Green Stationery Market Size (2024 - 2030)

In 2023, the Global Green/Eco-friendly Stationery Market was valued at $9.87 billion, and is projected to reach a market size of $13.70 billion by 2030. Over the forecast period of 2024-2030, market is projected to grow at a CAGR of 4.8%.  The primary drivers projected to propel the market forward are the growing consciousness among people regarding the preservation of the environment and the increase in education and literacy rates among the global population.

Industry Overview:

Everyone is very fairly acquainted with stationery in their lifetime. This can refer to the numerous products available under the overall banner of stationery products. They can be broadly classified into paper-based stationery products, ink-based stationery products, art-based stationery products, and more. Paper-based products refer to drawing papers, file papers, and more used for commercial, educational, and personal purposes. The ink-based section refers to pens of all kinds ranging from gel pens, fountain pens, ballpoint pens, and many more that can be used for writing purposes, drafting of documents, and sometimes in art and recreationally as well. The art-based section refers to all the supplies that can be used by an artist like drawing pen and paper, paints and brushes, mixing palettes of all sizes, and more. There are several other miscellaneous products that cannot be necessarily categorized but they are a part of the general stationery market. The over-prevalent use of plastic has been responsible for the majority of land and pollution as it is very difficult to dispose of it. Therefore, more and more people are turning towards green/eco-friendly stationery. They provide the same results as traditional products but are good for the environment. These products can either be bio-degradable or easily reusable and recyclable.

COVID-19 Impact on the Green/Eco-friendly Stationery Market:

The COVID-19 pandemic was a result of the coronavirus or the Sars-Cov-2 virus as it was known by professional personnel. It was initially believed to be a flu virus with common symptoms like cough, cold, fever, and more. But as the intensity of it was determined it turned out to be even deadlier than earlier expected. It was causing deaths in large amounts and was very easily affecting a large number of people. Due to its contagious nature, the governments of several countries imposed national and international lockdowns. Due to this, the borders shut down and people could not travel from one place to another. The transportation of products also became difficult. This led to major supply chain issues across all industries. The raw materials required to produce green/eco-friendly products were unavailable which led to an increasing shortage in the availability of products. But the market has been recovering as the supply chain issues subside and factories and production go back to normal.

Market Drivers:

The growing consciousness among people regarding the preservation of the environment is poised to drive the market growth for Green/Eco-friendly Stationery:

People are becoming more and more environmentally conscious as time passes. Climate change has been a major issue that has left a lot of people worried about the environment and its future. The world that posterity will inherit seems bleak, owing to which people are taking major steps towards adopting more green practices. Green/eco-friendly stationery products are those which are produced from materials that are safe for the environment like plant-based products. They are also products that can be reused and recycled time and time again and are not easily disposable. Therefore people’s increasing consciousness towards the protection of the environment is a major driver for the Green/Eco-friendly stationery market.

The increase in education and literacy rates among the global population is helping to drive market growth:

The stationery products are mainly used in educational institutes and for purposes that somehow correlate to education and literacy. Pen and paper-based products are used widely in schools, colleges, work environments, and more. The increasing literacy rates among traditionally developing countries have been a major factor in the growth of the market. Increasing literacy rates directly correlate to the increasing number of people using stationery products in educational institutes whether for learning or teaching purposes. These individuals go further to obtain jobs that involve a major of use different stationery products. Therefore, the increase in education and literacy rates has been the major factor in the development of the market.

Market Restraints:

The Green/Eco-friendly Stationery Market's growth is being stifled by the increasing digitization of all available products:

The digital market has been flourishing in recent years owing to several technological advancements. The growth of technology in the positive direction has been advantageous to several industries and markets but the stationery market is suffering a loss because of it. The use of digital pens, smart devices, tablets and more is hindering the market growth. Traditional pen and paper-based note-taking are being replaced by tablets and digital pens with several applications that make it easier and more attractive to take notes. Digitization makes it easier to store and back up the products and manage them so they don’t create clutter and don’t get lost. Art has also been more digitized and its prevalence has been increasing with time. Therefore the increasing digitization is restraining the growth of the green/eco-friendly market.

GREEN/ECO-FRIENDLY STATIONERY MARKET REPORT COVERAGE:

This research report on the global Green/Eco-friendly Stationery Market has been segmented based on product, application, sales channel, and region.

Green/Eco-friendly Stationery Market- by Product

• Paper Based

• Ink Based

• Art Based

• Others

The paper-based segment holds the largest market share in the entire market segment. The demand for the use of paper has not decreased significantly even despite the overall digitization. The use of paper can be found in daily printing products, advertising pamphlets, educational institutions, and more. They are estimated to grow in the future as well. The ink-based sector is predicted to grow at the fastest rate in the forecast period owing to a large number of higher educational institutes and the innovation of new and attractive products.

Green/Eco-friendly Stationery Market- by Application

• Educational Institutes

•  Personal Use

• Commercial

• Others

The educational institutes hold over half of the total market share making it the largest segment. This can be owed to a large number of schools and colleges across the globe, especially in developing countries. The increasing number of coaching classes also contributes to this. The commercial sector is predicted to grow with the fastest CAGR during the forecast period of 2023-2030. This can be due to the increasing use of products in the corporate world and other commercial industries.

Green/Eco-friendly Stationery Market- by Sales Channel

• E-Commerce Stores

• Supermarket/Hypermarket

Based on Sales Channels, the market for GreenEco-friendly Stationery is segmented into 2 major sales channels – e-commerce stores and supermarkets/hypermarkets. Supermarkets and Hypermarkets segment are estimated to hold the largest market share in 2022. This is due to the wide product offerings it offers in the outlet stores.

Green/Eco-friendly Stationery Market- by Region

• North America

• Europe

• Asia-Pacific

• South America

• Middle East And Africa

Asia-Pacific holds the largest market share for the green/eco-friendly stationery market. This can be attributed to the major population in countries like India and China that have been moving forward towards increasing literacy and education and thus increasing the use of stationery products.

North America is expected to grow with the fastest CAGR in terms of the market. This can be owed to the growth and development of art industry as well as the increase in people who are pursuing higher educations and getting oriented jobs.

Major Key Players in the Market

1. Faber-Castle

2.  3M

3.  Staedtler

4. Maped

5.  Muji

6.  Artline

7.  Fullmark

8.  Reynolds Pens

9. Linc Pens & Plastics Ltd.

10. Mead

Market Insights and Developments

• In April 2022, Paperworld India geared to take a huge step towards green stationery products in collaboration with the company Reynolds to participate in a three-day exhibition in India showcasing greener and better products.
• In January 2019, the company DA.AI launched a completely green and eco-friendly mechanical pencil that was made from recycling one entire bottle of polyethylene terephthalate or PET.