiing, has boosted the demand for heated sweatshirts/hoodies among women. Manufacturers are also launching innovative products with advanced features, such as smart heating technology, to attract more female customers. The men's segment is the largest in the heated sweatshirt/hoodie market, accounting for a momentous share of the market. The rising demand for outdoor activities, such as sports & adventure, among men has led to a gain in demand for comfortable & functional clothing. The demand for heated sweatshirts/hoodies among men is estimated to remain high in the coming years. The kids' segment of the market is also witnessing significant growth, driven by the increasing demand for heated clothing for children during winter. Manufacturers are launching products with fun and attractive designs to appeal to younger customers. Additionally, the increasing awareness among parents about the benefits of heated clothing for kids has also contributed to the growth of this segment.

Heated Sweatshirt/Hoodies Market – By Region

• North America

• Europe

• Asia-Pacific

• South America

• Middle East & Africa

The heated sweatshirt/hoodies market is projected to see momentous growth across different regions of the world. North America & Europe are evaluated to hold the largest market share due to the presence of key manufacturers & early adoption of advanced technology. In addition, the economic process for heated sweatshirts/hoodies is projected to gain during winter, which is a spectacular factor driving the market growth in these regions. Asia Pacific is projected to be the fastest-growing market due to the increasing popularity of heated clothing, rising disposable income, & expanding e-commerce sector. Moreover, the increasing adoption of advanced technology, especially in countries like China & Japan, is projected to further boost the growth of the market in the region. The Middle East, Africa, and South America are also projected to witness significant growth in the market due to increasing demand for heated clothing among consumers. However, the market growth in these regions may be handicapped by the high cost of these products & low awareness among consumers.

Major Key Players in the Market:

1. The North Face

2. Columbia Sportswear

3. L.L. Bean

4. ORORO

5. Milwaukee Tool

6. Ravean

7. Gobi Heat

8. Volt Resistance

9. ActionHeat

10. Dragon Heatwear

Market Insights and Developments:

• In November 2020, Milwaukee Tool introduced its new line of heated gear, including heated sweatshirts & hoodies, featuring enhanced battery technology, improved heating zones, & upgraded materials for better durability & comfort.

• In January 2021, Ororo Heated Apparel launched a crowdfunding campaign for its latest line of heated hoodies, which offers three heat settings & a longer battery life than previous models.

• In August 2021, Gobi Heat, a leading manufacturer of heated apparel, announced a partnership with the National Breast Cancer Foundation to raise awareness & funds for breast cancer research through the sale of its heated hoodies and other products.