Fresh Fruits and Vegetables Market Research Report - Segmentation By Type (Pre-Processing, Peeling/Inspection/Slicing, Washing & Dewatering, Fillers, Packaging & Handling, Seasoning Systems, Others); By Distribution Channel (Hypermarket/Supermarket, Convenience Store, Online Sale Channel, Others); By End User (Residential, Commercial); By Form (Fresh, Frozen); Product Type (Oraganic Fruits, Organic Vegetables); Geography (North America, Europe, Asia Pacific, Rest of the World) - Size, Share, Trends, COVID-19 Impact and Growth Analysis Report - Industry Forecast (2021 to 2026)

  • Category : Food & Beverages |
  • Report Code : VMR-40938 |
  • Pages: 200 |
  • Published : 2021-06 |
  • Region: Global |
  • Avilable Format : format excel,ppt, Pdf |
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Fresh Fruits and Vegetables Market Size Analysis (2021-2026)

The global fresh fruits and vegetable market size was worth USD 1.73 USD billion by 2026 from USD 1. 35 billion in 2021 with a CAGR of 6.2% during 2021-2026.

Fresh fruits and vegetables help in having a healthy standard of living. Fruits and vegetables are rich in carbohydrates, proteins, vitamins. Diet rich in fruits and vegetables can decrease the risk of cancer, heart stroke, obesity, and diabetes. 

COVID-19 Impact on Fresh Fruits and Vegetables Market

The sudden eruption of novel coronavirus (COVID-19) has negatively affected the fruits and vegetable market. Due to the lockdown period imposed by the nations, there was a shortage of laborers at the manufacturing units. During the pandemic time, transportation of fruits and vegetables has stopped which has resulted in economic downfall. Moreover, the farmers have faced major challenges in the production of organic fruits and vegetables. After the lockdown, the prices of fruits and vegetables have risen.

Market Drivers

Factors like the growing adoption of smart-farming technologies in agriculture, and increasing 
Precision farming adoption is more common in horticultural crops. Moreover, rising demand for the foodservice sector, and for comfortable foods fuel the fresh fruits and vegetables market growth. The rising trend for the vegan diet has considerably pushed the market growth further. 

Market Restrains

The cost of fruits is expensive as the fruits are exported or imported. The dealers and sellers increase the cost of the fruits due to transportation charges. Rigid climatic conditions and adverse water and soil resources are some challenges; the agriculture sector is facing in Kuwait.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2021 – 2026

Segments Covered

By Type, Product Type, Form, End User, Distribution Channel, and Region

Regions Covered

North America, APAC, Europe, LATAM, MEA



Segment Analysis

The research report on the global fresh fruits and vegetable market is segmented and sub-segmented based on type, distribution channel end-user. 

Fresh Fruits and Vegetables Market - By Type

  • Pre-processing
  • Peeling/Inspection/Slicing
  • Washing & dewatering
  • Fillers
  • Packaging & handling
  • Seasoning systems
  • Others

Fresh Fruits and Vegetables Market - By Product Type

  • Organic Fruit
  • Organic Vegetable

Organic fruits product type is said to hold the largest share in the fresh fruits and vegetable market over the historical period. In countries like China and India, fruits are majorly consumed by the people, and advantages are associated with the consumption of fruits. Fruits are naturally low in fat, vitamins, and carbohydrates. Fruits are majorly used across diverse applications like alcoholic and non-alcoholic sectors, cosmetics, skincare, and pharmaceuticals.

Fresh Fruits and Vegetables Market - By Form

  • Fresh
  • Frozen

A fresh form of fruits and vegetables is likely to hold a major share in the market. For many years, people are said to consume fresh fruits and vegetables, rising demand for food and beverages companies for producing alcohol, and many more using fruits is expected to propel the market growth throughout the historical period. 

Fresh Fruits and Vegetables Market - By End-User

  • Residential
  • Commercial

Based on end-user, the residential segment is said to lead the fresh fruits and vegetable market growth. The rise in discretionary expenses, and growing knowledge about the advantages associated with the consumption of fresh fruits and vegetables. 

Fresh Fruits and Vegetables Market - By Distribution Channel

  • Supermarkets
  • Hypermarkets
  • Convenience Store
  • Online Sale Channel
  • Others

By distribution channel, the online sale channel segment is likely to dominate the fresh fruits and vegetable market. The availability of online stores for fruits and vegetables, rising use of internet-enabled smartphones escalate the fresh fruits and vegetables market growth during the forecast period. Different online platforms like BigBasket, I say organic and nature basket that deals with the sale of fresh fruits and vegetables which fuels the market growth. 

The supermarkets and hypermarkets segments are expected to grow with the highest share in the fresh fruits and vegetable market. 

Regional Analysis

North America is said to have a lion's share in the global fruits and vegetable market in terms of value. The market is expected to continue its dominance over the upcoming years. Factors like rising disposable income, and high expenses towards health-related products. Initiatives are taken by the government to allow the import of fruits and vegetables from countries like China and India. 

As per the U.S Department of Agriculture, the vegetable import ranges from USD 12.7 billion in 2017. In the U.S., online sales channels are gaining more popularity. 

As per the Canadian survey, 7 out of 10 children aged 4 to 8, and half of the adults eat fewer than five servings of fruits and vegetables every day. 

The European market for fresh fruits and vegetables is expected to have a steady demand. The market growth in this region owes to the growing demand for fruits like avocados, blueberries, sweet potatoes, and mangoes, growing health-conscious and flavors.

In Spain, the fresh fruits and vegetable market has increased the import by 3.5% in volume and 6% in value compared to the last year. Consumers in countries like Germany, UK, Italy, and France wish to pay a high amount for premiums and high-quality processed foods.

Asia-Pacific is the fastest growing region in the fresh fruits and vegetables market with prominent CAGR rate. China is the largest leader globally in the fresh fruits and vegetable market. India is the quickest growing country in agriculture. The country has got a diverse agricultural climate, lifestyle changes, and significance. The increasing middle-class population, rising knowledge about awareness regarding health fuel the fresh fruits and vegetables market growth. 

Latin American fresh fruits and vegetable market is expected to witness steady growth during the forecast period. The rise in population and high-income levels boost the market growth in the region. Because of suitable climatic conditions and strong labor supply in Latin America is increasing the expectation for the production of fresh fruits and vegetables. 

Brazil and Peru are the key supplying countries. Factors that drive the fresh fruits and vegetable market in the country are raising advancements in technology, superior obtainability of fresh fruits and vegetable products, and robust economic growth. Mexico has generally been the key supplier of fresh fruits and vegetables. Countries like Chile and Central America increasingly playing a crucial role in importing fruits and vegetables. 

The Middle East & African fresh fruits and vegetables market is likely to grow with the highest share over the upcoming years. Kuwait's market for fresh fruits and vegetables is to grow with a CAGR of 4.3% during the timeline period. Agriculture plays a crucial role in the economy of the country. The growth in health issues and rising disposable income of the people residing in Kuwait drive the fresh fruits and vegetables market growth. 

Fresh Fruits and Vegetables Market Key Players

Bosch (Germany), The Kraft Heinz Company (US), Buhler (Switzerland), GEA Group (Germany), Albertsons (US), Nestlé (Switzerland), Conagra Brands (US), Dole Food (US), Kroger (US), Olam International (Singapore), JBT Corporation (US), Greencore Group (Ireland), and Krones (Germany) are some of the players operating in the fresh fruits and vegetable market. 

Recent Market Developments in the global Fresh Fruits and Vegetables Market

  • On September 04, 2019, Greencore acquired Freshtime in the UK. The acquisition is to extend its existence in the U.K.
  • On August 16, the leading producer of bananas and pineapples, Dole, affirms to continue its expansion in the Philippines.
  • On August 26, 2021, Dole partners with Beanstalk to enlarge its brand into the food category for its consumers to witness a healthy standard of living.
  • On August 16, Nestle launched VeggiePlate for the first time in Romania. VeggiePlate is a nutritional method of consuming some vegetables.
  • On June 04, 2018, Conagra Brands revealed its sale completion of processed fruit and vegetable of its Canadian Del Monte.

Chapter 1. Global Fresh Fruits and Vegetables Market  – Scope & Methodology

1.1. Market Segmentation

1.2. Assumptions

1.3. Research Methodology

1.4. Primary Sources

1.5. Secondary Sources

Chapter 2. Global Fresh Fruits and Vegetables Market    – Executive Summary

2.1. Market Size & Forecast – (2021 – 2026) ($M/$Bn)

2.2. Key Trends & Insights

2.3. COVID-19 Impact Analysis

                2.3.1. Impact during 2021 - 2026

                2.3.2. Impact on Supply – Demand

                2.3.3. Impact on Production Cost

                2.3.4. Impact on Supply Chain

Chapter 3. Global Fresh Fruits and Vegetables Market  – Competition Scenario

3.1. Market Share Analysis

3.2. Product Benchmarking

3.3. Competitive Strategy & Development Scenario

3.4. Competitive Pricing Analysis

3.5. Supplier - Distributor Analysis

Chapter 4. Global Fresh Fruits and Vegetables Market Entry Scenario

4.1. Case Studies – Start-up/Thriving Companies

4.2. Regulatory Scenario - By Region

4.3  Customer Analysis

4.4. Porters Five Force Model

                4.4.1. Bargaining Power of Suppliers

                4.4.2. Bargaining Powers of Customers

                4.4.3. Threat of New Entrants

                4.4.4. Rivalry among Existing Players

                4.4.5. Threat of Substitutes                

Chapter 5. Global Fresh Fruits and Vegetables Market –  Landscape

5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

5.2. Market Drivers

5.3. Market Restraints/Challenges

5.4. Market Opportunities

Chapter 6. Global Fresh Fruits and Vegetables Market –  By Type

6.1. Pre-Processing

6.2. Peeling/Inspection/Slicing

6.3. Washing & Dewatering

6.4. Fillers

6.5. Packaging & Handling

6.6. Seasoning Systems

6.7. Others

Chapter 7. Global Fresh Fruits and Vegetables Market – By Distribution Channel

7.1. Hypermarket/Supermarket

7.2. Convenience Store

7.3. Online Sale Channel

7.4. Others

Chapter 8. Global Fresh Fruits and Vegetables Market – By End User

8.1. Residential

8.2. Commercial

Chapter 9. Global Fresh Fruits and Vegetables Market – By Form

9.1. Fresh

9.2. Frozen

Chapter 10. Global Fresh Fruits and Vegetables Market – By Product Type

10.1. Oraganic Fruits

10.2. Organic Vegetables

Chapter 11. Global Fresh Fruits and Vegetables Market, By Geography – Market Size, Forecast, Trends & Insights

11.1. North America

                11.1.1. U.S.A

                11.1.2. Canada

               11.1.3. Mexico

11.2. Europe

                11.2.1. Italy

                11.2.2. Spain

                11.2.3. Russia

                11.2.4. Germany

                11.2.5. UK             

                11.2.6. France

                11.2.7. Rest of Europe

11.3. Asia Pacific

                11.3.1. Japan

                11.3.2. South Korea

                11.3.3. China

                11.3.4. India

                11.3.5. Australia & New Zealand

                11.3.6. Rest of Asia-Pacific

11.4. Rest of the World

                11.4.1. Middle East

                11.4.2. Africa

                11.4.3. South America


Chapter 12. Global Fresh Fruits and Vegetables Market  – Company Profiles – (Overview, Product Portfolio, Financials, Developments)

12.1. Company 1

12.2. Company 2

12.3. Company 3

12.4. Company 4

12.5. Company 5

12.6. Company 6

12.7. Company 7

12.8. Company 8

12.9. Company 9

12.10. Company 10

  • Primary & Secondary Sources to Collect & Validate Data

  • Utilization of Both Top Down & Bottom Up Approach

  • Holistic Research Methodology

Scope & Introductory Research

In the initial stage of research, the scope for market is defined. In order to better understanding of the market, secondary focus is on different segmentations of the market. Preliminary research involves identifying key data points related to the market under consideration to estimate the market sizes to the best extent.​

Data Collection 

Based on the scope of the market and the key data points, a number of secondary sources are considered. This data collection stage consists of a team of analysts who gather data from various secondary resources, accessing proprietary databases and primary research by reaching out to key market participants and opinion leaders. ​

Data Fusion

At this stage, collected data using several sources is arranged in structured format. The sources include industry participants, in-house models, key opinion leaders in the market ecosystem and databases. Historical data trends are established at this point, and compared to the current scenario. Based on the macro- and micro-factor prevailing in various geographies, proprietary data models are used to analyze key market countries. Key players in this market are listed based on their capabilities in revenue, sales, and development. The study also involves the identification of companies in the category of 'new entrants' and their potential effects on the market.

Data Analysis

At this stage, the analyst team moves on to understand how the market has changed over the years. The total size of the market is gathered after an study of different business segments and end-users is done. An impact research is also done to see what factors will/may influence the market in the years ahead. The effect of various variables on the industry is often taken into account when forecasting market sizes.

Verification ​

Data verification is conducted at all research levels, however this stage is dedicated to more rigorous checking of the data points. At this stage, the estimated data is triangulated with company revenues and checked with industry experts including several senior executives and key opinion leaders in the market. The data is then summarized, and the findings are derived from the same for the report. ​

Quality Assurance & Report Preparation​

Holistic research methodology is followed with combination of Top Down and Bottom Up approach to undertake the estimation and forecasting task in order to ensure quality of data. At this stage of the research process, a dedicated QA team checks the data and approves after several predefined checks. Each section is checked and questioned to make the report accurate and reliable. In case of discrepancy, a team of analysts reviews the issue, and the whole process is repeated again. That significantly improves the report's quality. After approval, all the parts of the report are brought together and is formatted by highly trained team thus making it ready to dispatch.​

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