Haggis Market Size (2023-2030)

The Global Haggis Market was estimated to be worth USD 15 Million in 2022 and is anticipated to reach a value of USD 16.52 Million by 2030, growing at a fast CAGR of 1.21% during the forecast period 2023-2030.

Haggis is a traditional Scottish dish that is made of sheep’s offal such as heart, liver, and lungs and is often used in dishes to add rich flavour. It can be mixed with animal fat, onions, garlic, oatmeal, spices, and other ingredients to provide a rich and flavoury texture to dishes. Furthermore, due to the culinary versatility of haggis, it is widely used as an ingredient in main dishes or as a standalone dish. These include haggis meals, haggis tatties, pies, haggis-based burgers, haggis and eggs, haggis as a pizza topping, and others. In addition to culinary versatility, haggis offers various health benefits as it is a rich source of proteins, vitamins such as vitamin A, vitamin b12, fibers, and minerals such as iron and zinc that promotes red blood cell formulation and boosts the immune system. In addition, increasing trends in veganism and animal cruelty-free food products have increased the demand for vegan haggis made of mushrooms, lentils, spices, and beans. Moreover, haggis-based chocolates have gained momentum in recent years due to their unique taste and dark texture. For instance, Coco Choclatier’s Haggis Dark Spice chocolate that contains cocoa butter, vanilla extract, spice, black pepper, sea salt, soya, and other ingredients. Furthermore, the increasing demand for cultural and authentic dishes has boosted the demand for haggis in the market.

Global Haggis Market Drivers:

The culinary versatility of haggis drives the demand for haggis in the market.

Haggis can be used in various dishes as it can be easily combined with any ingredients. Therefore, haggis is a popular choice for chefs and food enthusiasts to incorporate in various dishes. Due to its juicy flavour and rich texture, it is used as an ingredient with eggs, neeps, and tatties. Furthermore, it is also used in burgers for patties, in sandwich fillings, buns, and side dressings with lettuce. Additionally, the cultural significance of haggis has increased its demand as a gourmet ingredient in gourmet meals. Furthermore, increasing trends in healthy and plant-based diets have induced chefs to experiment with haggis with whole-grain ingredients and with plant-based ingredients such as mushrooms and beans that provide nutrition to the consumers.

The health benefits of haggis have boosted the demand for haggis in the market.

Haggis are rich sources of proteins, fibers, vitamins, and minerals, which makes them a popular dietary option among fitness and health enthusiasts. Furthermore, due to the culinary versatility of haggis, they can be combined with many other ingredients such as onions, garlic, oats, vegetables, and spices that provide additional nutritional benefits to consumers. Moreover, oats are the prime ingredient in haggis as they are a good source of dietary fiber and promote digestive health. Additionally, combining haggis with onions and spices offers anti-inflammatory and immunity-boosting properties that provide a balanced diet to consumers. Furthermore, recent trends in veganism and plant-based diets have increased the usage of haggis as a salad with vegetables, fruits, and whole grains, offering a range of nutritional benefits to consumers.

Global Haggis Market Challenges:

Health concerns can reduce the demand for haggis in the market. Though haggis are rich in nutrients, they are high in fats and cholesterol, which can pose serious health risks, reducing their demand in the market.

Furthermore, changing consumer preferences for animal cruelty-free food products and growing trends in veganism can deter the market growth of haggis.

Global Haggis Market Opportunities:

The Global Haggis Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, the rising consumer demand to savour authentic and cultural dishes such as haggis are predicted to develop the market for the Haggis and enhance its future growth opportunities.

COVID-19 Impact on the Global Haggis Market:

The pandemic had a significant impact on the haggis market. Due to the lockdown, restaurants, cafes, and hotels were closed down, which declined the demand for haggis in the market. Furthermore, haggis based cultural events and gatherings went online, which reduced the demand for haggis during the pandemic. However, consumer demand for healthy food products led to an increase in demand for ready-to-eat or cook haggis products from e-commerce platforms.

Global Haggis Market Recent Developments:

In January 2020, Macsween launched vegetarian haggis in the USA. It is available in the form of Scottish veggie crumble with ingredients such as beans, lentils, and spices. The product aimed to cater to the growing consumer demand for plant-based diets in the USA.

HAGGIS MARKET REPORT COVERAGE:

Global Haggis Market Segmentation: By Product Type

• Traditional Haggis

• Modern Haggis

• Vegan Haggis

• Others

Based on market segmentation by product type, traditional haggis occupies the highest share in the market. Traditional haggis originates from Scotland and has been a part of Scottish culinary heritage for centuries. These are typically consumed as an ingredient and standalone meal with onions, oatmeal, spices, and others. This version of haggis is made up of sheep’s stomach lining and is usually consumed with mashed potatoes and turnips with whisky sauce.

The vegan haggis segment is the fastest-growing segment during the forecast period. Vegan haggis is a plant-based version of haggis that is made up of mushrooms, kidney beans, carrots, oats, and lentils and is consumed with vegetables, nuts, and spices, offering dietary and nutritional benefits to consumers.

Global Haggis Market Segmentation: By Distribution Channel

• Online

• Offline

Based on market segmentation by distribution channel, the offline segment occupies the highest share of the market. The offline segment consists of supermarkets, grocery stores, butcher shops, specialty food stores, farmer’s markets, and others that offer both traditional and modern types of haggis to consumers. The butcher shop is the most sought-after destination for purchasing haggis by consumers, as they offer freshly made haggis with authentic recipes and varieties to consumers. Further, growing trends in locally sourced and organic food products have increased the demand for haggis from farmer’s markets.

The online segment is the fastest-growing segment during the forecast period. The online segment consists of e-commerce platforms, specialty food websites, and online retailers that offer various types of haggis to consumers. Moreover, with access to e-commerce platforms, consumers can order haggis in various forms from authentic Scottish websites. In addition, spoilage-free packaging, faster delivery, and 24*7 access to the haggis market across geographical boundaries are some of the major benefits of purchasing haggis from an e-commerce platform.

Global Haggis Market Segmentation: By Region

• North America

• Europe

• Asia Pacific

• Middle East and Africa

• South America

Based on market segmentation by region, Europe occupies the highest share of the market. The cultural significance of traditional haggis and rising tourism have contributed to the demand for haggis in the region. Haggis is a Scottish dish that is widely consumed with various dishes due to its juicy flavour and rich texture. It holds a cultural significance and therefore is a prime dish during food festivals and cultural events in Europe. Furthermore, the increase in the number of tourists visiting European regions such as Scotland and Britain for seeking authentic dishes has contributed to the demand for haggis in the region. In addition, haggis-based chocolate eggs and haggis chocolates are increasingly demanded in the region.

Asia-Pacific is the fastest-growing region during the forecast period. Cultural fusion and growing food trends such as veganism have contributed to the demand for haggis in the region. Due to cultural fusion, chefs in the region constantly experimenting with haggis by incorporating it in various dishes such as dumplings, spring rolls, samosas, noodles, and others.

Global Haggis Market Key Players:

1. Macsween

2. Mclays Haggis

3. The Blackface Meat Company

4. Stahly Quality Foods

5. Oban Chocolate Co.

6. The Cocobean Company

7. Ramsay

8. The Scotch Pie Company

9. Mackie’s Of Scotland