Green Tea Bubble Tea Market Size (2024 – 2030)

The Global Green Tea Bubble Tea Market was valued at USD 676 million and is projected to reach a market size of USD 889.57 million by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 4%. 

Market Overview:

Matcha bubble tea, sometimes referred to as green tea bubble tea, is a Taiwanese beverage that first appeared in the 1980s. Usually, a base of sweetened green tea is combined with milk or an alternative to dairy creamer, and the mixture is shaken with ice to produce a frothy drink. The word "bubble" alludes to the chewy, little tapioca balls (also called "boba") that are used to flavor the beverage. Matcha powder, a finely powdered powder created from specially produced and processed green tea leaves, is typically used to make green tea bubble tea.

Matcha is renowned for its vivid green hue and distinctive, somewhat sweet, and vegetal flavor. Due to its high quantities of antioxidants, it is also thought to provide health advantages. With several tastes and varieties, green tea bubble tea has gained popularity across the globe. To make it easier to ingest the tapioca balls with the beverage, it is frequently served with a broad straw.

Global Green Tea Bubble Tea Market Drivers:

Due to it being a Popular and Healthy Beverage Choice among Younger Generations, it is fuelling the market demand for green tea and bubble tea globally:

• In recent years, bubble tea has experienced tremendous growth in popularity, especially among younger generations. Demand and consumption of bubble tea, notably green tea bubble tea, have surged due to its distinctive blend of flavors, textures, and colors. Due to its high antioxidant content and potential to lower the risk of developing certain diseases, green tea is well known for its various health advantages. Customers seeking healthier beverage options are drawn to the usage of green tea as the base for bubble tea.

Expansion and Innovation in the Global Green Tea Bubble Tea Market are boosting the sales of green tea and bubble tea:

• In the past few years, there have been a lot more tea stores, especially ones that specialize in bubble tea. As a consequence, green tea bubble tea and other bubble tea flavors are now more widely available in many parts of the world. Because they attract users, bubble tea vendors frequently experiment with novel flavors and ingredients. As a result, a variety of green tea bubble tea flavors, including honeydew, lychee, and passion fruit, have been created.

Global Green Tea Bubble Tea Market Challenges:

Although green tea bubble tea has a number of antioxidants that are good for you, some recipes' excessive sugar content and the use of non-dairy creamers can offset these advantages. This has raised questions about the potential harm bubble tea consumption might do to your health. There are many bubble tea outlets and brands fighting for customers in the fiercely competitive green tea bubble tea market. Because of this, it may be challenging for new competitors to establish themselves and for established companies to cling to market share. Tapioca balls and other components for green tea bubble tea are frequently imported from other nations. This may result in supply chain interruptions, especially in unstable political or economic environments.

Global Green Tea Bubble Tea Market Opportunities:

The desire for functional and healthy beverages is increasing rapidly. There is a rising demand for beverages that provide health advantages even beyond hydration as people become more health-conscious and aware of the benefits that can be achieved by healthy drink options available in the market. Green tea bubble tea is well-positioned to satisfy this need. With its high antioxidant content and potential health advantages. Although green tea bubble tea has grown in popularity throughout the world, it is still mostly unheard of in many areas. Businesses now have the chance to grow into these new untapped areas and market green tea bubble tea to new clients and expand their customer base worldwide.

COVID-19 Impact on Global Green Tea Bubble Tea Market:

Government agencies were forced to impose stringent lockdowns and closure of eateries, farms, and factories in order to maintain safety procedures and implement social distancing as a result of the COVID-19 outbreak. A lack of manual staff and fewer consumers visiting coffee shops during the lockdown along with several transportation delay issues have resulted in both the supply (tea estates) and demand drop for consumption points resulting in them coming to a halting point. The Indian Tea Association 2020 claimed that the lockdown in the tea-growing districts, which resulted in a reduction in crop size as well as difficulties in logistics and shipping, caused an average increase in tea prices of 25%–40%. Therefore, the cOVID-19 pandemic disturbed the global market for green tea and bubble tea in several ways, majorly disrupting the balance and affecting the market negatively.

Global Green Tea Bubble Tea Market Recent Developments:

•     In October 2022, a new range of vegan-friendly bubble tea was introduced by the international bubble tea chain Chatime in the UK. The new collection offers vegan-friendly toppings including green tea bubble tea and plant-based milk substitutes.

•           In May 2022, a global bubble tea chain called Coco Fresh Tea and Juice recently debuted a number of new menu items in the US, including new green tea bubble tea tastes and toppings.

•           In August 2021, The Alley, a chain of bubble tea shops in Taiwan, announced a collaboration with the UK's Deliveroo. Customers can order green tea bubble tea and other menu items through the collaboration for delivery from a few places.

GREEN TEA BUBBLE TEA MARKET REPORT COVERAGE:

Global Green Tea Bubble Tea Market Segmentation:

Global Green Tea Bubble Tea Market Segmentation: By Type

• Sencha green tea
• Matcha green tea
• Jasmine green tea
• Gunpowder green tea
• Others

Based on the type, the global green tea bubble tea market is segmented into 5 major segments - Sencha green tea, Match green tea, Jasmine f=green tea, Gunpowder green tea, and Others. Even though more customers are becoming health-conscious worldwide, the black tea category is anticipated to rise at a considerable CAGR throughout the forecast period. Black tea's potent antioxidant, anti-aging, and anti-diabetic effects strongly encourage consumption. One of the key aspects that would support the expansion of this market segment is the increase in consumer preference for natural and organic food and beverage items.

The green tea market segment is anticipated to account for a sizable portion of the market share, closely followed by black tea. According to NCBI, when drunk consistently, healthy and natural elements like green tea aid in both avoiding weight gain and causing weight loss.

Global Green Tea Bubble Tea Market Segmentation: By Application

• Refreshment
• Medicinal purposes
• Beauty and skincare
• Others

Green tea bubble tea is a well-liked beverage because of its reviving flavor and consistency. It is frequently sipped informally or as a pick-me-up during the day. The refreshment segment held major shares of the global market in 2022 and is anticipated to continue this trend during the forecast period as well.  This green tea is well-known for its many health advantages when used medicinally, including its high antioxidant content and capacity to speed up metabolism. Even for skincare and beauty, Green tea is well known for its potential advantages for the skin, including the ability to reduce inflammation and shield the skin from sun damage. Certain green tea bubble tea products could be promoted for their alleged skincare and aesthetic advantages.

Global Green Tea Bubble Tea Market Segmentation: By End-User

• Bubble tea shops
• Supermarkets and convenience stores
• Online retailers
• Others

A wide range of flavors and customization options are being offered to consumers. The shops prepare and serve green tea bubble tea to customers. Also, consumers look for more convenient and accessible options for enjoying green tea bubble tea as the Green tea bubble tea products are also sold through supermarkets and convenience stores as pre-packaged or ready-to-drink beverages.  It holds dominance in the global market share. Additionally, the rise of e-commerce has led to the growth of online retailers selling green tea bubble tea products. Therefore, e-commerce channel is anticipated to be the fastest-growing segment during the forecast period.

Global Green Tea Bubble Tea Market Segmentation: By Region

• North America
• Europe
• Asia Pacific
• Middle East
• Latin America

The nations with the highest market sales are predicted to be Vietnam and Taiwan. To draw customers and strengthen their position in the market, manufacturers or business owners in the boba tea sector are launching their own chains of restaurants or cafés. The market share for bubble tea in North America, which is now the second-largest, is anticipated to remain there for the duration of the forecast. Because of the shift in customer tastes toward non-alcoholic and low-alcohol beverages, there have also been more boba shops opening in the United States and Canada, which has further fuelled the market's expansion.

Global Green Tea Bubble Tea Market Key Players:

1. Lollicup USA Inc.
2. Gong Cha
3. Koi Café
4. Boba Guys
5. Sharetea
6. Ten Ren Tea
7. Vivi Bubble Tea
8. Quickly
9. CoCo Fresh Tea & Juice
10. Chun Shui Tang