Global Fruit-flavored Bubble Tea Market Size (2023-2030)

Global Fruit-flavored Bubble Tea Market is estimated to be worth USD 572.50 Million in 2022 and is projected to reach a value of USD 1075.46 Million by 2030, growing at a CAGR of 8.2% during the forecast period 2023-2030.

Bubble tea, with its multiple names like pearl milk tea, bubble milk tea, tapioca milk tea, and boba tea, is a type of beverage that originated in Taiwan during the early 1980s. Immigrants from Taiwan introduced this drink to the United States in the 1990s, initially in California, notably in areas like Los Angeles County. Over time, bubble tea garnered a following in diverse countries with significant East Asian communities. Generally, bubble tea comprises tea combined with chewy tapioca balls termed "boba" or "pearls." However, it can also include other toppings like grass jelly, aloe vera, red bean, or popping boba. There are numerous varieties and flavors available, but the two most widely relished types are pearl black milk tea and pearl green milk tea, with the term "pearl" referring to the tapioca balls present at the drink's bottom.

In Taiwan, the tradition of adding milk and sugar to tea has a historical backdrop dating back to the Dutch colonization period. The emergence of bubble tea is ascribed to two different stories. One story originates from the Chun Shui Tang tea room in Taichung, where the founder, Liu Han-Chieh, introduced cold Chinese tea after being inspired by the popularity of cold coffee in Japan. This innovation paved the way for multiple chains serving this unique tea. The product development manager, Lin Hsiu Hui, asserted to have created the first bubble tea by combining tapioca balls with her tea amid a team gathering, which elicited a positive response and became the franchise's top-selling product. Another claim is put forth by the Hanlin Tea Room in Tainan, where teahouse owner Tu Tsong-he incorporated white tapioca balls he discovered in a local market into his tea, giving rise to what is now known as "pearl tea."

Global Fruit-flavored Bubble Tea Market Drivers:

The increasing demand for top-notch and diverse bubble tea with exquisite flavors is fueling the growth of the Global Fruit-flavored Bubble Tea Market.

In today's market, consumer preferences propelled by taste, price, brand, and accessibility have led manufacturers to develop top-notch and exquisite teas to meet demand. The popularity of bubble milk tea has risen owing to its appealing taste, affordability, and novel tea recipes. The Global Fruit-Flavor Bubble Tea Market offers an extensive range of flavors and types, including fruit-flavored and traditional milk teas, thereby attracting diverse consumers. To accommodate dietary needs, lactose-free options are being introduced that target lactose-intolerant individuals. The availability of various milk tea choices acts as a marketing strategy to appeal to a broad customer base. Furthermore, the augmenting demand from millennials, who value exceptional tea quality and unique flavors, fuels the expansion of the Global Fruit-Flavored Bubble Tea Market.

The rising demand for customizable bubble tea with potential health benefits is another factor contributing to the growth of the Global Fruit-flavored Bubble Tea Market.

The rising incidence of lifestyle-related ailments has led consumers to seek healthier beverage choices like ginger tea and customizable boba teas. Milk tea, known for its versatility, allows customization with various tea bases and toppings. Green tea-based milk tea demonstrates the potential in declining blood pressure and the risk of cancer. Bubble tea consumption provides a balanced intake of vitamins and minerals through additions like yogurt, cream, and fruit bits. Furthermore, chewing tapioca pearls can raise salivary C-reactive protein and calcium levels. Therefore, this factor also propels the demand for fruit-flavored bubble tea.

Global Fruit-flavored Bubble Tea Market Challenges:

The Global Fruit-flavored Bubble Tea Market is encountering challenges, primarily in terms of high sugar content. Despite the current popularity of bubble tea, it is considered more of a passing trend than a long-term preference. While this Taiwanese specialty drink may be enticing, it is not an appropriate option for weight management due to its calorie content of around 400 calories. Moreover, elevated sugar content in bubble tea poses risks of diabetes, tooth decay, and weakened immunity. Although high in carbohydrates, bubble tea is deprived of essential nutrients like vitamins, minerals, and fiber. Thus, these challenges inhibit the growth of the Global Fruit-flavored Bubble Tea Market.

Global Fruit-flavored Bubble Tea Market Opportunities:

Market expansion strategies present a lucrative opportunity in the Global Fruit-flavored Bubble Tea Market. The demand for fruit-flavored bubble tea is augmenting owing to their advantages, including refreshing and flavorful taste, boosts energy, and releases stress and enhances mood. Businesses specializing in the production of fruit-flavored bubble tea can attain considerable benefits from this opportunity by broadening their product offerings to emerging markets, encompassing India, Brazil, and the Philippines. By pursuing this expansion, companies can broaden their customer base and drive a notable increase in their overall revenue.

COVID-19 Impact on the Global Fruit-flavored Bubble Tea Market:

The Global Fruit-flavored Bubble Tea Market has been considerably influenced by the COVID-19 outbreak. As a result of rigorous lockdowns, travel restrictions, and social distancing measures, the demand for bubble tea waned. Delays in the expedited production and distribution of goods and services have also been caused by the pandemic's influence on the market's supply chain. The pandemic led to temporary or permanent closures of bubble tea shops, cafes, and food service establishments, which resulted in reduced customer visits, sales, and hindrances to market growth. Numerous individuals encountered financial uncertainty, causing a decline in spending on non-essential items. These factors negatively impacted the market's growth. Despite these challenges, the market is projected to rebound alongside the global recovery from the pandemic.

Global Fruit-flavored Bubble Tea Market Recent Developments:

• In October 2022, CoCo Fresh Tea & Juice, a leading boba tea brand, disclosed plans to expand in the US building on its successful growth. Currently, they have opened 5,000 outlets worldwide, cementing their reputation as a premium bubble tea provider.
• In April 2022, BUBLUV, a start-up company headquartered in New York, unveiled its highly awaited product, BUBLUV Bubble Tea. This innovative beverage is the first ready-to-drink boba option introduced by the company, emphasizing the creation of delicious and healthy Asian-inspired food and drinks. 
• In October 2021, Del Monte Foods introduced a new product called Joyba™ Bubble Tea, which is now available in certain markets. Joyba offers the authentic bubble tea experience with real brewed fruit-flavored tea and popping boba, which allows consumers to enjoy it conveniently at any time and place.

FRUIT-FLAVORED BUBBLE TEA MARKET REPORT COVERAGE:

Global Fruit-flavored Bubble Tea Market Segmentation:

Global Fruit-flavored Bubble Tea Market Segmentation: By Base Ingredient

• Black Tea
• Green Tea
• Oolong Tea
• White Tea

The Black Tea segment occupied the highest market share in the year 2022. The growth can be ascribed to the genuine and natural flavor of black tea. The strong and distinct taste of black tea provides a solid foundation for the fruity and sweet flavors added to the bubble tea. Black tea has been linked to an array of positive effects on health. These include lowering blood sugar and harmful cholesterol levels, fostering a healthy gut, and serving as a rich source of antioxidants. With its abundance of antioxidants, black tea supports heart and gut health while diminishing cholesterol, blood sugar, and blood pressure levels. 

Global Fruit-flavored Bubble Tea Market Segmentation: By Flavor

• Blueberry
• Green Apple
• Lychee
• Mango
• Passion Fruit
• Strawberry
• Others

The Strawberry segment occupied the highest market share in the year 2022. The growth can be ascribed to the increasing inclination towards berry-based bubble tea. Strawberry stands as an immensely favored bubble tea flavor on a global scale, with the sales of strawberry-flavored bubble tea surpassing other fruit flavors by an astonishing margin of nearly 2 times on a year-on-year basis. This segment's growth is primarily propelled by the recognized health benefits of combining berries and bubble tea. Furthermore, the ongoing trend of replacing nutrient-deficient and high-calorie soft drinks with fruit-flavored bubble teas is anticipated to positively impact the segment's growth in the future.

Global Fruit-flavored Bubble Tea Market Segmentation: By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

The region of North America dominated the Global Fruit-flavored Bubble Tea Market in the year 2022. The growing population of diverse cultures, especially in big cities, the well-developed food and beverage culture, the increasing fascination with international flavors, and the extensive availability of bubble tea chains, independent tea shops, and cafes across nations of the United States and Canada are some of the pivotal factors propelling the region's growth. Furthermore, North America is home to several prominent market players, including Kung Fu Tea, Coco Fresh Tea & Juice, Tiger Sugar, Boba Guys, and Tapioca Express.

The region of Asia-Pacific is anticipated to expand at the quickest rate over the forecast period 2023-2030 owing to bubble tea's origin in Taiwan and its widespread adoption as a staple beverage in East Asia, including China, South Korea, and Japan, a sizable market for fruit-flavored bubble tea, which caters to diverse tastes and preferences, the economic growth and increased disposable income, and the strong presence of significant market players, including Chatime, Gong Cha, and Tealive.

Global Fruit-flavored Bubble Tea Market Key Players:

1. Kung Fu Tea 
2. Coco Fresh Tea & Juice 
3. Chatime 
4. Tiger Sugar 
5. Boba Guys 
6. Tapioca Express 
7. Fanale Drinks 
8. Gong Cha 
9. Sharetea 
10. Yi Fang Taiwan Fruit Tea