Graphics Software in Education Market Size (2023 – 2030)

The Global Graphics Software in Education Market was valued at USD 340.8 Million and is projected to reach a market size of USD 531.01 Million by the end of 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 5.7%. 

Graphics software in education is most commonly used for creating diagrams and illustrations, making the learning experience more interesting. Earlier, basic graphic programs were used for teaching STEM subjects with limited features such as drawing diagram purposes. However, modern graphics software comes with advanced features that allow educators to animate the educational content such as teaching in story form or video graphics form. Furthermore, growing trends in digitization increased the usage of digital education platforms that possess various visual aids for educators and students. They are equipped with advanced visualization tools, such as drag-and-drop features, friendly customizable features, multimedia integration, and others. The future holds a positive market presence for graphics software in the education market, as AI transforms the education sector. AI-driven graphics software enables educators to automate visual effects and incorporate them in images and videos for an enhanced learning process. Furthermore, gamified versions of teaching and learning software can make learning more immersive and interesting for students.

Key Market Insights:

Visual Learning enables students to grasp information more easily and therefore is one of the beneficial methods for explaining concepts to students. As per EdApp’s study, more than 65 % of learners form the learning group. That is 2 out of 3 learners prefer studying and learning through visual aids such as presentations, charts, graphs, illustrations, and others.

Furthermore, a study conducted in the USA showcases that 99.4% of higher education institutions in the USA say that AI in education and learning is instrumental in enhancing the institution’s competitiveness in the coming 3 years.

Moreover, AI in education grows at a fast CAGR of more than 15% and is anticipated to completely transform the teaching and learning process.

Further, AutoCAD is the most popular software used by technical institutes for preparing 3D models and engineering drawings. Further, the software helps in increasing the overall productivity by up to 95% on average.

Furthermore, trends in digitization are further shaping the education industry. As per studies, nearly 46.4% of students undertake online degrees, which are either business or computer science-related, and more than 50% of K12 educators take online training.

Graphics Software in Education Market Drivers:

Technological advancements to boost the market demand for Graphics Software in Education.

Advances in computer technology such as in power, graphics, processing features, and others have transformed the education sector drastically. With the increase in demand for immersive teaching-learning experiences, manufacturers are building graphics software with increased computer power and processing capabilities that can handle large volumes of educational content such as images, videos, and animations. Further, enhanced graphic processing units enable educators to create 3D models and simulations, especially for STEM and social science subjects such as history and geography. Moreover, training institutes such as aviation training make use of AR/VR graphics software to create flight training modules for giving flying experience in real-time.

Digitization drives the market for graphics software in education.

Growing trends in digitization shifted the learning paradigm of students. With the rising use of smartphones, tablets, and digital notebooks, there is an increase in demand for graphics software in education. Further, these graphics software increase the engagement of students with the subjects and make them less boring. For instance, the use of animated videos to explain monuments, eras, and reigns of rulers in history. Moreover, visual explanation clarifies the subject more easily, which is difficult in traditional teaching methods. These include the use of virtual labs in chemistry and biology subjects or using 3D models to explain various complex concepts in science. In addition, the increase in digitization offers customizing options to educators for making the learning experience more suitable as per the students’ needs. Further, with the advent of smart digital notebooks, teachers can assign various assignments, homework, tasks, and quizzes to students and assess them remotely.

Graphics Software in Education Market Restraints and Challenges:

The expensive cost of installing graphic software can decrease the demand for graphics software in education in the market. Costs such as licensing costs, monthly or annual subscription costs, and software upgrade cost is difficult to afford in smaller educational institutions.

Further, the limited availability of trained teachers and experts to use this advanced graphic software in education can decrease the demand for graphics in educational software in the market.

Graphics Software in Education Market Opportunities:

The Global Graphics Software in Education Market is anticipated to deliver lucrative opportunities for businesses, which include acquisitions, partnerships, collaborations, product launches, and agreements during the forecasted period. Furthermore, rising demand for smart educational tools for teaching and immersive learning experience; and increasing use of AI-based graphic software for developing educational content is predicted to develop the market for Graphics Software in Education and enhance its future growth opportunities.

GRAPHICS SOFTWARE IN EDUCATION MARKET REPORT COVERAGE:

Graphics Software in Education Market Segmentation: By Education Level

• K-12

• Higher Education

• Colleges

• Universities

• Institutes

In 2022, based on market segmentation by education level, the K-12 segment occupies the highest share of about 18% in the market. The segment consists of children aged from 5 years to 14 years old and these graphics software enhance their learning experience by providing various visual tools for learning such as poem and story-based learning. Further, graphics software is increasingly used in middle school for teaching STEM subjects such as by incorporating interactive experiment graphics for science subjects and play-and-learn software for mathematics subjects. Additionally, the software is also used for preparing interactive 3D diagrams, charts, and presentations by educators.

The higher education segment is the fastest-growing segment during the forecast period. Colleges and universities are prime users of graphics software, as they require it for visualizing lab experiments, explaining medical presentations, showcasing 3D architectural designs, and others. Further, management institutes use interactive graphic software with AR/VR technology for explaining real-life situations to the students such as case study analysis, simulated markets, financial data visualization, and others.

Graphics Software in Education Market Segmentation: By Technology

• Cloud Computing

• Machine Learning

• AI

• AR/VR

• 3D Modelling

• Motion Graphics

• Others

In 2022, based on market segmentation by technology, AI occupies the highest share of about 26% in the market. AI-based graphics software is increasingly used in STEM and social science subjects for problem-solving, conducting virtual experiments, automating tasks such as preparing 3D models, analyzing complex images, and others. Further, the major benefit of AI-powered software is that it offers personalized recommendations for improving visual learning.

The fastest-growing segment during the forecast period is motion graphics.  Motion graphics uses animation technology to create moving images and slides for a dynamic learning process. These are usually used by elementary and middle school educators to capture student’s attention and explain complex concepts properly.

Market Segmentation: Regional Analysis:

• North America

• Asia-Pacific

• Europe

• South America

• Middle East and Africa

In 2022, based on market segmentation by region, North America occupies the highest share of about 35% in the market. Technologically advanced infrastructure and digital learning innovations by ed-tech companies have contributed to the demand for graphics in education software in the region.

Asia-Pacific is the fastest-growing region during the forecast period. The increasing young population and rapid adoption of digital e-learning along with emerging ed-tech start-ups are boosting the demand for graphics software in education in the region. Furthermore, government support such as investment in the ed-tech sector is further propelling the market demand for graphics software in education

COVID-19 Impact Analysis on the Global Graphics Software in Education Market:

The pandemic had a positive impact on the graphic software in the education market. Due to the lockdown, schools and educational institutes were closed down, which increased the demand for remote learning. Further, this increased the demand for online graphics software equipped with LMS features. Additionally, AI-based graphics software was increasingly used to automate tasks such as labeling and making diagrams, making voice-enabled presentations, and others. Further, cloud computing graphic software was popular among educators and students due to its advanced features such as collaboration tools, an extended storage system for educational multimedia, and integration capabilities with other devices.

Latest Trends/ Developments:

The global Graphics Software in Education Market is reasonably split and fragmented with the existence of several global companies. These players are motivated to achieve higher market share by implementing different strategies, such as acquisitions, partnerships, and investments. A drastic shift to online and remote learning increased the market presence of graphics software in the education market. These include the use of cloud-based graphics tools for improved collaboration among students and teachers and extended storage access. Further, gamification software enabled educators to design learning modules into games that would enhance the learning experience of students and increase their engagement.

Moreover, growing trends in mobile-first technology are witnessing an increase in demand for mobile-based graphic software, thus providing flexibility to create, edit, and gain access to educational content easily. Furthermore, AI-based innovations in the education sector are anticipated to boost the market for graphics software in education.

Key Players:

1. Corel Draw

2. Autodesk

3. Adobe

4. MathWorks

5. GIMP

6. Canva

7. Hopscotch

8. ABC Education

9. Chetu

10. Project Noah Nature School

In January 2021, NIC and CBSE, in India, jointly launched CollabCAD software for providing engineering solutions to students and faculties of the Engineering Graphics Curriculum. The platform aims to help educators and students create, design, and modify 3D digital designs with enhanced creativity and imagination. Further, the software is accessible to 140 plus schools across the nation and also the schools in the Middle East that were affiliated with CBSE.