Fruit-Based Lip Balm Market Size (2023 - 2030)

Global Fruit-Based Lip Balm Market is estimated to be worth USD 120.43 Million in 2022 and is projected to reach a value of USD 214.78 Million by 2030, growing at a CAGR of 7.5% during the forecast period 2023-2030.

Lip balm is a wax-like substance that soothes and shields one's lips from parchedness triggered by cold temperatures and dry air. The thin skin on lips lacks oil glands, making them more prone to dryness and chapping, which can be signs of dehydration. Lip balms and petroleum jelly are products that avert dryness and help mend chapped lips. While conventional lip balms encompass ingredients like beeswax, camphor, and paraffin, skincare brands now place importance on organic ingredients and avoid perilous chemicals like sulfates and parabens. They also focus on green and cruelty-free lip care options. Some popular everyday lip balms now include grapefruit and macadamia, which offer natural sun protection and vital nutrients for moisturizing and nourishing chapped lips.

Lip balm sticks offer a portable solution for adding moisture and a gleaming appearance to an individual's lips. Their concentrated formulation, void of excessive preservatives, delivers effective lubrication directly to the lips. Lip balm offers numerous advantages that make it a convenient and beneficial choice for lip care. It is highly concentrated, which allows individuals to utilize less product in contrast to alternatives like lotion or petroleum jelly. It aids in the swifter healing of the thin skin on the lips by providing additional hydration. Lip balm also helps to restore fullness to the lips, giving them a plumper appearance. Some lip balms also provide sun protection with SPF, thereby keeping one's lips healthy and youthful-looking. 

Global Fruit-Based Lip Balm Market Drivers:

The moisturizing and lip-cracking prevention benefits are fueling the growth of the Global Fruit-Based Lip Balm Market.

Using lip balm offers the advantage of moisturizing the lips, which helps in providing intense hydration to lips and averting color pigments from settling into lip cracks. It effectively combats dryness and promotes moistured and hydrated lips when utilized daily. Dry lips can be bothersome that induce chapping and discomfort, but a lip balm not only soothes but also rejuvenates and hydrates. Regular utilization of lip balm also helps in brightening the lips and reducing dullness and dark spots. Therefore, this factor propels the demand for fruit-based lip balms.

The increasing awareness of sun protection for lips is another factor contributing to the growth of the Global Fruit-Based Lip Balm Market.

Persistent exposure to the sun is widely acknowledged as a key contributor to skin impairment, and this includes damage to the lips as well. Spending time outdoors, specific occupations, and cumulative sun exposure over a lifetime have all been linked to an augmented risk of developing lip cancer. Due to the lips' thinner and relatively melanin-free skin, they are particularly susceptible to cancer in contrast to other areas of the body. Without sufficient protection, sun exposure can deplete collagen in the lips, which can lead to shrinkage and deterioration. It is essential to care for the lips during both sunny summer days and clear winter days. Therefore, this factor also propels the demand for fruit-based lip balms.

Global Fruit-Based Lip Balm Market Challenges:

The Global Fruit-Based Lip Balm Market is encountering challenges, primarily in terms of allergic reactions and the presence of hazardous chemicals. In some cases, lip balm can aggravate chapped lips instead of providing relief. Allergic reactions can occur if the product comprises allergens, inducing a rash that resembles chapped lips and discomfort. Moreover, certain lip balms may encompass noxious chemicals like paraffin, dyes, petrolatum, and phenol, which can be detrimental to the body. Thus, these challenges inhibit the growth of the Global Fruit-Based Lip Balm Market.

Global Fruit-Based Lip Balm Market Opportunities:

Market expansion strategies present a lucrative opportunity in the Global Fruit-Based Lip Balm Market. The demand for fruit-based lip balms is augmenting owing to their advantages, including persistent moisturization, the inclusion of natural and non-synthetic ingredients, and the presence of anti-inflammatory properties. Businesses specializing in the production of fruit-based lip balms can attain considerable benefits from this opportunity by broadening their product offerings to emerging markets, encompassing Sweden, Brazil, and Mexico. By pursuing this expansion, companies can broaden their customer base and drive a notable increase in their overall revenue.

COVID-19 Impact on the Global Fruit-Based Lip Balm Market:

The Global Fruit-Based Lip Balm Market has been considerably influenced by the COVID-19 outbreak. As a result of rigorous lockdowns, travel restrictions, and social distancing measures, the demand for fruit-based lip balms waned. Delays in the expedient manufacturing and distribution of goods and services have also been caused by the pandemic's influence on the market's supply chain. Numerous individuals encountered financial uncertainty, causing a decline in spending on non-essential items. These factors negatively impacted the market's growth. Despite these challenges, the market is likely to rebound alongside the global recovery from the pandemic.

Global Fruit-Based Lip Balm Market Recent Developments:

• In January 2023, Himalaya Wellness Company introduced 2 new lip balm options: Cherry Shine and Berry Shine Lip Balms, comprising natural ingredients like sweet cherry oil, vitamin E, blueberry, blackberry, and cranberry oils.
• In October 2022, Chennai-based The Lip Balm Company unveiled the launch of their highly anticipated line of tinted lip balms. With this new range, the company strives to meet the diverse demand for colored lip products.
• In October 2021, Blossom unveiled the launch of a new lip gloss pack. Blossom strives to cater to women's beauty needs by offering an extensive assortment of products, encompassing lip glosses, balms, and perfume oils, among others.

FRUIT-BASED LIP BALM MARKET REPORT COVERAGE:

Global Fruit-Based Lip Balm Market Segmentation:

Global Fruit-Based Lip Balm Market Segmentation: By Flavor

• Blueberry
• Cherry
• Grapes
• Orange
• Strawberry
• Watermelon
• Others

The Strawberry segment held the highest market share in the year 2022. The growth can be ascribed to the popularity of strawberry-flavored lip balms as a result of numerous advantages. Strawberries are known to be highly beneficial for an individual's lips. Strawberry-flavored lip balms are preferred by women owing to their dual benefits. Apart from moisturizing the lips, they also impart a sweet and slightly reddish tint, which results in a beautiful pinkish hue. Furthermore, strawberry is extensively acknowledged for its skincare benefits, specifically its antioxidant properties and moisturizing effects.

Global Fruit-Based Lip Balm Market Segmentation: By Price Range

• Mass
• Premium

The Mass segment held the highest market share in the year 2022. The growth can be ascribed to the advantages that mass fruit-based lip balms offer in contrast to premium products, including affordability, wide outreach, alignment with consumer preferences, inclusivity, and response to augmenting demand. Mass-market fruit-based lip balms offer pocket-friendly options that cater to frugal individuals. They are extensively distributed through various retail outlets, reaching a larger audience. These products accommodate the needs of consumers who give precedence to affordability and value for money without compromising quality. Mass-market brands also focus on inclusivity, appealing to diverse customer bases. 

Global Fruit-Based Lip Balm Market Segmentation: By End User

• Men
• Women
• Kids

The Women segment held the highest market share in the year 2022. The growth can be ascribed to the increasing financial independence of women, a rise in disposable income, a growing awareness of beauty among females, and an increasing number of women working in corporate sectors who place importance on beauty and hygiene. Women generally prioritize their appearance and pay greater attention to their skin, including the quality of ingredients they use. Consequently, the demand for fruit-based lip balms has witnessed significant growth, making the women’s segment a key driver in the market.

Global Fruit-Based Lip Balm Market Segmentation: By Distribution Channel

• Convenience Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• E-commerce
• Others

The Supermarkets/Hypermarkets segment held the highest market share in the year 2022. The growth can be ascribed to the wider reach and accessibility of supermarkets/hypermarkets, allowing for a larger consumer base. These locations are evolving into the go-to, one-stop store for daily necessities because of the abundance of goods offered at substantial savings. Given the availability of an array of goods and discounts on them, the need for supermarkets/hypermarkets has gone up, delivering consumers with a one-of-a-kind shopping experience. 

Global Fruit-Based Lip Balm Market Segmentation: By Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

The region of Asia-Pacific held the largest share of the Global Fruit-Based Lip Balm Market in the year 2022 and will continue to expand at the quickest rate over the forecast period 2023-2030. The demand for lip balm products is augmenting in nations like India, where excessive sun exposure has induced problems such as lip pigmentation and discoloration. Factors such as celebrity endorsements and the impact of social media platforms contribute to the revenue growth of the market by raising consumer awareness of personal care and beauty products. Additionally, the affordability of lip balms has led consumers to prefer purchasing them from retail stores. Furthermore, Asia-Pacific is home to several prominent market players, including Lotus Herbals Pvt. Ltd., JOY Beauty Care Pvt. Ltd., Vaadi Herbals Pvt. Ltd., Amishi Consumer Technologies Pvt. Ltd., and Etude Corporation.

Global Fruit-Based Lip Balm Market Key Players:

1. Beiersdorf AG (Germany)
2. Burt's Bees, Inc. (United States)
3. Etude Corporation (South Korea)
4. New Milani Group, LLC (United States)
5. Amishi Consumer Technologies Pvt. Ltd. (India)
6. Pura Cosmetics Ltd. (United Kingdom)
7. Lotus Herbals Pvt. Ltd. (India)
8. JOY Beauty Care Pvt. Ltd. (India)
9. The Kind Group, LLC (United States)
10. Vaadi Herbals Pvt. Ltd. (India)