The Global Green Tea Bubble Tea Market was valued at USD 676 million and is projected to reach a market size of USD 889.57 million by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 4%.
Market Overview:
Matcha bubble tea, sometimes referred to as green tea bubble tea, is a Taiwanese beverage that first appeared in the 1980s. Usually, a base of sweetened green tea is combined with milk or an alternative to dairy creamer, and the mixture is shaken with ice to produce a frothy drink. The word "bubble" alludes to the chewy, little tapioca balls (also called "boba") that are used to flavor the beverage. Matcha powder, a finely powdered powder created from specially produced and processed green tea leaves, is typically used to make green tea bubble tea.
Matcha is renowned for its vivid green hue and distinctive, somewhat sweet, and vegetal flavor. Due to its high quantities of antioxidants, it is also thought to provide health advantages. With several tastes and varieties, green tea bubble tea has gained popularity across the globe. To make it easier to ingest the tapioca balls with the beverage, it is frequently served with a broad straw.
Global Green Tea Bubble Tea Market Drivers:
Due to it being a Popular and Healthy Beverage Choice among Younger Generations, it is fuelling the market demand for green tea and bubble tea globally:
Expansion and Innovation in the Global Green Tea Bubble Tea Market are boosting the sales of green tea and bubble tea:
Global Green Tea Bubble Tea Market Challenges:
Although green tea bubble tea has a number of antioxidants that are good for you, some recipes' excessive sugar content and the use of non-dairy creamers can offset these advantages. This has raised questions about the potential harm bubble tea consumption might do to your health. There are many bubble tea outlets and brands fighting for customers in the fiercely competitive green tea bubble tea market. Because of this, it may be challenging for new competitors to establish themselves and for established companies to cling to market share. Tapioca balls and other components for green tea bubble tea are frequently imported from other nations. This may result in supply chain interruptions, especially in unstable political or economic environments.
Global Green Tea Bubble Tea Market Opportunities:
The desire for functional and healthy beverages is increasing rapidly. There is a rising demand for beverages that provide health advantages even beyond hydration as people become more health-conscious and aware of the benefits that can be achieved by healthy drink options available in the market. Green tea bubble tea is well-positioned to satisfy this need. With its high antioxidant content and potential health advantages. Although green tea bubble tea has grown in popularity throughout the world, it is still mostly unheard of in many areas. Businesses now have the chance to grow into these new untapped areas and market green tea bubble tea to new clients and expand their customer base worldwide.
Government agencies were forced to impose stringent lockdowns and closure of eateries, farms, and factories in order to maintain safety procedures and implement social distancing as a result of the COVID-19 outbreak. A lack of manual staff and fewer consumers visiting coffee shops during the lockdown along with several transportation delay issues have resulted in both the supply (tea estates) and demand drop for consumption points resulting in them coming to a halting point. The Indian Tea Association 2020 claimed that the lockdown in the tea-growing districts, which resulted in a reduction in crop size as well as difficulties in logistics and shipping, caused an average increase in tea prices of 25%–40%. Therefore, the cOVID-19 pandemic disturbed the global market for green tea and bubble tea in several ways, majorly disrupting the balance and affecting the market negatively.
Global Green Tea Bubble Tea Market Recent Developments:
• In May 2022, a global bubble tea chain called Coco Fresh Tea and Juice recently debuted a number of new menu items in the US, including new green tea bubble tea tastes and toppings.
• In August 2021, The Alley, a chain of bubble tea shops in Taiwan, announced a collaboration with the UK's Deliveroo. Customers can order green tea bubble tea and other menu items through the collaboration for delivery from a few places.
GREEN TEA BUBBLE TEA MARKET REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2023 - 2030 |
Base Year |
2023 |
Forecast Period |
2024 - 2030 |
CAGR |
4% |
Segments Covered |
By Type, Application, End User, and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regional Scope |
North America, Europe, APAC, Latin America, Middle East & Africa |
Key Companies Profiled |
Lollicup USA Inc., Gong Cha, Koi Café, Boba Guys, Sharetea, Ten Ren Tea, Vivi Bubble Tea, Quickly, CoCo Fresh Tea & Juice, Chun Shui Tang |
Global Green Tea Bubble Tea Market Segmentation:
Based on the type, the global green tea bubble tea market is segmented into 5 major segments - Sencha green tea, Match green tea, Jasmine f=green tea, Gunpowder green tea, and Others. Even though more customers are becoming health-conscious worldwide, the black tea category is anticipated to rise at a considerable CAGR throughout the forecast period. Black tea's potent antioxidant, anti-aging, and anti-diabetic effects strongly encourage consumption. One of the key aspects that would support the expansion of this market segment is the increase in consumer preference for natural and organic food and beverage items.
The green tea market segment is anticipated to account for a sizable portion of the market share, closely followed by black tea. According to NCBI, when drunk consistently, healthy and natural elements like green tea aid in both avoiding weight gain and causing weight loss.
Green tea bubble tea is a well-liked beverage because of its reviving flavor and consistency. It is frequently sipped informally or as a pick-me-up during the day. The refreshment segment held major shares of the global market in 2022 and is anticipated to continue this trend during the forecast period as well. This green tea is well-known for its many health advantages when used medicinally, including its high antioxidant content and capacity to speed up metabolism. Even for skincare and beauty, Green tea is well known for its potential advantages for the skin, including the ability to reduce inflammation and shield the skin from sun damage. Certain green tea bubble tea products could be promoted for their alleged skincare and aesthetic advantages.
A wide range of flavors and customization options are being offered to consumers. The shops prepare and serve green tea bubble tea to customers. Also, consumers look for more convenient and accessible options for enjoying green tea bubble tea as the Green tea bubble tea products are also sold through supermarkets and convenience stores as pre-packaged or ready-to-drink beverages. It holds dominance in the global market share. Additionally, the rise of e-commerce has led to the growth of online retailers selling green tea bubble tea products. Therefore, e-commerce channel is anticipated to be the fastest-growing segment during the forecast period.
The nations with the highest market sales are predicted to be Vietnam and Taiwan. To draw customers and strengthen their position in the market, manufacturers or business owners in the boba tea sector are launching their own chains of restaurants or cafés. The market share for bubble tea in North America, which is now the second-largest, is anticipated to remain there for the duration of the forecast. Because of the shift in customer tastes toward non-alcoholic and low-alcohol beverages, there have also been more boba shops opening in the United States and Canada, which has further fuelled the market's expansion.
Global Green Tea Bubble Tea Market Key Players:
Chapter 1. GREEN TEA BUBBLE TEA MARKET – Scope & Methodology
1.1. Market Segmentation
1.2. Assumptions
1.3. Research Methodology
1.4. Primary Sources
1.5. Secondary Sources
Chapter 2. GREEN TEA BUBBLE TEA MARKET – Executive Summary
2.1. Market Size & Forecast – (2024 – 2030) ($M/$Bn)
2.2. Key Trends & Insights
2.3. COVID-19 Impact Analysis
2.3.1. Impact during 2024 – 2030
2.3.2. Impact on Supply – Demand
Chapter 3. GREEN TEA BUBBLE TEA MARKET – Competition Scenario
3.1. Market Share Analysis
3.2. Product Benchmarking
3.3. Competitive Strategy & Development Scenario
3.4. Competitive Pricing Analysis
3.5. Supplier - Distributor Analysis
Chapter 4. GREEN TEA BUBBLE TEA MARKET - Entry Scenario
4.1. Case Studies – Start-up/Thriving Companies
4.2. Regulatory Scenario - By Region
4.3 Customer Analysis
4.4. Porter's Five Force Model
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Powers of Customers
4.4.3. Threat of New Entrants
4.4.4. Rivalry among Existing Players
4.4.5. Threat of Substitutes
Chapter 5. GREEN TEA BUBBLE TEA MARKET - Landscape
5.1. Value Chain Analysis – Key Stakeholders Impact Analysis
5.2. Market Drivers
5.3. Market Restraints/Challenges
5.4. Market Opportunities
Chapter 6. GREEN TEA BUBBLE TEA MARKET – By Type
6.1 Sencha green tea
6.2. Matcha green tea
6.3. Jasmine green tea
6.4. Gunpowder green tea
6.5. Others
Chapter 7. GREEN TEA BUBBLE TEA MARKET – By Application
7.1 Refreshment
7.2. Medicinal purposes
7.3. Beauty and skincare
7.4. Others
Chapter 8. GREEN TEA BUBBLE TEA MARKET – By End User
8.1. Bubble tea shops
8.2. Supermarkets and convenience stores
8.3. Online retailers
8.4. Others
Chapter 9. GREEN TEA BUBBLE TEA MARKET – By Region
9.1. North America
9.2. Europe
9.3.The Asia Pacific
9.4.Latin America
9.5. Middle-East and Africa
Chapter 10. GREEN TEA BUBBLE TEA MARKET– Company Profiles – (Overview, Product Portfolio, Financials, Developments)
10.1. Lollicup USA Inc.
10.2. Gong Cha
10.3. Koi Café
10.4. Boba Guys
10.5. Sharetea
10.6. Ten Ren Tea
10.7. Vivi Bubble Tea
10.8. Quickly
10.9. CoCo Fresh Tea & Juice
10.10. Chun Shui Tang
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Frequently Asked Questions
The Global Green Tea Bubble Tea Market was valued at USD 676 million and is projected to reach a market size of USD 889.57 million by the end of 2030. Over the forecast period of 2024-2030, the market is projected to grow at a CAGR of 4%.
The Global Green Tea Bubble Tea Market is majorly driven by the increasing demand for healthier beverages, and the growing popularity of bubble tea.
The Segments under the Global Green Tea Bubble Tea Market by the application are Refreshment, Medicinal purposes, Beauty and skincare.
China, Japan, South Korea, Vietnam, and India are the most dominating countries in the Asia Pacific region for the Global Green Tea Bubble Tea Market.
Boba Guys, Sharetea, and Ten Ren Tea are the three major leading players in the Global Green Tea Bubble Tea Market.
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