Hair Glow Spray Market Size (2023-2030)

The Global Hair Glow Spray Market was estimated to be worth USD 10.4 Billion in 2022 and is anticipated to reach a value of USD 18.80 Billion by 2030, growing at a fast CAGR of 7.68% during the forecast period 2023-2030.

Hair glow spray is a hair product that is used to add shine and radiance to the hair. It comes in the form of lightweight mist and spray form that is applied to dry hair to get a stylish look. Further, hair glow spray contains ingredients such as oil, silicone, and light-reflecting particles that provide a lustrous look to the hair. Moreover, they can be used for various hair types and textures and are specifically designed to add lustre to dull or dry hair. Additionally, they help to remove frizz from the hair and give it a smooth and polished look. Further, to get desired results one can use it with a serum and comb the hair to evenly distribute the spray throughout the hair. Furthermore, increasing demand for hair care products to achieve a stylish and sleek look, has boosted the demand for hair glow spray in the market.

Global Hair Glow Spray Market Drivers:

Rising consumer demand for hair care products to boost the demand for hair glow spray in the market.

In recent times, there has been a growing emphasis on maintaining hair healthy which has increased consumer demand for hair care products such as hair glow spray. Further, consumers are seeking hair care products that improve their hair health and provide a stylish appearance to the hair. These include hair glow spray with natural ingredients such as argan oil, almond or walnut oil, coconut oil, green tea extract, and others. Moreover, increased demand for at-home self-care hair routines has boosted the demand for hair glow sprays in the market. Additionally, the convenience and versatility of hair glow spray in hairstyling such as making updos, buns, braids, ponytails, and others, have further increased the demand for hair glow spray in the market.

Social media influence boosts the demand for hair glow spray in the market.

The increasing presence of beauty and wellness companies on social media platforms has driven the market demand for hair glow sprays. This involves collaborating with celebrities, social media influencers, and sports persons to promote hair care products and influence consumer decisions. Furthermore, beauty tutorials and sponsored video advertisements by influencers showcasing the use of hair glow spray and its effect on their hair, have further influenced consumer demand for hair glow spray products. Moreover, giveaways, cash backs, and other types of offers by beauty companies have increased the demand for hair glow spray in the market.

Global Hair Glow Spray Market Challenges:

The presence of harsh chemicals deters the market demand for hair glow spray. Hair glow spray contains synthetic chemicals, which can damage the texture of hair. Even in natural hair products, some amount of synthetic materials are used to achieve faster results, which can potentially lead to hair fall and other hair issues. Moreover, prolonged exposure and continuous use of hair glow spray can damage the hair follicles and reduce their natural growth and texture, making them dry or frizzy over some time. This can decline consumer demand for hair glow spray in the market.

COVID-19 Impact on the Global Hair Glow Spray Market:

The pandemic hurt the hair glow spray market. Due to the lockdown, there was the closure of spas and salons, and physical stores, which declined the demand for hair styling products such as hair flow spray. Moreover, DIY hair care natural home remedies declined the usage of hair glow spray and increased the demand for natural extracts for hair styling. Furthermore, shifting the focus of consumers’ budget towards essential items declined the demand for premium and non-essential items such as hair glow spray, which contributed to the declining market growth of hair flow spray.

HAIR GLOW SPRAY MARKET REPORT COVERAGE:

Global Hair Glow Spray Market Segmentation: By Nature

• Natural

• Synthetic

Based on market segmentation by nature, natural hair glow spray occupies the highest share in the market. Natural hair glow sprays are made with natural ingredients such as plant-based ingredients like coconut oil, avocado oil, jojoba oil, herbal extracts, and others that not only provide shine and lustre to the hair but also improve hair health. Further, due to their chemical-free and paraben-free characteristics, they are considered a popular eco-friendly hair-care product by consumers.

The synthetic hair glow spray segment occupies a significant share of the market. These are made of chemically synthesized materials such as silicone and polymers that provide an instant polished and shiny look to the hair. Further, they offer long-lasting shine effects compared to natural ones, as they contain light-reflecting particles that provide the hair with a luminous look.

Global Hair Glow Spray Market Segmentation: By Distribution Channel

• Online

• Offline

Based on market segmentation by distribution channel, the offline segment occupies the highest share of the market. The offline segment consists of salons and spas, beauty stores, supermarkets, retail stores, and others that offer varieties of hair glow sprays based on the consumer’s hair. Moreover, salons and spas offer expert knowledge about hair glow spray to consumers regarding the hair type, use, and potential effect on their hair, which helps consumers make better purchase decisions.

The online segment is the fastest-growing segment during the forecast period. The online segment consists of online retail stores, beauty and wellness brands, and others that offer various hair glow sprays as per consumers’ hair type. Moreover, it offers product/price comparisons, reviews of other customers, and product descriptions that allow consumers to make better purchasing decisions. Additionally, same-day delivery offers like buy 1 get 1 free, free hair-samples goodies, and others have influenced consumers’ decisions in buying hair glow spray.

Global Hair Glow Spray Market Segmentation: By End User

• Individuals

• Professionals

Based on market segmentation by end-user, the professional segment occupies the highest share of the market. The segment consists of salons and spas that use hair glow spray to style and treat consumers’ hair. The sprays used by salon professionals are often specialized and are made up of special formulations that keep the hair intact and luminous throughout the day.

The individual segment is the fastest-growing segment during the forecast period. It consists of consumers that use hair spray for controlling frizz and dryness in hair. These sprays are often designed as per the hair type of consumer and have specialized formulations compared to professional sprays.

Global Hair Glow Spray Market Segmentation: By Region

• North America

• Europe

• Asia Pacific

• Middle East and Africa

• South America

Based on market segmentation by region, North America occupies the highest share of the market. Prevalence of advanced fashion and beauty trends such as demand for straight, flossy, and polished hair, has bolstered the demand for hair glow spray in the region. Further, the presence of various hair textures due to cultural infusions such as curly braided black hair, wavy blonde hair, and others have contributed to the demand for hair glow spray to achieve an enhanced and shiny look.

Asia-Pacific region is the fastest growing region during the forecast period. Increased demand for hair care products in the entertainment industry by actors and models for achieving instant stylish looks has increased the demand for hair glow spray in the region. These include the use of hair glow spray in an outdoor shoot that provide an intact and shiny appearance to the hair amidst climatic conditions, and the use of spray by models to suit various looks. Additionally, the growing influence of Korean beauty culture has further increased consumer demand for hair glow spray products in the region.

Global Hair Glow Spray Market Key Players:

1. The Man Company

2. L’Oreal

3. Beardo

4. Estee Lauder

5. Procter and Gamble

6. Sally Beauty Supply LLC

7. Kao Corporation

8. Revlon

9. Unilever