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Global Gummy Vitamins Market Research Report - Segmented by Product Type (Single Vitamin Gummy and Multivitamin Gummy), By Age(Children, Adults), By Gender (Male, Female); By Packing Type(Bottles and Jars, Pouches, and Others), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies and Drug Stores, Online, Others); and Region - Size, Share, Growth Analysis | Forecast (2023 – 2030)


Gummy Vitamins Market Size (2023-2030)

During the projected period, the global Gummy Vitamins market was valued $ 4.71 billion in 2023 and is predicted to rise at a CAGR of 10.82 percent to reach $ 7.87 billion by 2030. In terms of gummy vitamins market share, the multivitamin segment led in 2020 and is likely to continue to do so during the forecast period.


Industry Overview:

Gummy vitamins are chewable vitamins that resemble gummy sweets in taste, flavour, colour, shape, and size. These gummies are fortified with vitamins to provide end users with a variety of health benefits. Gummy vitamins have recently become very popular all around the world. It was originally designed to boost foot traffic in the children's department. A number of vitamins and supplements ostensibly adult gummies are launched to the market. Gummy vitamins for men and women with a natural flavour were among the various options. Gummy vitamin adoption is poised to be at its peak in the United States Indirect multivitamin use is one of the most favourable reasons for the growth of gummy supplements.

COVID-19 Impact on the global Gummy Vitamins Market:

The COVID-19 crisis has had an impact on the gummy vitamins sector as a whole, with many businesses closing or limiting their hours of operation. COVID-19 has influenced the supply chain for finished goods as well as the availability of raw material ingredients. As a consequence of the concentration of several significant players operating in the North American region, followed by Europe and Asia Pacific, plays a critical role in the gummy vitamins market. Because to the COVID-19 lockout and restrictions, the supply from these locations was hampered, limiting the movement of commodities. Because of the aforementioned considerations, online distributors are seeing a spike in interest as consumers look for retail options they can access from the comfort of their own homes. Vitamin consumption, such as vitamin C and vitamin D, has been linked to improved immunity, which will help to drive demand for gummy vitamins.

Market Drivers:

  • Increased awareness for health is helping gummy vitamins market grow: Due to factors such as busier schedules, increasing disposable incomes, a better grasp of preventive healthcare measures, and keeping better health, millennials choose to take these gummy vitamins. Parents are getting increasingly worried about their children's health and wish to supplement their diets with reliable vitamins. As a result, potential for manufacturing organic ingredient-based gummy vitamins aimed squarely at children has increased, leading to significant market boost.

  • Growth in rates of vitamin deficiencies and undernourishment is supporting the market expansion: As a result of inadequate nutrition or recurring infection, 22% of children under the age of five are 'stunted,' meaning they are much shorter than the average for their age. Owing to the rising incidence of vitamin deficiencies and concerns about hunger in developing and poor nations, the market for gummy vitamins is booming.

Market Restraints:

High Product cost impeding market growth:

The vast majority of vitamins sold on the market are synthetic. The poor availability of raw materials for naturally-sourced vitamins has resulted in higher production costs for naturally-sourced vitamins than synthetic vitamins, which has led to the rising popularity of synthetic vitamins among gummy vitamin manufacturers. Despite the fact that customers are becoming more interested in naturally produced vitamins, their production is associated with high prices and expenditure.

Market Insights and Developments:

  • In 2021, Nature's Truth announced the addition of three new vitamin gummy products aimed at children's requirements to its line of vitamin gummies. Children's multivitamin gummies, Vitamin C gummies, and elderberry gummies are among the products available. The new gummies are vegetarian, non-GMO, gluten-free, dairy-free, and flavourless.

  • Bayer AG will offer its New RestoraFIBRE® Daily Gummies in Canada in 2021. Fiber is easily accessible in these gummies. Inulin, a soluble fibre and prebiotic that aids in the growth of healthy bacteria in the gut, is found in RestoraFIBREDaily Gummies.

  • In March of 2020, Church & Dwight Co. Inc. unveiled six new gummy vitamin products under the VitaFusion brand that address immune and skin diseases.

  • GSK Consumer Healthcare launched Robitussin® Naturals in 2020. Robitussin Naturals Cough Relief Syrup, Robitussin Naturals Cough Relief + Immune Health Syrup, and gummies are among the items available.




Market Size Available

2022 - 2030

Base Year


Forecast Period

2023 - 2030



Segments Covered

By Product type, Age, Gender, Packaging Type, Sales Channel,  and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regional Scope

North America, Europe, APAC, Latin America, Middle East & Africa

Key Companies Profiled

Bayer AG., Pfizer Inc., Church & Dwight, Inc., The Honest Company, Inc., Pharmavite LLC., SmartyPants Vitamins, Olly Public Benefit Corporation, Bettera Wellness, Hero Nutritionals LLC., Ion Labs, Inc.

Market Segments:

The global Gummy Vitamins Market has been segmented based on the product type, age, gender, packaging type and sales channel. 

Gummy Vitamins Market - By Product Type

  • Single Vitamin Gummy

      • B complex

      • B Vitamins

        • Biotin

        • Folic Acid

        • B12

        • B6

        • B1

        • Inositol nicotinate (B3)

      • Vitamin C

      • Vitamin D

      • Vitamin E

      • Vitamin K

      • DHA

      • Others

  • Multi Vitamin Gummy

Due to the increased intake of multivitamins by adults and millennials, the Multi-Vitamin sector retained the highest share of market in 2020. MVMs (multivitamins) are still a common dietary supplement, with over one-third of all Americans taking them.

Gummy Vitamins Market - By Age

  • Children

  • Adults

With increasing age people have more difficulty swallowing capsules, tablets, and other pharmaceutical medications that help them get more vitamins into their bodies. As a result, gummy vitamins are popular among the world's adult population since they are chewable and have a pleasant taste in addition to providing health advantages. In terms of market value, the adult segment accounted for a major portion of the global market in 2020.

Gummy Vitamins Market - By Gender

  • Male

  • Female

Gummy Vitamins Market - By Packaging Type

  • Bottles and Jars

  • Pouches

  • Others

In terms of packaging type, the bottles & jars sector led the global market in 2020. This is due to the airtight qualities of the lids on these bottles and jars, which assist in maintaining gummy content inside and prevent contamination or harm from the outside environment. Bottles and jars made of plastic and glass are also lightweight and portable.

Gummy Vitamins Market - By Sales Channel

  • Supermarkets/Hypermarkets

  • Specialty Stores

  • Pharmacies and Drug Stores

  • Online

  • Others

The store-based sector held the greatest share of the global market in 2020. Gummy vitamin manufacturers prefer to sell through these channels because they have a wider reach across regions and nations, allowing them to meet the needs of a bigger client base. As the number of store-based channels expands, sales and demand for these gummies are expected to rise. As a result, the store-based segment is expected to develop at a healthy rate and has a huge opportunity to attract new customers during the forecast period.

Gummy Vitamins Market- By Region

  • North America

  • Europe

  • Asia-Pacific

  • Rest of the World

  • The North American region has seen a high year-on-year growth rate and is projected to drive the worldwide gummy supplements market. A significant driver driving the growth of the gummy supplement market is the rising demand for vitamin C and vitamin D supplements, as well as goods for heart health, stamina, and bone health. Adult gummy supplements accounted for 65 percent of all gummy supplements in the United States in 2017, according to NBJ.

  • Due to rising demand for vitamin goods, Europe is expected to grow at an annual rate of 8.6% throughout the forecast period. With a market share of more than XX percent in 2021, the EU-4 vitamin gummies market is leading the European market. Vitamin gummies are growing popularity in the EU-4 and across Europe, thanks to the trend of healthy treats.

  • From 2022 to 2030, Asia Pacific is expected to be the fastest-growing regional market, since emerging economies have undergone significant economic transformations in recent years. The regional market will benefit from an increase in the consumption of dietary supplements as a result of a growing health-conscious customer base. Countries like India, China, and Indonesia are driving product demand. Consumer spending power is increasing, and different brands are becoming more accessible, generating a stronger market scenario for industry growth in these countries.

  • Sales of vitamin gummies are estimated to account for XX percent of the entire Middle East and Africa market in 2021, with demand for vitamin gummies in South Africa driving market expansion. The Brazil vitamin gummies market will account for XX percent of the market during the forecast period, as the country's demand for vitamin gummies in the pharmaceuticals industry develops.

Key Players in the Market

  1. Bayer AG.

  2. Pfizer Inc.

  3. Church & Dwight, Inc.

  4. The Honest Company, Inc.

  5. Pharmavite LLC.

  6. SmartyPants Vitamins

  7. Olly Public Benefit Corporation

  8.  Bettera Wellness

  9. Hero Nutritionals LLC.

  10. Ion Labs, Inc.




Chapter 1. Gummy Vitamins Market - Scope & Methodology
1.1    Market Segmentation
1.2    Assumptions
1.3    Research Methodology
1.4    Primary Sources
1.5    Secondary Sources
Chapter 2. Gummy Vitamins Market - Executive Summary
2.1    Market Size & Forecast – (2023 – 2030) ($M/$Bn)
2.2    Key Trends & Insights
2.3    COVID-19 Impact Analysis
           2.3.1    Impact during 2023 – 2030
           2.3.2    Impact on Supply – Demand
Chapter 3. Gummy Vitamins Market - Competition Scenario
3.1    Market Share Analysis
3.2    Product Benchmarking
3.3    Competitive Strategy & Development Scenario
3.4    Competitive Pricing Analysis
3.5    Supplier - Distributor Analysis
Chapter 4. Gummy Vitamins Market - Entry Scenario
4.1     Case Studies – Start-up/Thriving Companies
4.2     Regulatory Scenario - By Region
4.3    Customer Analysis
4.4     Porter's Five Force Model
           4.4.1     Bargaining Power of Suppliers
           4.4.2     Bargaining Powers of Customers
           4.4.3    Threat of New Entrants
           4.4.4    .Rivalry among Existing Players
           4.4.5    Threat of Substitutes
Chapter 5. Gummy Vitamins Market - Landscape
5.1     Value Chain Analysis – Key Stakeholders Impact Analysis
5.2    Market Drivers
5.3    Market Restraints/Challenges
5.4    Market Opportunities 
Chapter 6. Gummy Vitamins Market - By Product Type

6.1    Single Vitamin Gummy
           6.1.1    B complex
           6.1.2    B Vitamins
           6.1.3    Biotin
           6.1.4    Folic Acid
           6.1.5    B12
           6.1.6    B6
           6.1.7    B1
6.2    Inositol nicotinate (B3)
           6.2.1    Vitamin C
           6.2.2    Vitamin D
           6.2.3    Vitamin E
           6.2.4    Vitamin K
6.3    DHA
6.4    Others
6.5    Multi Vitamin Gummy

Chapter 7. Gummy Vitamins Market - By Age
7.1    Children
7.2    Adults
Chapter 8. Gummy Vitamins Market - By Gender
8.1    Male
8.2    Female
Chapter 9. Gummy Vitamins Market - By Packaging Type
9.1    Bottles and Jars
9.2    Pouches
9.3    Others
Chapter 10. Gummy Vitamins Market - By Sales Channel
10.1    Supermarkets/Hypermarkets
10.2    Specialty Stores
10.3    Pharmacies and Drug Stores
10.4    Online 
10.5    Others
Chapter 11. Gummy Vitamins Market - By Region
11.1    North America
11.2    Europe
11.3    Asia-Pacific
11.4    Latin America
11.5    The Middle East
11.6    Africa
Chapter 12. Gummy Vitamins Market – Key players
12.1    Bayer AG.
12.2    Pfizer Inc.
12.3    Church & Dwight, Inc.
12.4    The Honest Company, Inc.
12.5    Pharmavite LLC.
12.6    SmartyPants Vitamins
12.7    Olly Public Benefit Corporation
12.8     Bettera Wellness
12.9    Hero Nutritionals LLC. 
12.10    Ion Labs, Inc.


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