Hazelnut-Flavored Oat Milk Market Size (2024 – 2030)

The Global Hazelnut-Flavored Oat Milk Market was valued at USD 0.9 billion and is projected to reach a market size of USD 3.04 billion by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 19%.

Oat milk is one of the plant-based milk alternatives available in the market. Hazelnut-flavored oat milk adds to the diversity of flavors within this category. Consumers are increasingly looking for plant-based milk options that taste good and also offer health benefits. Hazelnuts are a good source of nutrients, including healthy fats, vitamins, and minerals. The Hazelnut-Flavored Oat Milk Market is expected to grow significantly in the coming years due to increasing dairy alternatives for various reasons, including health concerns, environmental sustainability, and ethical considerations. The major well-established key players in the Hazelnut-Flavored Oat Milk Market are Oatly, Califia Farms, Silk, Alpro, and Ripple Foods.

Key Market Insights:

Growing consumer demand for diverse and sustainable plant-based alternatives, driven by health consciousness and environmental concerns is propelling the Hazelnut-Flavored Oat Milk Market. The incorporation of functional ingredients in hazelnut-flavored oat milk formulations, such as added vitamins, minerals, and plant-based proteins, appeals to health-conscious consumers. Flavor innovation plays an important role in attracting consumers. Hazelnut-flavored products, which include hazelnut-flavored oat milk, offer a unique taste experience. Manufacturers often introduce new flavors to cater to consumer preferences and differentiate in a competitive market. Ongoing growth of online sales and e-commerce channels provides consumers with convenient access to hazelnut-flavored oat milk. The restraints to the Hazelnut-Flavored Oat Milk Market include cost concerns. North America occupies the highest share of the Hazelnut-Flavored Oat Milk Market. Asia-Pacific is the fastest-growing segment during the forecast period.

Hazelnut-Flavored Oat Milk Market Drivers:

Consumer Demand for Plant-Based Alternatives drives the demand for Hazelnut-Flavored Oat Milk Market

The increasing consumer shift towards plant-based alternatives, including hazelnut-flavored oat milk, is the key driver. This trend is influenced by concerns about health, ethical considerations, and environmental sustainability. More individuals are adopting plant-based diets or incorporating plant-based options into their lifestyles. Thus the demand for innovative and flavorful alternatives like hazelnut-flavored oat milk continues to grow. Manufacturers are responding to this demand by investing in research and development to create multiple and appealing plant-based products. The popularity of hazelnut-flavored oat milk is linked to consumers seeking unique and enjoyable options. This aligns with their values related to health and sustainability.

Health and Wellness Trends are propelling the Hazelnut-Flavored Oat Milk Market

The growing emphasis on health and wellness is also a significant driver for the hazelnut-flavored oat milk market. Hazelnuts offer nutritional benefits such as healthy fats, vitamins, and minerals. Consumers are increasingly making choices based on the perceived health advantages of their food and beverage options. Hazelnut-flavored oat milk provides a tasty alternative with potential health benefits. Brands often highlight the nutritional profile of hazelnut-flavored oat milk as a wholesome choice that complements a health-conscious lifestyle. The health-related messaging in marketing campaigns can attract consumers looking for both flavorful and nutritious alternatives to traditional dairy products. This health-focused driver contributes to the overall growth and acceptance of hazelnut-flavored oat milk.

Hazelnut-Flavored Oat Milk Market Restraints and Challenges

The major challenges faced by the Hazelnut-Flavored Oat Milk Market are cost concerns. Production and processing of hazelnut-flavored oat milk involve higher costs compared to traditional dairy or some other plant-based alternatives. The price of hazelnuts and the complexities of flavor development can contribute to elevated production expenses. The Hazelnut supply chain can be susceptible to external factors such as weather conditions, which impact hazelnut yields and availability. Fluctuations in supply can lead to challenges in maintaining a consistent and reliable source of hazelnuts. This affects production volumes and potentially leads to supply shortages.

Hazelnut-Flavored Oat Milk Market Opportunities:

The Hazelnut-Flavored Oat Milk Market has various opportunities in the market. Major opportunities lie in continuous flavor innovation and the development of unique hazelnut-infused oat milk products. By offering distinct taste experiences and experimenting with various formulations, manufacturers can attract a broader consumer base. There is an opportunity to highlight the nutritional benefits of hazelnuts in marketing campaigns. This positions hazelnut-flavored oat milk as a nutritious and wholesome beverage. Other Opportunities in the Hazelnut-Flavored Oat Milk Market include sustainability messaging, niche targeting, collaborations, expanded distribution, global market penetration, functional variations, on-the-go formats, and consumer education for hazelnut-flavored oat milk.

HAZELNUT-FLAVORED OAT MILK MARKET REPORT COVERAGE:

Hazelnut-Flavored Oat Milk Market Segmentation: By Product type

• Organic

• Fortified

• Low-Sugar

In 2023, based on market segmentation by Product Type, organic occupies the highest share of the Hazelnut-Flavored Oat Milk Market. This is mainly due to the increasing demand for organic products for health and environmental reasons. The demand for clean-label and sustainably sourced ingredients aligns with organic products.

Organic is also the fastest-growing segment during the forecast period and is projected to grow at a CAGR of 15%.  This is due to the rising preference for natural and chemical-free options.

Hazelnut-Flavored Oat Milk Market Segmentation: By Application

• Beverage Applications

• Culinary Applications

• On-the-Go Snacking

• Desserts and Treats

• Others

In 2023, based on market segmentation by Application, the Beverage applications segment occupies the highest share of the Hazelnut-Flavored Oat Milk Market. This is mainly due to the versatile and convenient nature of hazelnut-flavored oat milk as a drink.

However, On-the-Go Snacking is the fastest-growing segment during the forecast period. This is mainly due to the increasing demand for convenient, portable, and single-serve snack options. Hazelnut-flavored oat milk in on-the-go formats, such as single-serve packs or portable bottles, caters to busy lifestyles and provides a quick and nutritious snacking solution. The growth can be attributed to the increasing preference for convenient and healthy snacks among consumers.

Hazelnut-Flavored Oat Milk Market Segmentation: By Distribution Channel

• Retail Stores

  • Supermarkets

  • Health Food Stores

  • Specialty Retailers

• Online Platforms

• Cafes and Restaurants

In 2023, based on market segmentation by the Distribution Channel, the Retail Stores especially supermarkets occupy the highest share of the Hazelnut-Flavored Oat Milk Market. This is mainly due to the widespread availability of hazelnut-flavored oat milk in supermarkets catering to a diverse customer base. Supermarkets serve as major retail outlets with broad consumer reach.

However, online platforms are the fastest-growing segment during the forecast period. This growth is driven by the increasing trend of consumers purchasing food and beverages online. E-commerce channels are the fastest-growing distribution channels for hazelnut-flavored oat milk due to the convenience of online shopping.

Hazelnut-Flavored Oat Milk Market Segmentation: Regional Analysis

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

In 2023, based on market segmentation by region, North America occupies the highest share of the Hazelnut-Flavored Oat Milk Market. This growth is due to the region's strong consumer interest in plant-based alternatives, health-conscious trends, and developed market infrastructure. North America is an advanced region with nations like the U.S. and Canada having the largest markets for hazelnut-flavored oat milk

However, Asia-Pacific is the fastest-growing segment during the forecast period. This is mainly due to the increasing awareness of plant-based diets, coupled with a large and diverse consumer base, and the influence of global food trends. Countries like China, India, and Japan, have rapid growth in the hazelnut-flavored oat milk market.

Europe has a well-established market for hazelnut-flavored oat milk. Consumers in countries like the United Kingdom, Germany, and Scandinavia are known for their interest in plant-based products influenced by sustainability and environmental considerations. South America, with countries like Brazil and Argentina, is a developing market for hazelnut-flavored oat milk. This is due to an increase in demand for plant-based alternatives. The Middle East and Africa have varying levels of adoption for hazelnut-flavored oat milk. The market is influenced by factors such as cultural dietary preferences, health awareness, and economic factors.

COVID-19 Impact Analysis on the Global Hazelnut-Flavored Oat Milk Market:

The COVID-19 pandemic had a significant impact on the Hazelnut-Flavored Oat Milk Market. There were lockdowns, physical distancing measures, travel restrictions, and other restrictions. This affected the supply chain for ingredients, potentially impacting the production and distribution of hazelnut-flavored oat milk. The closure of restaurants, cafes, and other food service establishments during lockdowns led to a decline in the consumption of hazelnut-flavored oat milk. The pandemic has seen shifts in consumer behavior, including increased focus on health and wellness. This influenced the demand for plant-based and functional beverages like hazelnut-flavored oat milk. Homebound consumers explored new products and flavors during this period. There has been a surge in online shopping. E-commerce platforms have become increasingly important for reaching consumers.

Latest Trends/ Developments:

Continuous emphasis on flavor innovation with unique and exotic options, including hazelnut, caters to consumer preferences for diverse taste experiences. There is an increasing focus on promoting the health and nutritional benefits of hazelnut-flavored oat milk, such as its vitamin and mineral content, healthy fats, and potential antioxidant properties. Growing consumer awareness and demand for sustainable and eco-friendly packaging solutions aligns with environmental consciousness and corporate responsibility. Another trend is tailoring products to suit regional and cultural preferences, as companies recognize the importance of adapting flavors and marketing strategies to different consumer segments globally.

Key Players:

1. Oatly

2. Califia Farms

3. Silk (WhiteWave Services)

4. Alpro

5. Ripple Foods

6. Pacific Foods

7. Mooala

8. Nature's Path Organic

9. Happy Planet

10. Elmhurst 1925

Market News:

In January 2024, Starbucks launched its winter menu, featuring the Iced Hazelnut Oatmilk Shaken Espresso debut, the return of Pistachio favorites, and new offerings. The introduction of personal cups in drive-thru and app orders reflects Starbucks' commitment to reducing waste, aligning with a 2022 goal to decrease waste by 50% by 2030.