Global Hair Straightening Cream Market Size (2023-2030)

The Global Hair Straightening Cream Market was estimated to be worth USD 540.5 Million in 2022 and is anticipated to reach a value of USD 786.48 Million by 2030, growing at a fast CAGR of 4.8% during the forecast period 2023-2030.

Hair straightening cream is a hair care product designed to straighten curly, frizzy, or wavy hair. It is in the form of cream or lotion with special ingredients that provide refreshment and nourishment to the hair. Many salons use straightening creams with chemicals and conditioning agents that improve the hair’s structure and provide a straight and shining look. Furthermore, common ingredients in this cream include silicone, a conditioning agent with keratin, and a relaxing agent that breaks the hair’s curly structure and provides a straightening look to the consumer. In addition to that, it is necessary to follow instructions while applying the straightening cream. The steps include washing the hair, keeping it damp by patting the hair with a towel, applying the straightening cream, and then combing it from the roots to the ends. Afterward, one can use a blow dryer or a flat iron to straighten the hair. Furthermore, prolonged use of straighteners can damage the hair and can result in hair follicle damage.

Furthermore, developments in the hair care industry on account of the increasing consumer demand for organic products such as organic hair creams and masks is fuelling the market growth for hair straightening cream.

Global Hair Straightening Cream Market Drivers:

Increasing demand for straight hair has boosted the market growth for hair straightening creams.

Straight hair has witnessed an increase in recent years among women owing to the rising trend for a sleek and stylish look. Further, straight hair is associated with beauty standards and is considered desirable in many cultures for its elegant and polished look. Moreover, consumers with naturally curly or wavy hair desire to straighten their hair to achieve an aesthetic look, and hence hair straightening creams are increasingly demanded by them. Moreover, compared to other types of hair straight hair is more manageable and requires less maintenance. In addition to this, many formal work settings require individuals to have a professional and polished look, and therefore demand hair straightening cream is on the rise.

Increasing demand from the entertainment industry to drive the market for hair straightening cream.

Hair straightening creams are widely used in the entertainment industry for styling purposes. Actors, actresses, models, artists, and others often require to change their appearance as per the role or style requirements. These creams provide them with a temporary solution for achieving a straight hair look. Moreover, these creams help to quickly transform the hair texture and allow the artist to style hair in various ways such as ponytails, updos, braids, and others. Additionally, these creams provide control and consistency to the hair that eliminates the need for retouching during intense shoot scenes. Also, these creams are increasingly demanded by celebrities to achieve a sleek and stylish look in red carpet events and other award ceremonies that help to enhance their look. Apart from this, hair straightening cream finds wide applications in the fashion industry as models require frequent hair transformations and new looks for their runway shows and photo shoots.

Global Hair Straightening Cream Market Challenges:

Hair damage concerns among individuals can hamper the market growth for hair straightening creams. These creams contain high-concentrate chemicals that can damage the hair follicle. Further, these creams are used with hair styling tools such as heat styling which can lead to breakage and dryness in hair, leading to a decline in demand by consumers. Furthermore, the emergence of home-based styling and traditional method of styling with organic ingredients can hinder the market growth of hair straightening creams.

Further, rising demand for professional services such as keratin and rebonding treatments in salons can decline the market demand for hair straightening creams as these creams provide a temporary solution for straight hair as opposed to the long-lasting results offered by salon experts.

Global Hair Straightening Cream Market Opportunities:

The Global Hair Straightening Cream Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, owing to the increase in demand for a sleek and stylish look in the movie and fashion industry, a result of demand for temporary styling of hair for shoots and ramp walks is predicted to develop the market for Hair Straightening Creams and enhance its future growth opportunities.

COVID-19 Impact on Global Hair Straightening Cream Market:

The pandemic hurt the hair straightening cream market. During the pandemic, consumers shifted their spending toward necessary goods and reduced the spending on non-essential and luxury goods such as hair products, which declined the market demand for hair straightening cream in the market. Moreover, rising hygiene and health concerns reduced the usage of hair care products and focused more on hygiene products such as sanitizers, organic body care items, and others. Additionally, due to the global lockdown salons and spas were shut down, which declined the demand for hair cair products.

ROBOTICS MARKET REPORT COVERAGE:

Global Hair Straightening Cream Market Segmentation:

Global Hair Straightening Cream Market Segmentation: By Type

• Temporary Hair Straightening Cream
• Permanent Hair Straightening Cream
• Keratin Hair Straightening Cream
• Damage Repairing Hair Straightening Cream
• Others

Based on market segmentation by type, temporary hair straightening cream occupies the highest share in the market. These creams are designed to provide a temporary straight look to hair until the next wash. Further, they give quick results compared to permanent straightening creams and can help to achieve straight hair for specific occasions or events. These creams are increasingly demanded by movie actors as it helps them to serve as a temporary look for their role.

The Keratin hair straightening cream occupies a significant market share. These creams contain proteins that help to straighten and smoothen the hair strands. They also contain conditioning agents that enhance the hair’s texture and health. Moreover, the main benefit of this cream is that it helps individuals with frizzy hair to achieve a smooth and straight look while maintaining the health of the hair. Additionally, these creams contain healthy ingredients and nutrients such as oils, vitamins, and proteins that not only give a stylish look but also provide hydration, moisture, and nourishment to the hair. These creams are increasingly demanded by salon professionals for keratin treatments of clients.

The damage-repairing hair straightening cream occupies a significant market share. These creams are demanded by consumers with hair problems such as frizziness and breakage. These creams repair damaged hair by smoothening and nourishing the hair with the help of natural ingredients such as argan, coconut, and jojoba oil. Moreover, damage-repairing creams help in deep conditioning the hair and restoring hair health by minimizing breakage and split ends.

Global Hair Straightening Cream Market Segmentation: By Distribution Channel

• Online
• Offline

Based on market segmentation by distribution channel, the offline segment occupies the highest share of the market. The offline segment consists of supermarkets/hypermarkets, beauty supply stores, department stores, professional salons, and others. Hair straightening creams are increasingly demanded in this segment owing to the variety and offers available for these products. Moreover, professional salons and special beauty supply stores provide ideal information to consumers regarding hair straightening creams that can help them to make better purchase decisions based on the hair type.

The online segment is the fastest growing segment during the forecast period owing to the increase in the presence of social media campaigns and beauty tutorials of influencers that influence the purchasing decision of consumers. Further, e-commerce platforms like Amazon, E-bay, Nykaa, and others provide various offers to consumers such as cashback, discount, and giveaway that contributes to the growth of hair straightening cream in the market.

Global Hair Straightening Cream Market Segmentation: By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South America

Based on segmentation by region, North America occupies the highest share of the market. Due to the increase in demand for hairstyling in the fashion and beauty industry. Further, temporary hair straightening creams were increasingly demanded owing to their ability to provide temporary hair straightening solution that proves beneficial to models during models, as they frequently change their looks. Moreover, social media influences such as beauty reels and tutorials have attracted consumers to purchase hair styling products that make them feel and look good.

The Asia-Pacific region occupies a significant share of the market. Due to various hair texture diversity such as wavy, curly, and others among individuals, there is an increase in demand for hair straightening cream. Moreover, the increasing influence of celebrities and pop stars has induced consumers to purchase hair styling products that provide them with a sleek and stylish look.

Global Hair Straightening Cream Market Key Players:

1. Streax Professional
2. L’Oreal
3. TRESemme
4. Pantene
5. John Freida
6. Garnier
7. Oribe Hair Care
8. Nutriglow