Fresh Fruits and Vegetables Market Size Analysis (2023 - 2030)

The global fresh fruits and vegetable market size was worth USD 1.73 USD billion by 2030 from USD 1. 35 billion in 2022 with a CAGR of 6.2% during 2023 - 2030.

Fresh fruits and vegetables help in having a healthy standard of living. Fruits and vegetables are rich in carbohydrates, proteins, vitamins. Diet rich in fruits and vegetables can decrease the risk of cancer, heart stroke, obesity, and diabetes. 

COVID-19 Impact on Fresh Fruits and Vegetables Market

The sudden eruption of novel coronavirus (COVID-19) has negatively affected the fruits and vegetable market. Due to the lockdown period imposed by the nations, there was a shortage of laborers at the manufacturing units. During the pandemic time, transportation of fruits and vegetables has stopped which has resulted in economic downfall. Moreover, the farmers have faced major challenges in the production of organic fruits and vegetables. After the lockdown, the prices of fruits and vegetables have risen.

Market Drivers

Factors like the growing adoption of smart-farming technologies in agriculture, and increasing 
Precision farming adoption is more common in horticultural crops. Moreover, rising demand for the foodservice sector, and for comfortable foods fuel the fresh fruits and vegetables market growth. The rising trend for the vegan diet has considerably pushed the market growth further. 

Market Restrains

The cost of fruits is expensive as the fruits are exported or imported. The dealers and sellers increase the cost of the fruits due to transportation charges. Rigid climatic conditions and adverse water and soil resources are some challenges; the agriculture sector is facing in Kuwait.

FRESH FRUITS AND VEGETABLES MARKET REPORT COVERAGE

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Segment Analysis

The research report on the global fresh fruits and vegetable market is segmented and sub-segmented based on type, distribution channel end-user. 

Fresh Fruits and Vegetables Market - By Type

• Pre-processing
• Peeling/Inspection/Slicing
• Washing & dewatering
• Fillers
• Packaging & handling
• Seasoning systems
• Others

Fresh Fruits and Vegetables Market - By Product Type

• Organic Fruit
• Organic Vegetable

Organic fruits product type is said to hold the largest share in the fresh fruits and vegetable market over the historical period. In countries like China and India, fruits are majorly consumed by the people, and advantages are associated with the consumption of fruits. Fruits are naturally low in fat, vitamins, and carbohydrates. Fruits are majorly used across diverse applications like alcoholic and non-alcoholic sectors, cosmetics, skincare, and pharmaceuticals.

Fresh Fruits and Vegetables Market - By Form

• Fresh
• Frozen

A fresh form of fruits and vegetables is likely to hold a major share in the market. For many years, people are said to consume fresh fruits and vegetables, rising demand for food and beverages companies for producing alcohol, and many more using fruits is expected to propel the market growth throughout the historical period. 

Fresh Fruits and Vegetables Market - By End-User

• Residential
• Commercial

Based on end-user, the residential segment is said to lead the fresh fruits and vegetable market growth. The rise in discretionary expenses, and growing knowledge about the advantages associated with the consumption of fresh fruits and vegetables. 

Fresh Fruits and Vegetables Market - By Distribution Channel

• Supermarkets
• Hypermarkets
• Convenience Store
• Online Sale Channel
• Others

By distribution channel, the online sale channel segment is likely to dominate the fresh fruits and vegetable market. The availability of online stores for fruits and vegetables, rising use of internet-enabled smartphones escalate the fresh fruits and vegetables market growth during the forecast period. Different online platforms like BigBasket, I say organic and nature basket that deals with the sale of fresh fruits and vegetables which fuels the market growth. 

The supermarkets and hypermarkets segments are expected to grow with the highest share in the fresh fruits and vegetable market. 

Regional Analysis

North America is said to have a lion's share in the global fruits and vegetable market in terms of value. The market is expected to continue its dominance over the upcoming years. Factors like rising disposable income, and high expenses towards health-related products. Initiatives are taken by the government to allow the import of fruits and vegetables from countries like China and India. 

As per the U.S Department of Agriculture, the vegetable import ranges from USD 12.7 billion in 2017. In the U.S., online sales channels are gaining more popularity. 

As per the Canadian survey, 7 out of 10 children aged 4 to 8, and half of the adults eat fewer than five servings of fruits and vegetables every day. 

The European market for fresh fruits and vegetables is expected to have a steady demand. The market growth in this region owes to the growing demand for fruits like avocados, blueberries, sweet potatoes, and mangoes, growing health-conscious and flavors.

In Spain, the fresh fruits and vegetable market has increased the import by 3.5% in volume and 6% in value compared to the last year. Consumers in countries like Germany, UK, Italy, and France wish to pay a high amount for premiums and high-quality processed foods.

Asia-Pacific is the fastest growing region in the fresh fruits and vegetables market with prominent CAGR rate. China is the largest leader globally in the fresh fruits and vegetable market. India is the quickest growing country in agriculture. The country has got a diverse agricultural climate, lifestyle changes, and significance. The increasing middle-class population, rising knowledge about awareness regarding health fuel the fresh fruits and vegetables market growth. 

Latin American fresh fruits and vegetable market is expected to witness steady growth during the forecast period. The rise in population and high-income levels boost the market growth in the region. Because of suitable climatic conditions and strong labor supply in Latin America is increasing the expectation for the production of fresh fruits and vegetables. 

Brazil and Peru are the key supplying countries. Factors that drive the fresh fruits and vegetable market in the country are raising advancements in technology, superior obtainability of fresh fruits and vegetable products, and robust economic growth. Mexico has generally been the key supplier of fresh fruits and vegetables. Countries like Chile and Central America increasingly playing a crucial role in importing fruits and vegetables. 

The Middle East & African fresh fruits and vegetables market is likely to grow with the highest share over the upcoming years. Kuwait's market for fresh fruits and vegetables is to grow with a CAGR of 4.3% during the timeline period. Agriculture plays a crucial role in the economy of the country. The growth in health issues and rising disposable income of the people residing in Kuwait drive the fresh fruits and vegetables market growth. 

Fresh Fruits and Vegetables Market Key Players

Bosch (Germany), The Kraft Heinz Company (US), Buhler (Switzerland), GEA Group (Germany), Albertsons (US), Nestlé (Switzerland), Conagra Brands (US), Dole Food (US), Kroger (US), Olam International (Singapore), JBT Corporation (US), Greencore Group (Ireland), and Krones (Germany) are some of the players operating in the fresh fruits and vegetable market. 

Recent Market Developments in the global Fresh Fruits and Vegetables Market

• On September 04, 2022, Greencore acquired Freshtime in the UK. The acquisition is to extend its existence in the U.K.
• On August 16, the leading producer of bananas and pineapples, Dole, affirms to continue its expansion in the Philippines.
• On August 26, 2022, Dole partners with Beanstalk to enlarge its brand into the food category for its consumers to witness a healthy standard of living.
• On August 16, Nestle launched VeggiePlate for the first time in Romania. VeggiePlate is a nutritional method of consuming some vegetables.
• On June 04, 2018, Conagra Brands revealed its sale completion of processed fruit and vegetable of its Canadian Del Monte.