Global Meal Kit Delivery Services Market Size (2023-2030)

The Global Meal Kit Delivery Services Market is estimated to be worth USD 18.54 Billion in 2022 and is projected to reach a value of USD 57.51 Billion by 2030, growing at a CAGR of 15.2% during the outlook period 2023-2030.

Meal kit delivery service is a type of business model operating on a subscription basis. In this model, companies send customers pre-portioned fresh ingredients along with recipes, allowing them to conveniently concoct meals at home. While ready-to-cook meals offer simplicity for consumers, the behind-the-scenes supply chain for this delivery business model is raveled and necessitates prudent management. The companies involved in meal kit delivery services prioritize the establishment of potent logistics systems. These logistics operations encompass various tasks, including sourcing the finest ingredients, meticulously portioning the meals, ensuring pertinent packaging, and delivering the kits promptly. Managing these processes efficaciously is crucial for the success of meal kit delivery services.

Meal kit delivery services offer an opportune solution for time-strapped people. Meal kit delivery services offer diverse recipes and cuisines, catering to distinct dietary essentials and allowing individuals to explore new savors. These services assist with minimizing food squandering by providing meticulously portioned ingredients, averting leftovers from going to waste. By eliminating surfeit grocery purchases, meal kits can save individuals money and help them cling to a budget. Furthermore, meal kits prioritize nutrition, refine decision-making, and provide pre-measured portions, making cooking and cleanup easier.

Global Meal Kit Delivery Services Market Drivers:

The rise in urban population is fueling the growth of the Global Meal Kit Delivery Services Market.

The migration of rural residents to cities is set to augment the demand for meal kit delivery services owing to limited time for grocery shopping and cooking in urban areas. Meal kit services provide a solution by delivering pre-measured ingredients and recipes directly to customers' homes, addressing the challenges of convenience and healthy meal options. Furthermore, meal kits are gaining popularity among young urban and rural populations, offering a space-saving alternative to traditional grocery shopping. Therefore, this factor propels the demand for meal kit delivery services.

The growing popularity of ghost kitchens is another factor contributing to the growth of the Global Meal Kit Delivery Services Market.

Restaurants' closure during the COVID-19 pandemic resulted in a boost in demand for delivery and takeout services. To fulfill this demand, restaurants turned to ghost kitchens, specializing in producing food exclusively for delivery. Ghost kitchens are budget-friendly as they only necessitate a commercial kitchen space without dining areas. They are devised for systematic delivery operations, providing expeditious service and amplified efficiency. Consequently, the number of ghost kitchens is anticipated to augment, contributing to the expansion of the meal kit delivery services market.

Global Meal Kit Delivery Services Market Challenges:

The Global Meal Kit Delivery Services Market is encountering challenges, primarily in terms of high pricing and perishability of food items. Meal kit services often have hidden costs due to their marketing expenses, making them less cost-effective than advertising. Prices are generally for two individuals, so larger families may end up expending more. Meal kits only cover one meal per day, necessitating additional grocery shopping and cooking. Trial pricing may not reflect long-term costs accurately. Moreover, meal kit ingredients are perishable, requiring adherence to a schedule to prevent spoilage. Thus, these challenges inhibit the growth of the Global Meal Kit Delivery Services Market.

Global Meal Kit Delivery Services Market Opportunities:

Market expansion strategies present a lucrative opportunity in the Global Meal Kit Delivery Services Market. The demand for meal kit delivery services is augmenting owing to their advantages, including saving time, reducing waste, simplifying decision-making, catering to dietary needs, and ensuring better nutrition. Businesses specializing in the provision of meal kit delivery services can attain considerable benefits from this opportunity by broadening their service offerings to emerging markets, encompassing China, India, Brazil, and Mexico. By pursuing this expansion, companies can broaden their customer base and drive a notable increase in their overall revenue.

COVID-19 Impact on the Global Meal Kit Delivery Services Market:

The COVID-19 pandemic considerably impacted the growth of the Global Meal Kit Delivery Services Market. The pandemic propelled a spike in digital grocery shopping, impacting meal kit delivery services as providers experienced augmented online orders and expanded operations to fulfill the demand to ensure expedient delivery and handle immense order volumes. This factor positively contributed to the market's expansion. Therefore, meal kit delivery services played a prominent role in eradicating the global pandemic.

Global Meal Kit Delivery Services Market Recent Developments:

• In May 2023, Pluckk, a digital retailer of fresh produce, acquired KOOK, an Indian food-tech startup. KOOK is noted for its DIY Meal Kits, delivering pre-portioned ingredients and simple-to-follow recipes to clients. With this acquisition, Pluckk strives to reinforce its spot in the meal kit sector and augment its offerings to encompass opportune and easy-to-prepare meals.
• In May 2023, Home Chef unveiled the launch of the Family Menu, a meal kit plan devised for families, with simple-to-cook recipes and affable savors. It intends to simplify cooking, wane stress, and ensure delightful meals for everyone at the table.
• In March 2023, HelloFresh unveiled a collaboration with Kaplan, a global educational services provider. This partnership intends to offer GED courses to HelloFresh's hourly workers, totally free of charge.

Global Meal Kit Delivery Services Market Segmentation:

Global Meal Kit Delivery Services Market Segmentation: By Offering Type

• Cook & Eat
• Heat & Eat

In 2022, the cook & eat segment held the highest market share. The growth can be ascribed to the rising interest in preparing meals at home. Meal kit service providers in this category offer pre-portioned and ready-to-cook ingredients, along with simple-to-follow instructions for the recipe. This makes it opportune for individuals to cook without the bother of measuring ingredients or determining cooking times. Key players in this segment include HelloFresh SE, Blue Apron LLC, Sunbasket, Marley Spoon Inc., and Relish Labs LLC.

Global Meal Kit Delivery Services Market Segmentation: By Meal Type

• Vegetarian
• Vegan
• Non-vegetarian

In 2022, the non-vegetarian segment held the highest market share. The growth can be ascribed to the diverse array of recipe options available, encompassing meat, poultry, and seafood, catering to various taste preferences from traditional to exotic savors. The convenience factor of not having to plan and cook meals from scratch has made non-vegetarian meal kits particularly popular among time-strapped individuals. The segment's expansion is also propelled by the availability of superior-grade meat cuts and sustainable seafood choices. In response to the demand from health-conscious consumers, many meal kit delivery services now offer organic and antibiotic-free meat options.

Global Meal Kit Delivery Services Market Segmentation: By Service

• Single Meal Kit Delivery Services
• Multiple Meal Kit Delivery Services

In 2022, the single meal kit delivery services segment held the highest market share. The growth can be ascribed to the robust demand from bachelors who live away from their families and lead busy lives. These individuals frequently prefer single-meal kits as they don't have the time or inclination to shop for groceries or gather the necessary ingredients for cooking a meal. Furthermore, many bachelors may lack cooking skills and confidence in the kitchen. Meal kit delivery services provide an opportune solution by offering subscription-based meals, catering perfectly to the needs of this demographic.

Global Meal Kit Delivery Services Market Segmentation: By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

The region of North America dominated the Global Meal Kit Delivery Services Market in the year 2022. The extensive adoption of digital platforms, the rising popularity of convenient meals, the rising trend of healthy eating, and the growing population of working professionals are some of the pivotal factors propelling the region's growth. Furthermore, North America is home to several prominent market players, including Blue Apron Inc., Sunbasket, Home Chef, EveryPlate, and Purple Carrot.

The region of Asia-Pacific is anticipated to expand at the quickest rate over the forecast period owing to the growing emphasis on healthy eating and the augmenting demand for nutritious meals as a result of the rising population of working professionals in nations, such as China and India.

Global Meal Kit Delivery Services Market Key Players:

1. Blue Apron Inc. (United States)
2. HelloFresh SE (Germany)
3. Sunbasket (United States)
4. Home Chef (United States)
5. EveryPlate (United States)
6. Purple Carrot (United States)
7. Marley Spoon Inc. (Germany)
8. Hungryroot (United States)
9. Fresh n' Lean (United States)
10. CookUnity (United States)